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  • Asset-V1 IIMBx+ST101x+1T2018+type@asset+block@W02 C09

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    MANAFEMENT

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    30 views2 pages

    Asset-V1 IIMBx+ST101x+1T2018+type@asset+block@W02 C09

    Uploaded by

    mzai2003
    MANAFEMENT

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Introduction to Strategic Management

    Week 2

    Defining industry boundaries (Strategic groups)

    © All Rights Reserved, Indian Institute of Management Bangalore


    Introduction to Strategic Management
    Week 2

    The Airlines Industry: Strategic Groups


    Full Service Airlines
    High
    American
    Air India Delta
    JetAirways United
    Vistara Continental
    Low Cost Airlines US Airways
    Price
    Southwest
    Indigo JetBlue
    GoAir Frontier
    SpiceJet Spirit
    JetLite Virgin America
    low

    low Service Offering High

    © All Rights Reserved, Indian Institute of Management Bangalore

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