Downtown District Urban Design Plan

and Implementation Strategy

Downtown Citizen Advisory Committee • City of Springfield, Oregon

Acknowledgements
Citizen Advisory Committee
John Thomas Karen Hageman
Jeff DeFranco Tess Chedsey
Robyn Sattler Shannon Mudge
Kathy Baker Bob Keefer
Ted Corbin Annie Hommel
Kenny Eilers Dan Egan
Steve Moe John Tuttle
James Yarnall

Project Oversight Team

Linda Pauly, Planning Supervisor
Bill Grile, Development Services Director
Greg Mott, Community Planning Mgr.
Susie Smith, Public Works Director
Tom Boyatt, Engineering and Transportation Mgr.
John Tamulonis, Economic Development
Robert Duey, Finance Department Director
Jeff Towery, Assistant City Manager

Consultants
Crandall Arambula PC, Prime Consultant
George Crandall, Principal
Don Arambula, Principal
Jason N Graf, Associate Principal
Jessie Maran, Urban Designer
Karen Wall, Graphics Coordinator
DKS Associates, Transportation Analysis
Harper, Houf, Peterson, Righellis, Stormwater Analysis

Table of Contents
Executive Summary
Project Overview.......................................................... 2
Mobility Oriented Downtown..................................... 3
Fundamental Concept............................................... 4
Downtown Springfield/Glenwood Vision.................. 6
Downtown Build Out.................................................... 8
Land Use........................................................................ 9
Circulation................................................................... 10

Land Use
Overview..................................................................... 12
Ground Floor Retail.................................................... 14
Commercial................................................................ 15
Employment................................................................ 15
Civic............................................................................. 16
Cultural........................................................................ 16
Housing........................................................................ 17
Parking......................................................................... 17
Plaza, Parks and Open Spaces................................ 18

Circulation
Overview..................................................................... 22
Livability Framework................................................... 24
Mobility Framework.................................................... 28

Implementation Strategy
Overview..................................................................... 40
Funding........................................................................ 41
Catalyst Project.......................................................... 42
Key Projects................................................................ 44
Other Actions.............................................................. 46
Public Projects Schedule........................................... 48
Responsibilities............................................................ 49
Executive Summary
Project Overview
The Springfield Downtown District Urban Design Plan
provides an innovative yet realistic vision and strategy for
strengthening downtown Springfield’s role as the economic
and cultural heart of the community.

pioneer pkwy w.

pioneer pkwy E .
Study Area
The project study area is identified to the right. The plan
R
V E
includes consideration of both downtown Springfield and R I
T E
the Glenwood Riverfront District. E T
M a st
L A
I L
glenwood
Downtown
Stakeholder Meetings
W main st

Riverfront District
TC sout
h a st
A citizen advisory committee comprised of local Fr an
klin
B lv d

neighborhood representatives, citizens, property owners

and business representatives provided input and direction OA
D
ILR
for the development of all plan concepts and implementing I FIC
RA
AC
NP
actions. A technical advisory committee (TAC), consisting UN
IO

of representatives from transportation, planning, public

works, and economic development reviewed all plan
materials and provided input.

Project Objectives Downtown–Glenwood District Study Area

The following stakeholder-created objectives served as
touchstones for the development and evaluation of the
plan.
Land Use
 Provide for a community plaza or gathering space
 Identify opportunities for retail and entertainment uses
 Provide for safe and convenient parking  Create a family-friendly downtown
 Preserve and expand downtown employment
 Revitalize underutilized sites
 Increase density and mix of uses
Implementation
 Encourage investment in public infrastructure
 Create standards and guidelines for development
 Identify incentives for new and existing businesses
Other
 Maintain and enhance historic character
 Improve downtown image and increase safety

Circulation
 Identify safe, direct connections to neighborhoods
 Promote pedestrian-friendly streets
 Improve access to the river, parks and open space
 Reduce the impact of truck traffic downtown

 Downtown District Urban Design Plan and Implementation Strategy

Mobility Oriented Downtown
Downtown Springfield is envisioned as a destination
rather than a thoroughfare. Within a five-minute walk or
a five-minute bike ride, residents will be able to access a
concentration of retail, employment, and services. Moffitt Elem.
School

What is a Mobility Oriented Downtown )

de
(MOD)? Ri Hamlin Middle

ke School

A MOD’s one-mile radius includes: Bi

.
in
 A Hot Spot. The center or ‘Hot Spot’ contains a

KEL
(5

PION
concentration of the community’s residential, retail,

LY
il e

BLV
employment, business, and service uses and a civic plaza

EER P
Willamalane Willamalane

1M

D
Springfield High Springfield Park Park
 Pedestrian-Friendly Sidewalks. The sidewalks leading

KW
Kelly Butte Meadow Park School Middle School
Park

Y (E)
to the Hot Spot are comfortable, safe and vibrant
 Protected Bikeways. Bicyclists are separated from auto
traffic

5TH AVE

10TH AVE
k)
 Transit Supportive. Bus rapid transit will connect to W al
neighborhoods and other centers in the region. High- in .
Eastgate
Woodlands m
speed rail will provide premium transit access between

(5
1 / 4 M il e
Springfield, Portland, Seattle and Vancouver, B.C. PROTECTED BIKEWAY A ST
HOT
What are the benefits of a Springfield MOD? FRA
NKL SPOT MAIN ST
IN B BUS RA
 Auto Travel Distances are Reduced. Most residents do LVD
TC PID TR
ANSIT S. A ST
not have to travel outside of the MOD to shop, work or
conduct business. Most auto travel is to the commercial
core, reducing typical auto travel distances
 Auto trips are Reduced. Protected bike lanes allow

Willa
residents—young and old alike—to substitute safe R A IL Mill Pond

met
ED
SPE

te R
bicycle travel for auto travel within the downtown

MC

2ND ST
H
HIG

iver
VE
 Homeowners’ Fuel Costs are Reduced. The

Y BL
average U.S. household drives 22,000 miles per year.

VD
Households within the MOD could drive 50 percent
fewer miles for an annual savings of approximately
$2,500
 Fuel Savings Provide a Local Economic Stimulus. If
MOD households spend their energy savings locally—
instead of sending the money overseas to multi-national Dorris Ranch
Living History
companies—the annual local economic stimulus would Museum

likely be $80 million annually in Springfield’s MOD

Springfield Mobility Oriented Downtown

Executive Summary 
Fundamental Concept
Revitalization of downtown Springfield is dependent on
the implementation of a few essential actions.

A focused and coordinated effort will be required. Once

these projects are implemented, other projects may be
considered.
 Mill Plaza–the city’s ‘living room’ hosts the community’s
day-to-day gatherings. This paved multi-use space is
intended to be active 18 hours a day
 Retail Hot Spot–oriented around and near the plaza,
a variety of local shops and anchor national tenants are
envisioned as the main shopping destination and the
heart of downtown. A critical mass of at least 150,000
square feet of ground-floor retail is necessary
 Neighborhood Retail–Glenwood will have a
neighborhood retail hub. To preclude development of
a center that competes with the Hot Spot, ground-floor
retail should be limited to 50,000 square feet
 Two-Way Main Street–one-way street is converted to
two-way, providing pedestrian-friendly direct access to
downtown retail and providing visibility for Main Street Plaza Retail Hot Spot
businesses
 Mobility Corridors–provide more efficient auto access
through downtown and support Bus Rapid Transit (BRT)
to the metro area
 Protected Bikeways–separate bicycles from auto traffic,
providing a safe and direct five-minute or less bike ride
from neighborhoods to all downtown destinations
 Glenwood Riverfront Housing District–2,000 new
residences surrounded by parks and oriented to the
riverfront are located within a short walk or bike ride to
downtown retail, employment and services

Protected Bikeway Mobility Corridor

 Downtown District Urban Design Plan and Implementation Strategy

 PIONEER PKWY WEST

PIONEER PKWY EAST

H OT
PROTECTED BIKEWAYS
IL

SP
RET A
A ST

OT
PLAZA
GLENWOOD RIVERFRONT TWO-WAY MAIN STREET
HOUSING DISTRICT R
RIDO TC
COR SOUTH A

LITY
BRT ST
I
50,000 SF OB
Transit Center
M
High Speed
Rail Station
NEIGHBORHOOD
RETAIL

Downtown Springfield Fundamental Concept Diagram

Executive Summary 
Downtown Springfield/Glenwood Vision
Downtown Springfield and the Glenwood Riverfront
District combined have the capacity to absorb significant
amounts of growth over the next 30 years. The build-
out plan illustrates the character, location and intensity
of new development that may be achieved through
implementation of the Downtown Urban Design Plan and
the Glenwood North Riverfront Corridor Plan.

The Glenwood North Riverfront Corridor Plan and the

Downtown Urban Design Plan were separate parallel
planning efforts that provide specific recommendations
within their respective study areas; but they, collectively
addressed the relationship of managing growth and
development between downtown and the Glenwood
riverfront. The purpose of the Springfield/Glenwood
Vision is to illustrate the context and relationship of future
development between downtown and the Glenwood
Riverfront Corridor instead of as isolated planning efforts.

ug ene
To E

Franklin Multi-Way
Boulevard

Legend
Proposed Buildings TC Transit Center
Existing Buildings
P Public Parking
Parks and Open Space High Speed Rail Station
Protected Bikeways
PR Park and Ride

 Downtown District Urban Design Plan and Implementation Strategy

 To Willamalane
Park
To Spr ingfield
High School
To Gateway
To Ke
Mead
ll y B u
D St.

ow Pa
t te a
M il l S t

10th St
5th St
Pioneer Pk w y (East)
Pioneer Pk w y (West)

7th St
rk
nd
Protected Bikeways
C St.

Two-Way Main Street Post Office Park

Island Mill Plaza
Park B St.

Justice
P Center

To Glenw ood River front A St.

City Hall
W
I L
L
A

M a in St
M

.
E
T T

d
Blv
E

lin
F ra n
k P
To TC

S o u th
A S t.
R I

PR
V E

Island Park
R

Enhancements

Transit Street and

High Speed Rail Station

Booth
Kelly
To Willamette Heights
and Dor r is Ranch

Millrace Educational and

Recreational Enhancements

Executive Summary 
Downtown Build-Out
The build-out diagram provides a summary of the potential 10th Street
amount and type of new downtown development and
public infrastructure projects. Most new development is
Millrace Educational
located on vacant or underutilized sites. PR and Recreational
Enhancements
Post
Transit Street &
New Development Potential Office Park
7th Street Gateways Rail Platfrom
learning Center
Retail 210,000 sf Wildish
Theater
Commercial 110,000 sf City Hall
Academy
Employment (Office) 990,000 sf Emerald Arts of Arts Booth
Center Kelly
5th Street
Cultural/Education 110,000 sf New
Library
Housing 1,080 units

Two-Way Main Street

Parking 3,900 sp

South A Street
Justice Center
New LIbrary 60,000 sf Pioneer Pkwy (East) TC

A Street
P
Public Infrastructure projects
Pioneer Pkwy (West)
Two-Way Main Street 3200 lin. ft
Mill Plaza Streets 1265 lin. ft Mill
Plaza
Mill Plaza .75 ac
Post Office Park/Island Park 2.3 ac
Protected Pedestrian/Bikeway Loop 9125 lin. ft
Public Parking Structures 1,145 sp
Park and Ride Lot 255 sp
Transit Street & Rail Platform 1,585 lin.ft

Island Park
Enhancements

er
Riv
Island Park

e
ett
lam
Wil
Legend
New Buildings TC Transit Center
Existing Buildings P Public Parking
Parks and Open Space High Speed Rail Station

PR Park and Ride

Downtown Build-Out

 Downtown District Urban Design Plan and Implementation Strategy

 G ST.

F ST.

Land Use
Kelly
Butte

E ST.

PIONEER PARKWAY WEST

PIONEER PARKWAY EAST

Washburne
District
The land use framework identifies a mix of essential uses D ST.

in locations deliberately selected to maximize development

WATER ST.

.
MILL ST

10TH ST.
6TH ST.
5TH ST.
4TH ST.

7TH ST.

9TH ST.
8TH ST.
potential and ensure long-term viability. Based upon ¼
M
C ST.
fundamental real estate siting requirements, the land use

ile
Ra
framework has the capacity to attract a significant portion

di
us
of anticipated future region-wide development to the Island B ST.
Park
downtown. P
A ST.
A ST.
The land use framework:

W
 Identifies primary land uses; a vertical mix of uses along PLAZA P

ill
am
with the identified primary uses is encouraged MAIN ST.

et
 Identifies areas most likely to be developed or

te
Glenwood
redeveloped over time P TC
 Builds upon and strengthens existing retail and SOUT
SO UTH A ST
.

commercial districts PR

Ri
RANKLIN BLVD

ve
 Builds upon existing employment districts and creates B ST.

r
new employment opportunities
C ST.
Existing private property shown as a public use would Booth Kelly

2ND ST.
M

3RD ST.

4TH ST.
CV
AY
operate as is until acquired by a public entity. HW
Y d
oa
il R
Ra

Legend Un
ion
Pac
ific
Willamette
Primary Land Use Diagram Mill Pond
Heights
Ground Floor Retail Housing P Public Parking
Commercial Transit High Speed Rail Tracks
Employment New Parks TC BRT/Bus Transit Center
Civic/Government Exisiting Parks High Speed Rail Station
& Open Space
Cultural/Education PR Park and Ride

Executive Summary 
 G ST.

F ST.

Kelly

Circulation
Butte

E ST.

Washburne
District
The circulation framework supports regional and local D ST.

PIONEER PARKWAY EAST

PIONEER PARKWAY WEST
access, providing for a wide range of current and future

WATER ST.

.
MILL ST

10TH ST.
6TH ST.
5TH ST.
4TH ST.

7TH ST.

9TH ST.
8TH ST.
circulation needs. While efficient access to and mobility ¼
M
C ST.
through the downtown is maintained, there is an increased

ile
Ra
di
emphasis on the design of streets to serve pedestrians and

us
bicycles. Island B ST.
Park

The circulation framework includes two types of streets.

A ST.

Mobility Framework

W
PLAZA

ill
Essential auto, truck, transit and protected bikeway routes

am
MAIN ST.

et
serving downtown and the metro region: Glenwood North

te
Riverfront District
 Pioneer Parkway TC
 South A Street SOUTH A
ST.

 Downtown Bikeway Loop PR

Ri
ve
 Main Street and Garden Bridge Crossings Franklin Blvd
B ST.

r
 New Transit Access Street and High-Speed Rail
Livability Framework C ST.
Booth Kelly
Key pedestrian, bicycle, and auto routes within downtown M

3RD ST.
2ND ST.

4TH ST.
CV
AY
HW
and safe routes to neighborhood destinations such as Y
il Ro
ad
Ra
schools and parks: Legend io nP
a cific Circulation Diagram Mill Pond
Un Willamette
Heights
 Retail Main Street Mobility Routes TC BRT/Bus Transit Center
 Neighborhood Connections (Mill Street, 5th Street, 7th Livability Routes
High Speed Rail Station
Street, and 10th Street) Study Area
PR Park and Ride

10 Downtown District Urban Design Plan and Implementation Strategy

Land Use
Overview
The land-use framework provides a vision for unified

t)
es

t)
Island Park

as
(W
and coherent growth in which new uses are fostered and

t
(E

ee
ay

ay
kw

St r
kw
existing desirable uses are strengthened.

t
rP

e
5th
rP

Stre
ee

ee
P

on
Island Park

on
Pi

7th
Justice
Enhancements

Pi
The framework responds to the following essential

et
Center

10th Stre
Mill Plaza
requirements:
 Development sites meet proven fundamental real estate City Hall
needs for housing, employment, retail and parking
Millra P A Stre
et
 Development builds upon and strengthens downtown ce
Post Office Park
Springfield’s greatest assets—its historic buildings, close- TC

et
Main St

re
reet
in neighborhoods, network of streets and the Willamette

St
d
2n
River
Sou
th A
Stre
Long-Range Plan et

In some situations, new uses are identified for parcels

that are already occupied by a viable use. In these special Booth Kelly
PR
cases the framework:
 Keeps existing neighborhood plans, other policies and
regulations intact
 Serves as a guide for a potential new overlay of zoning
Build-Out Land Use
regulations for the study area
 Recognizes that regardless of any future regulatory
changes, existing uses should remain and operate as
long as property owners wish
 Assumes that green space or other public use areas
suggested for parcels currently under private ownership
will be acquired or dedicated to the City or other Build-Out Summary
government agency
Land Use New Existing Total

Retail 210,000 SF 40,000 SF 250,000 SF

Commercial 110,000 SF 143,000 SF 253,000 SF
Employment 990,000 SF 32,000 SF 1,022,000 SF
Civic 60,000 SF 234,500 SF 294,500 SF
Arts/Cultural 122,000 SF 44,000 SF 166,000 SF
Housing 1,080 DU NA 1,080 DU
Parking 3,900 SP 2,466 SP 6,366 SF
Public Plaza 56,600 SF ---- 56,600 SF
Public Parks/Open Space 63,000 SF 2,537,000 SF 2,600,000 SF

12 Downtown District Urban Design Plan and Implementation Strategy

 F ST.

Kelly
Butte

E ST.

PIONEER PARKWAY WEST

PIONEER PARKWAY EAST

Washburne
District

D ST.

WATER ST.

T.

10TH ST.
6TH ST.

9TH ST.
5TH ST.

7TH ST.

8TH ST.
4TH ST.
MILL S
¼
M
C ST.

ile
Ra
di
us
B ST.
Island
Park
P

AAST.
ST.
W

PLAZA P
ill
am

MAIN ST.
et
te

wood
P
TC SSO
OUUTH
THAASST
T..

PR
Ri

IN BLVD
ve

B ST.
r

C ST.
Booth Kelly
2ND ST.

3RD ST.

M
4TH ST.

CV
AY
HW
Y d
oa Millrace
il R
Legend cR
a
cifi M
Pa Housing
ion Floor Retail
Ground P Public Parking Willamette
Un
Commercial Transit BRT/Bus Transit Heights
TC
Employment New Parks
High Speed Rail
Civic/Government Existing Parks/
PR Park and Ride
Cultural/Education Open Space

Primary Land Use Diagram

Land Use 13
Land Use
 G ST.

Ground-Floor Retail Kelly

Butte
F ST.

E ST.

New and existing storefronts reestablish downtown as

PIONEER PARKWAY WEST

PIONEER PARKWAY EAST

Washburne
District
the premier pedestrian-oriented shopping destination in
Full-Service D ST.

Springfield.

WATER ST.
Shopper-Friendly

.
MILL ST

10TH ST.

12TH ST.
6TH ST.
Grocery

5TH ST.
4TH ST.

7TH ST.

9TH ST.
8TH ST.
Parking
¼
M Sites
C ST.

Retail Hot Spot Elements

ile
Ra
di
us
 150,000 sf of new ground-floor street-oriented retail on
Retail Hot Spot
Island Historic Main Street B ST.

parcels surrounding Mill Plaza Park

P Retail
A ST.
 Sites that serve the needs of large-format anchor retailers A ST.

that draw shoppers to the downtown

W
PLAZA P

ill
MAIN ST.

 Retail-friendly parking located between Pioneer Parkway

am
MAIN ST.

et
West and Pioneer Parkway East

te
Glenwood
P TC SOUTH A ST.

Main Street Retail Elements SOUTH A

ST.

PR

Ri
 40,000 sf of street-oriented retail along Main Street, RANKLIN BLVD
Legend

ve
B ST.

r
including existing storefronts and new infill sites from Ground Floor Retail
Pioneer Parkway West to 5th Street Study Area
C ST.

 Storefront spaces ideally suited to specialty and local- Booth Kelly

TC

2ND ST.
M
BRT/Bus Transit Center

3RD ST.

4TH ST.
CV
AY
HW

serving retail businesses Y

ific
Ra
il R
oa
d
High Speed Rail Station
c
Pa
 Parking provided at near-by city-owned Main Street Un
ion Willamette
Heights PR
Mill Pond
Park and Ride
facility
Ground-Floor Retail Diagram
Downtown Grocery Elements
 60,000-sf site that accommodates a new ‘urban style’ full-
service grocery store
 Parking provided behind, above, below or within a new
adjacent parking structure

Retail Recipe for Success

Successful retail development requires following a basic
formula for success. The key elements include:

 The Right Retail Configuration–approximately 1/4 mile

in length which is equal to a five-minute walk
 Attractive Retail Presentation–buildings provide retail
friendly storefronts with large openings and views of
retail displays
 High Quality Pedestrian Environment–incorporating
wide sidewalks, safe crossings, pedestrian-scaled lighting,
and street furniture
 Shopper Friendly Parking–no further than a block
away from retail
 Convenient Auto Access–with direct and easy two-way
auto access to storefronts and parking
Retail Recipe for Success

14 Downtown District Urban Design Plan and Implementation Strategy

 G ST.

Commercial Kelly
Butte
F ST.

E ST.

Commercial uses support and complement the Retail Hot

PIONEER PARKWAY WEST

PIONEER PARKWAY EAST

Washburne
District
Spot. D ST.

WATER ST.

.
MILL ST

10TH ST.

12TH ST.
6TH ST.
5TH ST.
4TH ST.

7TH ST.

9TH ST.
8TH ST.
The commercial framework: ¼
M
C ST.

 Includes businesses that sell services such as banks or

ile
Ra
di
us
dry cleaners Island B ST.

 Preserves sites of existing viable uses such as Lithia Park

Motors AAST.
ST.

 May include other upper-floor uses such as housing or

W
PLAZA

ill
employment

am
MAIN ST.

et
Lithia

te
Glenwood
Motors

Employment TC
PR
SOUTH A
ST.

Ri
RANKLIN BLVD

ve
B ST. Legend

r
The employment framework: Commercial
 Provides new highly desirable sites with ‘prominent C ST. Study Area
Booth Kelly

2ND ST.
addresses’ along major roadways M

3RD ST.
TC

4TH ST.
CV
AY
HW BRT/Bus Transit Center
 Includes parcels large enough to accommodate Class‑A Y

cific
Ra
il R
oa
d

High Speed Rail Station

n Pa Mill Pond
office buildings Unio Willamette
Heights
PR Park and Ride
 Preserves the Booth Kelly site for a future large
G ST.

employment campus Commercial Diagram

F ST.

Kelly
Elements of the employment district include: Butte

E ST.
 Variety–provides opportunities for both new

PIONEER PARKWAY WEST

PIONEER PARKWAY EAST

Washburne

construction and/or renovated offices above existing District

Employment D ST.

ground-floor uses

WATER ST.
Parking Sites

.
MILL ST

10TH ST.

12TH ST.
6TH ST.
5TH ST.
4TH ST.

7TH ST.

9TH ST.
8TH ST.
 Flexibility–provides attractive sites for both major ¼
M
C ST.

ile
employers and small businesses

Ra
Upper-Floor

di
us
 Access to services–located close to retail, dining, civic Island Employment B ST.

and other services P

Park

 Access to amenities–including Mill Plaza, riverfront A AST.ST.

parks and the Millrace open space

W

PLAZA
ill

 Easy access–access to arterial roadways and transit

am

MAIN ST.
et
te

Glenwood

TC P SOUTH A
ST.

PR
Ri

RANKLIN BLVD
ve

B ST. Legend
r

Employment
C ST. Study Area
Booth Kelly
2ND ST.

TC
M
3RD ST.

4TH ST.

CV
AY
HW
BRT/Bus Transit Center
Y d
oa
il R
cific
Ra
High Speed Rail Station
Pa Mill Pond
ion Willamette
Un
Heights
PR Park and Ride

Employment Diagram

Land Use 15
Land Use
 G ST.

Civic Kelly
Butte
F ST.

E ST.

Government uses improve downtown vitality. Downtown

PIONEER PARKWAY WEST

PIONEER PARKWAY EAST

Washburne
District
businesses benefit from government employees and
Justice Center New Library Post Office
D ST.

patrons.

WATER ST.

.
MILL ST

10TH ST.

12TH ST.
6TH ST.
5TH ST.
4TH ST.

7TH ST.

9TH ST.
8TH ST.
¼
M
C ST.

ile
The civic framework:

Ra
di
us
 Integrates the Justice Center with City Hall Island B ST.
Park
 Provides a location for a future new library and other
government services between 5th and 6th streets AAST.
ST.

 Preserves 234,500 sf of existing centrally located public

W
PLAZA

ill
and government services

am
City Hall MAIN ST.
ST.

et
 Maintains City Hall in its current location

te
Glenwood

TC SOU
SOUTH
TH A ST.
Should City Hall be reconstructed in the future, the A ST.

PR

Ri
framework identifies a new location north of A Street; RANKLIN BLVD

ve
B ST. Legend

r
relocating City Hall would free up three city blocks for Civic
redevelopment and future parking to support Main Street. C ST. Study Area
Booth Kelly

2ND ST.
TC
M

3RD ST.

4TH ST.
CV
AY
HW
BRT/Bus Transit Center
Y ad
il Ro

Pa
cific
Ra
High Speed Rail Station
ion
Mill Pond
Un Willamette G ST.
Heights
PR Park and Ride

F ST. Civic Diagram

Kelly
Butte

E ST.

PIONEER PARKWAY WEST

PIONEER PARKWAY EAST

Cultural
Washburne
District

D ST.

WATER ST.

.
MILL ST

10TH ST.

12TH ST.
6TH ST.
5TH ST.
4TH ST.

7TH ST.

9TH ST.
8TH ST.
¼
M
The cultural framework: C ST.

ile
Ra
di
 Builds upon existing assets

us
Island Springfield Museum Wildish Theater
B ST.

 Provides locations for art galleries, dining and lodging Park

 Encourages art studios and work-live housing

Emerald Arts Center AAST.
ST.

 Encourages upgrades to existing storefronts and new

W

PLAZA
ill

infill
am

MAINST.
MAIN ST.
et
te

Glenwood

TC
SOU
SOUTH
TH A ST.
A ST.

PR
Ri

FRANKLIN BLVD
ve

Legend
B ST.
r

Arts Academy Gateways

Cultural
C ST.
Booth Kelly
Study Area
2ND ST.

M
3RD ST.

4TH ST.

CV

TC
AY
HW
Y d BRT/Bus Transit Center
oa
il R
Ra
cific
ion
Pa
Willamette
High Speed Rail Station
Mill Pond
Un
Heights
PR Park and Ride

Cultural Diagram

16 Downtown District Urban Design Plan and Implementation Strategy

 G ST.

Housing Kelly
Butte
F ST.

E ST.

Downtown housing helps to create an active and

PIONEER PARKWAY WEST

PIONEER PARKWAY EAST

Washburne
District
economically successful downtown. Downtown residents D ST.

are attracted to the services, shopping, cultural activities

WATER ST.

.
MILL ST

10TH ST.

12TH ST.
6TH ST.
5TH ST.
4TH ST.

7TH ST.

9TH ST.
8TH ST.
and employment opportunities. ¼
M
C ST.
Upper-Floor

ile
Ra
Housing

di
The housing framework:

us
Island B ST.

 Accommodates over 1,000 dwelling units Park

 Provides opportunities for a variety of housing types for A ST.

residents of all incomes and ages Post Office

W
Park

PLAZA

ill
 Locates residential development in desirable areas

am
MAIN ST.

et
adjacent to existing or planned plazas, parks, and open

te
Glenwood

spaces TC SOUTH A

 Transitions the building height and massing down

ST.

Ri
RANKLIN BLVD
PR
to complement the adjacent historic Washburne

ve
B ST. Legend

r
neighborhood Housing
 Locates housing within a five-minute walk to transit C ST. Study Area
Booth Kelly

2ND ST.
TC
M

3RD ST.
 Encourages upper-floor housing along Main Street

4TH ST.
CV
AY
HW
BRT/Bus Transit Center
Y d
oa
 Includes parking located on site Pa
cific
Ra
il R

Mill Pond
High Speed Rail Station
ion Willamette
Un
Heights G ST. PR Park and Ride

Housing Diagram
F ST.

Parking
Kelly
Butte

E ST.

PIONEER PARKWAY WEST

PIONEER PARKWAY EAST

Washburne
District

While a reduction in parking is encouraged, the parking D ST.

WATER ST.

.
MILL ST

10TH ST.

12TH ST.
6TH ST.
5TH ST.
4TH ST.

7TH ST.

9TH ST.
8TH ST.
framework ensures that adequate public and private Public Parking ¼ Private Parking
M
parking is provided. C ST.

ile
Ra
di
us
The parking framework: Island B ST.

P
Park

 Is consistent with the downtown parking study

 Supports the transition of public parking from lots to A ST.
A ST.

P
W

structures as demand warrants PLAZA

ill
am

MAIN ST.
 Includes private parking provided in either structures
et
te

or lots; unless accommodated within public facilities, Glenwood

P TC
or other parking arrangement, private parking must be SOUTH A
ST.

provided on site PR
Ri

FRANKLIN BLVD
Legend
ve

 Ensures parking lots are located behind buildings or B ST.

r

screened from public view P Public Parking Structure

C ST. Study Area
 Maximizes on-street parking along Main Street and Booth Kelly
TC
2ND ST.

M
3RD ST.

4TH ST.

BRT/Bus Transit Center

CV
AY
surrounding Mill Plaza HW
Y
Ro
ad
Ra
il
High Speed Rail Station
 Limits loading zones and parking access on streets with Un
ion
Pa
c ific
Willamette
Mill Pond

ground-floor retail frontages Heights PR Public Park and Ride

Parking Diagram

Land Use 17
Land Use
 G ST.

Plaza, Parks and Open Spaces

F ST.

Kelly
Butte

E ST.

PIONEER PARKWAY WEST

PIONEER PARKWAY EAST

The Mill Plaza, park and open space enhancements Washburne
District Legend
serve as downtown organizing elements and amenities, D ST.
Parks and Plaza

WATER ST.

.
MILL ST

10TH ST.

12TH ST.
6TH ST.
5TH ST.
4TH ST.

7TH ST.

9TH ST.
8TH ST.
support natural storage of downtown stormwater, and ¼
Existing Parks/
M
Open Space
provide community access to ecologically restored public C ST.

ile
Study Area

Ra
di
waterways.

us
Island
Mill Plaza Post Office Park
B ST. TC BRT/Bus Transit Center
Park
New, existing and enhanced plazas, parks and open spaces High Speed Rail Station

create a variety of active and passive places in the following AAST.

ST.
PR Park and Ride

W
locations: PLAZA

ill
am
 Mill Plaza MAINST.
MAIN ST.

et
 Island Park Enhancements

te
Glenwood

 Post Office Park TC SOU

SOUTH
TH A ST.
Island Park
A ST.

 Millrace Enhancements Enhancements PR

Ri
FRANKLIN BLVD

ve
B ST.

r
Pedestrian and
Mill Plaza Bicycle Bridge
The 1.3-acre Mill Plaza located on the west end of Main C ST.
Booth Kelly

2ND ST.
M

3RD ST.

4TH ST.
CV
Street is a focus for creating a downtown retail destination AY
HW
Y d
il R
oa
Millrace
and central gathering space for the community. The design ion
Pa
cific
Ra

Enhancements Mill Pond

Un Willamette
of the plaza includes mostly hardscape elements and is Heights

flexible enough to accommodate large downtown events

as well as everyday uses. Plaza and Parks Diagram

Design elements include:

 A direct pedestrian and bicycle connection from the plaza
to Island Park Island
Connection to
Park
 Special brick or concrete pavers Island Park
 Curbless streets surrounding the plaza that expand the
usable space and perceived visual dimensions of the
Curbless Streets
assembly area Mill Street
 A retail pavilion with a bike station, cafe and restrooms
 Street trees and landscaping Retail Pavilion Ne
w
 Lighting and street furniture such as benches and trash St
re
et
receptacles Landscaping and
 Public art Seating Areas 37
7’
Ma

Public Art/Fountain
in

Island Park Enhancements 150’

Str
ee

Island Park, a passive park and public assembly area,

t

continues to draw residents and visitors to downtown.

Proposed enhancements to 1.45 acres of the existing
park will create a formal garden for strolling, sitting, and
viewing the Willamette River. ay (We
st)
r Parkw
Pionee

Mill Plaza- Looking West

18 Downtown District Urban Design Plan and Implementation Strategy

Design elements include:
Mill Plaza

Main Street
 A direct connection from the park to Mill Plaza

A Street
 The slough as a natural water feature that showcases
sustainable stormwater management Connection to Mill
 Paved or crushed rock pathways Plaza
 A variety of landscape beds, trees, shrubs and perennials
 Planting beds and pervious paving that incorporate
sustainable stormwater management
Gardens
 Pedestrian-scale lighting, benches and bike parking

Post Office Park

h
Located along A Street opposite of the existing Springfield Sloug

Post Office, this one-acre neighborhood park is centrally

located to serve high-density housing on adjacent blocks
and the Washburne Historic District.
Formal Garden
Design elements include:
Island
 Primarily lawn, street trees and planting beds Park
 Paved walkways, an assembly area and a possible water
feature
 Informal sport and game areas Island Park Enhancements- Looking East
 Children’s play areas and structures
 Pedestrian-scale lighting, benches and bike parking

Millrace Enhancements Washburne Historic

District
The 44-acre former Mill Pond will be transformed Play Structures and
Informal Play Areas Lawn and Passive
into a natural citywide stormwater park, reducing the Use Areas
impact on and extending the life of existing stormwater Housing

t
ee
infrastructure. Enhancements will provide for fish, wildlife

Str

et
7th
and riparian areas with public trail access for viewing the Post Office

8th Stre
restored habitat. A Street
Design elements include:
 Trails and view points
 Historic steam plant interpretative information center
and restrooms Housing
Housing
 Natural and historical interpretation sites
 Picnic pavilion
 Parking
 A new pedestrian and bicycle rail crossing, providing safe Neighborhood Park Main Stre
et

and direct access to and from downtown Walkways, Gathering

Area, and Water Feature Adjacent Housing

Post Office Park- Looking North

Land Use 19
Land Use
Circulation
Overview
The circulation framework supports downtown’s
role as a destination rather than a place to pass
through. The framework provides regional access for
autos, trucks and transit and significantly improves
pedestrian and bicycle access within a five-minute
walk or bike ride to and from downtown. Main Street
is reestablished as a pedestrian-friendly destination.

The circulation framework establishes a hierarchy of

transportation routes. The diagram on the opposite page
identifies the location of Livability and Mobility routes.
Livability Framework
 A Retail Main Street–Details Main Street improvements
that strengthen the retail environment by reestablishing
two-way auto travel and identifying pedestrian-friendly Pedestrians Bicyclists
improvements to sidewalks and intersections
 Neighborhood Connections–Provide safe routes to
schools, parks and civic facilities. Improvements include
both pedestrian and bicycle enhancements
Mobility Framework
 Protected Bikeways–Identify safe routes separated
from auto traffic that will significantly increase bicycle
ridership up to a mile from downtown
 Bus Rapid Transit and High Speed Rail Routes–
Expand the current bus rapid transit east along South A
and identify a future high-speed rail and station adjacent
to the Union Pacific rail corridor that will reduce auto
dependency and help to provide access within the
Springfield and Eugene metro area and the Pacific
Northwest region
 Regional Truck and Auto Access Corridors–Provide Transit Automobiles and Trucks
for through auto and truck traffic along South A Street,
Pioneer Parkway West, and Pioneer Parkway East

22 Downtown District Urban Design Plan and Implementation Strategy

 F ST.

Kelly
Butte

E ST.

Washburne
District

D ST.

PIONEER PARKWAY EAST

PIONEER PARKWAY WEST
WATER ST.

T.

10TH ST.
6TH ST.

9TH ST.
5TH ST.

7TH ST.

8TH ST.
4TH ST.
MILL S
¼
M
C ST.

ile
Ra
di
us
Island Mobility Routes B ST.
Park
Livability Routes

A ST.
W

PLAZA
ill
am

MAIN ST.
et

Glenwood North
te

Riverfront District
TC
SOUTH A
ST.

PR
Ri
ve

Franklin Blvd
B ST.
r

C ST.
Booth Kelly Millrace
3RD ST.

4TH ST.
2ND ST.

CV
AY
HW
Y ad
Ro
ail
cR
cifi
Pa
ion Willamette
Un
Heights
Legend
TC BRT/Bus Transit Center
High Speed Rail Station
PR Park and Ride
Study Area

Circulation Diagram

Circulation 23
 G ST.

Livability Framework
F ST.

Kelly
Butte

E ST.

Streets and sidewalks make up more than 40 percent Washburne

District

of the land area within downtown. Well-designed D ST.

PIONEER PARKWAY EAST

PIONEER PARKWAY WEST
WATER ST.

.
MILL ST

10TH ST.

12TH ST.
6TH ST.
5TH ST.
4TH ST.

7TH ST.

9TH ST.
8TH ST.
pedestrian- and bicycle-friendly streets contribute to a ¼
M
successful and vibrant downtown. C ST.

ile
Ra
di
Livability Routes

us
Retail Main Street Island
Park
B ST.

Projected regional growth and new planned downtown A ST.

development will exacerbate the current degraded retail

W
PLAZA

ill
environment along Main Street. To reverse this trend

am
MAIN ST.

et
and make Main Street attractive for retail businesses, the Glenwood North

te
Riverfront District
framework: TC SOUTH A
 Creates two-way traffic movement at least from Mill ST.

PR

Ri
Street to 10th Street

ve
Franklin Blvd
B ST.

r
 Preserves on-street curbside parking Legend
 Redesigns intersections to reduce pedestrian crossing C ST.
TC BRT/Bus Transit Center
Booth Kelly
distances M

3RD ST.
2ND ST.

4TH ST.
CV
AY
HW
d
High Speed Rail Station
 Improves the pedestrian environment by incorporating Y

ific
Ra
il R
oa

n Pa
c
PR Park and Ride
Mill Pond
pedestrian-scaled lighting, street trees and street furniture Unio Willamette
Heights
Study Area
 Includes curbless streetscape elements around Mill Plaza
 Redirects east/west truck and automobile commuter Livability Diagram
traffic to South A Street
Neighborhood Connections
The framework identifies key pedestrian and bicycle
improvement routes that link neighborhoods, schools and
parks with downtown.

24 Downtown District Urban Design Plan and Implementation Strategy

 G ST.

F ST.

Kelly
Butte

Retail Main Street

E ST.

Washburne
District

The following improvements will reestablish Main Street D ST.

PIONEER PARKWAY EAST

PIONEER PARKWAY WEST
WATER ST.

.
MILL ST

10TH ST.

12TH ST.
6TH ST.
5TH ST.
4TH ST.

7TH ST.

9TH ST.
8TH ST.
as a pedestrian-oriented retail destination. Improvements ¼
M
include: C ST.

ile
Ra
di
 Reorienting traffic signals for two-way travel

us
Island Plaza Streets
 Constructing new 25’ radius curb extensions with
B ST.
Park

landscaping Retail Main

Street A ST.

 Painting new crosswalks with ladder stripping

W
 Constructing tabled intersections to calm traffic and PLAZA

ill
am
MAIN ST.

improve ADA accessibility

et
Glenwood North

te
Riverfront District
 Designing a consistent ‘family of elements’ for street, TC
furniture, including signal poles, pedestrian-scale SOUTH A
ST.

PR

Ri
lighting, planters, benches, trash receptacles, bicycle

ve
Franklin Blvd
B ST.

r
racks, bollards, and newspaper corrals that create a Legend
cohesive pedestrian environment C ST.
TC BRT/Bus Transit Center
Booth Kelly
M

3RD ST.
High Speed Rail Station

2ND ST.

4TH ST.
The following existing elements will not change: CV
AY
HW
d
Y oa
il R
 The number or width of travel and parking lanes ion
Pa
cific
Ra
PR Park and Ride
Mill Pond
Un Willamette
 Existing sidewalks Heights Study Area

Retail Main Street Diagram

Replace Corners with Tighter

est)

)
Table Turning Radius to Reduce Pedestrian

y (East
Pkwy (W
Intersections Crossing Distance

r Pkw
Replace Curb Convert to
Pioneer

Pionee
Extensions Two-Way

Main Street

Add Pedestrian Scale Lighting and

Street Furniture

Typical Section Typical Block-Looking North

Circulation 25
Plaza Streets
Street Trees, Pedestrian-Scale
Plaza streets are located along Mill Street and a new street Curbless Streets
Lighting and Street Furniture
fronting the north side of Mill Plaza.

Design elements include: Bollards

On-Street Parking
 Two-way auto travel on curbless streets that can be
closed to traffic to enlarge the overall plaza area for

et e
special events

Mill Str

est)
 Bollards along the plaza side of the street that provide

wy (W
access for maintenance vehicles
 Curb extensions with ornamental trees

er Pk
Mill Plaza
 Canopy street trees

Pione
 On-street parking along building frontages separating
pedestrians from auto travel and supporting needed
parking for retail
 A consistent ‘family of elements’ for street furniture,
including signal poles, pedestrian-scale lighting, Main Street

planters, benches, trash receptacles, bicycle racks,

bollards, and newspaper corrals that create a cohesive
pedestrian environment Plaza Streets- Looking North

Typical Curbless Street

26 Downtown District Urban Design Plan and Implementation Strategy

 G ST.

F ST.

Kelly
Butte

E ST.

Neighborhood Connections Washburne

District

D ST.

The neighborhood connections include:

PIONEER PARKWAY EAST

PIONEER PARKWAY WEST
WATER ST.

.
MILL ST

10TH ST.

12TH ST.
6TH ST.
5TH ST.
4TH ST.

7TH ST.

9TH ST.
8TH ST.
 Mill Street–Connects the Kelly Butte neighborhood to ¼
M
C ST.
Neighborhood

ile
downtown and provides a direct link between Meadow

Ra
Connections

di
us
Park and the Mill Plaza Island B ST.
Park
 5th Street–Connects the Washburne District to
downtown and provides a direct link between the public A ST.

library and the Hamlin Sports Complex

W
PLAZA

ill
am
 7th Street–Provides a safe route to school with a direct MAIN ST.

et
link between Springfield High School, Gateway Learning Glenwood North

te
Riverfront District

Center, the future high-speed rail station and the Millrace TC

SOUTH A
ST.

 10th Street–Provides a safe route to school with a direct PR

Ri
ve
Franklin Blvd
link between Springfield Middle School/Willamalane B ST.

r
Park, and the South A Street protected bikeway Legend
C ST.
Booth Kelly
TC BRT/Bus Transit Center
Minimum pedestrian design elements include: M

3RD ST.
2ND ST.

4TH ST.
CV
AY
HW Millrace High Speed Rail Station
 6’ wide continuous sidewalks
d
Y oa
il R
Ra
ific
ion
Pa
c
PR Park and Ride
Mill Pond
 Ladder-striped crosswalks Un Willamette
Heights
Study Area
 Stop signs or signalized intersections
Neighborhood Connections Diagram
Bicycle design elements may include:
 Protected bikeways (preferred)
 Bike lanes
 Bike boulevards on 7th Street north of B Street (outside
of the downtown plan study area)
 Biking for children on the sidewalk along routes to
schools where space is constrained

Routes to Schools Protected Bikeway

Circulation 27
 G ST.

Mobility Framework
F ST.

Kelly
Butte

E ST.

The mobility framework identifies key routes Washburne

District

that provide access to the region and enable the D ST.

PIONEER PARKWAY EAST

PIONEER PARKWAY WEST
WATER ST.

.
MILL ST

10TH ST.
6TH ST.
revitalization of Main Street.

5TH ST.
4TH ST.

12TH ST.
7TH ST.

9TH ST.
8TH ST.
¼
M
C ST.

ile
Ra
Protected Bikeways

di
us
Mobility
Island Routes B ST.
Protected bikeways include: Park

 A downtown loop along A Street, 10th Street, South A A ST.

and Island Park

W
ill
 New river crossings between Glenwood and downtown

am
MAIN
MAINST.
ST.

along the existing Main Street bridge and a new

et
Glenwood North

te
Riverfront District
pedestrian and bicycle bridge that extends westerly from TC
SOUTH A
A Street ST.

PR

Ri
ve
Franklin Blvd
B ST.
Bus Rapid Transit (BRT) and High-Speed Rail

r
Legend
BRT and High-speed rail include: C ST.
TC BRT/Bus Transit Center
Booth Kelly
 Routes along South A, Pioneer Parkway West and Pioneer M

3RD ST.
2ND ST.

4TH ST.
CV
AY
HW
d
High Speed Rail Station
Y oa
Parkway East, serving current and future bus rapid ific
Ra
il R

ion
Pa
c
Willamette PR Park and Ride
Mill Pond
transit Un
Heights
Study Area
 A new high-speed rail and station located within the
existing rail right-of-way, providing premium access Mobility Diagram
between Springfield, Portland, Seattle and Vancouver
B.C.
 A new bus and BRT transit street, integrating the existing
transit center with a new high-speed rail station
Automobile and Truck Mobility Streets
Auto and truck streets include:
 A route along South A Street, serving as the primary
east/west auto and truck route for the metro area
 Routes along Pioneer Parkway West and Pioneer Parkway
East, serving as the primary north/south auto route,
connecting downtown with the Gateway/Riverbend
District and providing regional access to I-5

28 Downtown District Urban Design Plan and Implementation Strategy

 G ST.

F ST.

Kelly
Butte

E ST.

Protected Bikeways Washburne

District

D ST.
Protected bikeways provide safe, direct and convenient

PIONEER PARKWAY EAST

PIONEER PARKWAY WEST
WATER ST.

.
MILL ST

10TH ST.

12TH ST.
6TH ST.
5TH ST.
4TH ST.

7TH ST.

9TH ST.
8TH ST.
access to downtown within a five-minute ride from ¼
M
Protected C ST.

ile
surrounding neighborhoods and connect to the

Ra
Bikeways

di
us
Springfield/Eugene regional bicycle network. Island B ST.
Park

Protected bikeways include:

 Glenwood Connections–Provide a direct connection A ST.

W
from A Street to the Glenwood Riverfront District and

ill
am
MAIN ST.
from Main Street to the regional trail network along

et
Glenwood North

te
Franklin Boulevard Riverfront District

TC
 Downtown Loop–Creates a continuous loop from A SO UTH
SOU TH A ST.

Street to 10th Street and along South A Street to Island PR

Ri
ve
Franklin Blvd

Park B ST.

r
Legend
 Other Connections–Include access to key destinations
along Pioneer Parkway to the north, 2nd Street to the C ST.
Booth Kelly
TC BRT/Bus Transit Center
M

3RD ST.
2ND ST.

4TH ST.
CV
AY
High Speed Rail Station
south and South A Street to the east HW
Y
il R
oa
d
Ra

ion
Pa
cific
PR Park and Ride
Mill Pond
Un Willamette
Heights
Study Area

Protected Bikeways Diagram

Main Street
Bridge

Protected
Pedestrian/Bikeway
er
Riv
Island Park
e
ett
llam
Wi
Garden Bridge

Glenwood
Waterfront

Glenwood Connections

Circulation 29
 G ST.

F ST.

Kelly
Butte

E ST.

Glenwood Connections Washburne

District

Two bridge crossings offer distinct opportunities to: D ST.

PIONEER PARKWAY EAST

PIONEER PARKWAY WEST
WATER ST.

.
MILL ST

10TH ST.

12TH ST.
6TH ST.
5TH ST.
4TH ST.

7TH ST.

9TH ST.
8TH ST.
 Support an active waterfront on both sides of the river by ¼
M
C ST.

ile
linking the Glenwood Riverfront District to Island Park

Ra
Garden Bridge

di
us
and downtown. Island B ST.

 Extend the primary east/west bicycle commuter route Park

from downtown along South A and across the Main ST.

AA ST.

Street Bridge to Franklin Boulevard

W
ill
am
MAIN ST.
These include:

et
Glenwood North

te
Garden Bridge–A pedestrian- and bicycle-only bridge Riverfront District

that connects Island Park to the Glenwood waterfront and SOU

SOUTH
TH A
A ST.
ST.

provides Glenwood residents direct downtown access

Ri
ve
Franklin Blvd
Main Street B ST.

r
Minimum bicycle design elements include: Bridge Legend
 A direct bridge alignment that continues the A Street C ST.
TC BRT/Bus Transit Center
Booth Kelly
protected bikeway across the river to the future M

3RD ST.
High Speed Rail Station

2ND ST.

4TH ST.
CV
AY
HW
d
Glenwood waterfront trail Y

cific
Ra
il R
oa
PR Park and Ride
Pa Mill Pond
ion
 A minimum 10’ bi-directional bikeway separated from Un Willamette
Heights Study Area
pedestrian traffic by striping or barrier
 Bridge ramps that transition directly to existing grade on Glenwood Connections Diagram
both sides of the river; corkscrew or switch-back ramps
are not appropriate

The image below right identifies a typical pedestrian and

Cantilever
bicycle bridge in Eugene.

Main Street Bridge–A possible cantilevered or under-

bridge crossing along the Main Street bridge to Franklin
Boulevard, providing a regional bicycle connection between
downtown Springfield and Eugene

Minimum bicycle design elements include:

 A minimum 10’ bi-directional bikeway separated from
pedestrian traffic by striping or barrier
 Bridge ramps that transition directly to existing grade
on each side of the river are preferred over corkscrew or Under Bridge
switch-back ramps Crossing

The image below left illustrates a potential under-bridge

crossing on the Main Street Bridge.

Main Street Bridge Option- Looking West Pedestrian and Bicycle Bridge- Eugene

30 Downtown District Urban Design Plan and Implementation Strategy

 G ST.

F ST.

Kelly
Butte

E ST.

Downtown Protected Bikeway Loop Washburne

District

The bicycle loop provides safe and convenient access to D ST.

PIONEER PARKWAY EAST

PIONEER PARKWAY WEST
WATER ST.

.
MILL ST

10TH ST.

12TH ST.
6TH ST.
5TH ST.
4TH ST.

7TH ST.

9TH ST.
8TH ST.
downtown attractions. The loop includes. ¼
M
 A Street from 10th Street to the existing Island Park Protected
C ST.

ile
Ra
Bikeway Loop

di
pedestrian and bicycle trail

us
 10th Street from A Street to South A Street Island
Park
B ST.

 South A Street from 10th Street to the existing Island

A ST.

Park pedestrian and bicycle trail

W
 Existing Island Park Trail from South A Street under PLAZA

ill
am
MAIN ST.

the bridge to A Street

et
Glenwood North

te
Riverfront District

Design elements include: TC SOUTH A

ST.

 A protected bikeway separated from auto traffic by a PR

Ri
ve
Franklin Blvd

landscape buffer, curb-side parking or a grade separation B ST.

r
Legend
 Colored pavement indicating the bike route; colored
TC BRT/Bus Transit Center
pavement should continue through intersections M
C ST.
Booth Kelly

3RD ST.
High Speed Rail Station

2ND ST.

4TH ST.
CV

 Secured bike parking at key destinations and transit AY

HW
Y
il R
oa
d
Ra
PR Park and Ride
centers Un
ion
Pa
cific
Willamette
Mill Pond

 A bike station at Mill Plaza, including changing rooms, Heights Study Area

showers, and storage and rental facilities Downtown Protected Bikeway Loop Diagram

Typical Bikeway Section Bike Station

Circulation 31
 G ST.

F ST.

Kelly
Butte

E ST.

Other Connections Washburne

District

Other connections provide an essential link between key D ST.

PIONEER PARKWAY EAST

PIONEER PARKWAY WEST
WATER ST.

.
MILL ST

10TH ST.

12TH ST.
6TH ST.
5TH ST.
4TH ST.

7TH ST.

9TH ST.
8TH ST.
destinations and downtown. The connections include: ¼
M
 Pioneer Parkway–Links Gateway and the Sacred Heart C ST.

ile
Ra
di
Medical Center to downtown

us
 2nd Street–Links the Willamette Heights neighborhood Other
Island Connections
Park
B ST.

and Dorris Ranch to downtown

A ST.
 South A Street–Links the Regional Sports Center to

W
downtown PLAZA

ill
am
MAIN ST.

et
Design elements include: Glenwood North

te
Riverfront District

 A protected bikeway separated from auto traffic by a TC SOUTH A

ST.
landscape buffer, curb-side parking or grade separation PR

Ri
 Colored pavement indicating the bike route; colored

ve
Franklin Blvd
B ST.

r
pavement should continue through intersections Legend

 Secured bike parking at key destinations and transit C ST. TC BRT/Bus Transit Center
Booth Kelly
M

3RD ST.
2ND ST.

4TH ST.
facilities CV
AY High Speed Rail Station
HW
d
Y oa
il R

Pa
cific
Ra
PR Park and Ride
ion
Mill Pond
Un Willamette
Heights Study Area

Other Connections Diagram

2n
er

d
Riv

St
re
et
e
ett
lam
Wil
Dorris Ranch

Sacred Heart Medical Center Dorris Ranch Living History Farm

32 Downtown District Urban Design Plan and Implementation Strategy

 G ST.

F ST.

Kelly
Butte

Bus Rapid Transit and High-Speed Rail Washburne

E ST.

District
The BRT and high-speed rail framework builds off of D ST.

Lane Transit District’s (LTD) investment in existing BRT

PIONEER PARKWAY EAST

PIONEER PARKWAY (EAST)
WEST
(WEST)
WATER ST.

.
MILL ST

10TH ST.

12TH ST.
6TH ST.
5TH ST.
4TH ST.

7TH ST.

9TH ST.
8TH ST.
PARKWAY
PIONEERPARKWAY
and provides for possible high-speed rail in downtown ¼
M
C ST.

ile
Springfield.

Ra
PIONEER

di
us
Bus Rapid Transit Island
Park
B ST.

 Is accommodated to support planned LTD expansion of A ST.

ST.

the BRT route east of downtown

W
PLAZA

ill
am
MAIN ST.

High-Speed Rail

et
Glenwood North

te
 Provides a terminus station and park-and-ride facility Riverfront District

TC
 Locates a platform and trackway within the existing SOUTH A
ST.

PR

Ri
Union Pacific right-of-way

ve
Franklin Blvd
B ST.

r
Legend
New Transit Access Street TC
C ST. BRT/Bus Transit Center
 Extends the existing LTD bus-only street M
Booth Kelly

3RD ST.
2ND ST.

4TH ST.
CV
AY High Speed Rail Station
 Links BRT transit center, high-speed rail and park-and- HW
Y
Ra
il Ro
ad

ac
ific
PR Park and Ride
ride lot Un
io nP
Willamette
Heights
Mill Pond

Study Area

Transit and High Speed Rail

est

st
y Ea
yW

kwa
wa

8th Street
7th Street
eet
City Hall
k
Par

Par

5th Str
eer

eer
n

Pion
Pio

Existing Transit
Center New Transit Access Proposed BRT
Street Route East
South A Street

TC

PR

Future High-
Speed Rail

Existing Transit Center

Circulation 33
 G ST.

F ST.

Kelly
Butte

E ST.

Bus Rapid Transit Planned and Existing

Washburne
District

The Regional Transportation Plan calls for the Planned Bus Routes D ST.

PIONEER PARKWAY EAST

PIONEER PARKWAY (EAST)
WEST
(WEST)
WATER ST.

.
MILL ST

10TH ST.

12TH ST.
6TH ST.
5TH ST.
4TH ST.

7TH ST.

9TH ST.
8TH ST.
EmX BRT (see image lower right) route to run as a

PARKWAY
PIONEERPARKWAY
¼
M

couplet system along Main and South A Streets. The City C ST.

ile
Ra
PIONEER

di
should work in conjunction with LTD to coordinate and

us
Island B ST.
accommodate a refinement to the EmX BRT alignment Park

running east from the transit center. A ST.

A ST.

W
Further refinement and analysis should consider and PLAZA Proposed and Existing

ill
am
support:
MAIN ST.
Bus Rapid Transit Routes

et
Glenwood North

te
 Two-way traffic on Main Street Riverfront District

TC
 Possible two-way traffic on South A Street SOUTH A
ST.

 Rerouting the east/west alignment along the proposed PR

Ri
ve
Franklin Blvd

transit street and South A Street as indicated B ST.

r
Legend
 Design of South A Street to accommodate either an
C ST. TC BRT/Bus Transit Center
exclusive BRT guideway or shared lanes M
Booth Kelly

3RD ST.
2ND ST.

4TH ST.
CV
AY
HW
High Speed Rail Station
d
Y oa
il R
Ra
nP
ac
ific
PR Park and Ride
Mill Pond
io Willamette
Un
Heights
Study Area

Transit Street

Gateway and
Riverbend

Existing EmX BRT

Route to Gateway

Downtown
Eugene

Downtown
Springfield

Existing EmX BRT Planned EmX

Route to Eugene BRT Route

Bus Rapid Transit System- Regional Transportation Plan

34 Downtown District Urban Design Plan and Implementation Strategy

 G ST.

F ST.

Kelly
Butte

E ST.

High-Speed Rail Washburne

District Legend

High-speed rail provides a unique opportunity for D ST.

TC BRT/Bus Transit Center

PIONEER PARKWAY EAST

PIONEER PARKWAY WEST
WATER ST.

.
MILL ST

10TH ST.

12TH ST.
6TH ST.
5TH ST.
4TH ST.

7TH ST.

9TH ST.
8TH ST.
economic development, reduced roadway congestion and ¼
M
High Speed Rail Station
C ST.
improved air quality in downtown Springfield. Further PR Park and Ride

ile
Ra
di
study of high-speed rail would identify:

us
Study Area
Island B ST.
 Trackway and station platform needs Park

 Park-and-ride needs A ST.

A ST.

 Acquisition requirements of properties east of the study

W
ill
area for maintenance and other facilities

am
MAIN ST.

et
Glenwood North

te
Design elements include: Riverfront District

TC
 A 1,000’ station platform with shelters and ticketing SOUT
SOUTHHAAST.
ST.

facilities PR

Ri
ve
Franklin Blvd
Potential High Speed Rail
 Wide walkways with benches connecting the platform to B ST.

r
Maintenance Facility
the park-and-ride lot
C ST.
 A pedestrian and bike bridge with access over the M
Booth Kelly
High-Speed Rail

3RD ST.
2ND ST.

4TH ST.
CV
AY
trackway to the station platform HW
Y
a il Ro
ad
ic R
 A drop-off area on the new transit access street Un
ion
Pa
cif
Willamette
Pond
Millrace
Mill
Heights

High Speed Rail Diagram

BRT/Bus Stop treet

hAS
Sout

Elevator to Station Platform

Platform
7th
Str
ee
t

treet
nly S
sit O
Tran
Park and Ride

e
ail Lin
UP R

Millrace
Ramp to Sidewalk Enhancement Area

Pedestrian and
Bike Bridge

High Speed Rail Station/Park and Ride

Circulation 35
 G ST.

F ST.

Kelly
Butte

E ST.

New Transit Access Street Washburne

District

The new transit access street begins at Pioneer Parkway D ST.

PIONEER PARKWAY EAST

PIONEER PARKWAY WEST
WATER ST.

.
MILL ST

10TH ST.

12TH ST.
6TH ST.
5TH ST.
4TH ST.

7TH ST.

9TH ST.
8TH ST.
East and ends at 8th Street, avoiding the need to locate ¼
M

BRT lanes along South A Street where the right-of-way is Existing BRT routes Existing Transit Center
C ST.

ile
Ra
di
constrained. and Bus-Only Street

us
Island B ST.
Park

The design of the new transit street includes: New Transit Access
A ST.
 Exclusive two-way transit-only lanes serving BRT and Street

W
buses

ill
am
MAIN ST.
Proposed BRT
 Two-way office and parking access lanes

et
Glenwood North Exclusive Guideway

te
 A parking lane for short-term transit drop off and office Riverfront District
or Shared Lanes
TC
loading/service SOUT
SOUH TH A ST.
A ST.

 A walkway connecting the high-speed rail park-and-ride PR

Ri
ve
Franklin Blvd
B ST.
lot to the transit center

r
Legend
C ST. TC BRT/Bus Transit Center
Booth Kelly
M

3RD ST.
2ND ST.

4TH ST.
CV
AY
HW
High Speed Rail Station
d
Y oa
il R
Ra
nP
ac
ific
PR Park and Ride
Mill Pond
io Willamette
Un
Heights
Study Area

New Transit Access Street Diagram

City Hall

t
7th Stree
Auto Lanes
(Two-Way)
Main Stre Proposed BRT
et
Exclusive Guideway
Bus-Only Lanes
or Shared Lanes
(Two-Way)
TC

Parking
Structure
Sout
hAS
treet

BRT O
nly

Tran
sit O
nly

PR
Existing Transit Center Pedestrian and
and Bus-Only Street Bicycle Bridge
Booth
High Speed Rail
Kelly Station Platform

New Transit Access Street

36 Downtown District Urban Design Plan and Implementation Strategy

 G ST.

F ST.

Kelly
Butte

E ST.

Automobile and Truck Mobility Streets Washburne

District

D ST.
The automobile and truck framework includes a network

PIONEER PARKWAY EAST

PIONEER PARKWAY WEST
WATER ST.

.
MILL ST

10TH ST.

12TH ST.
6TH ST.
5TH ST.
4TH ST.

7TH ST.

9TH ST.
8TH ST.
of streets that ensure the efficient travel of freight and ¼
M
C ST.

ile
commuter traffic through downtown.

Ra
di
us
Downtown Mobility Streets Island
Park
B ST.

Auto and Truck

Provide downtown routes for regional through traffic Mobility Streets A ST.
and enable the conversion of Main Street to two-way.

W
Downtown Mobility Streets include: PLAZA

ill
am
MAIN ST.

et
South A Mobility Street Elements Glenwood North

te
Riverfront District

 Two-way travel from the eastern bridgehead through TC SOUTH A

ST.
downtown PR

Ri
 A BRT guideway or shared lane from the eastern

ve
Franklin Blvd
B ST.

r
bridgehead to the transit center and an exclusive Special Traffic Legend
guideway or shared lane from 8th Street east Study Area C ST. TC BRT/Bus Transit Center
Booth Kelly
M

3RD ST.
2ND ST.
 Turn lanes for northbound access to Pioneer Parkway

4TH ST.
CV
AY
HW
High Speed Rail Station
d
Y oa
 The designated truck route that replaces the current Main Pa
cific
Ra
il R
PR Mill Pond
Park and Ride
ion Willamette
Un
Street route Heights
Study Area

Pioneer Parkway Mobility Streets Elements

Automobile and Truck Diagram
 Removal of right turn-lane to Main Street along Pioneer
Parkway West
Special Traffic Study Area

Pioneer Pkwy (West)

Pioneer Pkwy (East)

An additional traffic study is required to determine the
2 Lanes-

PLAZA
feasibility of converting Main Street from a one-way to a No Trucks
two-way street and to relocate through traffic to South A. (Possible Two-Way)
3 Lanes
Options to resolve congestion and traffic issues between (Possible Two-Way)
the eastern bridgehead and Pioneer Parkway should be
explored. Options may consider: Main Street
 A new intersection at the eastern bridgehead
 A roundabout at the eastern bridgehead 6 Lanes- Auto and 5 to 6 Lanes
 Two-way bridges S Truck Route
(Two-Way)
(Two-Way)
 Other
The image on the right identifies a possible conceptual
mobility option within the special traffic study area.
South A Street
Main Street New Signalized
Main Street should not serve as a regional mobility street. Intersection
TC
2nd Street
Shared
An additional traffic study may be needed to: Auto/BRT Lane
 Convert Main Street to a two-way street between at least
Mill and 10th streets
 Remove the Main Street truck route designation between, Conceptual Mobility Option for Special Traffic Study Area
at a minimum, Mill and 10th streets
Circulation 37
Implementation Strategy
Overview
The implementation strategy prescribes a program for Downtown Urban Renewal District Boundary

creating positive change and stimulating development

momentum in downtown Springfield. Key Project

pioneer parkway (west)

pioneer parkway (east)

Catalyst
The implementation strategy is founded on the principle Project
that public dollars must be spent on projects that stimulate
significant private investment in the downtown. The

10th St
strategy includes: Parking

 Catalyst and Key Projects–Essential projects and

actions that stimulate downtown investment and support
Plaza
revitalization efforts over time Two-way main Street
 Other Actions–Actions that demonstrate momentum
and establish the regulatory framework needed to
implement the plan
 Schedule–A schedule for implementing the downtown
plan’s projects and actions
 Responsibilities–Identifies a comprehensive, consistent
and coordinated effort

Implementation Projects

40 Downtown District Urban Design Plan and Implementation Strategy

Funding
Public investment in infrastructure and open space will be
10th Street
necessary to improve the private investment environment
within the Downtown Springfield study area. The area
currently lacks fundamental components of a vibrant
downtown such as a public plaza, a significant retail
presence and a pedestrian-friendly shopping street.
Therefore, the Implementation Strategy suggests focusing
on the catalyst and key public projects as the initial step
required to stimulate adjacent private development. 7th Street Gateways
learning Center

Public Investment Wildish

Theater
Academy
With limited public funds available, it will take time to of Arts

build out all of the public actions identified in the plan.

City Hall
To limit public costs, catalyst and key projects such as the
Mill Plaza and development of public parking facilities can Emerald Arts
Center
be phased to limit public financial exposure in the early 5th Street

stages of implementation. The figure to the right illustrates

the location and relationship of catalyst and key public
infrastructure projects.

Public Investment Tools Justice Center

It is important to keep in mind what Springfield “wants Public Parking Two-Way
to be when it grows up” and to devise an implementation Site Main Street
strategy around that notion rather than simply crafting a Pioneer Pkwy (East)
strategy based upon limited available funds. For Downtown
Springfield to be revitalized and the community’s vision to

South A Street
be realized, a concerted and disciplined adherence to the

A Street
strategies and elements of the plan will be required.
Funding of downtown public projects will likely come
from various sources. Some of these sources, such as Pioneer Pkwy (West)

Tax Increment Financing (TIF) or the City’s Capital

Two-Way Main Street

Improvements Program (CIP), are currently in place.
Additional funding from local, state and national sources
should be explored. Mill Plaza
Nationwide, tax increment financing of public projects
has proven the most effective tool for funding downtown
infrastructure. The Downtown Urban Renewal District
has produced a limited amount of increment; however,
over time, it will be an invaluable source of financing
implementation projects.

Catalyst and Key Projects

Implementation Strategy 41
Implementation
Catalyst Project
Mill Plaza is a public catalyst project that is essential to
creating a positive downtown atmosphere and triggering
significant private development surrounding the plaza. a Street a Street

The project will serve as an amenity and focus for

downtown development. It will help to create a downtown

pioneer parkway (west)

identity that will add value to surrounding parcels.

pioneer parkway (west)

Mill Plaza Alley
Acquisition of the Mill Plaza site should occur immediately.

1 2 3
The Mill Plaza site is comprised of three parcels under

mill St
mill S
separate ownership. The diagram to the right identifies the

t
parcels that must be assembled.
main St main St

Required Land Assembly Mill Plaza Project Concept

42 Downtown District Urban Design Plan and Implementation Strategy

Public Investment
A conceptual estimate of the public cost to acquire and
build the plaza is approximately $3.7 million.

mill plaza
Acquire Site (Estimated Value) $1.1 mil
Construct Plaza (56,600 sf @ $45.00 sf) $2.6mil
Total: $3.7 mil

Ma
in
Str
eet
Mill Plaza (Looking Northwest)
Private Investment
The potential for private investment adjacent to the plaza is
approximately $81 million.
B
PRIVATE INVESTMENT A
A Mill Street Office and Retail $35.0 mil
B A Street Parking Structure $6.7 mil C
C Plaza Office and Retail $11.6 mil St
et
re

D A Street Housing and Retail $16.0 mil

ill

t)
M

es
E

(W
Main and Mill Office and Retail $11.5 mil

wy
Total: $80.8 mil

Pk
er
ne
E

Pio
Sout
hAS
tree
t

Stimulated Private Investment

Implementation Strategy 43
Implementation
Key Projects
After the Mill Plaza site is secured, key projects must be Existing a Street
implemented to support retail revitalization. One-Way

pioneer parkway (west)

5th St

6th St

7th St

8th St

9th St

10th St
Main Street
The two key projects are:
 Converting Main Street from one-way to two-way travel
 Securing a significant public parking site

mill St
Two-Way Main Street South a St

Currently, Main Street’s one-way travel limits business

accessibility and visibility and reduces pedestrian safety.
Existing Conditions
Returning Main Street to its historic two-way travel pattern
will create an environment in which businesses can thrive. a Street
Two-Way
The following actions should be implemented over time. Main Street

pioneer parkway (west)

mill St

5th St

6th St

7th St

8th St

9th St

10th St
 At a minimum, Main Street should include two-way
travel between Mill Street and 10th Street
 Curbside on-street parking should be maintained
 Traffic signals should be reconfigured along with roadway
South a St
striping

No changes are required to Main Street’s existing sidewalks,

curb extensions or crosswalks to implement two-way travel. Two-Way Main Street Limits

44 Downtown District Urban Design Plan and Implementation Strategy

Public Parking Site
Public parking will be needed to serve customers who
frequent ground-floor retail uses surrounding Mill Plaza.
Parking can be built in phases as shown below. Phase I
Parking Lot
a Street
Phase I a Street

 Acquire sites: 1) the north side of the block currently

pioneer parkway (west)

pioneer parkway (east)

pioneer parkway (west)

pioneer parkway (east)

1
under private ownership and occupied by County
services 2) the south side of the block currently occupied
by the Springfield Utility Board
 Design and build a surface lot with approximately 135
parking stalls

Phase II 2
Design and build the parking structure to serve primarily
ground-floor ‘hot spot’ retail uses. At full retail build-out, main St
main St
approximately 475 spaces would be required.

Public Parking Site–Required Land Assembly Public Parking Site–Phase I

Phase II
t
Parking Structure
ree
St
ill
M

t)
es
(W
y
w
Pk

)
ast
e r
ne

y (E
Pio

kw
rP
nee
Sout
hAS
tree

Pio
t
Legend
New Retail
Existing Retail
New Parking Structure

Public Parking Site–Phase II

Implementation Strategy 45
Implementation
Other Actions
Other actions are necessary to ensure that projects are
implemented as envisioned by the plan.
The other actions are:
 Plan adoption
 Updates to existing policy and regulatory documents
 Additional planning efforts
 A Main Street demonstration block project
Plan Adoption
The following plans should be adopted by city council.
Downtown Urban Design Plan and
Implementation Strategy Adoption
Plan adoption is the first step in providing a clear
commitment to Springfield’s future and a tool for decision
makers to use to prioritize public investment that will
generate significant and sustained private investment. The
plan should be reviewed by the Planning Commission with
recommendations presented to the City Council. The plan
should be adopted by City Council as a subarea plan or
other policy-guiding resolution as an amendment to the
Downtown Refinement Plan, the Eugene-Springfield Metro
Plan, and the Springfield 2030–Comprehensive Plan.
Parking Management Plan Adoption
Adoption of the Parking Management Plan will strategically
support development identified in the 30-year build-out
plan.
Policy and Regulatory Updates
Plan recommendations generally comply with existing
and updated plans, policies and regulations. Where
recommendations do not comply or additional regulations
are needed, updates to the existing policies and regulations
should be made to ensure that the intent of the Urban
Design Plan is realized.
Springfield Development Code Update
The current Mixed-Use Zoning Districts (3.2-600) and
Mixed-Use Development Standards (3.2-615) identified
in the Springfield Development Code are not consistent
46 Downtown District Urban Design Plan and Implementation Strategy
with the plan. Staff and Council should consider the
modification of existing zones/standards and the addition
of mixed-use zones/standards as needed to support
development consistent with the Urban Design Plan.
Recommended code modifications are identified in the
appendix to this report.
Downtown Design Guidelines
The City should initiate a process for the creation of design
guidelines and a design review process as an essential tool
for review of downtown projects. Typically, more extensive
(major) projects could be reviewed by a review committee,
while less extensive (minor) projects could be reviewed by
planning staff.
Downtown Street Standards
Design standards and details that are consistent with
the circulation framework should be developed for the
downtown streets, sidewalks, intersections and public
spaces. These standards must address roadway safety
requirements and have an emphasis on pedestrians and
bicycles.
Additional Planning Efforts
The following planning efforts are necessary to ensure
that the implementation strategy is executed in a timely
manner and is consistent with the Urban Design Plan’s
recommendations.
Develop a Retail Strategy and Implementation
Plan
The City needs to fund a retail strategy that identifies
retail development sites, recruitment, management and
financial incentives to ensure a critical mass of retail in the
downtown. The strategy should incorporate:
 A comprehensive database as a leasing and information
tool
 A recruitment brochure and information on downtown
sites and opportunities
 Formation of a representative retail recruitment team
 Development incentives for retailers and public/private
partnerships to encourage retail development
Initiate a Two-Way Main Street Transportation
Study
A two-way Main Street will ensure successful development
of future retail along Main Street. The study should include
a plan for:
 Converting Main Street to two-way from Mill Street to
10th Avenue at a minimum.
 Including the two-way conversion as a priority project in
the update to the Transportation System Plan
 Funding improvements and a schedule for
implementation
To enable conversion of Main Street, the study should also
develop a design concept for converting South A Street
to a mobility corridor for autos, trucks and transit traffic
through downtown. The design should consider:
 Two-way conversion of South A Street
 Potential impacts of two-way streets (South A and Main)
accessing or exiting from a one-way bridge crossing on
the eastside of the Willamette River
 The impacts and need for additional road widening and
new signalization
 An east/west truck route along South A Street or other
streets
 Protected bikeways on the south side of the street
 Pedestrian-friendly and safe crossings at key intersections
Develop a High-Speed Rail Plan
The Urban Design Plan proposes a “multi-modal hub” that
maximizes current investment in transit by locating a High-
Speed Rail (HSR) station and a park-and-ride lot/structure
in close proximity to the current BRT station. Additionally,
the proposed station location is adjacent to properties
outside the downtown study area that are ideally located
and large enough to serve as maintenance facilities needed
for HSR system operations. Efforts should be made by the
City to include the proposed station and related transit
facilities as part of ODOT’s ongoing HSR environmental
analysis or any subsequent supplemental environmental
analysis, engineering and design studies.
Main Street Demonstration Block

pioneer parkway (west)

pioneer parkway (east)

pioneer parkway (west)

pioneer parkway (east)

The demonstration block would showcase improvements
that would eventually be made to nine blocks of Main Street
between Mill Street and 10th Street. The approximate cost
for improvements to one block and two intersections would
range from $0.5 to $0.9 million.

main Street main Street

Design and Construct

Demonstration
Demonstration Block
Block
South a Street
South a Street

Existing Conditions Proposed Construction Limits

Future Future
Development Development

Mill Plaza

Main Street Demonstration Block (Looking East)

Implementation Strategy 47
Implementation
Public Projects Schedule
2010 2011 2012 2013
Mar June Sept Mar June Sept Mar June Sept Mar June Sept

First 120 Days

1. Adopt Downtown District Urban Design Plan & Implementation Strategy
2. Adopt Parking Management Plan
3. Establish an Inter-Departmental Implementation Team
4. Develop Financing Strategy to Secure Mill Plaza Site and Public Parking Site
5. Initiate Update to Development Code, Design Guidelines, and Street Standards
6. Initiate Two-Way Main Street Transportation Study
7. Initiate Retail Strategy and Implementation Plan

Six Months
1. Secure Mill Plaza Site
2. Develop a High-Speed Rail Plan

One Year
1. Complete Two-Way Main Street Transportation Study
2. Complete Update to Development Code and Design Guidelines
3. Complete Retail Strategy and Implementation Plan
4. Design Mill Plaza
5. Secure Public Parking Site

Two to Three Years

1. Construct Mill Plaza
2. Design and Construct Public Parking Surface Lot
3. Obtain Approvals for Two-Way Main Street Recommendations
4. Complete Update to Street Standards

Three to Seven Years

1. Construct Main Street Demonstration Project
2. Construct Improvements Identified in Two-Way Main Street Transportation Study

48 Downtown District Urban Design Plan and Implementation Strategy

Responsibilities
Implementation of this plan will require focused,
aggressive efforts by the public and private sectors
over the coming years. For this plan to be successful, a
comprehensive, consistent and coordinated effort will be
necessary.
Plan success depends upon establishing implementation
momentum.
Managing Implementation
The key entities below will be responsible for managing
aspects of plan implementation:
City of Springfield
 Convene Downtown Citizen Advisory Committee
meetings every six months or more frequently if needed
to review plan implementation progress
 Establish an inter-departmental implementation team to
coordinate public and private sector efforts
 Create a Parking Manager position and Parking
Advisory Committee to assist in the parking program
implementation
 Coordinate design and construction of public
infrastructure and amenities such as the Main Street
Demonstration Project and Mill Plaza
 Administer loan and grant programs contributing to
downtown revitalization and affordable housing
 Encourage creation of a downtown business association
City of Springfield, Development Services Planning
Division
 Coordinate a public process for amending code and
development standards and new downtown design
guidelines consistent with the recommendations
identified in the Downtown Urban Design Plan
 Support adoption of the Downtown Urban Design Plan
as an amendment to the Downtown Refinement Plan
City of Springfield, City Manager’s Office
 Develop and implement urban redevelopment activities,
such as attracting developers and assisting in site
assembly
City of Springfield, Public Works Other Implementors
 Manage study of two-way conversion of Main Street and  Local and national foundations
additional South A traffic analysis  Other governmental entities
 Coordinate a public process for amendments to
downtown street standards consistent with the
recommendations identified in the downtown plan
 Coordinate a public process for design and construction
of the Main Street Demonstration Project
Downtown Citizen Advisory Committee
 Meet on a regular basis to review and provide
recommendations to the City and Council on
implementation progress
 Provide updates to constituent groups for downtown
revitalization and implementation progress
Willamalane Parks and Recreation District
 Coordinate with the City on design, construction,
funding and management of park improvement projects,
such as Mill Plaza and the Island Park enhancements
Oregon Department of Transportation
 Coordinate with the City for the study of two-way
conversion of Main Street and additional South A traffic
analysis
Springfield Chamber of Commerce
 Promote tourism marketing
 Identify planning strategies for attracting visitors,
meetings and events
Property Owners and Business Owners
 Organize a downtown business association and
coordinate planning efforts and needs with the City
interdepartmental team responsible for the downtown
plan implementation
 Focus on building renovations and tenant upgrades by
taking advantage of available loan and grant programs
 Provide the information required to create an effective
leasing strategy and marketing materials for the
downtown
 Participate in retail and office recruitment outreach and
marketing programs
Implementation Strategy 49
Implementation
 Crandall Arambula

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