Abstract

This study entitled “Retail Techniques Exploit by Male and Female Fish Vendors in

Cabagan Public Market” was proposed by Reynalin Gaddao, Razel Carniyan, Mary Joy Binag,

Johaina Canceran, Eva Grace Saladino and Mark Gacutan. Specially, (1) the profile of the

respondents in terms of sex, age, educational attainment and years in business, (2) Retail

Techniques of male and female fish vendors . The study was conducted among 15 male

and female fish vendors at Cabagan Public Market.

A survey questionnaire was used as the main instrument in data gathering.

Descriptive Statistics such as frequency and mean were used to determine the retail

techniques.

Based on the results gathered most of the retail techniques were used by both male and

female fish vendors in Cabagan Public Market.

To have an effective retail technique all of the fish vendors should possess the following:

a) All the retail techniques must use to gain more profit

b) All the fish vendors should regularly collect about the service quality expectations of their

customer in able to give the level of service to their customers demand.

c) Fish vendors should set specific quality of service to meet customer requirements for dervice.

d) Must have a wider scope in the relation to the study for future recommendations is

recommended.