• Concept:
three-‐dimensional
façade
without
columns
• 60m
x
60m
x
5.3m
• Floor
area:
309.76
sqm
• It
was
one
of
the
annual
temporary
pavilions
sponsored
in
Kensington
Gardens,
London,
for
a
3
month
period
during
summer.
• The
experimental
structures
are
used
for
events
by
the
SerpenTne
Gallery.
POLITICALLY
• The
annual
commission
was
intended
as
a
global
plaUorm
for
experimental
projects
by
some
of
the
world's
greatest
architects
since
its
beginning
in
2000.
• The
architect
is
chosen
by
the
gallery
director.
• They
became
part
of
the
summer
season,
“like
Henley
or
Cowes
with
a
radical
edge.”
The
Pavilion
is
located
in
a
Royal
Park,
near
Kensington
Palace.
• They
were
iniTated
at
a
Tme
of
a
building
boom,
but
most
of
the
architects
received
a
commission
in
London.
• In
a
way
they
became
a
record
of
the
failure
of
the
program
to
promote
radical
architecture
in
the
city,
while
appearing
as
if
the
city
loved
it.
ECONOMICALLY
• The
Client:
SerpenTne
Gallery
Trust
• Budget
£1
million
• The
SerpenTne
receives
14%
of
its
annual
operaTng
income
from
Arts
Council
England.
It
also
receives
funds
from
The
Baring
FoundaTon,
Outset
Contemporary
Art
Fund,
Heritage
Locery
Fund,
and
the
Ernest
Cook
Trust.
• The
SerpenTne
Gallery
director,
Julia
Peyton-‐Jones,
asked
Toyo
Ito
to
design
their
3rd
pavilion,
ader
Zaha
Hadid
and
Daniel
William
Hare
was
invited
to
be
one
Liebeskind.
of
the
sponsors
for
the
pavilion
and
agreed
to
undertake
the
• Each
pavilion
is
financed
through
its
sale
or
manufacture
and
site
erecTon
of
presale
(up
to
40
percent
of
the
cost),
and
the
structure.
through
donaTons
and
corporate
sponsorships.
• The
pavilions
welcomes
as
many
as
300,000
visitors
a
year.
It’s
“a
promoTon
of
contemporary
architecture,
but
also
in
good
part
of
the
SerpenTne
itself.”
SOCIALLY
• The
pavilion
was
a
pure
structure.
It
had
no
plumbing,
doors
etc.
It
was
like
a
folly
in
the
park,
inviTng
people
in
because
it
had
no
doors
but
did
have
an
entrance
on
each
side
of
the
perfect
cube.
• Refreshments
were
sold
inside,
so
you
could
sit
at
a
table
and
enjoy
a
snack
or
a
drink
with
a
friend
while
enjoying
the
architecture.
• Its
locaTon
in
the
public
park
meant
that
people
who
had
gone
to
the
park
to
relax
could
stop
in
if
they
wanted
to.
There
was
no
admicance
fee.
• Events
such
as
music
or
discussion
were
held
in
the
pavilion
to
draw
in
the
public.
• Considered
the
“most
saTsfying
of
SerpenTne
pavilions”
by
The
Guardian
newspaper.
TECHNOLOGICALLY
• Ader
Ito
had
tried
to
generate
random
lines
for
the
pavilion,
Balmond
said,
“No,
let’s
go
into
certain
rules.”
and
developed
a
structural
interpretaTon
from
an
loophole
effect
algorithm
based
on
a
spiraling
square.
• The
lines
are
then
extended
and
folded
around
the
cube
creaTng
a
3D
mesh.
The
structural
frame
is
derived
from
the
intersecTon
of
the
lines
and
is
made
from
flat
steel
welded
or
bolted
together
to
create
depth.
• The
areas
between
the
structure
are
infilled
with
white
aluminum
or
glass.
• Balmond:
“When
you
try
to
be
surprising
by
intuiTon
it
is
not
as
surprising
as
the
answer
from
an
algorithm.
So,
the
belief
I
have
is,
that
an
algorithm
to
a
rule
would
produce
a
more
interesTng
configuraTon
than
if
you
would
do
it
by
memory.
“
• Fabricated
offsite
then
assembled
onsite.
ENVIRONMENTALLY
• The
pavilion
had
4
entrances
but
no
doors,
which
provided
natural
venTlaTon.
It
was
very
pleasant
during
the
London
summer.
• It
was
later
taken
apart,
sold,
and
moved
to
Le
Beauvallon,
a
hotel
in
the
south
of
France
where
it
now
serves
as
the
beach
club
restaurant
overlooking
St
Tropez.