2019

PROPONENTS

Seth Gem Aguillon

Anthony John Batayola

Andrew Bryan Escobido

Harvey Christian Lozano

Pearlie Mae Layog

Rexsie Mae Mariano

Princess Mae Olarte

Glaze Rodinas

Mariefher Grace Villanueva

 Table of Contents

1. Executive Summary………………………………………………………………………………………………….…03

2. Business Concept……………………………………………………………………………………………………….04

3. Description…………………………………………………………………………………………………………………05

4. Vision………………………………………………………………………………………………………………………..06

5. Marketing Plan

5.1. Product……………………………………………………………………………………….….……………06

5.2. Price……………………………………………………………………………………………….…………..06

5.3. Place……………………………………………………………………………………………………………07

5.4. Promotion……………………………………………………………………………………………….……07

5.5. People………………………………………………………………………………………………….………08

5.6. Process……………………………………………………………………………………………….……….08

5.7. Physical Evidence…………………………………………………………………………………….……08

6. Sales Plan and Cost Plan………….…………………………………………………………………………….……08

7. Cash Flow Plan…………………………………………………………………………………………………………..15

8. Conclusion…………………………………………………………………………………………………………………17

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 EXECUTIVE SUMMARY

Somethree3 Enterprises is a business project of young, aspiring entrepreneurs from West

Visayas State University. The business offers a snack-drink combo that comes along with an

unusual packaging at an affordable price. We aim to provide satisfaction to our consumers with

high-quality products and excellent service.

The enterprise would like to take this opportunity to raise the business, especially with

the upcoming University Literary Musical Competition where there will be a lot, not just students,

but participants, spectators, and visitors in attendance. From this event, we expect the demand

to skyrocket for foods and drinks.

The target market of Somethree3 are the students, visitors, and faculty of West Visayas

State University.

For the market competition, numerous food stalls will be present in the area as well as a

number of established brands such as Sharetea, Leylam’s Shawarma, Thirsty, and many more.

Nearby restaurants and stores can be considered as competition as well, and of course, the

University’s own COOP-building and canteens that already exist.

This business plan offers its readers an opportunity to review our vision and strategic

focus. It also provides a step-by-step plan for the business start-up, establishing favorable sales

numbers, gross margin, and profitability.

This plan includes the business concept, description, vision, marketing plan, sales and cost

plan, cash flow plan, and conclusion.

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 BUSINESS CONCEPT

What’s more alluring than having to grip a food by your fingers? Imagine having the feel

of the mouth-watering and luscious rations before popping it to your mouth. Yes, another simple

and contenting day. The purpose of this business revolves mainly on coming up with something

that will not just offer you with ordinary service but a one of a kind and splendid ride. The rebirth

of the exceptional and worthwhile offer. The coming to life of Somethree’s 3-in-1 COMBO MEALS.

Our team is not just only interested in serving something that is now already provided in

the market. The main heart of this project is directly focused on furnishing a product that has

already been there but with a twist. One of the most purchasable goods in any canteens are the

finger foods. They are not just quite easy to make but also worth every single penny because

they are plenty and delectable.

The main target customers of this projects are the students of West Visayas State

University. As students are keen and also wise spender, they tend to choose a good that is not

just enough for them but also enough for their budgets. The 3-in-1 COMBO MEALS to be offered

can reassure and build its reputation as student-friendly meals. This 3-in-1 combo meals serve

you the complete package you can have in just the right place. This package consist of a drink

and two kinds of finger food. The finger food to be opted are the following: Siomai, Cheese Stick,

Kropek, Nachos, and Fries. There will be 6 exact COMBOS to be served in which the customers

can freely choose. The First Combo or the “IKAW BAHALA” provides you with a Nachos and Fries

alongside the drinks of your choice. The Second Combo or the “AMBOT SA IMO” serves you with

a Siomai and Kropek alongside with the drinks of your choice. The third combo on the other hand

which is name “CHOKE ME DADEH” offers you with the enchanting combination of Cheese Sticks

and Fries and a drink of your liking. The fourth combo which is named “SIKRET” teases you with

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Nachos and Kropek together with the drinks of your choice. The fifth combo or the “MARUPOK

AKO SET” seduces you with its Cheese Stick and Kropek and the drinks of your choice. And lastly,

the “BISKAN ANO SET”, which offers you with Siomai and Fries along with drinks of your choice.

Why bother spending so much when you can have it all in just a right price?

The set-up will be put in the College of Business and Management grounds in a form of a

booth. Students are welcome to buy, and go in the booth as they please. Entertainments will also

be offered to further entice customers in the booth. One of the goal of this project is not just to

satisfy our customers but also to ensure that they spend their time wisely on us. “Not just a

satisfied stomach but also a happy face.”

Serving finger foods are indeed overrated. But with the right amount of twist and creativity

anyone can make it work. Ten pairs of hands, and ten passionate hearts are willingly invested to

make this project work. Ten different individuals with a common goal to serve you wholeheartedly

in any way we can. Ten minds intertwined to deliver you a one of a kind merchandise and

accommodation. Ten faiths willingly assembled in your hands to help this vision roar to life.

DESCRIPTION

Somethree3 is a food enterprise for everybody who wants cheap and delicious food that

can give them satisfaction and something that is worth the price. Somethree3 offers many

different kinds of products the customers can choose from, the best part about it is the

costumer can choose selected combinations that the entrepreneurs themselves recommend

from the menu. They can choose from fries, kropek, cheese sticks, siomai, and nachos. They

can also choose a combo food which can be both affordable and satisfying. All of our food

products are guaranteed to have come from high quality and reliable suppliers. The members

are well mannered and business oriented fit to serve any customers. The business follows an

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orderly manner on filling orders. Customers can order food from Monday to Friday our workers

will quickly fill out your orders with a smile. The system of business is properly planned to

ensure high customer satisfaction.

VISION

Our vision is to become an excellent, well-organized and community friendly group.

Selling quality products and to achieve wholesome satisfaction for our consumers while

providing excellent services through consistent, high-quality and satisfactory actions.

MARKETING PLAN

The most important element of our marketing strategy is the delivery of a quality

product. Our products must first sell themselves through word of mouth. Next, the packaging of

Somethree3 products and external messages must standout among its competition. To do this,

our packaging will be an uncommon approach that will not only attract customers, but provide

ease for them as well. Also, we will provide entertaining and catchy one-liners in our menu to

make it creative and have more appeal to our consumers. Through advertisments in social

media platforms such as Facebook, Twitter, and Instagram, we will attempt to create

opportunities for the students of WVSU and its visitors to look forward in trying out

Somethree3’s delicious and high-quality products.

Product

Aside from the typical individual selling of the products, the business will be selling 3-in-

1 combinations of various snacks and drinks in a more attractive and interesting way.

Price

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 Our food and drinks combination options are priced to give us an attractive margin while

at the same time offering value to the consumer. The combinations will be comprised of two

snacks and a drink, all offered at a reasonable and affordable price. We aim repeat business

and create customer loyalty.

Table 1

Prices of Products

Selling
Products Use/s Description
Price

IKAW BAHALA Food & Drink Nachos + Fries, Iced Tea ₱29

AMBOT SA IMO Food & Drink Siomai + Prawn crackers, Iced Tea ₱29

CHOKE ME DADEH Food & Drink Cheese Stick + Fries, Iced Tea ₱29

MARUPOK AKO Food & Drink Cheese Stick + Prawn crackers, Iced Tea ₱29

SIKRET Food & Drink Nachos + Prawn crackers, Iced Tea ₱29

BISKAN ANO Food & Drink Nachos + Cheese Sticks, Iced Tea ₱29

Place

The kiosk will be located at a place where students frequently are present such as near

Quezon Hall or the CBM Building. It will also be easier and accessible for the consumers to buy

the product.

Promotion

The concept of the product itself will gain the interest of the costumers as it is not

common within the other businesses. The unique packaging of the product will attract

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costumers as they will find it more convenient and efficient compared to other stores with that

offer similar products. Also, online advertising can help in spreading the word of the business

and will allow unfamiliar consumers to explore. The consumers will be given a variety of combo

choices of the product at a student-friendly and affordable price. The consumers will also be

ensured of quality service from the crew. Each crew member will possess an approaching and

trusting characteristic to the customers and display an ability to prepare the product properly.

People

The target market position is comprised of students within West Visayas State University

and its visitors. The products that the Somethree3 offer will attract mostly students as to its

affordable price which costumers will surely enjoy. Students usually buy the snack-drink combo

in their everyday lives during "break time" and we assure to make it efficient for them through

a packaging that includes the snack and drink to make it easier for the students. This concept

will surely attract the students because of its unique concept compared to the other businesses.

Process

The food/product will be made where customers are present so that they will be able to

avail freshly cooked snacks for a better flavor. Proper knowledge in cooking the products is a

must within the members.

Physical Evidence

The finish product will serve as the physical evidence that the customers have availed

their snack. However, if they ever wish to request a receipt, they will be given a handwritten

receipt issued by the business to the customer.

SALES PLAN

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Sales Objectives

Our overall objectives within the duration of the business are to:

1. Achieve our sales target from potential customers, which are the students of West

Visayas State University.

2. To manage and maintain our business and make sure to gain profit since we are only

given a week to sell our products.

3. Offer our customers with delicious and quality products in an affordable price and by

offering them different combination of our products by considering their own choices and

preferences.

4. To do and work on some marketing strategies/activities to promote the business

throughout the campus.

Resources

Resources available to us include:

1. Workforce

2. Financial Support

3. Materials needed for the preparation of the product

4. Marketing materials

5. Help from our adviser

6. Place/Location for the business

7. Our own promotional offers

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Market Analysis

Key issues affecting our market are:

1. There are 4 direct competitors within our section and a lot more from other sections

within our area.

2. There are opportunities for our business because we came up with the idea of selling it

as “combos” making it a unique one and enticing to the eye of the customers. Our packaging

was also planned and designed to go with the current trends and to the students’ preferences

nowadays.

3. Several known businesses in the area could also be a possible threat and our school

may allow them to sell their products inside the campus.

Product Range

Proposed products we are offering are:

1. Siomai

2. Cheese Sticks

3. Nachos

4. Fries

5. Prawn Crackers/Kropek

6. Iced Tea

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 We came up with the idea of combining any of these three products and sell it with the

same price (ex: 29 php for siomai, kropek, and iced tea combo).

The packaging will be a cup wherein the drink is at the bottom, the snack would be at

the top (we are going to insert a smaller cup so that it will not mix with the drinks) and we’ll

just put a straw at the middle to make it more convenient for our customers to eat and easy to

carry.

Potential strategy/plan for the sales week include:

We are going to adjust and make new combinations based on our customers’

preferences.

Activity Analysis

Average number of orders: 100 orders per day

Average order value: 3000 php per day

Training Plan

We will not undergo to any training but we are already briefed by our adviser to the

different business techniques through lectures and we will just do some research on how to

maintain and improve our business.

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Resource Requirements

1. Use of laptop and record book to note business activities and produce reports

2. Budget to start the business (buying raw products and for packaging)

3. Budget to fund additional prospecting activities.

4. Budget for research purposes and product improvement.

Analysis of Sales Strategy

1. The first stage of the process of implementing this plan is to present this to our adviser

and get the agreement and acceptance of the overall plan.

2. We will conduct a canvass for buying our products and other materials needed to start

the business.

3. We will collect funds and give individual contributions.

4. Identify our target customers and do some research on how to advertise or promote the

product.

5. Start the business and monitor the sales every day.

COST PLAN

The expected expenses are the equipment such as the stove, deep fryer, specialized cups. We

have the capital of ₱1600 as our initial funds for ingredients and ₱600 for equipment and

materials. The ingredients include French fries, Siomai, Cheese sticks, Prawn Crackers, Nachos,

and Iced Tea. The total costing is estimated to be around ₱2,200.

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 Table 2

Estimated Cost of Ingredients

Ingredient Cost

French fries

Quantity: 2 (₱100/kg) ₱200

Siomai
₱310
Quantity: 5 (₱65/pack)

Cheese sticks
₱200
Quantity: 2 (₱100/pack)

Prawn Crackers
₱390
Quantity: 2 (₱195/kg)

Nachos
₱130
Quantity: 2 (₱65/pack)

Juice
₱60
Quantity: 2 (₱30/pack)

Cooking Oil
₱60
Quantity: 1 (₱60/kg)

Garlic
₱20
Quantity: 1/4 (₱80/kg)

Chilli Pepper

Quantity: 1/2 (₱60/kg) ₱30

Brown Sugar ₱15

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 Quantity: 1/4 (₱60/kg)

Vinegar (Datu Puti)

₱15
Quantity: 1 (₱15/pack)

Ketchup

Quantity: 1 (₱50/bottle) ₱50

Mayonnaise
₱60
Quantity: 3 (₱20/pack)

Total ₱1540

Table 3

Estimated Cost of Equipment and Materials

Ingredient Cost

Paper Cup

 Small

Quantity: 2 (₱65/pack- 50pcs) ₱130

 Large

Quantity: 2 (₱150/pack- 50 pcs) ₱300

Straw

Quantity: 1 (₱17/pack) ₱17

Toothpick

Quantity: 1 (₱38/pack) ₱38

Tissue

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 Quantity: 1 (₱80/pack) ₱80

Ads ₱500

Total ₱565

CASH FLOW PLAN

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 TABLE 4

CASH FLOW STATEMENT 2019 (forecast)

Somethree
Starting date: Monday, 21 January 2019 Ending date: Monday, 25 February 2019
Cash balance alert minimum: ₱500.00 500 500 500 500 500

Beginning Jan-21 Jan-28 Feb-04 Feb-11 Feb-18 Feb-25 Total

Cash on hand (beginning of w eek) ₱2,500.00

OPERATIONS:
Cash receipts from costumers ₱2,900.00 ₱1,500.00 ₱2,900.00 ₱1,500.00 ₱1,500.00 ₱1,500.00
Ow ner contributions ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00 ₱0.00
Total cash available: ₱2,900.00 ₱1,500.00 ₱2,900.00 ₱1,500.00 ₱1,500.00 ₱1,500.00

CASH PAID FOR:

Products
Rent of Equipments (₱ - (₱ - (₱ - (₱ - (₱ - (₱ - (₱ - ₱ -
Ingredients (₱ 1,000.00) (₱ 1,000.00) (₱ 1,000.00) (₱ 1,000.00) (₱ 1,000.00) (₱ 1,000.00) (₱ - ₱ 6,000.00
Packaging (₱ 500.00) (₱ 500.00) (₱ 500.00) (₱ 500.00) (₱ 500.00) (₱ 500.00) (₱ - ₱ 3,000.00
Other expenses (₱ - (₱ - (₱ - (₱ - (₱ - (₱ - (₱ - ₱ -
Other expenses (₱ 500.00) (₱ - (₱ - (₱ 500.00) (₱ - (₱ - (₱ - ₱ 1,000.00
SUBTOTAL ₱ (2,000.00) ₱ (1,500.00) ₱ (1,500.00) ₱ (2,000.00) ₱ (1,500.00) ₱ (1,500.00) ₱ - ₱ (10,000.00)
Other Activities
Advertising (₱ 500.00) (₱ - (₱ - (₱ - (₱ - (₱ - (₱ - ₱ 500.00
Repairs and maintenance (₱ - (₱ - (₱ - (₱ - (₱ - (₱ - ₱ -
Travel/Transportation Cost (₱ - (₱ - (₱ - (₱ - (₱ - (₱ - ₱ -
Product Improvement (₱ - (₱ - (₱ - (₱ - (₱ - (₱ - ₱ -
Failed Products/Refund (₱ - (₱ - (₱ - (₱ - (₱ - (₱ - ₱ -
Additional Prospecting Activities (₱ - (₱ - (₱ - (₱ - (₱ - (₱ - ₱ -
Capital purchases (₱ - (₱ - (₱ - (₱ - (₱ - (₱ - ₱ -
Other startup costs (₱ - (₱ - (₱ - (₱ - (₱ - (₱ - ₱ -
Ow ners' w ithdraw al (₱ - (₱ - (₱ - (₱ - (₱ - (₱ - ₱ -
SUBTOTAL ₱ (500.00) ₱ - ₱ - ₱ - ₱ - ₱ - ₱ - ₱ (500.00)
TOTAL CASH PAID OUT: -₱ 2,500.00 -₱ 1,500.00 -₱ 1,500.00 -₱ 2,000.00 -₱ 1,500.00 -₱ 1,500.00 ₱ -
NET CASH FLOW FROM
₱1,400.00 ₱0.00 ₱900.00 ₱0.00 ₱0.00 ₱1,500.00
OPERATIONS:

Cash on hand (end of week): ₱0.00 ₱1,400.00 ₱0.00 ₱900.00 ₱0.00 ₱0.00 ₱1,500.00

INCOME
₱2,900.00 ₱1,500.00 ₱2,900.00 ₱1,500.00 ₱1,500.00 ₱1,500.00
(INCREASE IN CASH):

Total Sales: ₱ 11,800.00

Total Expenses: -₱ 10,500.00

Depreciation:
NET INCREASE IN CASH (beginning
TOTAL NET INCOME: ₱ 1,300.00 ₱ 9,300.00
balance - total sales only) :
FIGURE 1

The beginning balance for our business to start is ₱2500 good for the first week of

business expenses, (this came from the owners' contribution): ₱1000 for the ingredients, ₱500

for the packaging, ₱500 for emergency purposes or extra money, and ₱500 for advertising for a

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total of ₱2500. It is expected by the owners that they'll sell a total of 50/100 products per week

which cost 29 pesos each, thus selling a total of ₱1500/2900 per week. This will be deducted

for the preceding week's expenditure. After the whole business duration it is expected that the

owner will gain ₱9, 300 without deduction of expenditures and the total net income (minus

expenditures) is ₱1, 300 only.

CONCLUSION

In conclusion, this has been a business plan proposal for an enterprise snack joint that

the entrepreneurs have conceptualized. The business will be established in the near future and

allow Taga-West the option of purchasing their snacks or lunch near their classrooms instead of

walking all the way to RB building to COOP.

Somethree3 enterprise is a commerce revolving around high quality products but in a

cheap and affordable price. Somethree3's total funding requirement that defines the cost that is

identified in the cost baseline is around Php 2,200 worth of equipment and materials. The cost

baseline is an important element in determining the project funding requirement and it includes

the projected expenditures as well as the anticipated liabilities that may arise in the middle of the

project.

The business hopes to grow and establish a high-quality business while still abiding to all

ethical and legal practices outlined by the institution.

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