Professional Documents
Culture Documents
DISION: - B
ROLL NUMBER: - 72
SUBJECT: - Principles of Marketing
Assignment Number: - 01
Assignment Topic: - Develop 7 p’s of
Marketing for education sector.
“KIDZ HOME”
7 P’s of Marketing in Education Sector
1.Product:
In service sector as we are chosen the education sector and now, we are coming
up with an institute of a nursery which is named as “KIDZ HOME”
Features:
A child appreciates a beautiful classroom.
Child likes to feel at home.
Qualified, experienced, trained, innovative, caring & extremely
patient teachers.
Spacious playground with all outdoor game kit.
We provide an opportunity for children to explore and interact.
Serve hot, delicious and nutritious food every day.
Quality education with devotion, discipline and obedience.
Encouragement to take part in all sports activities.
Lots of education play toys for children.
Beautifully arranged annual function every year.
Counselling for parents on child related topics, e.g. child diet, child
psychology, child parent relationship etc.
2. Price:
It is determined by a number of factors including competition, serve
quality, placement, reputation of the institution, private or public ownership,
infrastructure, facilities provided, location of the institute, mode of education,
brand name of the educational institution etc. Here, price reflects the quality of
services provided to the students.
Pricing Strategy’s
Heads Amount in ₹
4. Promotion:
5. People:
Here, the people mean teaching fraternity and non-teaching
community directly and indirectly associated KIDZ HOME. Satisfaction
and retention of the students solely depends on the way the teachers
are in a position to deliver their best services to them. Teachers are not
treated as ‘guru’ rather they are known as their parents.
Considering the necessities we are selecting female D.ed, TCH,
or any degree holder candidates for our KIDZ HOME. Because female
candidate nourish the children’s in soft nature also they know that how
to treat & convince the kids.
P.T.O
People’s Num Qualification Experienced
required.
Principal (female) 1 M.A/M.Com/M.sci/ Exp 4 to 6 yrs
Candidate (in education
sector)
Clerk’s 2 Any degree Exp 2 to 4 yrs
Admission process:
1. Application form
2. Interaction with Child and parents
3. Send letter of choice
7.Physical Evidence:
It is the direct sensory experience of a service that allows a
student to measure whether he or she has received adequate facilities
by the educational institution.
Following are most essential physical evidence for our KIDZ HOME: