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Department of Marketing
Jahangirnagar University ID:
Quiz Test
Batch: 6th, Semester: 7th
Course Name: Sales Management
Course Code: MKT 403
Time: 07 Minutes Full Marks: 10
Choose the correct answer and give the tick (√) mark. Ambiguous answer will be considered as a
wrong answer (Question 01 to 05). 05 × 01 = 05
Identify TRUE or FALSE from the following statements, If FALSE, write the correct answer or
change the incorrect portion. (Question 06 to 10). 05 × 01 = 05
06. A push strategy relies much more heavily on creating awareness, interest and promoting the
product to the final consumers.
07. Influencer is the individual with the power and /or financial authority to make the ultimate choice
regarding which product to buy.
08. Limited problem solving occurs when the consumer has some experience with the product in
question and may be inclined to stay loyal to the brand previously purchased.
09. Market analysis is used as a internal audit of the marketing planning process.