Introduction to Strategic Management

Week 5

Introduction to corporate strategy

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 Introduction to Strategic Management

Strategic Management Process

Week 5

External
Analysis
Strategic Strategy Competitive
Mission Objectives
Choice Implementation Advantage
Internal
Analysis

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 Introduction to Strategic Management
Week 5

Strategic Choices

Business Level Corporate Level

Strategies Strategies

• Cost leadership • Vertical integration

• Differentiation • Product diversification

• Geographic diversification

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 Introduction to Strategic Management
Week 5

Vertical Scope Product Scope Geographical Scope

Vertical stage1
Single Firm Vertical stage2
Product1 Product2 Product3 Country1 Country2 Country3
Vertical stage3

Vertical stage1
Product1 Product2 Product3 Country1 Country2 Country3
Separate firms Vertical stage2

Vertical stage3

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