Asus

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AsusTek Computer Inc.

華碩電腦股份有限公司

AsusTeK Computer Headquarters

Type Public

Traded as TWSE: 2357

LSE: ASKD

Industry Computer hardware

Electronics

Founded 2 April 1989; 29 years ago

Founder Ted Hsu, M.T. Liao, Wayne Tsiah, T.H. Tung

Headquarters Beitou District, Taipei,

Taiwan (Republic of China)

Area served Worldwide

Key people  Jonney Shih (Chairman & Chief Branding Officer)

 Jonathan Tsang (Vice Chairman)

Products Desktops, laptops, netbooks, mobile phones,

networking equipment, monitors,
projectors, motherboards, graphics cards, optical
storage, multimedia products, peripherals,
wearables, servers, workstations, and tablet PCs

Revenue NT$428.73 billion (2016)[1]

Operating NT$17.40 billion (2016)[1]

income

Net income NT$19.20 billion (2016)[1]

Total assets NT$333.6 billion (2015)

Total equity NT$167.3 billion (2015)

Number of ca. 17 000 (2017)[2]

employees

Website www.asus.com

Asus

Traditional Chinese 華碩電腦股份有限公司

Simplified Chinese 华硕电脑股份有限公司

Literal meaning ASUS Computer Stock-share Limited Company

showTranscriptions

ASUS

Traditional Chinese 華碩

Simplified Chinese 华硕
 Literal meaning "Chinese-Eminent"

Eminence of/by the Chinese people

(traditional Chinese: 華人之碩; simplified

Chinese: 华人之硕)

showTranscriptions

AsusTek Computer Inc. (/ˈeɪsuːs/;[3] Chinese: 華碩電腦股份有限公司; pinyin: Huáshuò diànnǎo

gǔfèn yǒuxiàn gōngsī; stylised as ASUSTeK or ASUS) is a Taiwan-based multinational computer
and phone hardware and electronics company headquartered in Beitou District, Taipei, Taiwan. Its
products include desktops, laptops, netbooks, mobile phones, networking equipment, monitors, WIFI
routers, projectors, motherboards, graphics cards, optical storage, multimedia products, peripherals,
wearables, servers, workstations, and tablet PCs. The company is also an original equipment
manufacturer (OEM).
Asus is the world's 5th-largest PC vendor by 2017 unit sales.[4] Asus appears in BusinessWeek's
"InfoTech 100" and "Asia's Top 10 IT Companies" rankings, and it ranked first in the IT Hardware
category of the 2008 Taiwan Top 10 Global Brands survey with a total brand value of $1.3 billion.[5]
Asus has a primary listing on the Taiwan Stock Exchange under the ticker code 2357 and a
secondary listing on the London Stock Exchange under a ticker code ASKD.

Contents

 1Name
o 1.1Asus slogans/taglines
 2History
 3Operations
 4Products
o 4.1Smartphones
o 4.22-in-1s
o 4.3Laptops
o 4.4Tablets
o 4.5Asus Server
o 4.6Desktop & All-in-One PCs
o 4.7Eee line
o 4.8Essentio Series
o 4.9Digital media receivers
o 4.10GPS devices
o 4.11Republic of Gamers (ROG)
o 4.12Sound cards
o 4.13ASUS VivoPC line
o 4.14Portable monitors
o 4.15Desktop monitors
 5Environmental record
o 5.1Green ASUS
o 5.2Recognition
o 5.3Recycling campaign
 6Controversies
 7See also
 8References
 9External links

Name[edit]
The company is usually referred to as "Asus" or Huáshuò in Chinese (traditional Chinese: 華碩
; simplified Chinese: 华硕, literally "Eminence of/by the Chinese [people]"). According to the
company website, the name Asusoriginates from Pegasus, the winged horse of Greek
mythology.[6][7] Only the last four letters of the word were used in order to give the name a high
position in alphabetical listings.[8] The company's slogan/tagline was "Rock Solid. Heart Touching",
then "Inspiring Innovation. Persistent Perfection." Currently it is "In Search of Incredible."[9]
Asus slogans/taglines[edit]

 Rock Solid. Heart Touching (2003–2009)

 Inspiring Innovation. Persistent Perfection (2009–2013)
 In Search of Incredible (2014–present)

History[edit]
Asus was founded in Taipei in 1989[10] by T.H. Tung, Ted Hsu, Wayne Hsieh and M.T. Liao,[11] all four
having previously worked at Acer as hardware engineers. At this time, Taiwan had yet to establish a
leading position in the computer-hardware business. Intel Corporation would supply any new
processors to more established companies like IBM first, and Taiwanese companies would have to
wait for approximately six months after IBM received their engineering prototypes. According to the
legend, the company created a prototype for a motherboard using an Intel 486, but it had to do so
without access to the actual processor. When Asus approached Intel to request a processor to test
it, Intel itself had a problem with their motherboard. Asus solved Intel's problem and it turned out that
Asus' own motherboard worked correctly without the need for further modification. Since then, Asus
was receiving Intel engineering samples ahead of its competitors.[12][13]
In September 2005, Asus released the first PhysX accelerator card.[14] In December 2005, Asus
entered the LCD TV market with the TLW32001 model.[15] In January 2006, Asus announced that it
would cooperate with Lamborghini to develop the VX laptop series.[16]
On 9 March 2006, Asus was confirmed as one of the manufacturers of the first Microsoft
Origami models, together with Samsung and Founder Technology.[17] On 8 August 2006, Asus
announced a joint venture with Gigabyte Technology.[18] On 5 June 2007, Asus announced the
launch of the Eee PC at COMPUTEX Taipei. On 9 September 2007, Asus indicated support for Blu-
ray, announcing the release of a BD-ROM/DVD writer PC drive, BC-1205PT.[19] ASUS subsequently
released several Blu-ray based notebooks.
In January 2008, Asus began a major restructuring of its operations, splitting into three independent
companies: Asus (focused on applied first-party branded computers and
electronics); Pegatron (focused on OEM manufacturing of motherboards and components);
and Unihan Corporation (focused on non-PC manufacturing such as cases and molding).[20][21] In the
process of the restructuring, a highly criticized pension-plan restructuring effectively zeroed out the
existing pension balances. The company paid out all contributions previously made by employees.[22]
On 9 December 2008, the Open Handset Alliance announced that Asus had become one of 14 new
members of the organization. These "new members will either deploy compatible Android devices,
contribute significant code to the Android Open Source Project, or support the ecosystem through
products and services that will accelerate the availability of Android-based devices."[23]
On 1 June 2010, Asus spun off Pegatron Corp.[24]
In October 2010, Asus and Garmin announced that they would be ending their smartphone
partnership as a result of Garmin deciding to exit the product category.[25] The two companies had
produced six Garmin-ASUS branded smartphones over the prior two years.[25]
In December 2010, Asus launched the world's thinnest notebook, the Asus U36, with Intel processor
voltage standard (not low voltage) Intel core i3 or i5 with a thickness of only 19 mm.[26]
In January 2013, Asus officially ended production of its Eee PC series due to declining sales caused
by consumers increasingly switching to tablets and Ultrabooks.[27][28]

Operations[edit]

An Asus shop in Hong Kong

Asus has its headquarters in Beitou District, Taipei, Taiwan.[29]

As of 2009 Asus had manufacturing facilities in Taiwan (Taipei, Luzhu, Nangan, Guishan), mainland
China (Suzhou, Chongqing), Mexico (Ciudad Juárez) and the Czech Republic (Ostrava). The Asus
Hi-Tech Park, located in Suzhou, covers 540,000 m2 (5,800,000 sq ft).[citation needed][30]
Asus operates around 50 service sites across 32 countries and has over 400 service partners
worldwide.[31]

Products[edit]
Asus' products include 2-in-1s, laptops, tablet computers, desktop
computers, smartphones, personal digital assistants (PDAs), servers, computer
monitors, motherboards, graphics cards, sound cards, DVD disc drives, computer networking
devices, computer cases, computer components and computer cooling systems.
One of Asus main lineup is the Vivo lineup consisting of laptops (VivoBooks), All-in-Ones (Vivo AiO),
desktops (VivoPC), Stick PCs (VivoStick), Mini PCs (VivoMini), smartwatches (VivoWatch),
computer mouse (VivoMouse) and tablets (VivoTab).[citation needed]


ASUS ZenFone

An Asus Fonepad

An Asus NVIDIAGeForce 210 silent graphics card

An Asus x21 ultrabook

An Asus motherboard

Asus Nvidia GeForce GTX 1080, a PCI Express 3.0 x16 graphics card
Smartphones[edit]
Main article: Asus ZenFone
Asus also launched many Android-based smartphones, predominantly with Intel rather than ARM
processors and often with two sim slots. Asus is currently very influential in big mobile markets
like India, China and other Asian countries. It is known as the ZenFone series. Prior to the ZenFone
line, Asus has released feature phones such as the Asus v70 and smartphones running on Windows
Mobile during the mid-2000s.
First Generation (2014)

 ZenFone 4 (available in either 4-inch or 4.5-inch variant)

 ZenFone 5
 ZenFone 6
Second Generation (2015)

 ZenFone Zoom
 ZenFone C
 ZenFone 2
 ZenFone 2 Laser
 ZenFone Max
 ZenFone Selfie
 ZenFone Go[32]
 ZenFone 2E - made specifically for AT&T and released in 2015[33]
Third Generation (2016)

 ZenFone AR
 ZenFone 3 series
Fourth Generation (2017)

 ZenFone 4 series
Fifth Generation (2018)

 ZenFone 5 series
 Zenfone Max series (M1)
 Zenfone Live series (L1)
 Zenfone ROG gaming series
Additionally, Asus also produced some hybrid devices with smartphones that can be docked in a
tablet screen, known as Padfone series. The product lineup are:

 PadFone (A66)
 PadFone 2 (A68)
 PadFone Infinity (A80)
 PadFone Infinity Lite (A80C)
 new PadFone Infinity (A86)
 PadFone E (A68M)
 PadFone X (A91)
 PadFone S (PF500KL)
 PadFone Mini (PF400GC)
 PadFone Mini 4.3 (A11)
 PadFone X Mini (PF450CL, US only)
Most of Asus' smartphones are powered by Intel Atom processors with the exceptions of few
Padfone series and some ZenFone 2 models that use Qualcomm Snapdragon, though later phones
in the series now either use Qualcomm Snapdragon or Mediatek systems on chip.
2-in-1s[edit]

 Transformer Book
Laptops[edit]
Asus currently sells Chromebooks and Windows laptops under
the VivoBook Series, ZenBook Series, Republic Of Gamers (ROG) Series, TUF Gaming Series,
ASUSPRO Series and Laptop Series
Discontinued series previously offered by Asus includes the EeeBook Series, K Series, X Series, E
Series, Q Series, B Series, V Series, P Series, F Series and A Series.
Tablets[edit]

Asus MeMO Pad road show

Two generations of the Nexus 7, manufactured for and branded as Google, were announced on 27
June 2012 for release in July 2012.[34] On 24 July 2013, Asus announced a successor to the Google
Nexus 7. Two days later, it was released.[35] Asus has also been working with Microsoft in
developing Windows 8 convertible tablets.[36] In 2013, Asus revealed an Android-based tablet
computer that, when attached to a keyboard, becomes a Windows 8 device, which it called the
Transformer Book Trio.[37] The keyboard can be attached to a third party monitor, creating a desktop-
like experience. Asus is also known for the following tablet computer lines:

 Eee Pad Transformer

 Eee Pad Slider
 Eee Slate
 Memo Pad 8
 VivoTab
 ZenPad: 7.0 Z370CG, C 7.0 Z170MG/Z170CG, 8.0 Z380KL, 8.0 Z380C*, S 8.0 Z580CA*, 10
Z300C* (Released 2015); 8.0 Z380M*, Z8 ZT581KL, 3 8.0 Z581KL, 10 Z300M*, 3S 10 Z500M*,
Z10 ZT500KL (2016); 3S 8.0 Z582KL, Z8s ZT582KL, 3S 10 Z500KL (2017) (* no SIM) [38]
Asus Server[edit]
GPU Rack Server

 ESC8000 G3 (Up to 8 GPU high density & hybrid computing)

 ESC4000 G3/G3s
2-Way Rack Server
 RS720Q-E8-RS8-P
 RS720Q-E8-RS12
 RS700-E8-RS8 V2
 RS700-E8-RS4 V2
 RS500-E8-RS4 V2
 RS500-E8-RS4 V2
 RS400-E8-PS2-F
 RS400-E8-PS2
 RS720-E8-RS24-ECP
 RS540-E8-RS36-ECP
 RS520-E8-RS12-E V2
 RS520-E8-RS8-E V2
1-Way Rack Server

 RS300-E9-PS4
 RS300-E9-RS4
 RS200-E9-PS2-F
 RS200-E9-PS2
 RS100-E9-PI2
2-Way Tower Server

 TS700-E8 V3 Series
 TS500-E8-PS4 V2
1-Way Tower Server

 TS300-E9-PS4
 TS100-E9-PI4
Desktop & All-in-One PCs[edit]
Tower PCs

 VivoPC
 ROG series
 Gaming series
Mini PCs

 VivoMini
Chrome Devices

 Chromebox
 Chromebit
All-in-One PCs

 Zen AiO
 Vivo AiO
 Portable AiO
Eee line[edit]
Since its launch in October 2007, the Eee PC netbook has garnered numerous awards,
including Forbes Asia's Product of the Year,[39] Stuff Magazine's Gadget of the Year and Computer of
the Year,[40] NBC.com's Best Travel Gadget, Computer Shopper's Best Netbook of 2008, PC Pro's
Hardware of the Year, PC World's Best Netbook, and DIME magazine's 2008 Trend Award Winner.
Asus subsequently added several products to its Eee lineup, including:

 EeeBox PC, a compact nettop

 Eee Top, an all-in-one touchscreen computer housed in an LCD monitor enclosure,
 Eee Stick, a plug-and-play wireless controller for the PC platform that translates users' physical
hand-motions into corresponding movements onscreen
 Eee Pad Transformer, is a tablet computer that runs the Android operating system.[41]
 Eee Pad Transformer Prime, the successor to the original Transformer.
On 6 March 2009, Asus debuted its Eee Box B202, which PCMag saw as "the desktop equivalent of
the ASUS EeePC", (the "Asus Eee Box" computer line was later renamed in 2010 to "ASUS EeeBox
PC").[42]
Essentio Series[edit]

Asus N55 S Package

Essentio is a line of desktop PCs. As of December 2011 the line consisted of the CG Series
(designed for gaming), the CM series (for entertainment and home use) and the CS and CP slimline
series.[43]
Digital media receivers[edit]
Asus sells digital media receivers under the name ASUS O!Play.[44]
GPS devices[edit]
Asus produces the R700T GPS device, which incorporates Traffic Message Channel.[45]
Republic of Gamers (ROG)[edit]
ASUS promotional model and ROG products

Republic of Gamers is a brand used by Asus since 2006, encompassing a range of computer
hardware, personal computers, peripherals, and accessories oriented primarily toward PC gaming.
The line includes both desktops and high-spec laptops such as the Asus ROG Crosshair V Formula-
Z Motherboard or the Asus ROG G751JY-DH71 Laptop.
AMD graphics cards were marketed under the Arez brand due to the Nvidia GeForce Partner
Program.[46] However, when the GeForce Partner Program was cancelled, the AMD cards were
renamed back to the ROG branding.
At Computex 2018, Asus unveiled and announced a ROG-branded gaming smartphone to compete
against ZTE's nubia Red Magic, Xiaomi's Black Shark and the Razer Phone. The ROG Phone will
have a special version of the Snapdragon 845 CPU that can be overclocked, vapor cooling, an
external heatsink fan with the USB-C and headphone connectors on its bottom, three different docks
and will be released in Q3 2018.
Sound cards[edit]
Asus released its first sound card, the Xonar DX, in February 2008. The Xonar DX was able to
emulate the EAX 5.0 effects through the ASUS GX software while also supporting Open AL and
DTS-connect.[47] In July 2008 ASUS launched the Xonar D1, which offered largely similar features to
the Xonar DX but connected to the motherboard through the PCI interface instead of the PCI-E x1
connection of the Xonar DX.[48] ASUS then released the Xonar HDAV 1.3, which was the first solution
enabling loss-less HD audio bit streaming to AV receivers.[49]
In May 2009, Asus launched the Essence ST sound card, targeted at high-end audiophiles, and
featuring 124db SNR rating and precision audio clock tuning.[50] In the same month, Asus refreshed
the HDAV family by releasing the HDAV 1.3 slim, a card targeted for HTPC users offering similar
functionality to HDAV 1.3 but in a smaller form.[51] During Computex 2010, ASUS introduced its
Xonar Xense, an audio bundle composed of the Xense sound card and a special edition of the
Sennheiser PC350 headset.[52][53] In August 2010, ASUS released the Xonar DG sound card targeted
at budget buyers and offering 5.1 surround sound support, 105db SNR rating, support for Dolby
headphone and GX 2.5 support for emulating EAX 5.0 technology.[54][55]
ASUS VivoPC line[edit]
Asus entered the box-PC market with the Vivo PC line in November 2013.[56] ASUS VivoPCs come
without a pre-installed Windows operating system.
On 23 October 2013 ASUS launched two models of VivoPCs in India.[57] VivoPC was initially
announced with Intel Celeron processor equipped VM40B model. But in India, the company released
VivoPC along with a new model called VC60 which is equipped by Intel Core series processors.[citation
needed]

Portable monitors[edit]
In 2013, Asus released the MB168B, a USB 3.0-powered, portable external monitor. The base
model shipped with a resolution of 1366x768, while the MB168B+ had a resolution of
1920x1080.[58] At the time of its release, the MB168B+ was the only 1080p portable monitor.
According to Asus, it is the "world's slimmest and lightest USB monitor".[58]
Desktop monitors[edit]

 ROG Swift PG279Q[59]

 ROG Swift PG348Q
 ROG Swift PG35VQ[60]
 PB27UQ
 MX34VQ
 VZ279Q

Environmental record[edit]
Green ASUS[edit]
In 2000, Asus launched Green ASUS,[61] a company-wide sustainable computing initiative overseen
by a steering committee led by Jonney Shih, the Chairman of Asus. According to the company, Asus
pursues green policies in "Design, Procurement, Manufacturing, and Marketing."[62]
Recognition[edit]
In 2006, Asus obtained IECQ (IEC Quality Assessment System for Electronic Components) HSPM
(Hazardous Substance Process Management) certification for its headquarters and for all of its
manufacturing sites.[63]
In 2007, Oekom Research, an independent research institute specialising in corporate responsibility
assessment, recognized Asus as a "highly environmental friendly company" in the "Computers,
Peripherals and Office Electronics Industry".[64]
In October 2008, Asus received 11 Electronic Product Environmental Assessment Tool (EPEAT)
Gold Awards for its products,[65] including four of its N-Series notebooks, namely the N10, N20, N50
and N80. In the following month, it received EU Flower certification for the same N-Series notebooks
at an award ceremony held in Prague.[64] In December 2008, Det Norske Veritas conferred the
world's first EuP (Energy-using Product) certification for portable notebooks on these machines.[64]
Recycling campaign[edit]
In April 2008, Asus launched its "PC Recycling for a Brighter Future"[66][67] program in collaboration
with Intel and with Tsann Kuen Enterprise Co. The program collected more than 1,200 desktop
computers, notebooks and CRT/LCD monitors, refurbished them and donated them to 122
elementary and junior high schools, five aboriginal communities and the Tzu Chi Stem Cell Center.
 Controversies[edit]
In September 2008, PC Pro discovered through a reader that Asus had accidentally shipped laptops
that contained cracked and unlicensed software.[68] Both physical machines and recovery CDs
contained confidential documents from Microsoft and other organizations, internal Asus documents,
and sensitive personal information including CVs.
At the time, an Asus spokesperson promised an investigation at "quite a high level", but declined to
comment on how the files got on the machines and recovery media.[69] It was demonstrated that an
unattended installation of Windows Vista could accidentally copy material from a flash drive with a
parameter in the "unattend.xml" file on the personal flash drive being used to script the
installation.[70][71]
On 23 February 2016, Asus settled a lawsuit filed by the American Federal Trade Commission. The
lawsuit revealed the presence of critical security flaws in the company's home network routers, which
put hundreds of thousands of consumers at risk. The insecure "cloud" services led to the
compromise of thousands of consumers' connected storage devices, exposing their sensitive
personal information on the internet. The breaches took place during the course of Asus' marketing
campaign which advertised its routers as including numerous security features that the company
claimed could "protect computers from any unauthorized access, hacking, and virus attacks".[72]

See also[edit]

 Asus portal

 Taiwan portal

 Companies portal

 List of companies of Taiwan

 ASRock
 Biostar
 DFI
 Elitegroup Computer Systems
 EVGA Corporation
 Gigabyte Technology
 Micro-Star International
 Fastra II
 List of wireless router firmware projects
 Tomato (firmware)

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