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MAGAZINE FEBRUARY
2019
- ISSUE -

Branding
- Making a brand that exist
in peoples mind!

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BRANDING
- Making a brand that exist
in peoples mind!

AUTHOR
- Manikanda Prabu
CO-AUTHOR & EDITOR
-Ponmozhi Anbu

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INDEX
CONTENT

01 Branding

03 Brand Name

05 Brand Logo

08 The Marketing Tactics

09 Two Paths of Marketing

10 The Last Love

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BRANDING

Branding is simply a marketing practice. That means, whatever ac-

tions you take to spread your brand to audience and make it exist in
their mind is called branding. In other words, an attention grabbing
fact that tempts your audience to know about your brand is branding.
Also, make it clear that your brand is not only spreading through your
marketing department.

“ Determine who you are and what your

brand is, and what you're not. The rest of it

”
is just a lot of noise.

– Geoff rey Zakarian

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BRANDING

Do Everything Right
Product Quality, Service Value, Product Design, Packing Style, Em-
ployees, Cost of Service, Cost of Product, Client Satisfaction, Advertise-
ment and sometimes a free product also does the branding job. Defi-
nitely, anyone of these things will make your brand exist in customer’s
mind. You agree now? So, in order to achieve a wide spread branding,
I suggest, do everything right!

Think in this way, branding is a kind of dating. It’s quite funny to dis-
cuss branding with such an example, but it’s quite reachable. Be-
cause, whatever actions you do while dating your crush will be count-
able to go further beautiful phases. Similar to dating, every campaign
in your branding is important to develop your business. Do you think
no businessmen had a “date” with their crush? I knew you will turn
away and smile. So, now you understand the importance of branding
a brand that reaches the niche audience.

Understand your audience and pack a cake that they love to taste.
It doesn’t mean you ride in a race, go for a rash drive and trying to win
the race. The effective branding is your nitro mode which pumps up
your ride for the fantabulous finishing.
Let’s see two of the main factors, which are giving an absolute image
of your brand in the customer mind.

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02
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BRANDING

Brand Name

The name of your company or a product or a service is another factor

that is a main part of branding in the business. Name represents your
value in the business. If it is in the case of human, it can be stylish, de-
votional, modern etc… Do you think the same strategy suits a busi-
ness? Yes, it is and but in a different way.

Decide a name that is trending

Decide a name that is catchy

Decide a name that is easy for the audience

The best product name examples are

Gmail

iPhone

Twitter

The huge brand name success is on the hands of Google. In fact, we

literally say “Google it” rather than “search it” online. I really feel happy
for the employees of Google, because they have proud reason to
badge the name of their company.

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One among the great women business leader quotes the

success of Google as,

“ When people use your brand name as a verb,

”
that is remarkable.

– Meg Whitman

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BRANDING

Brand Logo

There are various parts involved in branding. The love for branding
starts with the logo and the love extends the life of your business.
Do you know, why logo is more important? It is,

Face of the company

Symbol of the business

An impression driving fact

The logo can give a first kiss to the eyes at a first glance. It should be
a pulling fact that the audience wants to know, what is your business
and what you do.

The huge brand logo success holding by Apple. How Apple? Look at
the feel and clarity in the logo. Hold an Apple company product. You
will feel premium and elegant style in you. That’s the huge success of
branding.

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Apple

Think Different

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BRANDING

Few More…
These are few more branding factors to note right now. Every one of
these factors needs in branding based on your business growth.
Please, go ahead with each category by Google them, whenever
required.

Brand Image Brand Personality

Brand Value Brand Message

Brand Identity Brand Voice

Brand Positioning Brand Experience

Brand Awareness Brand Attributes

Brand Recognition Brand Culture

Brand Recall Brand Promise

Brand Equity Brand Ambassador

“
A perfect branding strategy can give you a

”
huge business.

– Successful Business Person

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BRANDING

The Marketing Tactics – An Undeniable

Device of any Brand

The business newbies always have a wrong perception towards mar-

keting. Marketing is a time wasting stupid talk. It is not a stupid talk or
a boring conversation with the customers to make them buy the
product or service. It is not making them a fool to get a sale for you. If
you think so, see a stupid in the mirror.

The marketing means a lot to the business as they are the life savers
of any business. It can help you to get a nitro mode for your business
when your track is set right. It doesn’t mean that the track shouldn’t
have hurdles. The business track is filled with the competitor hurdles,
if you are the real player, try to get rid of the hurdles and lead your
competitors in business.

The marketing tactics starts not with the marketing phase. It gets a
kick start ride from the beginning of your business. So, design a prod-
uct which is needed to the market. Understand your customers and
initiate your work.

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BRANDING

The Dominos and McDonald’s are not for the meal lovers. But, you
could certainly see their market value. Learn from them, cook the
product for the niche customer. Make your marketing tactics more
brilliant and the customer will come back to you voluntarily.

Two Paths of Marketing

Market your products both online and offline. Offline marketing seg-
ment losing value slowly. Though! It is realistic and potential factor of
business till the day.

Online marketing or the digital marketing starts campaign and ends

with leads. Actually there is more to know about this segment. Cur-
rently, you can go with the very specific in choosing the channels.
Why? Because, they have half of the world in finger tips. There are
many social media channels
Facebook

Twitter

Google+

Pinterest

Tiktok etc…

Pick the right channel that best suits your audience.

We would discuss more about these topics in our upcoming maga-
zines.

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BRANDING

The Last Love

The last love of branding ends up with the employees of your compa-
ny. Whatever they produce, market, sale and supply. It creates an
impact to the business. It is always a pleasure, thinking about the last
love whether that may be a best or worst part in your life. And it’s a
part that has to be in the diary of every individual.
The employees can be the “Mr. Perfect” or "The Critic" depending on
their thought process. When the company gets a huge success, it is
always pleasure thinking about the hurdles, the tough situations gave
lessons even if it’s sweet or the salt with your employees.
Always, keep your last love close to your heart .

“
Cook something delicious. But, serve best in

”
the market. It works.

– Ponmozhi Anbu

Hopefully, now you understand the key to kick start your business
branding. Create better branding strategy that makes your brand
exist in your audience mind. That’s it!

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