Professional Documents
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Table of Contents
Executive Summary
5. UK newspapers assessed:
Executive Summary
This report will give you the insights you need to enhance
the effectiveness of your recruitment campaigns in 2006/7.
Each chapter consists of two parts:
Executive Summary
---------------------------------
Executive Summary
Executive Summary
Executive Summary
The rest of this report details the full survey findings and
the conclusions that have been reached with respect to
optimising recruitment campaigns in 2006/ 7. Some of the
key recommendations are outlined below as an action list
for recruiters wanting to assess their current practices
Corporate Sites
Personal Referrals
2001/02
2002/03
Newspapers 2003/04
2004/05
Candidate Agencies 2005/06
Recruitment
Channel
Internet
The channel penetration figures are revealing for they show that
recruiters cannot rely on one channel alone to fulfil their
recruitment needs. If only 40% of candidates are using a
corporate site to apply for jobs, it would clearly be wrong to
expect to reach the whole market by relying on a corporate
website, no matter how well it is marketed. The same can be said
for each of the channels.
Corporate
Sites
Newspapers
2001/02
Candidate 2002/03
Internet Job
Recruitment Boards
2003/04
Channel 2004/05
Personal 2005/6
Referrals
Agencies
Candidate 2005/06
Agencies 3.3
Recruitment 3.1
Channel
Internet 3.3
3.3
1 2 3 4 5
Source: 2006 Recruitment Channel Survey Score (5 = highest)
The results from the previous page are staggering! Half of all
candidates do not believe that career openings on a corporate
website are current and up to date, yet simply adding an
application deadline to each role on the site would instantly
show that the posting is current.
For online job postings, there were also some changes that
recruiters can quickly implement to improve response (and note
how unknown brands can still perform strongly on the internet)
Michael Page
BLT
Prism
Hudson
Hays
Korn Ferry
Woodhurst
Spencer Stuart
Harvey Nash
Selecture
Huxley
EM Consulting
Goodman Masson
Odgers
Russell Reynolds
Robert Walters
Robert Half
Mineral
Bullet Search
Heidrick & Struggles
Whitehead Mann
Shilston Partnership
Purchasing + Supply Chain
Top-Consultant
Monster
Jobsite
Exec-Appointments
Totaljobs
FT
Executivesontheweb
eFinancialCareers
Management Consultancy
/ Accountancy Age
Consultantsboard
Top-Consultant
Monster
Jobsite
Exec-Appointments
Totaljobs
Executivesontheweb
FT
eFinancialCareers
Consultantsboard
5. UK newspapers assessed
Times
FT
The Economist
Telegraph
Guardian
Sunday Business
Evening Standard
5. UK newspapers assessed
Times
FT
The Economist
Telegraph
Guardian
Sunday Business
Evening Standard
After a wobble last year, the Times returns to the top of the pile as
consultants’ preferred newspaper for finding consultancy
opportunities. However, as the earlier penetration figures
demonstrated, consulting candidates are less likely to see jobs in
such newspapers than they were five years ago, reducing their
effectiveness as a recruitment channel.
Question: Are candidates that use internet job boards more likely to
have applied to lots of firms than candidates you might have
sourced through other channels?
To answer this question, we looked at candidates that had been less
active in their applications. That’s to say, only those candidates
who had submitted just 1 or 2 applications via a channel. What we
found is that candidates coming through a bounty scheme are likely
to have submitted almost as many applications in total as a
candidate that’s been applying via an internet jobs board – and they
are highly likely to have a recruitment agency already representing
them.
Similarly, a candidate you’ve had apply through a newspaper advert
is likely to have submitted just as many applications in total as a
candidate you’ve received through an internet jobs board.
Strikingly, of all the channels corporate websites are likely to
produce candidates that have distributed their CVs most widely to
competitor firms – with such candidates having submitted an
average of 8.7 applications each.
The implications of these findings are that all candidates are likely
to be in the recruitment pipeline of several firms, once they’ve
reached the stage of actively job-seeking. The simple act of having
created an up to date CV removes the main barrier to applying for
jobs – so once a candidate applies to one job they are likely to apply
to many, regardless of which channel they used initially.
So the key to Option 2 is to figure out what your firm could do that
would engage consultants before they have actively started job-
hunting. This, we believe, will be a key success factor for firms
looking to hit their headcount targets in 2006/7.
For sales assistance please call +44 (0)207 667 6880 and ask to
speak with:
Editorial Team,
Top-Consultant.com,
18b Charles Street,
Mayfair,
London W1J 5DU,
United Kingdom