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Chapter 8 Turning Marketing Information Into Action

Chapter 9 Identifying Market Segments and Targets

MASS MARKETING
Dr. Anna Jamin

Marlon B. Raquel
DBA Student

July 30, 2016


Chapter 8
END OF CHAPTER 8
Chapter 9
REFERENCES

 The Marketing Core Textbook by Herin, et al.

 http://www.mcgrawhill.ca/college/berkowitz/olc/graphic
s/berkowitz4mcb_s/ch10/slideshows/sld10.pdf

 http://www.mcgrawhill.ca/college/berkowitz/olc/graphic
s/berkowitz4mcb_s/ch11/slideshows/sld11.pdf
DAMO NGA
SALAMAT!

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