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 That¶s one reason why I love to read business books:
there are a lot of business ideas that can be applied at individual level.
But seeing ourselves as a company is not easy. It requires a new mindset and a new way to treat
ourselves. If you do that, however,

















.
Globalization poses the threat that our skills will be commoditized and our jobs get moved overseas.
By seeing yourself as a company, you will treat yourself professionally ± just like companies do ±
whichmake you ready to face such challenges. a

      
 
.
I came to this realization when I read Thomas Friedman¶s book The World is Flat. In it, he wrote that
we now live in globalization 3.0. In globalization 1.0 (at the beginning of the 20th century), the main
players were countries. In globalization 2.0 (1989-2000), the main players were multinational
companies. But in globalization 3.0 (2000-now), the main players are empowered individuals.
Thanks to technologies such as the Internet, globalization 3.0 allows individuals to do 
 more.
For instance, it¶s now possible for them to sell their products and services to worldwide customers,
something that previously could only be done by companies.
That¶s why I believe seeing ourselves as companies is crucial. It maymake the difference between
being a winner and a victim.
Here some things you should do to make yourself your owncompany:
Ô








 

If you now work for a company, the first thing you should change is your mindset. You are not an
employee of the company. Instead, thecompany is a 
 
of yours. You are your own
independentcompany, and your employer is just one customer that wants to consume the value you
produce. Having this mindset will help you see things differently.




 
Since you are your own company, you must take responsibility for your career. When something bad
happens, do not blame outside factors such as your employer or the economy. You are responsible
for yourself.









Nowadays companies can only thrive if they focus on doing the few things that they do best. There is
no way they can excel in everything. More likely, trying to do that will only waste valuable resources.
So find your core competences. A good clue to find them is your passions. You can read more about
it on my career tips article.

After you find your core competences, move your resources (time, money, and energy) to hone them
and bring them to the next level.

è
 


 









For things outside of your core competences, you should outsource them to someone else who can
do it either better or cheaper than you. You can do that by hiring someone or using virtual assistant.
Another way to do that is by using other people¶s works and customizing them to meet your needs.
For instance, you can use and customize someone else¶s web template.




 

I know it¶s easier said than done, but you must have a mission if you want to succeed, and ± the
book Built to Last suggests ± it should be something higher than money. Find what matters to
you and start from there.






!

After finding your life mission, you should create a one-liner out of it. The one-liner summarizes your
mission in a concise form ± ten words or less. It will make it easier for you to communicate your
mission to other people.
"
#


 

Your brand is the promise of the value people will get when they come to you. The stronger your
brand, the easier you can sell your products and services. So learn the laws of personal
branding and start building your personal brand.
$
%
 

 



No healthy company has only one customer. You should have many customers so that when
something happens to one of them, the impact will be minimal.
If you are an employee with no other source of income, then you have only one customer: your
employer. Don¶t put all your eggs in one basket; you should diversify and find new customers. It
usually means that you should have your own side-business. Or, if you already havea business, it
means that you should find new income streams to avoid dependency on only one income stream.
&
'



No good company works without plan. Most likely they will only work on the wrong things or work the
wrong way. So plan your moves. Set your goals and outline the strategies to achieve them.
Ô 
(


 
 

Do you know of a company that doesn¶t have accounting? I don¶t. So, if you want to be a company,
it¶s essential to record your financial activities: all your income, expenses, and investment. You can
use software like Microsoft Money or Quicken, or use online applications like Wesabe and Mint. Just
be sure that you have a way to see your financial situation instantly.

***

You can add more steps to these, but these 10 steps are the essential ones. Start doing them and
you are on your way to have ahealthy company called You.


By Donald Latumahina, October 19, 2010

£ 
   



   

Win-win solutions are the most desirable way to solve problems and conflicts. When you win and the
other person wins, instead of one winning and the other losing, then everybody is happy and the
relationship gets stronger as a bonus.

Although win-win solutions exist in many situations, it is often

hard to see them. We need a special way of looking at things
in order to discover them. I believe that finding win-win
solutions happens through effectively applying 3 essential
steps.

Read the complete article »

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(
 )
*

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15 Self-Improvement Tips From Starcraft Progaming

By Donald Latumahina, October 12, 2010
Have you ever played Starcraft? It¶s a popular real-time strategy game that was first released in
1998. It¶s also one of my favorite games. I still like it today although many newer, more sophisticated
games have come out.

Some time ago I learned that there are people who make a
living from Starcraft. In South Korea especially, Starcraft
games are broadcasted live on TV and professional gamers
(progamers) earn big sums of money.

Of course, being a Starcraft fan, I then browsed the materials

on how to play Starcraft like a pro. There are tons of resources available. They give you not just
specific game strategy and tactics but also tips to improve as a player.

Read the complete article »

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-
)
*

Ô



3 Disadvantages of Criticizing Others

By Donald Latumahina, October 5, 2010
£ 
   



  


Don¶t you hate it when people criticize you? I mean, I can¶t tell you how many times I¶ve let myself
get annoyed with people who are overly critical.

When somebody harps on you, judges you, condemns you,

disapproves of you, rejects you, withdrawals their confidence
from you, it can be extremely painful. Not only can criticism
eat away at your self confidence, it can cause you to be
offended by the criticizer, and put you on the defensive to
justify your behavior.

Here are the three main disadvantages of mindlessly criticizing others:

Read the complete article »

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(
 

"



Learn More, Study Less: The Video Course

By Donald Latumahina, September 30, 2010
If you want to become a better learner (which I think is important for everyone), I have news for you:
my blogging friend Scott H Young just released Learn More, Study Less: The Video Course. It¶s an
expansion of his popular e-book Learn More, Study Less which has sold thousands of copies.
I enjoy the original e-book (here is my review) and that¶s why I was glad to know that Scott created
an expansion of it. In addition to the e-book (228 pages), the course contains:
Read the complete article »
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-
)
(






Have You Tracked Your Spending?

By Donald Latumahina, September 23, 2010

It¶s an important question to answer. Tracking your spending may seem simple, but it can make a
big difference in your personal finance. The sad truth is that many people don¶t realize they are
having financial problems until it¶s too late. The simple habit of tracking your spending can help you
avoid such a situation.

Make no mistake: even if you earn much, not tracking your

spending could easily lead you into financial trouble. One
example is Michael Jackson. He was a great artist and left a
great music legacy. We can all learn from his passion and
dedication. But, just as with me and other people, there are
also things from his life that we should learn  to do. One of
them is in personal finance. Here is what The New York
Times wrote about it: Read the complete article »
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7 Tips to Work More Efficiently

By Donald Latumahina, September 16, 2010
£ 
   
 !  "  #


Ever wish the day was 2 hours longer? In today¶s society we

are expected to do more and more, and no one is giving us
any extra time to do it.

But what if someone could give you some extra time?

These 7 tips have all saved me hours each and every week.
They are easy to implement and will help you put all your energy into the right tasks.

[

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By Garrett Nielsen

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A company profile is a brief summary about a company, its objectives and goals, its history to date and milestones achieved
along the way. It is one of the best tools to showcase your company's performance and acts as a 
 to get new
investors, employees, customers or other interested parties in dealing with the company. While this article covers the basics, you
can learn more about the information that people will expect to find in your company profile by taking business accounting and
finance courses; just  

to get free information about online universities which offer these classes.

Company profiles can be a slick and colorful brochure detailing information or it can be a web page on the company's website,
usually referred in sections titled "About Us" or "Who are we", etc. Follow the guidelines and business tips listed below to
prepare your own company profile and learn how to use it as a business marketing strategy to promote your company.

A company profile is different from a business plan; business plans outline where you would like to go, while company profiles
typically show where your company is now. A good business plan does use aspect of the company profile, however. If you need
to know how to write a strong business plan, I recommend checking out A Simplified Guide for Small Business Planning. To
learn how to create a comprehensive company profile, read on.


 
  
 The main purpose behind making a company profile is to approach new segments important in
growing a business. It can be directed towards potential investors if you're looking for funding, new customers to expand your
business or new employees to aid growth and expansion of the company. The kind of company profile you make and send out to
interested parties provides them with a bird's-eye view of information relevant to their interest in your company, creates
expectations and provides a glimpse as to how these expectations will be fulfilled by the company.

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There are a few basic elements of content that every company profile must
contain. While you can make specific profiles aimed at a specific group of people, say investors, for example, the information
contained in a corporate profile may not have much relevance to other segments or groups such as customers or employees. A
better alternative is to make a general company profile that includes sections highlighting relevant information specific to a
certain segment, but also providing an overall view of the company's ethos and principles. Such a company profile should include
an introduction, brief company history, relevant data on the company in terms of income, revenue, structure, infrastructure and
resources, products, professional experience, and capacity. You should also include company goals and future plans, both in the
short and long terms, testimonials from existing customers, employees and major investors and a company mission statement,
any company slogans, or "guiding philosophies" for the company.





  
. As an indicator about the healthy prospects and future of your company, a
profile should be professionally created. A good profile must be built on a professional layout, must have no errors and if it is
designed as a brochure, it is preferable to get it professionally made using quality paper, printing and structuring. As a page on
the website, it should be attractive in appearance, immediately catching a reader's eye, interspersed with relevant pictures and
sub-headings. The length of the profile will depend upon the information you wish to provide, but a good rule of thumb relating
to the length is about 10-15 pages. Any more might actually bore the reader and become a waste of efforts and any profile shorter
might indicate a weak position and make the reader question the company's potential.


 



  
The answer to this question is any time. Don't make a company profile only because you
want to woo potential investors or customers. Rather, once you've been in business for more than a couple of years, prepare the
company profile and keep upgrading it at least once a year and make sure to keep adding achievements and growth prospects as
and when they happen. Keeping your company profile up to date is good business promotion for corporate branding.

Making a company profile is a simple and easy task for anyone who has been in the business for some time. If it is a new
business, you would have made a business plan to begin with. A company profile is just an extension of that business plan, the
only difference being that you're presenting actual facts of achievements rather than projections for success as you would in a
business plan. Don't forget to enhance your profile with solid financial information - online business accounting classes can help
you formulate this portion of your company profile.