Katutubo at Ako ay Iisa Advocacy

I. Objectives
Specific : To inform NCIP, IPs, Stakeholders and the General Public (Filipinos) about the economic, political and cultural
situations of the ICCs/IPs of Region 11.
General : To influence behavior change among NCIP, IPs, Stakeholders and the General Public (Filipinos) in their engagements
with issues that affect the economic, political and cultural lives of the ICCs/IPs. Moreover, this advocacy aims to
sustain the empowerment of the ICCs/IPs as a significant force in nation building.
II. Target Audience

1. NCIP
2. ICCs/IPs
3. Stakeholders (Government and Non-government)
4. General Public
5. Filipinos

III. Conceptual Framework

 IPRA (National Unity)

Katutubo at Ako ay Iisa

(KAI) Advocacy

ICV Strategies

NCIP ICCs/IPs Stakeholders (Gov’t & Non-Gov’t) General Public/Filipinos

IEC BCC IEC BCC IEC BCC

IEC BCC

Issues Advocacy Issues Advocacy Issues Advocacy

 Policies and  I am  IPRA, FPIC,  Tribu alang sa Isig Pilipino Issues
 IPRA, FPIC,  I Am a CHAMPION Advocacy
Guidelines PROUD ADSDPP, ADSDPP,  IPRA, FPIC,  KAI
Strategies ADSDPP,
 Programs NCIPian IPS, IKSP, IPS, IKSP
 Reflection Strategies IPS, IKSP
Philippine
sessions  Messages on
Situation, (storytelling)
Strategies
Strategies Strategies Strategies Promotional Items
Current  Motivational Strategies  Music Television
 IEC during  Motivational  IEC during meetings  Motivational videos
events Videos  Instructional flyers  Motivational
flag Videos (inter-agency and  Motivational Posters
(animation)  News in FB Page Videos
ceremonies  with investors)  Community Immersions
Team Strategies  Messages on  Motivational
 IEC during  Launching of KAI  Motivational brochures
building  IEC for leaders promotional Posters
meetings activities items materials during  Newsletter
during trainings,  Motivational Flyers
 Community flag ceremonies of  Magazines
 Instruction during conference,  Stories in FB Page
meetings, billboards Agencies  Stories in FB Page
al Videos summits  Community
 Comics  KAI Materials like  Team Building activities
 Instruction assessment  Community-based Billboards
 Indoor /Outdoor instructional during
al Posters per division IEC (grassroots) posters brochures, indoor forums/conferences, etc.  Theater arts (songs,
 News in FB and inter-  Indoor Instructional  Team building
posters (ADSDPP-  Ulat ng Katutubo dance, plays)
Page division Poster/Calendar activities during
based)  Convergence Forums  Indigenous
 Reflection  Instructional videos meetings/trainigs Literature
 Instructional videos and Formations
sessions , etc.
on FPIC & ADSDPP
on FPIC & ADSDPP o Per Program  Stories in FB Page
(storytelling)  Theater arts
 Documentary Films and
 Community (songs, dance,  Documentary Films
on IPS (genealogy), Multisectoral
plays) on IPS (genealogy),
immersions IKSP o IADDA, EAP,
 Indigenous IKSP
 Stories in FB  Instructional Indigenous
Literature  Newsletter
Page Brochures  Lakbay
Culture, IP
 Magazines Women, IP
Aral/Community
immersions  News in FB Page Youth