Literature Review:

Jyotishman Das (Balaji Institute of Telecom and Management, Pune, India)

added that, the mobile application era has thrown open a new pathway for
today’s marketing. The mobile application has made all traditional modes of
business outdated and generated amazing new possibilities in business. Mobile
application is a combination of marketing acumen and technology – uses the
Internet as a medium to advertise and sell services and goods. Today, more
people are getting connected through mobile application and they are ready
to trade through it. It also affects the operation of companies and organizations.
Companies have changed their traditional business strategies into online
marketing to suit customer needs and taste at any time. This research paper
aims to discuss the consumer’s perception towards the online food ordering and
delivery services in Pune. The survey was conducted for a purposeful analysis of
the study on around 153 respondents. The research is focused on the study and
analysis of data collected from all those users who are already using the online
food delivery services. The purpose is to know what the influencing factors are,
their perceptions, needs, positioning of various attributes of different online
portals in their mind and overall satisfaction towards online food delivery
services. To achieve the objective, data from different areas of Pune have been
collected and visited restaurants to know their point of view. Four parameters
are taken under consideration for analysis using positioning study (perceptual
mapping).

Dr. Neha Parashar1 Ms. Sakina Ghadiyali added that, Services are
intangible products where in there cannot be any transfer of possession or
ownership, and they cannot be sold but come into existence at the time they
are consumed or bought. Services cannot be stored or transported. Eg:
accounting, banking, cleaning, consultancy, education, etc.

Digital services on the other hand are services that are anything that can be
delivered through an information infrastructure such as the internet, in various
forms i.e. applications, web pages, social media, etc. In the paper the major
focus will be on the various apps that are available either by 3rd party for delivery
purpose or by restaurants themselves for various purposes like delivery, pointing
system, in house app ordering, etc.

Consumer behavior is the study of how individual customers, groups or

organizations select, buy, use, and dispose ideas, goods, and services to satisfy
their needs and wants. It refers to the actions of the consumers in the marketplace
and the underlying motives for those actions.

From this research paper we would understand the shift of consumer’s behaviors
with the introduction of technology and what are the different kinds of
applications that consumers are satisfied with and what makes them happy and
satisfied about the service.

The main objective of the paper is to understand the relation between facilities
and the purchase behavior. Secondly to find the most popular app in the food
delivery industry and understand as to how have technology played an important
role in the restaurant industry.

Rashmi (Research Scholar, Dept. Of Management, M.D.University, Rohtak,

Haryana) added that, According to National Restaurant Association of India
(NRAI), ‘the restaurant industry is expected to contribute about 2.1 percent to the
total GDP of India by 2021. With emergence of technology the online food
ordering & delivery marketplace has been a promising business idea from the
start. However, the sector hasn’t received the attention it deserves from aspiring
entrepreneurs. As a result, many parts of it remain unexplored. If we compare
travel industry for instance, where the online penetration is 40%, for food delivery
industry, it sits only at 5%. So, there is huge potential to be tapped. This research
paper is a secondary data based conceptual study. This conceptual paper
presents the swot analysis of online food ordering & delivery business, to make
aspiring entrepreneurs aware of the potential in.

Anh Kim Dang, Bach Xuan Tran, Cuong Tat Nguyen, and Roger C.M.
Ho, added that, study aimed to examine: (1) how the Internet has changed
consumers food-buying behavior and identify its associated factors; (2)
consumers’ concern about food safety information of online food products. A
cross-sectional study was performed from October to December 2015 in Hanoi—
a Vietnamese epicenter of food service. One thousand seven hundred and
thirty-six (1736) customers were randomly chosen from food establishments of 176
communes. Data were collected through face-to-face interviews using
structured questionnaires. Most participants reported using the Internet to search
for food products (81.3%). The most crucial factors influencing food purchases
through the Internet were convenience (69.1%) and price (59.3%). Only one-third
of participants selected products based on accurate evidence about food
safety certification or food origin. Most participants were concerned about the
expiration date (51.6%), while brand (9.8%) and food licensing information
(11.3%) were often neglected. People who were:(1) female, (2) highly influenced
by online relationships, and (3) having difficulty in doing usual activities were
more likely to look for online food products. These findings produce practical
advice to consumers when purchasing their desired food products on the
Internet, to online food retailers and to the Government of Vietnam to implement
appropriate legislation regarding trading online food products.