Table of Contents

Chapter- One (Introduction) .................................................................................................. 4

1.1 Rationale of the business idea .......................................................................................... 4

1.2 Scenario Chosen............................................................................................................... 4

1.3 Mission of the entrepreneurial venture ............................................................................ 4

1.4 Vision of the entrepreneurial venture .............................................................................. 4

1.5 Major goals ...................................................................................................................... 5

1.6 Design and structure of the proposal ............................................................................... 5

1.7 Relevant models and information sources used ............................................................... 5

1.8 Actionable assumptions ................................................................................................... 6

1.9 Time scale of achievement............................................................................................... 6

Chapter-Two (Business concept) ............................................................................................ 7

2.1 Business concept .............................................................................................................. 7

2.2 Products and services ....................................................................................................... 8

2.3 Target market ................................................................................................................... 8

2.4 Value added and special features ..................................................................................... 8

2.5 Shareholding and management ........................................................................................ 9

2.6 The opportunity................................................................................................................ 9

Chapter-Three (Feasibility analysis) .................................................................................... 11

3.1 Feasibility research plan ................................................................................................ 11

3.2 Five Key Areas of Feasibility Research......................................................................... 12

Products / Services: ......................................................................................................... 13

Market Feasibility: .......................................................................................................... 15

Organisational Feasibility: ............................................................................................. 16

Expectation vs. Reality:................................................................................................... 17

Chapter-Four (Business model) ............................................................................................ 19

 4.1 Business model .............................................................................................................. 19

4.2 Core strategy .................................................................................................................. 20

4.3 Positioning: .................................................................................................................... 21

4.4 Resource requirement under the value chain ................................................................. 21

4.5 Essential network and partnership ................................................................................. 22

4.6 Value deliverables to the customers .............................................................................. 23

Chapter-Five (The business plan)......................................................................................... 26

5.1 Industry, company, product or services ......................................................................... 26

5.2 Core strategy .................................................................................................................. 28

5.3 Marketing strategy ......................................................................................................... 28

5.4 Management team .......................................................................................................... 29

5.5 Financing solutions ........................................................................................................ 30

5.6 Business sustainability ................................................................................................... 30

5.8 Business viability ........................................................................................................... 31

5.9 Implementation plan ...................................................................................................... 33

Conclusion .............................................................................................................................. 34

Appendix ................................................................................................................................. 35

Page 1 of 40
 List of Figures
Figure 1: Time Scale of achievement ..................................................................................... 6
Figure 2: Organizational Structure of our project ............................................................... 9
Figure 3: Findings of questionnaire ..................................................................................... 13
Figure 4: Findings of Survey ................................................................................................. 14
Figure 5: Porter's five forces analysis .................................................................................. 15
Figure 6: The value chain network....................................................................................... 16
Figure 7: Direction flow of our organization ....................................................................... 16
Figure 8: Business model ....................................................................................................... 19
Figure 9: Core Strategy ......................................................................................................... 20
Figure 10: Functions of our business ................................................................................... 21
Figure 11: Essential network and partnership .................................................................... 23
Figure 12: Value deliverables to the customers .................................................................. 24
Figure 13: Products and service of our Business ................................................................ 27
Figure 14: Core strategies of our business ........................................................................... 28
Figure 15: Marketing Strategy of our business ................................................................... 29
Figure 16: Management team of our Business .................................................................... 29
Figure 17: Process of implementation of our business plan ............................................... 33

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 1

Page 3 of 40
 Chapter- One (Introduction)

1.1 Rationale of the business idea

Bangladesh is the developing country. The recent technology boom has created a digital age.
The explosive growth in computer, communication, information, and other digital technology
has created new way of delivering value to customers. Now, more than ever before, we all are
connected to each other and to information anywhere in the world. Considering continuous
technological development in Bangladesh, We take this business project “Providing
maintenance and repair service of electronics through the help of online.” Most of the people
of Bangladesh has faced maintenance problem with their electronics instruments regularly. To
solve and provide service them, we launch this service. The people Bangladesh has demanded
this service to maintain and manage their time effectively and properly. We think that our
project has been accepted by people of Bangladesh to save their time and money and solve
their maintenance and repair problems of electronics instruments. So we say that, this business
project is more viable, rational and potential.

1.2 Scenario Chosen

Our business project will be established in Dhaka that is capital city of Bangladesh to provide
maintenance and repair service of electronics through the help of online. The people
Bangladesh can get repair and maintenance service of electronics at their home through help
of online. Our business will be provide best service to people of the Bangladesh to solve their
maintenance and repair problems of electronics. At present we have no competitors in market
and we are only one participator in this market. The market for this service is the most viable
and potential. The economic and technological situation for this market is so nice and smooth
for this business idea.

1.3 Mission of the entrepreneurial venture

To provide preeminent maintenance and repair service of electronics with affordable price.

1.4 Vision of the entrepreneurial venture

Market position- By 2025, it will be number one online service provider in Bangladesh.

Page 4 of 40
Ownership- By 2030, it will be public limited company to extend its service

Employment- By 2035, it will be created 50000 employment opportunity to develop socio-

economic condition of Bangladesh.

1.5 Major goals

Goal One: Facility launch by 2017

Goal Two: Recovering Initial investment by 2019

Goal Three: Spreading its repair and maintenance service in whole city of Bangladesh by 2020.

Goal Four: Establishing own building and workshop to provide repairing service by 2025.

Goal Five: Achieving number one online service provider in Bangladesh by 2040.

1.6 Design and structure of the proposal

In the second chapter of the research study the researcher is going to delineate the mission,
vision and major goals of this business project, the possible service and products it is going to
offer, the repairing and maintenance market positioning strategy and along with the key
projections made to understand the potential scale of growth. With an analytical framework,
the researcher is going to delineate the business feasibility of the business idea from marketing,
industry, and organizational, financial aspects in the feasibility study portion of the report.
Through developing revenue model, cost model the researcher is going to describe how the
business will actually work on in the strategic analysis and business model part of the business
development plan. The researcher will understand the strategic position of the business idea
through value chain analysis, SWOT analysis and delineating the sources of competitive edge.
The business plan section of the research study will reveal the execution plan of the business
development plan and critical success factors linked up with the study.

1.7 Relevant models and information sources used

In the strategic management part of the study, the researcher had used SWOT analysis, value
chain analysis, and areas of core competencies, vertical and horizontal merger strategies. In the
financial management segment of the business plan, the researcher had conducted break-even
analysis and extrapolated pro-forma balance sheet, pro-forma income statement. In order to
better understand the marketing angle of the business plan the researcher had used theories
linked up with target market, market segmentation and market positioning.

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 Both primary data – collected through questionnaire based survey and secondary data was used
in developing the business plan.

1.8 Actionable assumptions

 People have sufficient and well knowledge about information and communication
technology
 Customers – the sample survey respondents make rationale choices.
 The secondary information used in this research study is relevant, reliable and accurate

1.9 Time scale of achievement

Goal 2016 2017 2018 2019 2020 …….. 2025 …… 2040

Facility launch  
Recovering initial investment    
Spreading its repair and         
maintenance service in whole
city of Bangladesh
Establishing own building and       
workshop to provide repairing
service
Achieving number one online         
service provider in Bangladesh

Figure 1: Time Scale of achievement

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 2

Chapter-Two (Business concept)

2.1 Business concept

Providing maintenance & repair service of electronics through the help of online. That is, to
explain shortly, we are going to get any troubled electronics from the home of our customer
as soon as they knock us. Then we correct it and again deliver it to the customers.

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2.2 Products and services

Our products and service are listed below:

Repairing Repairing .
Mobile Laptop

Repairing
iPhone, Repairing
s
iPad, DSLR
iPod

Maitaining Repairing
home and home and
.
office's office's
appliance appliance

2.3 Target market

Our target markets are given below:

Elite residence area Elite residence area of Bangladesh such as

Gulsan, Banani, Dhanmondi.
Corporation Business corporation such as Bank, MNCs,
Insurance, Government Institutions.
Mass People Student, service holders, Businessmen,
house wife

2.4 Value added and special features

Our business organizations will try to provide the repair and maintenance service of electronics
at at a reasonable price; its products and services will have the adequate emotional, functional,
price and ethical values. A rough estimation of service charge for repair and maintenance of
electronics are given below:

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 Particulars Per unit
price
Mobile 500
PC and Laptop 1150
Camera 1400
Iphone, Ipad, Ipod 2000
Tablets 950
Refrigerator 950
Home appliances 450

2.5 Shareholding and management

Our business organization is operated its activities as a private limited company. Our business
organization is established by five individual shareholders who will equally share and take risks
and rewards of business organization. The shareholders are the all in all of our business
organization. Any important decisions are taken by these shareholders. On the other hand, the
business organization will be executed and managed by an efficient and creative management
team. Organizational structure of our business organization will be following:

Shareholders
(Co-Founders)

Vice President
Vice President
(Repair and
(Finance)
maintaince)

Assistant Vice Assistant Vice Assistant Vice

President (Order President President
and Sales) (Repairing) (maintainence)

Mechanic Mechanic

Figure 2: Organizational Structure of our project

2.6 The opportunity

We think that our business has huge opportunity to grow our business organization in
Bangladesh because we have no competitors in this market. The political and economic
situation of country are more smooth and potential for this business. The people who are
engaged with as businessmen and service holder want this service to save their time and money.
When we conduct survey, most of the people of our country provide positive responds about

Page 9 of 40
our initiatives. We think that we can build strong customer relation and goodwill through run
this business.

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 3

Chapter-Three (Feasibility analysis)

3.1 Feasibility research plan

Primary and secondary data needs: The secondary data was needed to understand how a
sustainable business model would eventually look like; the secondary data will be needed to
understand what should be standard product/service offerings, a standard pricing mechanism,

Page 11 of 40
and standard ancillary facilities offering. The primary data are needed to understand the
possibility of our new features to be attractive to the customers.

Research scope: The research is new and unique in this case. Normally entrepreneurs
opening a repair and maintenance business do not do that much extensive research. But as our
production has some new features, we are going to do that research. People will help us
eagerly. Also, we are aware about our limitations.

Research Objectives:

The researcher is now going to delineate the research objectives.

 The business research is going to evaluate the marketing feasibility of our service.
 It is going to evaluate industry feasibility for our business
 It is also going to show the organizational feasibility.
 It is going to show the financial feasibility.
 The research will show the resource requirement feasibility.

Research Questions

 How much feasible is the business plan of our business from marketing feasibility
perspective?
 How much feasible is the business plan from industrial feasibility perspective?
 How much feasible is the business plan from organizational feasibility perspective?
 How much feasible is the business plan from financial feasibility perspective?
 How much feasible is the business plan from resource requirement feasibility
perspective?
 How will the business plan derive its overall value and how will work as a feasible
business model?

Data collection: The primary data was collected from questionnaire survey and the secondary
data was collected from corporate websites. The questionnaire was mostly driven by closed-
end questions and it was cohesively built-up by the researcher.

3.2 Five Key Areas of Feasibility Research

There 5 basic areas of feasibility analysis process. These 5 areas should be include practical
real life statistical dada to evaluate the feasibility level of offered products and services, the
Page 12 of 40
feasibility of the industry, the market feasibility, organizational feasibility and financial
feasibility. We collected the primary statistical data through our special statistical team, who
conducted a survey for the feasibility research for our business.

Products / Services:
Based on the sample survey study of our team we came to know that there is a huge gap in
the market for the repairing electronics services both in the domestic and the industrial areas,
also in day to day personal life too. Our team asked 50 people in domestic area and 50 in
industrial area a very common question that is “Do you face problem in repairing your
electronics?”

Figure 3: Findings of questionnaire

See; the result shows that almost 84% people in domestic area face problems in repairing
their electronics products and 88% industrial institutions suffers the problem too. So on an
average 86% gap in the market for our business services.

Our team even gave them the lists of our services and asked the question that “Do you think
these services through online and home delivery also would be a solution to your
problem?” The reaction these 100 people are given bellow in the table;

Services Domestic area ( 50) Industrial area (50) Total Yes Total
Yes No Yes No No

Page 13 of 40
 Repairing Mobile 45 5 30 20 75 25

Repairing Laptop 42 8 46 4 88 12

Repairing DSLR 48 2 48 2

Repairing iPhone, iPad, 45 5 35 15 80 20

iPod

Maintaining home and 47 3 48 2 95 5

office's appliance

Repairing home and 46 4 47 3 93 7

office's appliance
Grand total = (550) 479 71
Percentage =100% 87.1% 12.9%
Figure 4: Findings of Survey

Industry Feasibility:

Industry feasibility of the business idea will be evaluated through the Porter’s five forces
analysis, the strategic group analysis and industry life cycle analysis.

Porter’s five forces analysis:

Page 14 of 40
 Bargaining
Threat of
power of the
substitution
buyer
(Low)
(Low)

Bargaining
Threat of new
power of the
entry
Competion buyer
(High ) with (High)
existing
companies
(Low)

Figure 5: Porter's five forces analysis

So, there is little chance of making abnormal profit in the short run of the game in this business
line but these profits will be sustainable in the longer run of the business.

Industry life cycle: Industrial life cycle for repair and maintenance industry is at its growth
stage. Because there are few companies under this indutry and almost all of them started newly.
So these comapanies and so our company are all in growth satge. There is no extrem pressure
in the industry to move toward peack or recessions. So, for a definitely long term into the future
there will be opportunities to earn abnormal profit in this line of business – till the industry
matures.

Market Feasibility:
In this section we will be discussing about the value we are giving to our target market. As we
have said earlier we have segmented the market according to the scale of needs (Domestic—
less, Industrial—Larger) and we have selected out targeted market. The value chain network is
shown below;

Page 15 of 40
 Domestic
customers
Flexibility
Beneficial.
Comfort

Industrial Company
customers High quality services.
Less costly. Less charge.
Time saving. Special consideration.
Increased Home delivery
Productivity. services.
Specialized services.

Figure 6: The value chain network

Organisational Feasibility:

Organization feasibility analysis is the process of determining how well the business will run.
In our business the direction comes from the CEO and the board of directors. Then the
decision flows to the lower layers. That means the goal sharing organizational structure is
used in our business organization. It’s like;

CEO sets a strategic goal

BODs analyze and set the future work plan

The GM is given the target and he gives it

to the each dept heads

Each Dept Head allocate the goal

achiving work plan to the line managers.

Line Managers Allocate desired

production goal to each employee.

Figure 7: Direction flow of our organization

Page 16 of 40
Expectation vs. Reality:
In this section we will see if there is any expectation gap in our business plan. But this part
cannot be completed until few years have passed. As our business is passing its very first year
in the real business world so we compared our expectations and reality for one year.

Particulars Per unit Expected Expected Actual Actual

Charge quantity Revenue Quantity Revenue Deviation
Mobile 500 2000 1,000,000 1825 912,500 (87,500)
PC and 1150 500 575,000 300 345,000 (230,000)
Laptop
Camera 1400 200 280,000 150 210,000 (70,000)
Iphone, Ipad, 2000 200 400,000 175 350,000 (50,000)
Ipod
Tablets 950 75 71,250 100 95,000 23,750
Refrigerator 950 250 237,500 300 285,000 47,500
Home 450 2500 2480 1,116,000
appliances 1,125,000 (9,000)
Total 5,725 3,688,750 5,330 3,313,500 (377,250)

So from the above mentioned table we can see that we have faced an amount of 377,250
expectation gap which is little bit high. the reasons behind it is that we had no real-life
experience so what we did, we did estimation and this estimation wasn’t precise. Whatever, we
are hopeful that in the periods our expectation gap will be reduced through better estimation,
prediction and judgments.

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 4

Page 18 of 40
 Chapter-Four (Business model)
4.1 Business model

The business model of maintenance & repair of electronics can be represented through the
following business model canvas. Business model contains below fields:

Key activities
Key partners

Cost and
Value
revenue
propositions
system

Key
customer
resources
relationship
and channels

Figure 8: Business model

Details of above presented fields are in the below table.

Key partners Key activities Value Customer relationships Key resources

We the five Repair and maintenance propositions Pre-service Our expert technicians.
entrepreneurs. of electronics. Our business During the service Our appliances.
Our corporate allies. Counseling about the service creates After the service. Our mobile application
usage of electronics. value different After service counseling. Website.
Repair and maintenance from the others
of home appliances. in the fact that
Customer segmentation we provide Channels
basis home delivery Online and offline contact
Geographic location service along facility.
Demographic basis with our online Better service than others
Access to internet basis. communication in the market
system. Counseling after the
service.
Cost structure Revenue stream
 Salary to technicians.  Service charges
 Transportation cost  Sale of scraps
 Other administrative expenses

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4.2 Core strategy

Core strategy for a business is the set of regulations and doings which make a special floor
for the company and provide the company a competitive advantage. Our business’ core
strategy is that; we are going to get our customers instant service where they can put their
electronics on the way of servicing as soon as it gets wrong. In current market situation the
customers have to bring the troubled electronics to a workshop which is a burden to them.

Instant service to the customers

Home delivery service

Online communication sytem

Figure 9: Core Strategy

But we are going to give them home delivery service. Everything they need to do is knock us
online or over phone and we will pick up their troubled electronics from their home, correct it
and deliver it to their home again.

Product/service and market scope:

Our service is the new version of an existing service. We are making the thing online based.
So we hope a great market share from very beginning. And into the market we are going to
make our breakthrough with a great market share.

Scope for differentiation:

 Online based service, as people are getting more towards online.

 Home delivery.
 Cost leadership.
 Great service within a short period of time.

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4.3 Positioning:

Positioning is the basis on which a product or service stands. Our service is positioned on our
online based home delivery service. While other competitors in the industry are providing the
service sitting on their own place, we are going to our customer’s place to provide them with
the service. This positioning will help us get more customers and we will gain more customer
satisfaction.

4.4 Resource requirement under the value chain

we are a service based company so do not need rigorous resources to operate. Expertise of
our technicians is our main resource. But yet the slight other types of resources required are
listed below along with definition and usage of it.

Primary Secondary
functions functions
After service
Communication
counseling

Company
Operation
infrustructure

Transportation

Figure 10: Functions of our business

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 These are explained in the below table.

Primary Value-chain Definition Resource requirement

or components
Secondary
function
Communication The way how the customers will A call center, mobile application, a
reach us. website
Operation Providing repair and maintenance Technicians, instruments, office
service to the customers. room, workshop.
Primary
functions Transportation This is the main thing on which our Vehicles, drivers, labor.
service is positioned on. We need
a proficient transportation system
to provide home delivery service.
After service Free follow up by our experts to Efficient knowledge management
counseling the customers after we correct the system, efficient talent management
Secondary electronics. system
functions Company It refers to our company wide Complying with the code of conduct
infrastructure culture, norms, value chain and thinking about what’s logical
through which the value is and goes with our strategic goal.
rendered.

4.5 Essential network and partnership

To conduct our business, we need some primary network and partnership. Because without
partnership and network we may be not going to find any customer and our business is not
going to be established. Below are the essential networks:

 With at least a VIP resident area, through which we expect to start our business.
 One of our competitors, to learn something from that one initially. Specially, how the
industry goes.
 Engineering firm from which we are going to hire engineers.

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Below are essential partnerships for our business:

 At least one corporation who will be our strategical partner. We will be providing it
with our special service throughout one financial year.

VIP
resident
area

Partnership
One of
our Engineeri
competito ng firms
rs

Figure 11: Essential network and partnership

4.6 Value deliverables to the customers

Our company delivers below values desirable to the customers.

 Servicing their troublesome appliance quickly on a fingertip.

 Servicing appliance without taking any burdens on their neck.
 Doing things with less cost.
 Get some instructions how to use the appliance.
 Getting permanent and trusted technician.
 Not going anywhere to get repair and maintenance service.

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 Quick No
service burdens

Geting
Less
instructio
cost
ns

Getting Geting
permanet service
technicia sitting
ns home

Figure 12: Value deliverables to the customers

These services are desired by our target market customers. And we are going to capture them
through our best efforts and our aggressive marketing.

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 5

Page 25 of 40
 Chapter-Five (The business plan)

5.1 Industry, company, product or services

An Industry is a group of firms producing a similar product or service. When analyzing

about the industry, we must answer three questions before pursuing the idea of starting a
business. These are;
i. Is the industry accessible? Or is it a realistic place to start for a new venture to enter?
ii. Does the industry contain markets that are ripe for innovation or are underserved?
iii. Are there positions in the industry as a whole?

Now let’s have a look at the industry our business belongs to. The business plan of providing
maintenance and repair service of electronics trough the help of online belongs to the Repair
and maintenance Services where the companies provide services for the electronics.
Now it’s time to find the answer for the above mentioned three vital questions in details.

1. Accessible. 2. Underserved. 3. Scopes/

positions to
 No entry barriers.  Emerging use of  No specialized
enter.
 Easy entry electronics. companies.
 Few companies to  Scopes to provide
 No need of huge
provide quality quality services with
capital services. comfort.
 Few requirements to  No specialized  Easy to enter in to the
enter. companies. industry.
 Not too much  Lots of customers are  Lots of customers out
complex to start a underserved. there.
 Company’s electronics  Potentialities to develop
business.
are underserved in near future.
mostly.

Company description: The main body of the business plan begins with a general description
of the company. Although at first glance this section may seem less critical than others, it is
extremely important. It demonstrates to others how to translate an idea into a business. This
section includes;
 History of the company.

Page 26 of 40
  A mission statement.
 A services position.
 A milestone
Let’s have a look at our company in the form of the stated criteria.

• At starting stage
History

Mission • Providing quality electronics

statement service with comfort.

• Specialized services
Service Position

• Private Limited Company

Milestone

Products or services are the sources of income/ profit of a business entity. As our company is
a service provider company so services are our sources of income. The lists of our services
are given bellow;

Repairing Repairing .
Mobile Laptop

Repairing
iPhone, Repairing
s
iPad, DSLR
iPod

Maitaining Repairing
home and home and .
office's office's
appliance appliance

Figure 13: Products and service of our Business

Page 27 of 40
5.2 Core strategy

A marketing or core strategy is the portion of the marketing plan that describes the faster or
most efficient routes to increase sales. Methods listed in core strategies might include direct
mail, pay-per-click advertising, social media development and coupons or promotions. A
company’s core strategy enables it to achieve its business objectives.
1. Target markets
2. Competitor targets
3. Competitive advantage.

Our business core strategies are;

Better
Less services
effort

With
comfort

Capture Target Market

Figure 14: Core strategies of our business

5.3 Marketing strategy

A firm’s marketing strategy refers to its overall approach for marketing its products and
services. A firm’s overall approach typically boils down to how it positions itself in its
market and how it differentiates itself from its competitors.
Our firm’s marketing strategies include below things in the graph

Page 28 of 40
 Personal
persuations for
industrial
customers
Leaflets in Specialized
targeted areas services.

Online Add Marketing Home delivery

and services strategies services.

Figure 15: Marketing Strategy of our business

5.4 Management team

Management team is the managing body of an organization. Each and every organization is
managed by some specified people to achieve the goal of the organization.
Our company Management team is shown below;

CEO
Mr. S M G kibria

Board of Directors
Mr. T I Jaheed, Mr. Sarker Pantho

General Manager
Mr. S Sajid Khan

Deprtmental managers
khaleda Easmin( Marketing)

Line Managers

Figure 16: Management team of our Business

Page 29 of 40
5.5 Financing solutions

Financial solutions for a company mean how the entrepreneurs finance the company. The
cash inflows to start up a company or a business firm is called the financial solutions to that
particular firm.. There are lots of ways to finance for the business like;
 Entrepreneur’s individual capital investments.
 Long term bank loan from investment bank.
 Share capital.
 Lease
 Mortgage.
 Government’s support.
 Loans from other than these sources.

We financed the company with our own individual capital investment, bank loan, and lease
liabilities.

1500000 581169
Long term Equity
Bank loan

800000
Laese Liabilitiies

5.6 Business sustainability

Business sustainability is often defined as managing the triple bottom line - a process by which
companies manage their financial, social and environmental

i. risks,
ii. obligations and
iii. Opportunities.

These three impacts are sometimes referred to as profits, people and planet.

Page 30 of 40
A more robust definition is that business sustainability represents resiliency over time –
businesses that can survive shocks because they are intimately connected to healthy economic,
social and environmental systems. These businesses create economic value and contribute to
healthy ecosystems and strong communities. Business sustainability requires firms to adhere
to the principles of sustainable development.

From the perspective of financial, social and environmental risks, obligations and opportunities
we can say that our business is totally sustainable. (Financial projections for the next 5 years
in the next section will clear the sustainability of the business to a great extent.)

5.8 Business viability

The viability of a business is measured by its long-term survival, and its ability to have
sustainable profits over a period of time. To know about the viability of a business the
forecasted financial projection, ratio analysis, profitability, competitiveness, financial and
marketing strength, market share etc. information is needed. So here we first check out these
statements;

Break even analysis

6000000

5000000

4000000

3000000

2000000

1000000

0
2017 2018 2019 2020 2021

-1000000

Page 31 of 40
 Net income growth
300000

250000

200000

150000

100000

50000

0
2017 2018 2019 2020 2021
-50000

Ratio analysis of Synergistic L.T.D

From 2017 to 2021
Particulars 2017 2018 2019 2020 2021
Liquidity Ratios
Current ratio 1.00 1.08 1.01 1.01 0.97
Asset management ratios
Days sales outsanding 67.68 67.68 67.68 67.68 67.68
Fixed Asset turnover 1.86 2.11 2.39 2.76 3.18
Total asset turnover 0.90 0.98 1.08 1.15 1.20
Debt management ratios
Debt ratio 0.33 0.26 0.20 0.15 0.11
Debt to equity ratio 2.06 1.05 0.81 0.56 0.44
times interest earned -0.19 0.20 0.71 2.47 5.86
Profitability ratios
Net profit margin -0.01 0.00 0.01 0.03 0.05
Return on asset -0.01 0.00 0.01 0.03 0.06
Return on equity -0.03 0.02 0.05 0.12 0.23

The above ratios show our business will be in a good condition in the future. Because all of the
ratios are around standard. So, we can conclude that our business is viable.

From the forecasted financial projection of our business we can

say that our business is viable.
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5.9 Implementation plan

When all the elements, instruments, necessaries are ready, it’s time to start the business.
Actually, this is the ultimate action to turn an idea to a business. This implementation
includes some steps in the total implementation process. The implementation plan of our
business is shown below;

Start operation

Advartisement

Complete the leagal

fyling

Necessary equipments
and instruments.

Gather needed fund

Figure 17: Process of implementation of our business plan

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 Conclusion
That’s all about our business plan. We are so optimistic having all the research, feasibility
analysis and so on. We hope this plan has given you a complete idea about what we are going
to do. Any vague point will be explained, please do not feel hesitated to contact us. We hope
our business will be a successful one with the cooperation of you.

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 Appendix

We have collected data from;

 Primary survey data.

 Secondary survey data.
 Internet.
 Our reference books.
 Different business journals.
 News about new business venture. Etc.

Some Excel file should be added to this part. These are given below;

Valuation of synergystic L.T.D for year 2016

Particulars 2016 2017 2018 2019 2020 2021

EBIT -30178 25394 73420.69 209076.6 406859
-
EBIT(1-T) 18831.1 15845.85 45814.51 130463.8 253880
-
Capex 1000000 -183079 -203378 -231979 -268451
Change in NWC -982027 -205844 -248138 -317004 -392319
Depreciation and
ammortization expense 220000 228307.9 237814.9 249231.3 263153.3
-
1811037 -119375 -94465.5 39788.2 263122.8
Terminal value 6972755
Present value of
terminal value $4,329,532.53
Present value $2,704,059.97
Value of the firm $2,704,059.97

Growth rate of
FCFF 6.00%
WACC 10.00%

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