Professional Documents
Culture Documents
Andrew Kirby
President and CEO, Toyota South Africa Motors (TSAM)
Mamello Matikinca-Ngwenya
Chief Economist, First National Bank
Dr Martyn Davies
Managing Director, Emerging Markets & Africa, Deloitte
Calvyn Hamman
Senior Vice President, Sales and Marketing, TSAM
Andrew Kirby
President and CEO
Toyota SA
MARKET OVERVIEW
+4% -1%
-4%
649217 644257
617650
547552 557703 552226
2014 2018
Government 4% 3% -1%
SEGMENT TRENDS
32% 31%
20%
15%
25%
37%
390 381
303
75%
63%
135 117 100
68 66
14
2014 2018
-6%
MCV 35% 29%
BUS 4% 4%
TOYOTA MARKET SHARE
1,3%
Market
share
24.2%
growth of
5.7% in 2018
22.9%
2017 2018
TOYOTA MARKET SHARE
4,4%
market size
MCV 7,890 -6,5% 7,914 3,3% 7,800 -1,4%
HCV 5,305 -3,0% 5,392 1,6% 5,300 -1,7%
550,000 XHV
BUS
11,978
1,099
1,4%
-12,2%
13,159
1,070
9,9%
-2,6%
13,100
1,060
-0,4%
-0,9%
557,703 1,9% 552,226 -1,0% 550,000 -0,4%
ROADMAP TO SAAM
Collaboration
SAAM
STRATEGIC
APDP Phase 2
(2021 – 2035)
Production
APDP
POLICY
(2013 – 2020)
MIDP
Export
(1995 – 2012)
MASTERPLAN
SAAM
2035 VISION
Objectives: 1% of global vehicle production, 60% local content, 100% employment growth = improved
competitiveness and transformation
Technology and
Regional Market Infrastructure Industry
Local Market Localisation Associated Skills
Development Development Transformation
Optimisation Development
1 2 3 4 5 6
Supporting institutional environment
Enabling policy post 2020
FUTURE FOCUS AREAS FOR SAAM
1 4
Advanced
Fuels Technology
4 6
AUTO VALUE CHAIN
Component
OEM’s & Dealers & Retail
Manufacturers
Distributors
AUTOMOTIVE SUPPLY CHAIN
OEM 1%
OEM 5%
Tier 1
29%
Tier 1
Tier 2/3 67%
70%
In the past 10 years Toyota South Africa has cultivated and sent 25 black
female engineers for training overseas
DEALER TRANSFORMATION
Dr Johan van Zyl, President & CEO of Toyota Europe and trustee of
the Toyota SA Educational Trust
Dr. Martyn Davies
Managing Director
Emerging Markets & Africa
Deloitte
TOYOTA SA EXPORT MARKETS IN AFRICA
42 Countries
38%
Increase in
orders for
2019
Calvyn Hamman
Senior Vice President
Sales and Marketing
Toyota SA
2019 PRODUCT ACTIVITY
2
Exciting
1 Lifestyle 3
Products
Strengthen Gazoo
People Racing
Movers Products
AVANZA MINOR CHANGE
May ‘19
QUANTUM BUS & PV NEW GENERATION
Apr -
May
‘19
QUANTUM VX NEW INTRODUCTION
Sept ‘19
2019 PRODUCT ACTIVITY
2
Exciting
1 Lifestyle 3
Products
Strengthen Gazoo
People Racing
Movers Products
RAV4 NEW GENERATION
Mar ‘19
RAV4 GX-R NEW GENERATION
Mar ‘19
COROLLA HATCH NEW GENERATION
Feb ‘19
PRIUS MINOR CHANGE
Mar ‘19
2019 PRODUCT ACTIVITY
2
Exciting
1 Lifestyle 3
Products
Strengthen Gazoo
People Racing
Movers Products
BIRTH OF TOYOTA GAZOO RACING
Toyota Gazoo
Lexus Racing TMG
Racing Racing
Power Package
Suspension Package
Cosmetic Package
GR SUPRA NEW INTRODUCTION
Power
Package
Jun ‘19
Supra video
HILUX GR-SPORT LIMITED EDITION
Suspension
Package
Jun ‘19
LEXUS UX NEW INTRODUCTION
Feb ‘19
LEXUS RX MINOR CHANGE
Jan ‘19
LEXUS RC-F NEW INTRODUCTION
Jul ‘19
LEXUS LS F SPORT ADDED MODEL
Feb ‘19
SYI
Julia video
Tyrone video
Nthando video