SWOT Analysis

Item Under Investigation: Date:

Project: Analyst:

Strengths Weaknesses
Anything that the organisation is currently doing which give it strength and an Any internal factors which limit the organisation. Factors may include:
advantage over its competitors. Factors may include:  Organisational structure
 Strong cash availability  Existing systems or processes
 Pre-existing systems to support new developments  Knowledge gaps
 Strong brand  Cash-flow limitations
 Existing contracts  Reputation
 Strong knowledgebase to draw from

Opportunities Threats
Any external factors which the organisation could adopt. Factors may include: Anything that could cause problems for the organisation. Factors may
 New technological developments include:
 Export market available  Exchange rates for export markets
 Demographical trends  Government restrictions/limitations
 Government incentives/initiatives  Competitors getting to the market first
 Price wars with competitors

TCC, Orchard House, Dingle Lane, Sandbach, Cheshire, CW11 1FY.

Telephone: +44 (0)1477 500 011 Email: contact@tcc-net.com | www.tcc-net.com Registered in England No. 2748138