Personality Survey - Morning Consult / INSIDER Crosstabs

National Tracking Poll #190132
January 15-22, 2019
Crosstabulation Results
Methodology:
This poll was conducted from January 15-22, 2019, among a national sample of 8805 Adults. The interviews
were conducted online and the data were weighted to approximate a target sample of Adults based on age,
race/ethnicity, gender, educational attainment, and region. Results from the full survey have a margin of
error of plus or minus 1 percentage points.
Table Index
1 Table IN1: What astrological sign does your birthday fall under? . . . . . . . . . . . . . . . . . . . . 5
2 Table IN2: As you may know, the Myers-Briggs personality test differentiates people along four spec-
trums: attitude (Extroverted – Introverted), perception (Sensing – Intuition), how a person processes
information (Thinking – Feeling), and how a person acts on their feelings (Perceiving - Judging). Which
Myers-Briggs personality type do you identify with most? . . . . . . . . . . . . . . . . . . . . . . . . . 8
3 Table IN3: As you may know, people learn best through a variety of ways. How would you describe the
type of learning that works best for you? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
4 Table IN4: In the book and movie series ’Harry Potter,’ new students at the Hogwarts School of Witchcraft
and Wizardry are sorted into houses. Based on what you know about each of the houses in the story,
which do you think you would be sorted into? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
5 Table IN5: Thinking about the members of the band The Beatles, which musician is your favorite? . . . 19
6 Table IN6: When playing the game Pokemon, players are given the choice of one starter Pokemon. Of
the three options, which would you select? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
7 Table IN7: As you may know, ’Game of Thrones,’ the book and television series, follows various char-
acters in their journey to rule Westeros and Essos. Each of the characters come from different houses,
or families, which have their own values and personalities. Thinking about what you know about the
different houses, which one do you most identify with? . . . . . . . . . . . . . . . . . . . . . . . . . . 27
8 Table IN8: Thinking about the television show ’Friends,’ with which character do you most identify with? 30
9 Table IN9: Thinking about the television show ’Sex and the City,’ with which character do you most
identify with? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
10 Table IN10: In the movie ’Captain America: Civil War,’ Captain America and Ironman disagree about
the level of oversight the government should have over the superhero alliance, the Avengers. Based off
what you know about the disagreement, whose view do you agree with more? . . . . . . . . . . . . . . 38
11 Table IN11: In the book and movie series ’Twilight,’ Bella Swan is romantically involved with Edward
Cullen and Jacob Black. Based off what you know about the Twilight series, did you support her rela-
tionship with Edward Cullen or Jacob Black? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
12 Table IN12: Super Smash Bros. is a Nintendo video game that includes characters from a variety of
Nintendo franchises. Which of the characters would you choose to play? . . . . . . . . . . . . . . . . . 46
13 Table IN13: Would you consider yourself a cat person or a dog person? . . . . . . . . . . . . . . . . . 49
14 Table IN14: In the fantasy role-playing game Dungeons & Dragons, characters are aligned based on
their ethical (lawful, chaotic, or neutral) and moral (good, evil, or neutral) perspectives. Based on what
you know about the character alignment, which best describes you? . . . . . . . . . . . . . . . . . . . 52
15 Table IN15_1NET: Which of the following character traits best describes you? Select up to 3. - Pro-
gressive, original, independent, if temperamental . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55
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National Tracking Poll #190132, January, 2019
16 Table IN15_2NET: Which of the following character traits best describes you? Select up to 3. - Com-
passionate, artistic, intuitive, if fearful . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58
17 Table IN15_3NET: Which of the following character traits best describes you? Select up to 3. - Deter-
mined, confident, enthusiastic, if impulsive . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61
18 Table IN15_4NET: Which of the following character traits best describes you? Select up to 3. - Reliable,
patient, practical, stable, if stubborn . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64
19 Table IN15_5NET: Which of the following character traits best describes you? Select up to 3. - Gentle,
curious, adaptable, if indecisive . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67
20 Table IN15_6NET: Which of the following character traits best describes you? Select up to 3. - Tena-
cious, highly imaginative, persuasive, if insecure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70
21 Table IN15_7NET: Which of the following character traits best describes you? Select up to 3. - Creative,
generous, warm-hearted, humorous, if inflexible . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73
22 Table IN15_8NET: Which of the following character traits best describes you? Select up to 3. - Loyal,
analytical, kind, practical, if critical . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77
23 Table IN15_9NET: Which of the following character traits best describes you? Select up to 3. - Coop-
erative, gracious, social, if confrontation averse . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80
24 Table IN15_10NET: Which of the following character traits best describes you? Select up to 3. - Re-
sourceful, brave, passionate, if jealous . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83
25 Table IN15_11NET: Which of the following character traits best describes you? Select up to 3. - Gen-
erous, idealistic, great sense of humor, if impatient . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86
26 Table IN15_12NET: Which of the following character traits best describes you? Select up to 3. - Re-
sponsible, disciplined, self-controlled, if forgiving . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89
27 Table IN15_13NET: Which of the following character traits best describes you? Select up to 3. - Don’t
know / No opinion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 92
28 Table IN16: During which period does your birthday fall? . . . . . . . . . . . . . . . . . . . . . . . . 95
29 Table IN17_1: To what extent do you believe in the results of the following? Myers-Briggs tests . . . . . 98
30 Table IN17_2: To what extent do you believe in the results of the following? Astrology horoscopes . . . 102
31 Table IN17_3: To what extent do you believe in the results of the following? Personality tests . . . . . . 106
32 Table IN18_1: To what extent do you use the following to inform decisions in a personal or business
setting? Myers-Briggs tests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 110
setting? Astrology horoscopes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 114
setting? Personality tests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 118
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Morning Consult
35 Summary Statistics of Survey Respondent Demographics . . . . . . . . . . . . . . . . . . . . . . 122
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Table IN1
Crosstabulation Results by Respondent Demographics
Table IN1: What astrological sign does your birthday fall under?
Demographic Aquarius Pisces Aries Taurus Gemini Cancer Leo Virgo Libra Scorpio Sagittarius Capricorn
Adults 7% (650) 8% (735) 7% (629) 7% (620) 9% (774) 9% (787) 9% (798) 9% (753) 8% (705) 8% (702) 8% (677) 7% (625)
Gender: Male 7% (307) 8% (332) 7% (279) 8% (310) 8% (345) 9% (365) 8% (346) 8% (346) 8% (325) 8% (332) 8% (312) 7% (287)
Gender: Female 7% (342) 9% (402) 7% (351) 7% (310) 9% (428) 9% (421) 10% (453) 9% (407) 8% (380) 8% (371) 8% (365) 7% (339)
Age: 18-29 7% (115) 8% (126) 8% (128) 7% (118) 8% (130) 8% (126) 8% (133) 8% (126) 7% (108) 8% (129) 8% (131) 8% (123)
Age: 30-44 8% (147) 8% (152) 7% (145) 7% (134) 8% (165) 11% (207) 8% (158) 8% (166) 8% (163) 8% (154) 7% (137) 7% (143)
Age: 45-54 8% (143) 9% (163) 6% (110) 7% (124) 11% (192) 8% (142) 9% (151) 8% (143) 8% (139) 8% (146) 7% (130) 7% (125)
Age: 55-64 7% (102) 9% (131) 7% (104) 8% (112) 8% (112) 9% (132) 10% (143) 9% (136) 9% (124) 8% (116) 7% (105) 6% (88)
Age: 65+ 7% (143) 8% (164) 7% (142) 6% (132) 9% (175) 9% (179) 10% (214) 9% (181) 8% (171) 8% (156) 8% (174) 7% (146)
Generation Z: 18-21 9% (48) 6% (34) 8% (45) 7% (36) 8% (43) 7% (41) 9% (52) 7% (36) 8% (44) 8% (42) 8% (43) 8% (42)
Millennial: Age 22-37 7% (144) 8% (173) 8% (170) 7% (149) 8% (174) 10% (206) 8% (167) 9% (188) 8% (161) 8% (171) 8% (161) 8% (165)
Generation X: Age 38-53 8% (199) 9% (220) 6% (150) 7% (178) 10% (254) 9% (211) 8% (204) 8% (199) 8% (198) 8% (200) 8% (189) 7% (169)
Boomers: Age 54-72 7% (228) 9% (271) 7% (230) 7% (218) 8% (267) 9% (282) 10% (318) 9% (293) 8% (257) 8% (242) 8% (243) 7% (216)
PID: Dem (no lean) 9% (253) 9% (242) 7% (210) 7% (190) 9% (247) 9% (264) 9% (244) 9% (258) 8% (236) 8% (227) 7% (204) 7% (203)
PID: Ind (no lean) 6% (202) 8% (268) 8% (246) 7% (235) 8% (273) 8% (269) 9% (299) 8% (256) 8% (265) 8% (251) 8% (255) 8% (243)
PID: Rep (no lean) 7% (194) 8% (225) 6% (173) 7% (195) 9% (254) 9% (254) 9% (256) 9% (238) 7% (205) 8% (224) 8% (218) 7% (179)
PID/Gender: Dem Men 10% (112) 8% (95) 6% (74) 7% (82) 9% (105) 9% (99) 8% (91) 9% (104) 8% (96) 7% (85) 7% (85) 7% (83)
PID/Gender: Dem Women 8% (141) 9% (146) 8% (136) 6% (108) 8% (141) 10% (165) 9% (153) 9% (154) 8% (139) 8% (142) 7% (119) 7% (120)
PID/Gender: Ind Men 6% (102) 8% (131) 7% (115) 8% (121) 7% (118) 8% (129) 8% (130) 8% (119) 8% (132) 8% (131) 8% (118) 7% (117)
PID/Gender: Ind Women 6% (100) 8% (138) 8% (131) 7% (113) 9% (155) 8% (139) 10% (169) 8% (137) 8% (133) 7% (120) 8% (138) 8% (127)
PID/Gender: Rep Men 7% (93) 8% (106) 6% (90) 8% (106) 9% (122) 10% (137) 9% (125) 9% (122) 7% (97) 8% (116) 8% (109) 6% (87)
PID/Gender: Rep Women 7% (101) 9% (118) 6% (83) 7% (88) 10% (132) 9% (117) 10% (131) 9% (116) 8% (108) 8% (109) 8% (109) 7% (92)
Ideo: Liberal (1-3) 8% (208) 9% (220) 8% (198) 7% (182) 9% (222) 10% (248) 9% (218) 9% (219) 8% (197) 8% (197) 8% (193) 7% (184)
Ideo: Moderate (4) 7% (143) 9% (179) 7% (141) 7% (144) 8% (156) 8% (160) 10% (194) 8% (157) 8% (164) 9% (168) 8% (154) 6% (125)
Ideo: Conservative (5-7) 7% (214) 8% (248) 7% (202) 7% (214) 10% (290) 9% (270) 9% (269) 9% (278) 8% (233) 8% (242) 7% (225) 7% (215)
Educ: < College 8% (422) 8% (449) 7% (400) 7% (410) 8% (468) 9% (510) 9% (502) 9% (478) 8% (431) 8% (421) 8% (438) 7% (409)
Educ: Bachelors degree 7% (145) 9% (191) 7% (150) 6% (131) 9% (196) 8% (171) 9% (181) 9% (179) 8% (173) 9% (178) 7% (154) 7% (137)
Educ: Post-grad 7% (83) 8% (94) 7% (79) 7% (79) 9% (110) 9% (106) 10% (115) 8% (96) 9% (101) 9% (103) 7% (85) 7% (79)
Income: Under 50k 8% (364) 8% (390) 7% (349) 7% (346) 9% (407) 9% (426) 9% (408) 8% (396) 8% (395) 8% (360) 7% (343) 7% (351)
Income: 50k-100k 7% (202) 8% (221) 7% (200) 7% (179) 8% (230) 8% (228) 10% (288) 9% (248) 7% (204) 8% (216) 9% (237) 7% (187)
Income: 100k+ 6% (83) 9% (124) 6% (81) 7% (95) 10% (136) 10% (132) 8% (102) 8% (108) 8% (106) 9% (126) 7% (96) 7% (87)
Ethnicity: White 7% (510) 8% (595) 7% (509) 7% (495) 9% (639) 9% (626) 9% (672) 9% (611) 8% (576) 8% (569) 8% (551) 7% (496)
Ethnicity: Hispanic 8% (67) 9% (76) 9% (81) 7% (56) 10% (82) 8% (68) 9% (77) 7% (64) 7% (62) 7% (64) 8% (65) 6% (55)
Ethnicity: Afr. Am. 9% (96) 9% (96) 7% (76) 7% (76) 9% (96) 10% (114) 7% (82) 9% (98) 8% (91) 8% (89) 7% (78) 8% (89)
Ethnicity: Other 8% (43) 8% (44) 8% (44) 9% (49) 7% (39) 8% (47) 8% (44) 8% (44) 7% (39) 8% (45) 8% (48) 7% (41)
Relig: Protestant 7% (148) 9% (181) 6% (132) 7% (141) 9% (188) 9% (192) 9% (191) 8% (160) 9% (180) 8% (177) 8% (170) 7% (138)
Relig: Roman Catholic 8% (123) 10% (156) 7% (113) 7% (111) 9% (144) 8% (133) 10% (154) 9% (152) 7% (120) 8% (137) 8% (123) 7% (108)
Relig: Something Else 7% (60) 8% (72) 7% (63) 9% (74) 8% (66) 9% (80) 9% (81) 9% (74) 7% (65) 8% (67) 8% (73) 7% (64)
Relig: Jewish 8% (18) 8% (18) 7% (15) 5% (12) 11% (24) 8% (17) 9% (20) 6% (13) 9% (20) 8% (16) 9% (18) 6% (14)
Relig: Evangelical 7% (227) 9% (281) 7% (221) 8% (242) 9% (274) 9% (267) 9% (295) 9% (274) 8% (243) 9% (275) 8% (239) 7% (221)
Relig: Non-Evang. Catholics 7% (104) 9% (127) 6% (87) 6% (84) 9% (125) 10% (137) 9% (131) 8% (112) 8% (122) 7% (107) 9% (127) 6% (89)
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Morning Consult
Table IN1
Adults 7% (650) 8% (735) 7% (629) 7% (620) 9% (774) 9% (787) 9% (798) 9% (753) 8% (705) 8% (702) 8% (677) 7% (625)
Relig: All Christian 7% (331) 9% (408) 7% (307) 7% (326) 9% (399) 9% (404) 9% (425) 8% (386) 8% (365) 8% (382) 8% (367) 7% (310)
Relig: All Non-Christian 9% (94) 7% (79) 7% (76) 6% (68) 9% (95) 9% (93) 9% (96) 8% (80) 8% (88) 8% (84) 7% (74) 8% (82)
Community: Urban 8% (156) 8% (160) 8% (157) 7% (147) 8% (170) 9% (193) 9% (184) 9% (175) 7% (148) 8% (157) 8% (162) 8% (159)
Community: Suburban 7% (308) 8% (347) 7% (288) 7% (287) 9% (379) 9% (376) 9% (383) 8% (341) 8% (334) 8% (338) 8% (325) 6% (261)
Community: Rural 7% (186) 9% (227) 7% (184) 7% (186) 9% (224) 8% (218) 9% (232) 9% (237) 8% (223) 8% (207) 7% (191) 8% (205)
Employ: Private Sector 8% (221) 9% (241) 7% (196) 7% (181) 9% (246) 9% (258) 9% (237) 9% (249) 7% (196) 9% (243) 8% (213) 7% (192)
Employ: Government 7% (38) 9% (48) 6% (32) 7% (41) 8% (46) 7% (38) 9% (49) 10% (56) 7% (40) 8% (44) 9% (51) 8% (43)
Employ: Self-Employed 6% (51) 8% (66) 8% (63) 7% (53) 10% (79) 9% (75) 10% (78) 7% (55) 9% (69) 7% (57) 8% (65) 7% (58)
Employ: Homemaker 7% (39) 9% (47) 8% (42) 6% (34) 9% (46) 8% (45) 9% (51) 8% (44) 10% (53) 6% (33) 5% (29) 8% (45)
Employ: Student 8% (26) 6% (20) 8% (28) 8% (29) 8% (29) 8% (29) 8% (28) 7% (24) 7% (24) 9% (31) 6% (21) 7% (23)
Employ: Retired 7% (154) 8% (169) 7% (151) 6% (127) 8% (177) 9% (181) 11% (224) 8% (178) 9% (178) 8% (170) 9% (178) 7% (146)
Employ: Unemployed 7% (55) 7% (54) 7% (56) 9% (66) 10% (73) 7% (52) 8% (56) 8% (63) 8% (63) 8% (57) 8% (57) 8% (58)
Employ: Other 7% (65) 9% (90) 6% (60) 9% (89) 8% (78) 11% (109) 8% (76) 9% (83) 8% (82) 7% (67) 6% (63) 6% (61)
Military HH: Yes 7% (119) 8% (148) 7% (115) 8% (134) 8% (143) 8% (134) 11% (194) 9% (156) 8% (148) 8% (143) 8% (138) 7% (114)
Military HH: No 8% (530) 8% (587) 7% (514) 7% (485) 9% (631) 9% (652) 9% (604) 8% (596) 8% (558) 8% (560) 8% (539) 7% (512)
RD/WT: Right Direction 7% (206) 8% (256) 6% (196) 6% (193) 9% (283) 8% (250) 10% (289) 8% (248) 8% (232) 8% (254) 8% (255) 6% (196)
RD/WT: Wrong Track 8% (444) 8% (479) 7% (433) 7% (427) 8% (490) 9% (537) 9% (510) 9% (504) 8% (474) 8% (448) 7% (422) 7% (429)
Trump Job Approve 7% (257) 8% (303) 6% (229) 6% (219) 9% (324) 9% (312) 9% (331) 9% (315) 8% (275) 8% (294) 8% (288) 7% (244)
Trump Job Disapprove 8% (365) 8% (400) 8% (359) 8% (371) 9% (417) 9% (436) 9% (424) 8% (401) 8% (385) 8% (373) 8% (368) 7% (350)
Trump Job Strongly Approve 7% (128) 8% (149) 7% (121) 6% (119) 10% (185) 9% (168) 9% (168) 9% (162) 7% (129) 8% (153) 8% (144) 7% (132)
Trump Job Somewhat Approve 7% (129) 9% (154) 6% (108) 6% (100) 8% (139) 8% (144) 9% (163) 9% (153) 8% (146) 8% (141) 8% (144) 6% (111)
Trump Job Somewhat Disapprove 7% (77) 9% (97) 8% (80) 9% (94) 7% (69) 8% (88) 10% (108) 8% (88) 7% (73) 7% (77) 8% (83) 7% (79)
Trump Job Strongly Disapprove 8% (288) 8% (302) 8% (279) 7% (276) 9% (348) 9% (348) 9% (316) 8% (313) 8% (312) 8% (296) 8% (285) 7% (272)
#1 Issue: Economy 6% (171) 8% (224) 7% (178) 7% (184) 9% (244) 9% (239) 10% (254) 9% (228) 8% (216) 8% (217) 7% (194) 7% (183)
#1 Issue: Security 7% (125) 9% (166) 7% (117) 7% (118) 10% (177) 9% (153) 8% (140) 9% (160) 7% (130) 9% (165) 7% (133) 7% (130)
#1 Issue: Health Care 8% (105) 8% (98) 7% (91) 7% (97) 8% (108) 10% (126) 8% (105) 8% (109) 9% (115) 9% (112) 7% (96) 8% (98)
#1 Issue: Medicare / Social Security 9% (108) 8% (97) 8% (102) 7% (88) 7% (84) 9% (103) 11% (134) 9% (112) 7% (89) 7% (87) 8% (97) 6% (78)
#1 Issue: Women’s Issues 6% (24) 9% (34) 8% (33) 8% (30) 10% (37) 9% (34) 8% (33) 8% (29) 7% (27) 5% (19) 11% (42) 7% (25)
#1 Issue: Education 6% (39) 8% (51) 8% (49) 9% (52) 10% (62) 6% (38) 7% (40) 8% (50) 8% (47) 8% (46) 10% (61) 8% (47)
#1 Issue: Energy 8% (28) 9% (31) 7% (24) 5% (18) 9% (33) 10% (34) 9% (31) 6% (22) 12% (43) 8% (29) 6% (20) 6% (21)
#1 Issue: Other 9% (50) 6% (34) 7% (36) 6% (34) 6% (30) 11% (60) 12% (62) 8% (42) 7% (39) 5% (27) 6% (34) 8% (43)
2018 House Vote: Democrat 8% (261) 9% (267) 8% (249) 7% (225) 9% (287) 9% (287) 9% (276) 9% (277) 8% (254) 8% (242) 7% (219) 7% (227)
2018 House Vote: Republican 7% (207) 8% (244) 6% (178) 7% (209) 9% (271) 9% (260) 9% (272) 9% (254) 8% (238) 9% (262) 8% (235) 7% (195)
2018 House Vote: Someone else 8% (35) 6% (29) 7% (34) 8% (37) 8% (38) 8% (38) 10% (47) 9% (43) 8% (37) 6% (29) 6% (28) 8% (37)
2018 House Vote: Didnt Vote 6% (143) 9% (195) 8% (167) 7% (147) 8% (173) 9% (197) 9% (203) 8% (178) 8% (176) 8% (168) 9% (192) 8% (166)
2016 Vote: Hillary Clinton 8% (227) 8% (220) 7% (197) 7% (194) 9% (249) 10% (263) 9% (249) 9% (248) 8% (216) 8% (218) 7% (197) 7% (194)
2016 Vote: Donald Trump 7% (204) 9% (255) 6% (178) 7% (190) 9% (276) 9% (252) 10% (280) 9% (253) 7% (218) 9% (263) 8% (224) 6% (189)
2016 Vote: Someone else 6% (49) 9% (71) 8% (66) 9% (72) 9% (73) 9% (74) 8% (62) 7% (58) 9% (69) 6% (51) 7% (58) 7% (59)
2016 Vote: Didnt Vote 7% (168) 8% (188) 8% (187) 7% (164) 7% (174) 8% (195) 9% (206) 8% (191) 9% (201) 7% (167) 8% (197) 8% (183)
Voted in 2014: Yes 8% (450) 8% (472) 7% (409) 7% (414) 9% (539) 9% (536) 9% (537) 9% (520) 8% (465) 8% (474) 7% (435) 7% (387)
Voted in 2014: No 7% (200) 9% (263) 7% (221) 7% (206) 8% (235) 8% (251) 9% (262) 8% (232) 8% (240) 8% (228) 8% (242) 8% (239)
2012 Vote: Barack Obama 9% (295) 8% (289) 8% (257) 7% (234) 9% (309) 9% (321) 9% (316) 9% (295) 8% (274) 8% (265) 7% (240) 7% (246)
2012 Vote: Mitt Romney 7% (147) 8% (176) 6% (145) 7% (156) 10% (220) 9% (199) 10% (217) 8% (191) 9% (195) 8% (181) 8% (184) 6% (136)
2012 Vote: Other 5% (23) 11% (46) 5% (21) 10% (41) 7% (31) 8% (31) 8% (34) 9% (36) 7% (28) 8% (34) 7% (30) 7% (31)
2012 Vote: Didn’t Vote 7% (184) 8% (225) 8% (205) 7% (188) 8% (213) 9% (236) 8% (228) 8% (231) 8% (209) 8% (220) 8% (223) 8% (212)
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Table IN1
Adults 7% (650) 8% (735) 7% (629) 7% (620) 9% (774) 9% (787) 9% (798) 9% (753) 8% (705) 8% (702) 8% (677) 7% (625)
4-Region: Northeast 8% (124) 8% (129) 7% (109) 7% (115) 9% (144) 9% (148) 10% (156) 9% (139) 8% (118) 7% (112) 7% (109) 7% (103)
4-Region: Midwest 8% (159) 8% (159) 7% (148) 7% (137) 9% (176) 9% (192) 9% (191) 9% (180) 8% (159) 8% (152) 8% (153) 7% (144)
4-Region: South 7% (244) 8% (279) 7% (222) 7% (219) 9% (311) 9% (285) 9% (288) 8% (261) 8% (268) 9% (280) 8% (259) 7% (239)
4-Region: West 6% (123) 9% (168) 8% (150) 8% (148) 7% (143) 8% (162) 9% (164) 9% (172) 8% (161) 8% (158) 8% (156) 7% (139)
190132 8% (179) 9% (195) 6% (135) 8% (164) 9% (192) 9% (194) 9% (192) 8% (173) 7% (162) 8% (172) 8% (169) 7% (150)
190134 7% (157) 8% (177) 7% (161) 7% (153) 9% (190) 8% (179) 10% (213) 8% (166) 7% (161) 9% (199) 9% (185) 6% (139)
190138 6% (145) 8% (190) 8% (180) 6% (141) 9% (194) 10% (228) 8% (181) 9% (211) 8% (185) 8% (173) 8% (180) 7% (166)
190140 8% (169) 8% (173) 7% (152) 7% (162) 9% (197) 8% (185) 10% (212) 9% (203) 9% (197) 7% (157) 6% (143) 8% (171)
Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
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Morning Consult
Table IN2
Table IN2: As you may know, the Myers-Briggs personality test differentiates people along four spectrums: attitude (Extroverted – Introverted),
perception (Sensing – Intuition), how a person processes information (Thinking – Feeling), and how a person acts on their feelings (Perceiving - Judging).
Which Myers-Briggs personality type do you identify with most?
Demographic ESTJ ESTP ESFJ ESFP ENTJ ENTP ENFJ ENFP ISTJ ISTP ISFJ ISFP I
Adults 2% (191) 4% (365) 1% (100) 2% (195) 1% (117) 2% (154) 1% (89) 2% (135) 2% (180) 4% (330) 1% (126) 3% (233)
Gender: Male 3% (113) 5% (207) 1% (40) 2% (65) 1% (57) 2% (80) 1% (44) 1% (59) 2% (103) 5% (186) 1% (34) 2% (75)
Gender: Female 2% (79) 3% (158) 1% (61) 3% (130) 1% (60) 2% (74) 1% (44) 2% (76) 2% (77) 3% (144) 2% (92) 3% (158)
Age: 18-29 2% (36) 3% (45) 2% (37) 2% (30) 2% (33) 2% (34) 1% (22) 3% (43) 2% (32) 3% (52) 2% (30) 3% (48)
Age: 30-44 2% (40) 3% (62) 1% (18) 2% (46) 2% (31) 2% (30) 1% (24) 2% (32) 2% (45) 4% (79) 2% (46) 2% (45)
Age: 45-54 2% (31) 5% (83) 1% (14) 3% (44) 1% (25) 2% (27) 1% (16) 2% (28) 3% (46) 4% (67) 1% (23) 2% (44)
Age: 55-64 3% (38) 5% (73) 1% (14) 2% (31) 1% (10) 2% (28) 1% (12) 1% (21) 2% (23) 4% (58) 1% (15) 3% (42)
Age: 65+ 2% (47) 5% (102) 1% (17) 2% (43) 1% (19) 2% (35) 1% (15) 1% (11) 2% (35) 4% (74) 1% (12) 3% (53)
Generation Z: 18-21 2% (12) 3% (17) 2% (14) 3% (14) 2% (10) 2% (8) 2% (9) 2% (12) 2% (10) 3% (17) 2% (11) 3% (14)
Millennial: Age 22-37 2% (45) 3% (61) 2% (37) 2% (42) 2% (43) 2% (48) 1% (27) 2% (53) 2% (41) 4% (80) 2% (46) 3% (59)
Generation X: Age 38-53 2% (50) 4% (101) 1% (17) 2% (60) 1% (33) 1% (32) 1% (23) 1% (31) 3% (67) 4% (92) 2% (42) 2% (58)
Boomers: Age 54-72 2% (74) 5% (163) 1% (31) 2% (70) 1% (22) 2% (55) 1% (29) 1% (36) 2% (54) 4% (125) 1% (26) 3% (94)
PID: Dem (no lean) 2% (46) 4% (122) 1% (41) 2% (62) 1% (30) 2% (55) 1% (30) 2% (47) 2% (57) 4% (115) 1% (42) 3% (82)
PID: Ind (no lean) 3% (81) 3% (112) 1% (20) 2% (63) 1% (47) 2% (50) 1% (30) 2% (56) 2% (63) 4% (122) 1% (36) 3% (96)
PID: Rep (no lean) 2% (65) 5% (131) 1% (39) 3% (70) 1% (40) 2% (49) 1% (28) 1% (32) 2% (60) 3% (92) 2% (49) 2% (54)
Ideo: Liberal (1-3) 2% (57) 4% (111) 2% (46) 3% (78) 1% (30) 2% (53) 2% (41) 2% (59) 2% (54) 4% (113) 1% (29) 3% (86)
Ideo: Moderate (4) 2% (42) 4% (76) 1% (20) 2% (47) 2% (37) 2% (32) 1% (15) 2% (30) 2% (44) 4% (79) 2% (35) 3% (52)
Educ: < College 2% (86) 3% (179) 1% (65) 2% (110) 1% (54) 1% (64) 1% (40) 1% (68) 1% (80) 3% (166) 1% (58) 2% (131)
Educ: Post-grad 4% (48) 5% (60) 1% (13) 3% (35) 3% (38) 2% (25) 2% (20) 2% (29) 3% (40) 5% (63) 2% (25) 3% (32)
Income: Under 50k 2% (84) 4% (171) 1% (57) 2% (97) 1% (38) 1% (55) 1% (42) 1% (66) 1% (67) 3% (160) 1% (58) 3% (137)
Income: 50k-100k 2% (48) 4% (119) 1% (30) 3% (71) 2% (52) 2% (68) 1% (26) 1% (39) 2% (62) 4% (113) 2% (48) 2% (67)
Income: 100k+ 4% (60) 6% (75) 1% (13) 2% (27) 2% (27) 2% (31) 2% (21) 2% (30) 4% (51) 4% (57) 2% (20) 2% (28)
Ethnicity: White 2% (153) 4% (279) 1% (82) 2% (172) 1% (89) 2% (122) 1% (63) 1% (104) 2% (153) 4% (278) 1% (106) 3% (194)
Ethnicity: Afr. Am. 1% (16) 5% (61) 1% (12) 2% (18) 2% (19) 2% (20) 2% (18) 2% (20) 1% (15) 3% (34) 1% (12) 2% (22)
Ethnicity: Other 4% (22) 4% (25) 1% (6) 1% (5) 2% (9) 2% (11) 1% (8) 2% (11) 2% (11) 3% (17) 2% (9) 3% (17)
Relig: Jewish 4% (9) 3% (7) — (1) 4% (8) — (1) 2% (4) 1% (3) 1% (2) 3% (6) 4% (9) 1% (3) 3% (6)
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Table IN2
Adults 2% (191) 4% (365) 1% (100) 2% (195) 1% (117) 2% (154) 1% (89) 2% (135) 2% (180) 4% (330) 1% (126) 3% (233)
Community: Urban 2% (44) 4% (82) 1% (24) 3% (52) 1% (29) 2% (32) 1% (21) 2% (40) 2% (31) 4% (81) 1% (27) 2% (47)
Community: Rural 2% (42) 4% (95) 1% (26) 2% (63) 1% (22) 2% (42) 1% (21) 1% (24) 2% (49) 3% (70) 2% (41) 2% (65)
Employ: Student 1% (4) 3% (11) 3% (9) 3% (10) 1% (5) 2% (6) 2% (8) 3% (11) 1% (5) 5% (16) 2% (8) 3% (10)
Employ: Retired 2% (48) 4% (90) 1% (24) 2% (34) 1% (23) 2% (34) 1% (15) 1% (14) 2% (37) 4% (79) 1% (16) 3% (62)
Employ: Unemployed 2% (15) 3% (19) 1% (6) 2% (18) — (3) 1% (7) 1% (5) 1% (9) 1% (10) 3% (23) 2% (11) 3% (26)
Employ: Other 1% (11) 3% (33) 1% (5) 2% (18) 1% (7) — (3) — (4) 1% (14) 1% (11) 2% (24) 1% (10) 2% (21)
Military HH: Yes 3% (58) 4% (75) 1% (25) 3% (53) 1% (23) 2% (33) 1% (15) 1% (20) 2% (38) 4% (69) 1% (18) 2% (38)
Military HH: No 2% (133) 4% (289) 1% (76) 2% (142) 1% (94) 2% (121) 1% (74) 2% (115) 2% (141) 4% (261) 2% (108) 3% (195)
RD/WT: Wrong Track 2% (103) 4% (218) 1% (59) 2% (124) 1% (77) 2% (97) 1% (66) 2% (87) 2% (127) 4% (242) 1% (85) 3% (175)
#1 Issue: Economy 2% (59) 4% (97) 1% (29) 2% (53) 2% (42) 2% (49) 1% (22) 2% (48) 3% (70) 4% (113) 2% (47) 3% (67)
#1 Issue: Security 3% (47) 4% (70) 1% (17) 2% (34) 1% (22) 2% (34) 1% (18) 1% (21) 2% (30) 4% (65) 1% (16) 2% (43)
#1 Issue: Education 2% (13) 4% (23) 1% (8) 3% (16) 2% (13) 3% (16) 2% (14) 3% (17) 2% (13) 4% (22) 1% (9) 3% (20)
#1 Issue: Energy 2% (9) 4% (12) 1% (4) 3% (12) 2% (6) 2% (6) 1% (4) 1% (5) 2% (5) 5% (17) 2% (6) 4% (16)
#1 Issue: Other 2% (9) 2% (12) 1% (5) 2% (12) 1% (6) 1% (4) — (2) 1% (6) 2% (10) 2% (12) 1% (7) 3% (14)
2018 House Vote: Someone else 3% (15) 3% (14) 1% (5) 2% (9) 1% (2) 1% (6) — (2) 1% (6) 1% (4) 4% (18) 1% (6) 3% (14)
2016 Vote: Didnt Vote 1% (30) 3% (60) 1% (33) 2% (48) 1% (25) 1% (23) 1% (20) 1% (31) 2% (37) 3% (72) 2% (43) 2% (48)
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Table IN2
Adults 2% (191) 4% (365) 1% (100) 2% (195) 1% (117) 2% (154) 1% (89) 2% (135) 2% (180) 4% (330) 1% (126) 3% (233)
Voted in 2014: Yes 3% (146) 5% (271) 1% (63) 2% (132) 1% (83) 2% (116) 1% (62) 2% (92) 2% (128) 4% (228) 1% (78) 3% (164)
Voted in 2014: No 2% (45) 3% (94) 1% (38) 2% (63) 1% (34) 1% (38) 1% (27) 1% (43) 2% (51) 3% (102) 2% (48) 2% (68)
2012 Vote: Mitt Romney 3% (67) 5% (108) 1% (24) 2% (48) 2% (40) 2% (41) 1% (17) 1% (29) 2% (47) 4% (89) 1% (29) 2% (46)
2012 Vote: Other 2% (8) 5% (20) 1% (2) 2% (10) 2% (8) 3% (12) 1% (3) 1% (3) 2% (6) 2% (9) 1% (4) 3% (12)
2012 Vote: Didn’t Vote 2% (42) 3% (91) 2% (41) 2% (50) 1% (31) 1% (34) 1% (23) 1% (39) 2% (48) 3% (85) 2% (48) 2% (60)
4-Region: Midwest 1% (25) 5% (94) 1% (25) 2% (43) 1% (20) 2% (33) 1% (17) 2% (32) 2% (41) 4% (72) 1% (26) 2% (49)
4-Region: South 2% (80) 4% (145) 1% (37) 2% (79) 1% (42) 2% (66) 1% (37) 1% (45) 2% (62) 4% (116) 1% (48) 2% (75)
4-Region: West 3% (55) 4% (68) 1% (14) 3% (50) 2% (35) 1% (22) 1% (17) 2% (35) 2% (38) 5% (89) 2% (30) 3% (60)
190132 2% (41) 4% (95) 1% (31) 2% (53) 1% (28) 2% (38) 1% (22) 2% (39) 2% (44) 3% (68) 2% (34) 2% (53)
190134 2% (41) 4% (81) 1% (19) 2% (41) 1% (30) 1% (32) 1% (23) 2% (36) 2% (52) 4% (88) 1% (27) 3% (57)
190138 2% (50) 5% (103) 1% (30) 2% (50) 1% (27) 2% (38) 1% (22) 2% (36) 2% (48) 4% (82) 2% (48) 3% (63)
190140 3% (59) 4% (86) 1% (20) 2% (52) 1% (31) 2% (46) 1% (23) 1% (24) 2% (36) 4% (92) 1% (17) 3% (59)
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Table IN3
Table IN3: As you may know, people learn best through a variety of ways. How would you describe the type of learning that works best for you?
Kinesthetic Don’t know / No
Demographic Visual learning Auditory learning learning opinion Total N
Adults 68% (5961) 6% (561) 14% (1215) 12% (1067) 8805
Gender: Male 66% (2706) 7% (275) 14% (586) 13% (554) 4121
Gender: Female 69% (3255) 6% (286) 13% (630) 11% (513) 4684
Age: 18-29 59% (943) 7% (113) 20% (324) 14% (219) 1598
Age: 30-44 62% (1214) 6% (116) 20% (382) 12% (240) 1951
Age: 45-54 70% (1237) 5% (91) 13% (225) 12% (204) 1757
Age: 55-64 71% (1023) 7% (101) 11% (154) 12% (172) 1449
Age: 65+ 75% (1546) 7% (140) 6% (130) 11% (233) 2049
Generation Z: 18-21 56% (307) 7% (36) 20% (110) 18% (99) 552
Millennial: Age 22-37 61% (1298) 7% (145) 21% (438) 12% (256) 2136
Generation X: Age 38-53 68% (1656) 5% (131) 15% (369) 12% (291) 2447
Boomers: Age 54-72 74% (2331) 7% (207) 9% (277) 11% (348) 3163
PID: Dem (no lean) 69% (1966) 7% (198) 13% (374) 11% (299) 2837
PID: Ind (no lean) 63% (2039) 6% (197) 15% (493) 15% (486) 3215
PID: Rep (no lean) 71% (1956) 6% (167) 13% (349) 10% (281) 2753
PID/Gender: Dem Men 67% (775) 7% (82) 14% (167) 11% (129) 1152
PID/Gender: Dem Women 71% (1191) 7% (116) 12% (207) 10% (170) 1684
PID/Gender: Ind Men 62% (968) 6% (99) 16% (247) 16% (256) 1570
PID/Gender: Ind Women 65% (1071) 6% (98) 15% (246) 14% (231) 1645
PID/Gender: Rep Men 69% (963) 7% (94) 12% (172) 12% (170) 1399
PID/Gender: Rep Women 73% (994) 5% (73) 13% (177) 8% (112) 1355
Ideo: Liberal (1-3) 67% (1694) 8% (196) 17% (425) 9% (227) 2541
Ideo: Moderate (4) 71% (1393) 5% (103) 13% (253) 11% (209) 1958
Ideo: Conservative (5-7) 70% (2126) 7% (219) 13% (409) 10% (300) 3053
Educ: < College 68% (3762) 5% (289) 12% (680) 15% (808) 5538
Educ: Bachelors degree 68% (1410) 7% (153) 16% (335) 9% (183) 2082
Educ: Post-grad 67% (789) 10% (120) 17% (200) 6% (76) 1185
Income: Under 50k 67% (3171) 6% (265) 12% (570) 15% (727) 4733
Income: 50k-100k 69% (1884) 7% (198) 16% (427) 9% (237) 2746
Income: 100k+ 68% (907) 7% (99) 16% (218) 8% (102) 1326
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Morning Consult
Table IN3
Adults 68% (5961) 6% (561) 14% (1215) 12% (1067) 8805
Ethnicity: White 69% (4903) 6% (438) 14% (1001) 11% (779) 7121
Ethnicity: Hispanic 65% (554) 7% (64) 16% (140) 11% (94) 853
Ethnicity: Afr. Am. 63% (701) 7% (83) 12% (134) 18% (198) 1117
Ethnicity: Other 63% (357) 7% (41) 14% (79) 16% (90) 567
Relig: Protestant 70% (1455) 8% (160) 13% (282) 9% (195) 2092
Relig: Roman Catholic 72% (1159) 7% (117) 12% (191) 9% (151) 1618
Relig: Something Else 68% (591) 6% (52) 15% (134) 10% (89) 866
Relig: Jewish 66% (141) 10% (22) 14% (30) 10% (22) 214
Relig: Evangelical 71% (2224) 7% (213) 13% (408) 9% (290) 3134
Relig: Non-Evang. Catholics 68% (981) 8% (115) 14% (199) 10% (146) 1441
Relig: All Christian 70% (3205) 7% (328) 13% (607) 10% (435) 4575
Relig: All Non-Christian 69% (737) 5% (50) 12% (126) 14% (152) 1065
Community: Urban 65% (1320) 7% (151) 14% (296) 14% (276) 2044
Community: Suburban 69% (2840) 6% (261) 14% (582) 11% (444) 4128
Community: Rural 68% (1801) 6% (150) 13% (337) 13% (346) 2633
Employ: Private Sector 67% (1848) 6% (165) 19% (533) 8% (225) 2770
Employ: Government 63% (343) 10% (52) 19% (104) 8% (46) 544
Employ: Self-Employed 65% (518) 7% (53) 16% (129) 12% (95) 794
Employ: Homemaker 69% (370) 5% (25) 10% (51) 16% (88) 534
Employ: Student 62% (211) 8% (27) 21% (73) 9% (32) 343
Employ: Retired 75% (1575) 7% (157) 6% (124) 12% (243) 2098
Employ: Unemployed 64% (477) 4% (33) 11% (81) 21% (157) 749
Employ: Other 64% (620) 5% (49) 12% (120) 19% (182) 972
Military HH: Yes 69% (1197) 7% (126) 15% (255) 10% (169) 1747
Military HH: No 67% (4764) 6% (436) 14% (960) 13% (898) 7058
RD/WT: Right Direction 68% (2067) 6% (188) 13% (391) 12% (375) 3021
RD/WT: Wrong Track 67% (3894) 6% (374) 14% (824) 12% (692) 5784
Trump Job Approve 70% (2517) 6% (219) 13% (464) 11% (386) 3585
Trump Job Disapprove 67% (3213) 7% (323) 15% (697) 11% (532) 4765
12
Table IN3
Adults 68% (5961) 6% (561) 14% (1215) 12% (1067) 8805
Trump Job Strongly Approve 71% (1319) 6% (115) 11% (201) 12% (213) 1849
Trump Job Somewhat Approve 69% (1197) 6% (104) 15% (263) 10% (173) 1736
Trump Job Somewhat Disapprove 67% (705) 7% (78) 14% (146) 12% (123) 1052
Trump Job Strongly Disapprove 68% (2508) 7% (245) 15% (551) 11% (408) 3712
#1 Issue: Economy 68% (1805) 6% (167) 16% (416) 10% (251) 2639
#1 Issue: Security 71% (1258) 6% (107) 12% (207) 12% (212) 1784
#1 Issue: Health Care 69% (888) 8% (101) 13% (167) 11% (141) 1295
#1 Issue: Medicare / Social Security 74% (890) 6% (77) 6% (71) 14% (169) 1208
#1 Issue: Women’s Issues 60% (231) 6% (22) 24% (92) 10% (39) 384
#1 Issue: Education 61% (373) 7% (42) 18% (113) 13% (81) 609
#1 Issue: Energy 64% (224) 6% (20) 21% (73) 10% (35) 352
#1 Issue: Other 55% (292) 5% (26) 14% (77) 26% (138) 533
2018 House Vote: Democrat 69% (2171) 7% (219) 14% (452) 9% (288) 3131
2018 House Vote: Republican 71% (2115) 7% (197) 13% (378) 10% (292) 2982
2018 House Vote: Someone else 62% (287) 5% (21) 15% (68) 19% (86) 462
2018 House Vote: Didnt Vote 62% (1373) 6% (123) 14% (315) 18% (397) 2208
2016 Vote: Hillary Clinton 69% (1867) 7% (203) 14% (393) 10% (260) 2722
2016 Vote: Donald Trump 72% (2108) 6% (168) 12% (359) 10% (288) 2924
2016 Vote: Someone else 62% (496) 7% (59) 17% (137) 14% (109) 802
2016 Vote: Didnt Vote 63% (1480) 6% (131) 14% (323) 17% (406) 2340
Voted in 2014: Yes 70% (4082) 7% (389) 13% (776) 10% (589) 5836
Voted in 2014: No 63% (1880) 6% (172) 15% (440) 16% (478) 2969
2012 Vote: Barack Obama 70% (2372) 7% (236) 14% (465) 10% (334) 3408
2012 Vote: Mitt Romney 70% (1587) 7% (157) 13% (297) 10% (215) 2256
2012 Vote: Other 64% (269) 4% (16) 14% (57) 18% (76) 417
2012 Vote: Didn’t Vote 64% (1731) 6% (152) 15% (395) 16% (441) 2720
4-Region: Northeast 69% (1078) 6% (94) 13% (201) 13% (199) 1571
4-Region: Midwest 69% (1393) 5% (109) 14% (283) 12% (237) 2023
4-Region: South 67% (2200) 7% (243) 13% (434) 12% (411) 3287
4-Region: West 67% (1291) 6% (115) 15% (298) 11% (220) 1924
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Morning Consult
Table IN3
Adults 68% (5961) 6% (561) 14% (1215) 12% (1067) 8805
190132 67% (1453) 7% (148) 15% (315) 12% (254) 2169
190134 68% (1476) 6% (139) 15% (316) 11% (234) 2165
190138 67% (1520) 6% (140) 12% (281) 14% (329) 2270
190140 69% (1513) 6% (134) 14% (304) 11% (250) 2201
14
Table IN4
Table IN4: In the book and movie series ’Harry Potter,’ new students at the Hogwarts School of Witchcraft and Wizardry are sorted into houses. Based
on what you know about each of the houses in the story, which do you think you would be sorted into?
Don’t know /
Demographic Gryffindor Slytherin Hufflepuff Ravenclaw No opinion Total N
Adults 22% (1950) 5% (438) 7% (612) 7% (640) 59% (5165) 8805
Gender: Male 23% (942) 6% (256) 6% (233) 7% (293) 58% (2397) 4121
Gender: Female 22% (1008) 4% (182) 8% (379) 7% (347) 59% (2768) 4684
Age: 18-29 29% (458) 12% (188) 13% (212) 13% (209) 33% (532) 1598
Age: 30-44 28% (555) 7% (128) 8% (160) 9% (182) 47% (926) 1951
Age: 45-54 23% (404) 4% (62) 7% (119) 7% (121) 60% (1051) 1757
Age: 55-64 20% (285) 3% (37) 5% (67) 4% (62) 69% (998) 1449
Age: 65+ 12% (247) 1% (22) 3% (54) 3% (66) 81% (1659) 2049
Generation Z: 18-21 24% (131) 11% (61) 14% (79) 13% (73) 37% (206) 552
Millennial: Age 22-37 31% (661) 9% (198) 11% (236) 12% (249) 37% (792) 2136
Generation X: Age 38-53 24% (591) 5% (116) 7% (167) 7% (182) 57% (1391) 2447
Boomers: Age 54-72 17% (534) 2% (55) 4% (122) 4% (122) 74% (2329) 3163
PID: Dem (no lean) 23% (655) 5% (152) 9% (241) 8% (230) 55% (1559) 2837
PID: Ind (no lean) 22% (711) 6% (186) 7% (219) 8% (254) 57% (1844) 3215
PID: Rep (no lean) 21% (584) 4% (99) 5% (151) 6% (157) 64% (1762) 2753
PID/Gender: Dem Men 25% (287) 7% (80) 7% (85) 8% (96) 52% (604) 1152
PID/Gender: Dem Women 22% (368) 4% (72) 9% (156) 8% (134) 57% (955) 1684
PID/Gender: Ind Men 22% (340) 7% (105) 5% (86) 8% (127) 58% (911) 1570
PID/Gender: Ind Women 23% (371) 5% (81) 8% (133) 8% (127) 57% (933) 1645
PID/Gender: Rep Men 23% (315) 5% (71) 4% (61) 5% (70) 63% (882) 1399
PID/Gender: Rep Women 20% (269) 2% (28) 7% (90) 6% (87) 65% (880) 1355
Ideo: Liberal (1-3) 25% (628) 7% (179) 11% (277) 10% (249) 48% (1210) 2541
Ideo: Moderate (4) 24% (474) 5% (95) 6% (115) 8% (161) 57% (1113) 1958
Ideo: Conservative (5-7) 19% (594) 3% (93) 5% (163) 6% (182) 66% (2022) 3053
Educ: < College 21% (1147) 5% (292) 7% (374) 7% (361) 61% (3364) 5538
Educ: Bachelors degree 24% (501) 5% (97) 8% (158) 9% (184) 55% (1143) 2082
Educ: Post-grad 25% (302) 4% (49) 7% (81) 8% (96) 56% (658) 1185
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Morning Consult
Table IN4
Don’t know /
Adults 22% (1950) 5% (438) 7% (612) 7% (640) 59% (5165) 8805
Income: Under 50k 21% (976) 6% (268) 7% (335) 7% (329) 60% (2826) 4733
Income: 50k-100k 23% (620) 4% (107) 7% (196) 8% (219) 58% (1604) 2746
Income: 100k+ 27% (354) 5% (63) 6% (80) 7% (93) 55% (736) 1326
Ethnicity: White 23% (1615) 5% (326) 7% (504) 7% (513) 58% (4165) 7121
Ethnicity: Hispanic 27% (234) 9% (77) 7% (58) 9% (76) 48% (409) 853
Ethnicity: Afr. Am. 16% (184) 5% (58) 6% (66) 7% (78) 66% (732) 1117
Ethnicity: Other 27% (151) 10% (55) 8% (43) 9% (50) 47% (269) 567
Relig: Protestant 20% (414) 2% (49) 5% (115) 6% (135) 66% (1379) 2092
Relig: Roman Catholic 22% (356) 6% (89) 6% (99) 6% (105) 60% (969) 1618
Relig: Something Else 25% (217) 5% (47) 7% (60) 9% (81) 53% (461) 866
Relig: Jewish 22% (46) 4% (9) 11% (24) 5% (10) 58% (125) 214
Relig: Evangelical 23% (722) 4% (132) 6% (184) 7% (232) 59% (1864) 3134
Relig: Non-Evang. Catholics 18% (265) 4% (54) 6% (89) 6% (88) 66% (945) 1441
Relig: All Christian 22% (987) 4% (185) 6% (274) 7% (321) 61% (2809) 4575
Relig: All Non-Christian 21% (226) 4% (45) 7% (73) 5% (56) 62% (664) 1065
Community: Urban 23% (465) 6% (124) 7% (146) 7% (150) 57% (1159) 2044
Community: Suburban 22% (902) 5% (193) 7% (293) 7% (306) 59% (2434) 4128
Community: Rural 22% (583) 5% (120) 7% (173) 7% (184) 60% (1573) 2633
Employ: Private Sector 26% (724) 6% (163) 8% (231) 9% (243) 51% (1410) 2770
Employ: Government 27% (147) 7% (37) 10% (53) 8% (43) 49% (265) 544
Employ: Self-Employed 22% (174) 6% (50) 7% (53) 10% (76) 56% (441) 794
Employ: Homemaker 24% (129) 4% (24) 8% (41) 8% (45) 55% (296) 534
Employ: Student 27% (92) 10% (36) 16% (54) 16% (56) 31% (106) 343
Employ: Retired 14% (291) 2% (34) 3% (61) 4% (78) 78% (1634) 2098
Employ: Unemployed 24% (177) 5% (41) 7% (52) 6% (44) 58% (435) 749
Employ: Other 22% (217) 6% (54) 7% (66) 6% (55) 60% (579) 972
Military HH: Yes 21% (363) 5% (88) 6% (99) 7% (129) 61% (1067) 1747
Military HH: No 22% (1586) 5% (350) 7% (513) 7% (511) 58% (4098) 7058
RD/WT: Right Direction 21% (625) 5% (144) 5% (165) 6% (175) 63% (1911) 3021
RD/WT: Wrong Track 23% (1324) 5% (294) 8% (447) 8% (465) 56% (3254) 5784
16
Table IN4
Don’t know /
Adults 22% (1950) 5% (438) 7% (612) 7% (640) 59% (5165) 8805
Trump Job Approve 21% (740) 4% (152) 6% (202) 6% (212) 64% (2279) 3585
Trump Job Disapprove 24% (1123) 5% (256) 8% (386) 9% (406) 54% (2594) 4765
Trump Job Strongly Approve 19% (351) 4% (75) 4% (82) 5% (83) 68% (1258) 1849
Trump Job Somewhat Approve 22% (389) 4% (76) 7% (121) 7% (128) 59% (1021) 1736
Trump Job Somewhat Disapprove 23% (237) 6% (59) 8% (86) 10% (102) 54% (568) 1052
Trump Job Strongly Disapprove 24% (885) 5% (197) 8% (300) 8% (304) 55% (2027) 3712
#1 Issue: Economy 26% (686) 5% (140) 7% (182) 8% (211) 54% (1419) 2639
#1 Issue: Security 20% (349) 4% (79) 4% (80) 5% (90) 66% (1186) 1784
#1 Issue: Health Care 22% (282) 5% (60) 8% (101) 7% (96) 58% (755) 1295
#1 Issue: Medicare / Social Security 15% (176) 2% (22) 5% (55) 5% (56) 74% (899) 1208
#1 Issue: Women’s Issues 24% (90) 9% (35) 14% (55) 10% (37) 43% (167) 384
#1 Issue: Education 25% (154) 8% (52) 12% (71) 12% (74) 42% (258) 609
#1 Issue: Energy 28% (100) 9% (31) 9% (32) 12% (41) 42% (148) 352
#1 Issue: Other 21% (111) 4% (19) 6% (35) 7% (35) 63% (333) 533
2018 House Vote: Democrat 23% (726) 5% (159) 8% (260) 8% (250) 55% (1736) 3131
2018 House Vote: Republican 20% (595) 3% (96) 5% (156) 6% (186) 65% (1950) 2982
2018 House Vote: Someone else 21% (99) 5% (22) 7% (32) 7% (33) 60% (276) 462
2018 House Vote: Didnt Vote 24% (525) 7% (160) 7% (164) 8% (168) 54% (1191) 2208
2016 Vote: Hillary Clinton 24% (645) 5% (139) 8% (220) 8% (208) 55% (1511) 2722
2016 Vote: Donald Trump 20% (571) 4% (106) 5% (138) 5% (157) 67% (1952) 2924
2016 Vote: Someone else 23% (182) 4% (34) 8% (65) 10% (78) 55% (442) 802
2016 Vote: Didnt Vote 24% (550) 7% (159) 8% (188) 8% (195) 53% (1248) 2340
Voted in 2014: Yes 22% (1260) 4% (236) 6% (367) 7% (386) 61% (3586) 5836
Voted in 2014: No 23% (690) 7% (202) 8% (244) 9% (254) 53% (1579) 2969
2012 Vote: Barack Obama 23% (784) 4% (150) 7% (242) 7% (251) 58% (1980) 3408
2012 Vote: Mitt Romney 19% (434) 3% (73) 5% (112) 5% (121) 67% (1517) 2256
2012 Vote: Other 19% (79) 4% (17) 4% (18) 9% (36) 64% (268) 417
2012 Vote: Didn’t Vote 24% (653) 7% (198) 9% (240) 8% (231) 51% (1398) 2720
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Morning Consult
Table IN4
Don’t know /
Adults 22% (1950) 5% (438) 7% (612) 7% (640) 59% (5165) 8805
4-Region: Northeast 22% (344) 5% (81) 7% (104) 7% (105) 60% (937) 1571
4-Region: Midwest 22% (438) 5% (91) 7% (136) 7% (139) 60% (1218) 2023
4-Region: South 21% (699) 5% (161) 7% (218) 7% (235) 60% (1975) 3287
4-Region: West 24% (469) 5% (105) 8% (155) 8% (160) 54% (1035) 1924
190132 22% (477) 6% (123) 7% (150) 8% (168) 58% (1250) 2169
190134 22% (486) 5% (112) 8% (175) 6% (136) 58% (1256) 2165
190138 23% (520) 4% (95) 6% (147) 7% (168) 59% (1340) 2270
190140 21% (467) 5% (108) 6% (139) 8% (168) 60% (1319) 2201
18
Table IN5
Table IN5: Thinking about the members of the band The Beatles, which musician is your favorite?
Paul George Don’t know /
Demographic John Lennon Ringo Star McCartney Harrison No opinion Total N
Adults 22% (1956) 9% (762) 40% (3497) 8% (741) 21% (1848) 8805
Gender: Male 24% (980) 10% (398) 37% (1542) 10% (393) 20% (808) 4121
Gender: Female 21% (976) 8% (365) 42% (1955) 7% (348) 22% (1040) 4684
Age: 18-29 28% (448) 6% (102) 24% (383) 4% (71) 37% (595) 1598
Age: 30-44 25% (494) 8% (148) 33% (641) 7% (132) 27% (535) 1951
Age: 45-54 22% (391) 7% (126) 46% (816) 8% (146) 16% (278) 1757
Age: 55-64 19% (280) 10% (149) 47% (688) 12% (177) 11% (156) 1449
Age: 65+ 17% (343) 12% (237) 47% (969) 11% (215) 14% (284) 2049
Generation Z: 18-21 30% (166) 7% (37) 21% (115) 3% (18) 39% (216) 552
Millennial: Age 22-37 26% (556) 7% (150) 28% (598) 6% (120) 33% (713) 2136
Generation X: Age 38-53 24% (587) 7% (174) 42% (1038) 8% (195) 19% (453) 2447
Boomers: Age 54-72 18% (558) 11% (333) 49% (1543) 12% (379) 11% (350) 3163
PID: Dem (no lean) 24% (679) 8% (227) 43% (1215) 8% (240) 17% (475) 2837
PID: Ind (no lean) 23% (746) 8% (269) 34% (1093) 9% (278) 26% (829) 3215
PID: Rep (no lean) 19% (530) 10% (266) 43% (1189) 8% (224) 20% (544) 2753
Ideo: Liberal (1-3) 27% (697) 8% (211) 38% (975) 10% (265) 15% (393) 2541
Ideo: Moderate (4) 23% (450) 9% (182) 41% (803) 8% (159) 19% (363) 1958
Educ: < College 23% (1294) 9% (525) 38% (2102) 7% (381) 22% (1236) 5538
Educ: Post-grad 19% (222) 7% (82) 44% (522) 11% (132) 19% (226) 1185
Income: Under 50k 23% (1108) 9% (419) 36% (1724) 7% (353) 24% (1130) 4733
Income: 50k-100k 21% (584) 9% (240) 44% (1196) 8% (228) 18% (499) 2746
Income: 100k+ 20% (264) 8% (104) 44% (577) 12% (161) 17% (220) 1326
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Morning Consult
Table IN5
Adults 22% (1956) 9% (762) 40% (3497) 8% (741) 21% (1848) 8805
Ethnicity: White 22% (1590) 9% (640) 40% (2876) 9% (658) 19% (1357) 7121
Ethnicity: Afr. Am. 19% (215) 7% (83) 40% (448) 4% (42) 29% (329) 1117
Ethnicity: Other 27% (150) 7% (40) 31% (173) 7% (41) 29% (163) 567
Relig: Jewish 23% (50) 3% (7) 49% (104) 12% (26) 13% (28) 214
Community: Urban 24% (481) 8% (169) 37% (754) 8% (168) 23% (473) 2044
Community: Rural 22% (584) 9% (239) 39% (1033) 8% (199) 22% (578) 2633
Employ: Student 31% (105) 6% (20) 25% (85) 5% (17) 34% (117) 343
Employ: Retired 17% (353) 12% (243) 48% (1011) 10% (206) 14% (285) 2098
Employ: Other 22% (216) 8% (79) 37% (358) 5% (50) 28% (269) 972
Military HH: Yes 21% (371) 10% (174) 43% (750) 8% (140) 18% (311) 1747
Military HH: No 22% (1584) 8% (589) 39% (2747) 9% (601) 22% (1537) 7058
RD/WT: Wrong Track 23% (1333) 8% (472) 39% (2248) 8% (465) 22% (1265) 5784
20
Table IN5
Adults 22% (1956) 9% (762) 40% (3497) 8% (741) 21% (1848) 8805
#1 Issue: Economy 23% (611) 8% (209) 41% (1070) 8% (209) 20% (540) 2639
#1 Issue: Security 19% (347) 10% (173) 41% (727) 10% (171) 21% (366) 1784
#1 Issue: Education 26% (159) 8% (47) 35% (215) 7% (42) 24% (145) 609
#1 Issue: Energy 33% (116) 8% (29) 31% (111) 10% (34) 18% (62) 352
#1 Issue: Other 19% (103) 5% (28) 30% (158) 9% (48) 37% (195) 533
2016 Vote: Didnt Vote 25% (587) 8% (189) 31% (730) 5% (106) 31% (728) 2340
Voted in 2014: Yes 21% (1228) 9% (535) 43% (2516) 10% (595) 16% (961) 5836
Voted in 2014: No 25% (728) 8% (227) 33% (981) 5% (146) 30% (887) 2969
2012 Vote: Mitt Romney 16% (372) 11% (239) 45% (1012) 10% (224) 18% (409) 2256
2012 Vote: Other 18% (75) 11% (45) 33% (137) 14% (60) 24% (100) 417
2012 Vote: Didn’t Vote 26% (701) 7% (204) 32% (873) 5% (129) 30% (812) 2720
4-Region: Midwest 22% (448) 9% (182) 39% (792) 8% (165) 22% (436) 2023
4-Region: South 21% (698) 8% (271) 41% (1332) 8% (258) 22% (728) 3287
4-Region: West 23% (445) 9% (168) 38% (740) 9% (169) 21% (402) 1924
21
Morning Consult
Table IN5
Adults 22% (1956) 9% (762) 40% (3497) 8% (741) 21% (1848) 8805
190132 22% (478) 9% (189) 39% (845) 9% (199) 21% (458) 2169
190134 23% (496) 8% (180) 41% (877) 8% (175) 20% (437) 2165
190138 22% (506) 9% (199) 40% (897) 8% (179) 21% (488) 2270
190140 22% (475) 9% (194) 40% (879) 8% (187) 21% (466) 2201
22
Table IN6
Table IN6: When playing the game Pokemon, players are given the choice of one starter Pokemon. Of the three options, which would you select?
Don’t know / No
Demographic Charmander Bulbasaur Squirtle opinion Total N
Adults 20% (1791) 5% (477) 11% (992) 63% (5546) 8805
Gender: Male 22% (904) 6% (248) 10% (407) 62% (2562) 4121
Gender: Female 19% (887) 5% (228) 12% (585) 64% (2984) 4684
Age: 18-29 41% (648) 11% (172) 26% (420) 22% (359) 1598
Age: 30-44 27% (525) 7% (131) 14% (269) 53% (1026) 1951
Age: 45-54 19% (334) 5% (90) 9% (160) 67% (1173) 1757
Age: 55-64 11% (162) 3% (43) 6% (90) 80% (1154) 1449
Age: 65+ 6% (121) 2% (41) 3% (53) 90% (1834) 2049
Generation Z: 18-21 36% (201) 12% (68) 27% (148) 24% (135) 552
Millennial: Age 22-37 37% (785) 9% (187) 20% (435) 34% (729) 2136
Generation X: Age 38-53 20% (491) 5% (126) 10% (250) 65% (1580) 2447
Boomers: Age 54-72 9% (288) 3% (90) 5% (144) 83% (2641) 3163
PID: Dem (no lean) 21% (599) 6% (178) 13% (363) 60% (1697) 2837
PID: Ind (no lean) 22% (718) 6% (181) 12% (375) 60% (1940) 3215
PID: Rep (no lean) 17% (474) 4% (117) 9% (254) 69% (1909) 2753
Ideo: Liberal (1-3) 22% (568) 7% (188) 14% (357) 56% (1428) 2541
Ideo: Moderate (4) 21% (409) 7% (128) 12% (228) 61% (1193) 1958
Educ: < College 22% (1227) 6% (319) 12% (660) 60% (3333) 5538
Educ: Post-grad 16% (185) 5% (54) 9% (106) 71% (839) 1185
Income: Under 50k 22% (1032) 6% (273) 12% (586) 60% (2843) 4733
Income: 50k-100k 20% (543) 5% (147) 11% (295) 64% (1761) 2746
Income: 100k+ 16% (216) 4% (57) 8% (111) 71% (942) 1326
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Morning Consult
Table IN6
Don’t know / No
Adults 20% (1791) 5% (477) 11% (992) 63% (5546) 8805
Ethnicity: White 19% (1340) 5% (345) 10% (745) 66% (4692) 7121
Ethnicity: Afr. Am. 23% (262) 8% (88) 14% (151) 55% (615) 1117
Ethnicity: Other 33% (190) 8% (43) 17% (96) 42% (239) 567
Relig: Jewish 12% (26) 5% (10) 5% (10) 78% (167) 214
Community: Urban 23% (475) 7% (140) 13% (264) 57% (1165) 2044
Community: Rural 21% (544) 5% (120) 12% (303) 63% (1666) 2633
Employ: Student 37% (127) 11% (38) 30% (101) 22% (77) 343
Employ: Retired 8% (158) 2% (38) 3% (68) 87% (1835) 2098
Employ: Other 24% (229) 6% (54) 12% (118) 59% (571) 972
Military HH: Yes 19% (334) 6% (98) 9% (164) 66% (1152) 1747
Military HH: No 21% (1457) 5% (379) 12% (828) 62% (4394) 7058
RD/WT: Wrong Track 21% (1240) 6% (333) 12% (693) 61% (3518) 5784
24
Table IN6
Don’t know / No
Adults 20% (1791) 5% (477) 11% (992) 63% (5546) 8805
#1 Issue: Economy 24% (638) 7% (173) 13% (339) 56% (1490) 2639
#1 Issue: Security 16% (293) 4% (63) 8% (150) 72% (1278) 1784
#1 Issue: Education 26% (160) 9% (57) 18% (109) 46% (282) 609
#1 Issue: Energy 27% (95) 8% (27) 15% (54) 50% (175) 352
#1 Issue: Other 21% (110) 5% (25) 9% (46) 66% (351) 533
2016 Vote: Didnt Vote 27% (628) 7% (163) 16% (366) 51% (1183) 2340
Voted in 2014: Yes 17% (977) 5% (276) 9% (542) 69% (4041) 5836
Voted in 2014: No 27% (814) 7% (201) 15% (450) 51% (1505) 2969
2012 Vote: Mitt Romney 14% (319) 3% (69) 7% (151) 76% (1717) 2256
2012 Vote: Other 12% (50) 6% (25) 7% (28) 75% (314) 417
2012 Vote: Didn’t Vote 28% (762) 7% (203) 16% (435) 49% (1319) 2720
4-Region: Midwest 20% (411) 5% (104) 10% (211) 64% (1297) 2023
4-Region: South 20% (659) 6% (194) 12% (383) 62% (2052) 3287
4-Region: West 21% (402) 5% (102) 12% (228) 62% (1191) 1924
25
Morning Consult
Table IN6
Don’t know / No
Adults 20% (1791) 5% (477) 11% (992) 63% (5546) 8805
190132 19% (422) 5% (112) 12% (265) 63% (1371) 2169
190134 21% (453) 6% (123) 11% (241) 62% (1347) 2165
190138 20% (452) 5% (119) 11% (241) 64% (1458) 2270
190140 21% (464) 6% (123) 11% (245) 62% (1369) 2201
26
Table IN7
Table IN7: As you may know, ’Game of Thrones,’ the book and television series, follows various characters in their journey to rule Westeros and Essos.
Each of the characters come from different houses, or families, which have their own values and personalities. Thinking about what you know about
the different houses, which one do you most identify with?
Don’t know
/ No
Demographic Arryn Greyjoy Lannister Stark Targaryen Tully Baratheon Martell Tyrell opinion Total N
Adults 1% (88) 1% (102) 2% (154) 14% (1189) 4% (352) 1% (123) 1% (92) 1% (92) 1% (110) 74%(6502) 8805
Gender: Male 1% (43) 1% (60) 2% (89) 16% (666) 3% (143) 1% (47) 2% (65) 1% (46) 1% (57) 71%(2906) 4121
Gender: Female 1% (44) 1% (43) 1% (65) 11% (523) 4% (210) 2% (76) 1% (27) 1% (46) 1% (53) 77%(3597) 4684
Age: 18-29 2% (36) 2% (25) 3% (49) 17% (267) 6% (102) 2% (31) 2% (27) 2% (28) 2% (37) 62% (996) 1598
Age: 30-44 1% (24) 1% (23) 2% (46) 20% (382) 6% (113) 2% (35) 1% (27) 2% (34) 2% (36) 63% (1233) 1951
Age: 45-54 1% (13) 1% (23) 1% (23) 15% (261) 3% (59) 2% (27) 1% (19) 1% (12) 1% (20) 74% (1301) 1757
Age: 55-64 1% (9) 1% (17) 1% (18) 11% (161) 3% (44) 1% (15) 1% (12) 1% (11) 1% (11) 79% (1151) 1449
Age: 65+ — (5) 1% (15) 1% (19) 6% (118) 2% (34) 1% (15) — (7) — (8) — (6) 89% (1822) 2049
Generation Z: 18-21 3% (15) 2% (8) 3% (16) 12% (64) 6% (33) 2% (12) 1% (6) 1% (6) 3% (16) 68% (376) 552
Millennial: Age 22-37 2% (32) 1% (30) 3% (63) 20% (427) 7% (146) 2% (35) 2% (37) 2% (46) 2% (45) 60% (1274) 2136
Generation X: Age 38-53 1% (25) 1% (30) 2% (37) 16% (398) 4% (91) 2% (42) 1% (27) 1% (19) 1% (29) 71% (1748) 2447
Boomers: Age 54-72 — (15) 1% (32) 1% (34) 9% (279) 2% (76) 1% (33) 1% (20) 1% (21) 1% (19) 83%(2633) 3163
PID: Dem (no lean) 1% (37) 1% (42) 2% (51) 15% (414) 4% (122) 2% (57) 1% (36) 1% (40) 2% (49) 70% (1988) 2837
PID: Ind (no lean) 1% (26) 1% (33) 2% (57) 15% (476) 5% (147) 1% (32) 1% (30) 1% (31) 1% (37) 73%(2345) 3215
PID: Rep (no lean) 1% (25) 1% (27) 2% (46) 11% (299) 3% (83) 1% (34) 1% (26) 1% (20) 1% (24) 79% (2169) 2753
PID/Gender: Dem Men 2% (19) 2% (20) 3% (33) 17% (201) 4% (41) 2% (25) 2% (23) 2% (21) 2% (26) 65% (743) 1152
PID/Gender: Dem Women 1% (18) 1% (22) 1% (18) 13% (213) 5% (81) 2% (32) 1% (14) 1% (19) 1% (23) 74% (1244) 1684
PID/Gender: Ind Men 1% (11) 2% (24) 2% (33) 18% (280) 4% (58) 1% (11) 1% (22) 1% (14) 1% (16) 70% (1101) 1570
PID/Gender: Ind Women 1% (14) 1% (9) 1% (24) 12% (196) 5% (89) 1% (22) — (8) 1% (18) 1% (20) 76% (1244) 1645
PID/Gender: Rep Men 1% (13) 1% (16) 2% (23) 13% (186) 3% (43) 1% (11) 1% (20) 1% (11) 1% (15) 76% (1061) 1399
PID/Gender: Rep Women 1% (12) 1% (12) 2% (23) 8% (113) 3% (40) 2% (22) — (6) 1% (9) 1% (10) 82% (1108) 1355
Ideo: Liberal (1-3) 1% (36) 2% (49) 2% (47) 17% (439) 6% (141) 2% (50) 2% (44) 2% (41) 2% (54) 65%(1640) 2541
Ideo: Moderate (4) 1% (20) 1% (16) 3% (53) 14% (274) 4% (85) 1% (29) 1% (15) 1% (19) 1% (20) 73% (1427) 1958
Ideo: Conservative (5-7) 1% (22) 1% (25) 1% (44) 12% (368) 3% (83) 1% (32) 1% (29) 1% (22) 1% (26) 79%(2402) 3053
Educ: < College 1% (67) 1% (62) 2% (102) 12% (656) 3% (186) 2% (89) 1% (57) 1% (56) 1% (68) 76% (4195) 5538
Educ: Bachelors degree 1% (17) 1% (20) 2% (35) 17% (349) 5% (111) 1% (22) 1% (24) 1% (18) 1% (30) 70% (1456) 2082
Educ: Post-grad — (4) 2% (20) 1% (17) 15% (184) 5% (55) 1% (12) 1% (11) 1% (18) 1% (13) 72% (851) 1185
Income: Under 50k 1% (51) 1% (62) 2% (83) 11% (533) 4% (173) 2% (75) 1% (53) 1% (48) 1% (52) 76%(3604) 4733
Income: 50k-100k 1% (33) 1% (24) 2% (55) 15% (404) 4% (116) 1% (35) 1% (24) 1% (33) 1% (39) 72% (1984) 2746
Income: 100k+ — (4) 1% (17) 1% (16) 19% (252) 5% (63) 1% (14) 1% (15) 1% (11) 1% (20) 69% (914) 1326
Ethnicity: White 1% (57) 1% (68) 2% (110) 14% (978) 4% (272) 1% (82) 1% (63) 1% (52) 1% (80) 75%(5360) 7121
Ethnicity: Hispanic 2% (20) 2% (17) 3% (28) 19% (166) 6% (51) 2% (13) 2% (15) 1% (11) 2% (20) 60% (512) 853
Ethnicity: Afr. Am. 2% (19) 2% (23) 2% (25) 11% (123) 4% (44) 3% (31) 2% (20) 3% (30) 2% (20) 70% (782) 1117
Ethnicity: Other 2% (12) 2% (12) 3% (19) 15% (88) 7% (37) 2% (10) 2% (9) 2% (10) 2% (11) 64% (360) 567
Relig: Protestant 1% (14) 1% (14) 1% (29) 11% (238) 3% (54) 1% (22) — (10) — (7) 1% (19) 81% (1685) 2092
Relig: Roman Catholic 1% (16) 2% (28) 2% (31) 14% (220) 5% (75) 1% (19) 2% (25) 1% (18) 1% (21) 72% (1164) 1618
Relig: Something Else 1% (10) 1% (12) 2% (20) 15% (134) 5% (46) 1% (11) 1% (9) 1% (5) 1% (9) 70% (610) 866
Relig: Jewish 1% (3) — (0) 1% (2) 11% (24) 2% (5) 2% (4) 2% (4) 2% (4) 3% (6) 76% (162) 214
Relig: Evangelical 1% (22) 1% (40) 2% (52) 14% (441) 4% (125) 1% (29) 1% (34) 1% (18) 1% (30) 75%(2343) 3134
Relig: Non-Evang. Catholics 1% (17) 1% (14) 2% (28) 10% (151) 4% (51) 2% (23) 1% (11) 1% (11) 1% (18) 77% (1116) 1441
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Table IN7
Don’t know
/ No
Adults 1% (88) 1% (102) 2% (154) 14% (1189) 4% (352) 1% (123) 1% (92) 1% (92) 1% (110) 74%(6502) 8805
Relig: All Christian 1% (40) 1% (55) 2% (80) 13% (592) 4% (175) 1% (52) 1% (45) 1% (30) 1% (49) 76%(3459) 4575
Relig: All Non-Christian 1% (14) 2% (17) 1% (10) 10% (109) 3% (28) 2% (25) 1% (9) 2% (20) 1% (16) 77% (818) 1065
Community: Urban 1% (23) 2% (33) 2% (44) 15% (300) 4% (85) 1% (29) 1% (28) 1% (27) 1% (28) 71% (1447) 2044
Community: Suburban 1% (37) 1% (43) 2% (77) 14% (592) 4% (175) 1% (50) 1% (33) 1% (37) 1% (52) 73%(3033) 4128
Community: Rural 1% (28) 1% (26) 1% (33) 11% (297) 4% (93) 2% (44) 1% (31) 1% (28) 1% (30) 77%(2022) 2633
Employ: Private Sector 1% (29) 1% (38) 2% (55) 18% (493) 5% (152) 1% (40) 2% (42) 1% (35) 2% (49) 66% (1836) 2770
Employ: Government 2% (9) 2% (10) 2% (9) 19% (103) 6% (34) 3% (15) 1% (4) 1% (7) 2% (12) 63% (341) 544
Employ: Self-Employed 2% (15) 1% (11) 4% (29) 14% (114) 4% (31) 1% (11) 1% (10) 1% (12) 2% (13) 69% (549) 794
Employ: Homemaker — (2) — (1) 1% (7) 14% (74) 4% (20) 2% (10) 2% (9) — (2) 1% (6) 76% (404) 534
Employ: Student 2% (7) 2% (6) 3% (10) 16% (54) 6% (20) 2% (8) 1% (4) 2% (8) 1% (4) 64% (221) 343
Employ: Retired — (7) 1% (18) 1% (24) 7% (141) 2% (39) 1% (15) — (8) — (7) 1% (11) 87% (1828) 2098
Employ: Unemployed 1% (8) 1% (5) 1% (6) 11% (84) 4% (31) 1% (9) 1% (9) 1% (9) 1% (8) 77% (580) 749
Employ: Other 1% (12) 1% (12) 1% (14) 13% (124) 3% (26) 2% (16) 1% (6) 1% (12) 1% (6) 77% (744) 972
Military HH: Yes 1% (21) 1% (21) 2% (36) 14% (245) 4% (78) 1% (20) 1% (11) 1% (13) 2% (29) 73% (1273) 1747
Military HH: No 1% (67) 1% (82) 2% (118) 13% (943) 4% (274) 1% (104) 1% (81) 1% (79) 1% (82) 74%(5229) 7058
RD/WT: Right Direction 1% (30) 1% (36) 2% (60) 12% (356) 3% (96) 2% (49) 1% (36) 1% (38) 1% (37) 76%(2284) 3021
RD/WT: Wrong Track 1% (58) 1% (66) 2% (94) 14% (833) 4% (256) 1% (74) 1% (57) 1% (54) 1% (74) 73% (4219) 5784
Trump Job Approve 1% (34) 1% (41) 2% (56) 12% (433) 3% (115) 1% (43) 1% (40) 1% (33) 1% (31) 77%(2758) 3585
Trump Job Disapprove 1% (51) 1% (59) 2% (89) 15% (706) 5% (222) 2% (76) 1% (51) 1% (57) 2% (72) 71%(3382) 4765
Trump Job Strongly Approve 1% (19) 1% (24) 1% (21) 10% (182) 3% (51) 1% (25) 1% (22) 1% (15) 1% (15) 80% (1475) 1849
Trump Job Somewhat Approve 1% (15) 1% (17) 2% (35) 14% (251) 4% (64) 1% (18) 1% (18) 1% (18) 1% (16) 74% (1283) 1736
Trump Job Somewhat Disapprove 2% (18) 2% (16) 2% (24) 14% (143) 4% (40) 2% (18) 2% (17) 1% (13) 1% (13) 71% (750) 1052
Trump Job Strongly Disapprove 1% (33) 1% (43) 2% (65) 15% (564) 5% (182) 2% (58) 1% (34) 1% (44) 2% (59) 71% (2631) 3712
#1 Issue: Economy 1% (30) 1% (37) 2% (60) 16% (420) 4% (104) 2% (48) 1% (30) 1% (22) 1% (31) 70% (1857) 2639
#1 Issue: Security 1% (12) 1% (15) 1% (24) 11% (202) 3% (55) 1% (23) 1% (15) 1% (18) 1% (14) 79%(1406) 1784
#1 Issue: Health Care 1% (11) 1% (15) 1% (19) 14% (185) 4% (57) 2% (22) 1% (17) 1% (18) 2% (22) 72% (930) 1295
#1 Issue: Medicare / Social Security 1% (10) 1% (12) 2% (21) 6% (75) 3% (31) 1% (11) 1% (10) — (4) 1% (9) 85% (1025) 1208
#1 Issue: Women’s Issues 1% (6) 1% (2) 2% (6) 20% (76) 7% (28) 2% (7) 1% (4) 2% (6) 2% (9) 63% (241) 384
#1 Issue: Education 2% (10) 2% (14) 2% (10) 15% (93) 6% (34) 1% (8) 1% (7) 2% (10) 3% (16) 67% (408) 609
#1 Issue: Energy 1% (3) 1% (2) 2% (8) 22% (77) 7% (26) — (1) 2% (8) 2% (6) 2% (6) 61% (216) 352
#1 Issue: Other 1% (7) 1% (3) 1% (5) 12% (62) 3% (18) 1% (6) — (2) 1% (7) 1% (4) 79% (418) 533
2018 House Vote: Democrat 1% (29) 1% (40) 2% (54) 16% (501) 5% (164) 2% (55) 1% (36) 1% (39) 2% (50) 69% (2164) 3131
2018 House Vote: Republican 1% (22) 1% (37) 2% (49) 12% (353) 3% (75) 1% (36) 1% (29) 1% (20) 1% (26) 78%(2335) 2982
2018 House Vote: Someone else 1% (4) 1% (4) 2% (7) 14% (66) 5% (22) 2% (11) 1% (5) 1% (4) 1% (5) 72% (333) 462
2018 House Vote: Didnt Vote 1% (32) 1% (22) 2% (44) 12% (266) 4% (90) 1% (20) 1% (21) 1% (28) 1% (30) 75% (1655) 2208
2016 Vote: Hillary Clinton 1% (26) 1% (40) 2% (44) 16% (431) 5% (134) 2% (46) 1% (33) 1% (40) 1% (40) 69% (1887) 2722
2016 Vote: Donald Trump 1% (18) 1% (33) 1% (41) 11% (321) 3% (90) 1% (35) 1% (30) 1% (22) 1% (22) 79% (2310) 2924
2016 Vote: Someone else 1% (11) 1% (8) 2% (15) 18% (146) 4% (32) 1% (6) 1% (8) 1% (11) 2% (12) 69% (553) 802
2016 Vote: Didnt Vote 1% (33) 1% (21) 2% (54) 12% (288) 4% (96) 2% (37) 1% (21) 1% (19) 2% (35) 74% (1738) 2340
Voted in 2014: Yes 1% (44) 1% (74) 2% (95) 13% (782) 4% (222) 1% (76) 1% (60) 1% (65) 1% (70) 74%(4347) 5836
Voted in 2014: No 1% (44) 1% (28) 2% (59) 14% (407) 4% (130) 2% (47) 1% (32) 1% (27) 1% (41) 73% (2155) 2969
28
Table IN7
Don’t know
/ No
Adults 1% (88) 1% (102) 2% (154) 14% (1189) 4% (352) 1% (123) 1% (92) 1% (92) 1% (110) 74%(6502) 8805
2012 Vote: Barack Obama 1% (27) 1% (49) 2% (60) 16% (529) 5% (166) 1% (48) 1% (39) 1% (45) 2% (57) 70%(2387) 3408
2012 Vote: Mitt Romney 1% (12) 1% (18) 1% (30) 11% (250) 3% (58) 1% (25) 1% (17) 1% (18) 1% (15) 80% (1811) 2256
2012 Vote: Other — (2) 1% (3) 1% (4) 12% (51) 4% (15) 1% (4) 1% (4) — (2) — (2) 79% (330) 417
2012 Vote: Didn’t Vote 2% (46) 1% (32) 2% (60) 13% (358) 4% (113) 2% (46) 1% (33) 1% (26) 1% (36) 72%(1969) 2720
4-Region: Northeast 1% (20) 2% (25) 2% (28) 15% (228) 5% (71) 1% (16) 1% (14) 1% (16) 1% (13) 73% (1140) 1571
4-Region: Midwest 1% (19) 1% (27) 1% (29) 12% (251) 3% (69) 1% (27) 1% (21) 1% (24) 1% (17) 76% (1540) 2023
4-Region: South 1% (36) 1% (33) 2% (58) 12% (406) 4% (127) 2% (53) 1% (37) 1% (31) 1% (49) 75%(2456) 3287
4-Region: West 1% (13) 1% (18) 2% (38) 16% (304) 4% (85) 1% (27) 1% (20) 1% (21) 2% (32) 71% (1366) 1924
190132 1% (21) 1% (30) 2% (47) 13% (289) 4% (94) 1% (22) 1% (27) 1% (27) 2% (34) 73% (1579) 2169
190134 1% (27) 1% (14) 2% (35) 14% (303) 4% (90) 2% (34) 1% (21) 1% (22) 1% (28) 74% (1591) 2165
190138 1% (21) 1% (30) 2% (35) 14% (313) 4% (85) 1% (30) 1% (22) 1% (16) 1% (18) 75% (1698) 2270
190140 1% (19) 1% (29) 2% (36) 13% (283) 4% (83) 2% (37) 1% (22) 1% (27) 1% (30) 74% (1634) 2201
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Morning Consult
Table IN8
Table IN8: Thinking about the television show ’Friends,’ with which character do you most identify with?
Don’t know /
Demographic Ross Rachel Phoebe Joey Monica Chandler No opinion Total N
Adults 8% (733) 15% (1281) 9% (804) 11% (963) 12%(1078) 12% (1031) 33%(2916) 8805
Gender: Male 15% (617) 4% (173) 3% (104) 20% (834) 3% (107) 20% (832) 35%(1452) 4121
Gender: Female 2% (116) 24% (1108) 15% (699) 3% (128) 21% (970) 4% (199) 31%(1463) 4684
Age: 18-29 9% (149) 16% (255) 10% (160) 14% (221) 10% (166) 10% (155) 31% (493) 1598
Age: 30-44 9% (169) 16% (309) 11% (216) 12% (226) 14% (276) 15% (290) 24% (464) 1951
Age: 45-54 9% (158) 17% (293) 10% (169) 11% (190) 14% (238) 14% (243) 26% (466) 1757
Age: 55-64 8% (114) 13% (194) 8% (116) 11% (160) 12% (176) 12% (168) 36% (522) 1449
Age: 65+ 7% (143) 11% (230) 7% (143) 8% (165) 11% (222) 9% (175) 47% (970) 2049
Generation Z: 18-21 10% (55) 15% (85) 11% (59) 13% (72) 8% (45) 8% (47) 34% (189) 552
Millennial: Age 22-37 8% (171) 16% (336) 11% (235) 14% (292) 13% (270) 13% (270) 26% (563) 2136
Generation X: Age 38-53 10% (233) 17% (406) 10% (234) 10% (255) 14% (342) 15% (355) 25% (622) 2447
Boomers: Age 54-72 8% (247) 13% (399) 8% (251) 9% (298) 12% (383) 10% (324) 40% (1261) 3163
PID: Dem (no lean) 9% (241) 14% (407) 11% (311) 11% (302) 14% (396) 11% (323) 30% (857) 2837
PID: Ind (no lean) 8% (266) 14% (451) 9% (301) 11% (340) 11% (341) 12% (374) 36% (1141) 3215
PID: Rep (no lean) 8% (225) 15% (423) 7% (192) 12% (320) 12% (341) 12% (334) 33% (917) 2753
PID/Gender: Dem Men 17% (194) 4% (42) 3% (37) 22% (254) 4% (41) 20% (233) 30% (351) 1152
PID/Gender: Dem Women 3% (47) 22% (365) 16% (273) 3% (48) 21% (354) 5% (90) 30% (506) 1684
PID/Gender: Ind Men 14% (227) 5% (72) 2% (33) 19% (291) 2% (31) 19% (304) 39% (613) 1570
PID/Gender: Ind Women 2% (40) 23% (379) 16% (268) 3% (49) 19% (309) 4% (70) 32% (528) 1645
PID/Gender: Rep Men 14% (196) 4% (60) 2% (34) 21% (290) 2% (35) 21% (296) 35% (489) 1399
PID/Gender: Rep Women 2% (29) 27% (363) 12% (158) 2% (31) 23% (307) 3% (39) 32% (429) 1355
Ideo: Liberal (1-3) 10% (244) 15% (374) 12% (294) 10% (243) 14% (353) 14% (343) 27% (690) 2541
Ideo: Moderate (4) 7% (140) 16% (311) 10% (194) 12% (226) 12% (244) 11% (220) 32% (622) 1958
Ideo: Conservative (5-7) 9% (272) 13% (402) 6% (194) 12% (368) 12% (362) 12% (379) 35%(1075) 3053
Educ: < College 7% (379) 15% (824) 10% (559) 13% (704) 11% (587) 10% (568) 35% (1917) 5538
Educ: Bachelors degree 10% (204) 14% (301) 8% (160) 9% (192) 15% (302) 15% (308) 30% (615) 2082
Educ: Post-grad 13% (149) 13% (156) 7% (85) 6% (67) 16% (188) 13% (155) 32% (384) 1185
Income: Under 50k 7% (349) 15% (693) 10% (496) 11% (538) 10% (494) 9% (444) 36% (1719) 4733
Income: 50k-100k 8% (217) 15% (399) 9% (241) 11% (293) 14% (376) 13% (362) 31% (858) 2746
Income: 100k+ 13% (167) 14% (189) 5% (67) 10% (132) 16% (208) 17% (226) 26% (338) 1326
30
Table IN8
Don’t know /
Adults 8% (733) 15% (1281) 9% (804) 11% (963) 12%(1078) 12% (1031) 33%(2916) 8805
Ethnicity: White 8% (592) 15%(1067) 9% (672) 11% (749) 13% (907) 12% (878) 32%(2257) 7121
Ethnicity: Hispanic 10% (82) 14% (118) 9% (73) 16% (134) 13% (114) 12% (100) 27% (232) 853
Ethnicity: Afr. Am. 8% (89) 12% (133) 8% (90) 12% (131) 10% (109) 8% (89) 43% (476) 1117
Ethnicity: Other 9% (52) 14% (81) 8% (43) 15% (83) 11% (61) 11% (64) 32% (183) 567
Relig: Protestant 9% (193) 13% (271) 8% (163) 9% (178) 12% (255) 11% (239) 38% (792) 2092
Relig: Roman Catholic 9% (146) 15% (239) 7% (118) 14% (226) 16% (259) 12% (199) 27% (432) 1618
Relig: Something Else 6% (54) 20% (169) 13% (110) 11% (98) 11% (98) 10% (91) 28% (245) 866
Relig: Jewish 9% (19) 11% (24) 8% (17) 10% (20) 15% (32) 15% (32) 32% (68) 214
Relig: Evangelical 9% (267) 15% (481) 9% (279) 11% (347) 14% (444) 12% (370) 30% (946) 3134
Relig: Non-Evang. Catholics 9% (126) 14% (198) 8% (113) 11% (156) 12% (168) 11% (159) 36% (522) 1441
Relig: All Christian 9% (393) 15% (679) 9% (391) 11% (502) 13% (612) 12% (529) 32%(1469) 4575
Relig: All Non-Christian 6% (68) 19% (206) 11% (120) 10% (104) 11% (116) 9% (97) 33% (354) 1065
Community: Urban 8% (168) 14% (285) 10% (207) 12% (248) 12% (241) 11% (230) 32% (664) 2044
Community: Suburban 9% (371) 14% (586) 8% (327) 10% (411) 13% (534) 13% (540) 33%(1360) 4128
Community: Rural 7% (194) 16% (410) 10% (270) 12% (304) 11% (302) 10% (261) 34% (892) 2633
Employ: Private Sector 10% (274) 14% (396) 9% (242) 12% (320) 14% (386) 15% (422) 26% (731) 2770
Employ: Government 11% (62) 16% (89) 9% (51) 11% (58) 13% (70) 15% (80) 25% (135) 544
Employ: Self-Employed 9% (74) 14% (110) 8% (66) 15% (119) 10% (77) 13% (105) 30% (242) 794
Employ: Homemaker 3% (18) 23% (124) 14% (75) 4% (23) 21% (112) 5% (26) 29% (157) 534
Employ: Student 9% (31) 15% (52) 13% (46) 9% (32) 11% (38) 12% (41) 30% (103) 343
Employ: Retired 8% (164) 12% (247) 7% (149) 9% (185) 11% (221) 9% (190) 45% (941) 2098
Employ: Unemployed 7% (50) 15% (113) 11% (84) 12% (90) 10% (72) 11% (82) 35% (260) 749
Employ: Other 6% (61) 16% (151) 9% (91) 14% (135) 10% (101) 9% (86) 36% (347) 972
Military HH: Yes 9% (162) 12% (204) 7% (125) 13% (219) 10% (179) 14% (244) 35% (613) 1747
Military HH: No 8% (571) 15%(1077) 10% (679) 11% (744) 13% (898) 11% (787) 33%(2303) 7058
RD/WT: Right Direction 9% (259) 15% (443) 7% (222) 13% (390) 11% (343) 13% (379) 33% (985) 3021
RD/WT: Wrong Track 8% (474) 14% (838) 10% (582) 10% (573) 13% (735) 11% (652) 33% (1931) 5784
Trump Job Approve 8% (303) 15% (526) 7% (246) 13% (463) 11% (410) 12% (439) 33% (1197) 3585
Trump Job Disapprove 8% (403) 14% (683) 11% (510) 10% (464) 13% (625) 12% (554) 32%(1525) 4765
31
Morning Consult
Table IN8
Don’t know /
Adults 8% (733) 15% (1281) 9% (804) 11% (963) 12%(1078) 12% (1031) 33%(2916) 8805
Trump Job Strongly Approve 8% (146) 15% (284) 7% (123) 13% (236) 10% (181) 11% (202) 37% (675) 1849
Trump Job Somewhat Approve 9% (156) 14% (241) 7% (123) 13% (226) 13% (229) 14% (238) 30% (522) 1736
Trump Job Somewhat Disapprove 9% (92) 15% (155) 11% (119) 11% (117) 14% (148) 11% (120) 29% (301) 1052
Trump Job Strongly Disapprove 8% (311) 14% (528) 11% (391) 9% (346) 13% (477) 12% (434) 33%(1224) 3712
#1 Issue: Economy 9% (248) 15% (389) 10% (256) 13% (341) 12% (315) 14% (357) 28% (734) 2639
#1 Issue: Security 8% (141) 15% (262) 7% (133) 11% (197) 11% (196) 11% (190) 37% (666) 1784
#1 Issue: Health Care 8% (99) 14% (183) 10% (129) 10% (133) 14% (181) 12% (160) 32% (411) 1295
#1 Issue: Medicare / Social Security 8% (91) 14% (163) 7% (81) 10% (126) 11% (138) 9% (105) 42% (503) 1208
#1 Issue: Women’s Issues 6% (24) 19% (74) 17% (64) 8% (31) 14% (55) 9% (34) 26% (101) 384
#1 Issue: Education 10% (60) 16% (96) 10% (63) 9% (58) 16% (97) 12% (70) 27% (165) 609
#1 Issue: Energy 11% (40) 12% (44) 9% (32) 12% (43) 9% (33) 16% (58) 29% (102) 352
#1 Issue: Other 6% (31) 13% (70) 9% (46) 6% (35) 12% (62) 11% (58) 44% (232) 533
2018 House Vote: Democrat 9% (293) 14% (433) 10% (320) 9% (295) 13% (411) 13% (399) 31% (981) 3131
2018 House Vote: Republican 9% (271) 14% (417) 7% (210) 11% (342) 12% (354) 12% (372) 34% (1017) 2982
2018 House Vote: Someone else 6% (30) 15% (69) 9% (42) 10% (48) 11% (49) 10% (44) 39% (179) 462
2018 House Vote: Didnt Vote 6% (138) 16% (359) 10% (231) 13% (277) 12% (259) 10% (213) 33% (730) 2208
2016 Vote: Hillary Clinton 9% (246) 14% (380) 10% (283) 9% (255) 14% (374) 12% (336) 31% (848) 2722
2016 Vote: Donald Trump 9% (256) 15% (429) 7% (206) 12% (337) 12% (345) 12% (355) 34% (996) 2924
2016 Vote: Someone else 9% (68) 9% (74) 10% (80) 10% (79) 11% (91) 14% (113) 37% (296) 802
2016 Vote: Didnt Vote 7% (161) 17% (394) 10% (235) 12% (292) 11% (266) 10% (225) 33% (767) 2340
Voted in 2014: Yes 9% (517) 14% (817) 8% (495) 10% (605) 13% (735) 12% (724) 33%(1942) 5836
Voted in 2014: No 7% (216) 16% (464) 10% (309) 12% (358) 12% (342) 10% (307) 33% (973) 2969
2012 Vote: Barack Obama 9% (301) 14% (474) 11% (359) 10% (357) 13% (440) 13% (443) 30%(1034) 3408
2012 Vote: Mitt Romney 9% (198) 14% (312) 7% (148) 10% (216) 12% (279) 13% (290) 36% (813) 2256
2012 Vote: Other 8% (33) 11% (44) 8% (34) 9% (37) 13% (53) 11% (44) 41% (172) 417
2012 Vote: Didn’t Vote 7% (201) 17% (451) 10% (262) 13% (353) 11% (305) 9% (252) 33% (896) 2720
4-Region: Northeast 8% (126) 15% (231) 9% (146) 13% (204) 11% (175) 13% (201) 31% (489) 1571
4-Region: Midwest 8% (164) 16% (319) 9% (181) 11% (225) 12% (243) 11% (220) 33% (671) 2023
4-Region: South 9% (282) 14% (471) 9% (307) 10% (320) 12% (404) 11% (354) 35% (1148) 3287
4-Region: West 8% (161) 14% (260) 9% (170) 11% (214) 13% (255) 13% (256) 32% (608) 1924
32
Table IN8
Don’t know /
Adults 8% (733) 15% (1281) 9% (804) 11% (963) 12%(1078) 12% (1031) 33%(2916) 8805
190132 8% (174) 15% (332) 10% (211) 11% (234) 12% (270) 11% (243) 32% (704) 2169
190134 9% (196) 15% (321) 9% (202) 11% (241) 14% (296) 11% (246) 31% (662) 2165
190138 8% (189) 14% (312) 9% (206) 11% (246) 11% (241) 12% (278) 35% (797) 2270
190140 8% (173) 14% (315) 8% (185) 11% (241) 12% (270) 12% (264) 34% (753) 2201
33
Morning Consult
Table IN9
Table IN9: Thinking about the television show ’Sex and the City,’ with which character do you most identify with?
Carrie Samantha Charlotte York Miranda Don’t know /
Demographic Bradshaw Jones Goldenblatt Hobbes No opinion Total N
Adults 11% (936) 8% (678) 6% (550) 6% (489) 70% (6152) 8805
Gender: Male 6% (252) 7% (299) 3% (123) 4% (150) 80% (3299) 4121
Gender: Female 15% (685) 8% (379) 9% (428) 7% (339) 61% (2853) 4684
Age: 18-29 11% (169) 7% (117) 6% (89) 6% (94) 71% (1130) 1598
Age: 30-44 14% (276) 9% (182) 8% (149) 8% (159) 61% (1185) 1951
Age: 45-54 11% (202) 9% (161) 7% (117) 6% (97) 67% (1180) 1757
Age: 55-64 9% (128) 8% (121) 5% (72) 4% (65) 73% (1064) 1449
Age: 65+ 8% (161) 5% (96) 6% (123) 4% (75) 78% (1593) 2049
Generation Z: 18-21 11% (59) 7% (37) 4% (21) 4% (24) 74% (411) 552
Millennial: Age 22-37 12% (265) 9% (182) 7% (157) 7% (156) 64% (1376) 2136
Generation X: Age 38-53 13% (310) 9% (224) 7% (163) 6% (157) 65% (1592) 2447
Boomers: Age 54-72 8% (266) 7% (215) 6% (191) 4% (140) 74% (2351) 3163
PID: Dem (no lean) 14% (389) 10% (280) 8% (222) 8% (217) 61% (1729) 2837
PID: Ind (no lean) 8% (268) 7% (214) 5% (169) 6% (179) 74% (2386) 3215
PID: Rep (no lean) 10% (279) 7% (184) 6% (160) 3% (93) 74% (2037) 2753
Ideo: Liberal (1-3) 13% (343) 11% (275) 8% (210) 9% (234) 58% (1479) 2541
Ideo: Moderate (4) 12% (228) 8% (155) 7% (128) 6% (115) 68% (1332) 1958
Educ: < College 10% (537) 8% (416) 5% (296) 5% (256) 73% (4032) 5538
Educ: Post-grad 12% (146) 7% (79) 8% (96) 8% (89) 65% (775) 1185
Income: Under 50k 10% (470) 7% (351) 5% (249) 5% (232) 73% (3432) 4733
Income: 50k-100k 11% (310) 8% (217) 7% (196) 6% (177) 67% (1845) 2746
Income: 100k+ 12% (156) 8% (110) 8% (105) 6% (80) 66% (875) 1326
34
Table IN9
Adults 11% (936) 8% (678) 6% (550) 6% (489) 70% (6152) 8805
Ethnicity: White 11% (749) 7% (477) 6% (454) 5% (362) 71% (5080) 7121
Ethnicity: Afr. Am. 12% (135) 13% (140) 5% (55) 7% (82) 63% (704) 1117
Ethnicity: Other 9% (53) 11% (60) 7% (42) 8% (45) 65% (368) 567
Relig: Jewish 15% (33) 8% (17) 13% (27) 9% (18) 56% (120) 214
Community: Urban 12% (236) 10% (202) 6% (119) 7% (149) 65% (1337) 2044
Community: Rural 9% (241) 7% (188) 5% (137) 5% (119) 74% (1948) 2633
Employ: Student 12% (40) 5% (18) 5% (18) 6% (21) 72% (246) 343
Employ: Retired 8% (167) 5% (97) 6% (129) 4% (77) 78% (1629) 2098
Employ: Other 9% (84) 7% (67) 4% (38) 6% (58) 75% (726) 972
Military HH: Yes 9% (154) 7% (130) 5% (82) 5% (84) 74% (1297) 1747
Military HH: No 11% (782) 8% (548) 7% (469) 6% (405) 69% (4855) 7058
RD/WT: Wrong Track 11% (653) 8% (443) 7% (383) 6% (355) 68% (3951) 5784
35
Morning Consult
Table IN9
Adults 11% (936) 8% (678) 6% (550) 6% (489) 70% (6152) 8805
#1 Issue: Economy 11% (302) 8% (224) 6% (168) 5% (144) 68% (1803) 2639
#1 Issue: Security 9% (167) 6% (113) 5% (87) 4% (65) 76% (1353) 1784
#1 Issue: Education 12% (75) 8% (51) 8% (46) 7% (40) 65% (397) 609
#1 Issue: Energy 9% (31) 6% (20) 5% (17) 7% (23) 74% (260) 352
#1 Issue: Other 9% (48) 7% (38) 3% (18) 4% (21) 77% (408) 533
2016 Vote: Didnt Vote 10% (235) 7% (154) 5% (121) 5% (110) 74% (1720) 2340
Voted in 2014: Yes 11% (645) 8% (463) 7% (388) 6% (353) 68% (3986) 5836
Voted in 2014: No 10% (291) 7% (215) 5% (162) 5% (136) 73% (2166) 2969
2012 Vote: Mitt Romney 9% (206) 6% (131) 6% (133) 3% (76) 76% (1710) 2256
2012 Vote: Other 7% (29) 6% (27) 6% (25) 4% (16) 77% (321) 417
2012 Vote: Didn’t Vote 10% (267) 8% (204) 5% (134) 5% (137) 73% (1977) 2720
4-Region: Midwest 10% (192) 6% (129) 6% (114) 6% (122) 72% (1465) 2023
4-Region: South 11% (355) 9% (287) 6% (207) 5% (166) 69% (2273) 3287
4-Region: West 11% (217) 7% (141) 6% (106) 5% (92) 71% (1368) 1924
36
Table IN9
Adults 11% (936) 8% (678) 6% (550) 6% (489) 70% (6152) 8805
190132 11% (236) 8% (164) 7% (147) 6% (122) 69% (1500) 2169
190134 11% (238) 7% (160) 6% (140) 6% (125) 69% (1502) 2165
190138 10% (223) 8% (175) 6% (134) 6% (125) 71% (1612) 2270
190140 11% (239) 8% (179) 6% (129) 5% (117) 70% (1538) 2201
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Morning Consult
Table IN10
Table IN10: In the movie ’Captain America: Civil War,’ Captain America and Ironman disagree about the level of oversight the government should
have over the superhero alliance, the Avengers. Based off what you know about the disagreement, whose view do you agree with more?
Don’t know / No
Demographic Captain America Ironman opinion Total N
Adults 29% (2527) 20% (1742) 52% (4536) 8805
Gender: Male 35% (1444) 24% (1001) 41% (1677) 4121
Gender: Female 23% (1083) 16% (741) 61% (2859) 4684
Age: 18-29 38% (600) 29% (468) 33% (530) 1598
Age: 30-44 34% (665) 26% (502) 40% (785) 1951
Age: 45-54 30% (529) 22% (380) 48% (849) 1757
Age: 55-64 25% (360) 16% (227) 60% (863) 1449
Age: 65+ 18% (374) 8% (165) 74% (1509) 2049
Generation Z: 18-21 37% (207) 33% (180) 30% (165) 552
Millennial: Age 22-37 36% (775) 27% (578) 37% (783) 2136
Generation X: Age 38-53 31% (770) 23% (553) 46% (1125) 2447
Boomers: Age 54-72 22% (698) 13% (409) 65% (2056) 3163
PID: Dem (no lean) 29% (817) 22% (634) 49% (1386) 2837
PID: Ind (no lean) 29% (920) 20% (642) 51% (1652) 3215
PID: Rep (no lean) 29% (790) 17% (466) 54% (1498) 2753
PID/Gender: Dem Men 36% (414) 28% (326) 36% (413) 1152
PID/Gender: Dem Women 24% (403) 18% (308) 58% (973) 1684
PID/Gender: Ind Men 34% (535) 25% (386) 41% (648) 1570
PID/Gender: Ind Women 23% (385) 16% (256) 61% (1004) 1645
PID/Gender: Rep Men 35% (495) 21% (288) 44% (616) 1399
PID/Gender: Rep Women 22% (295) 13% (177) 65% (883) 1355
Ideo: Liberal (1-3) 30% (754) 24% (601) 47% (1186) 2541
Ideo: Moderate (4) 31% (608) 21% (419) 48% (931) 1958
Ideo: Conservative (5-7) 28% (857) 16% (488) 56% (1709) 3053
Educ: < College 29% (1619) 20% (1122) 50% (2796) 5538
Educ: Bachelors degree 28% (591) 20% (415) 52% (1076) 2082
Educ: Post-grad 27% (317) 17% (204) 56% (664) 1185
38
Table IN10
Don’t know / No
Adults 29% (2527) 20% (1742) 52% (4536) 8805
Income: Under 50k 29% (1349) 20% (967) 51% (2417) 4733
Income: 50k-100k 29% (799) 19% (531) 52% (1416) 2746
Income: 100k+ 29% (379) 18% (244) 53% (702) 1326
Ethnicity: White 27% (1915) 18% (1313) 55% (3893) 7121
Ethnicity: Hispanic 37% (319) 30% (255) 33% (279) 853
Ethnicity: Afr. Am. 36% (402) 25% (276) 39% (438) 1117
Ethnicity: Other 37% (209) 27% (154) 36% (204) 567
Relig: Protestant 26% (545) 15% (318) 59% (1229) 2092
Relig: Roman Catholic 31% (506) 17% (272) 52% (840) 1618
Relig: Something Else 29% (252) 23% (201) 48% (413) 866
Relig: Jewish 22% (47) 12% (27) 66% (141) 214
Relig: Evangelical 28% (865) 18% (566) 54% (1704) 3134
Relig: Non-Evang. Catholics 30% (438) 16% (225) 54% (778) 1441
Relig: All Christian 28% (1303) 17% (791) 54% (2482) 4575
Relig: All Non-Christian 33% (350) 22% (237) 45% (478) 1065
Community: Urban 30% (623) 22% (449) 48% (972) 2044
Community: Suburban 29% (1177) 19% (787) 52% (2164) 4128
Community: Rural 28% (727) 19% (506) 53% (1400) 2633
Employ: Private Sector 32% (881) 23% (629) 45% (1260) 2770
Employ: Government 34% (187) 22% (120) 44% (237) 544
Employ: Self-Employed 32% (258) 24% (193) 43% (343) 794
Employ: Homemaker 24% (129) 19% (100) 57% (305) 534
Employ: Student 38% (129) 32% (110) 30% (104) 343
Employ: Retired 20% (426) 11% (223) 69% (1449) 2098
Employ: Unemployed 30% (228) 21% (160) 48% (360) 749
Employ: Other 30% (290) 21% (205) 49% (477) 972
Military HH: Yes 31% (535) 20% (341) 50% (870) 1747
Military HH: No 28% (1992) 20% (1400) 52% (3666) 7058
RD/WT: Right Direction 31% (927) 18% (555) 51% (1539) 3021
RD/WT: Wrong Track 28% (1600) 21% (1187) 52% (2997) 5784
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Morning Consult
Table IN10
Don’t know / No
Adults 29% (2527) 20% (1742) 52% (4536) 8805
Trump Job Approve 29% (1033) 18% (645) 53% (1906) 3585
Trump Job Disapprove 29% (1376) 21% (1022) 50% (2367) 4765
Trump Job Strongly Approve 28% (519) 16% (303) 56% (1027) 1849
Trump Job Somewhat Approve 30% (514) 20% (342) 51% (879) 1736
Trump Job Somewhat Disapprove 30% (318) 23% (239) 47% (496) 1052
Trump Job Strongly Disapprove 29% (1058) 21% (783) 50% (1871) 3712
#1 Issue: Economy 31% (820) 24% (624) 45% (1196) 2639
#1 Issue: Security 27% (486) 17% (304) 56% (995) 1784
#1 Issue: Health Care 27% (356) 19% (252) 53% (688) 1295
#1 Issue: Medicare / Social Security 24% (286) 13% (157) 63% (764) 1208
#1 Issue: Women’s Issues 34% (131) 20% (78) 46% (175) 384
#1 Issue: Education 37% (226) 22% (132) 41% (252) 609
#1 Issue: Energy 27% (94) 31% (108) 43% (150) 352
#1 Issue: Other 24% (128) 17% (88) 59% (316) 533
2018 House Vote: Democrat 29% (898) 21% (669) 50% (1564) 3131
2018 House Vote: Republican 28% (845) 17% (504) 55% (1632) 2982
2018 House Vote: Someone else 27% (125) 18% (83) 55% (254) 462
2018 House Vote: Didnt Vote 29% (650) 22% (480) 49% (1078) 2208
2016 Vote: Hillary Clinton 29% (786) 20% (556) 51% (1380) 2722
2016 Vote: Donald Trump 28% (807) 16% (476) 56% (1641) 2924
2016 Vote: Someone else 29% (232) 20% (161) 51% (409) 802
2016 Vote: Didnt Vote 30% (699) 23% (543) 47% (1098) 2340
Voted in 2014: Yes 28% (1655) 18% (1068) 53% (3113) 5836
Voted in 2014: No 29% (872) 23% (674) 48% (1423) 2969
2012 Vote: Barack Obama 29% (984) 20% (693) 51% (1730) 3408
2012 Vote: Mitt Romney 27% (608) 14% (318) 59% (1330) 2256
2012 Vote: Other 24% (100) 19% (77) 58% (240) 417
2012 Vote: Didn’t Vote 31% (834) 24% (649) 45% (1236) 2720
40
Table IN10
Don’t know / No
Adults 29% (2527) 20% (1742) 52% (4536) 8805
4-Region: Northeast 30% (464) 17% (271) 53% (836) 1571
4-Region: Midwest 27% (546) 19% (381) 54% (1096) 2023
4-Region: South 29% (951) 21% (692) 50% (1645) 3287
4-Region: West 29% (566) 21% (398) 50% (959) 1924
190132 28% (615) 20% (427) 52% (1127) 2169
190134 30% (640) 19% (417) 51% (1107) 2165
190138 28% (646) 19% (434) 52% (1189) 2270
190140 28% (626) 21% (463) 51% (1113) 2201
41
Morning Consult
Table IN11
Table IN11: In the book and movie series ’Twilight,’ Bella Swan is romantically involved with Edward Cullen and Jacob Black. Based off what you
know about the Twilight series, did you support her relationship with Edward Cullen or Jacob Black?
Edward Cullen (Team Jacob Black (Team Don’t know / No
Demographic Edward) Jacob) opinion Total N
Adults 22% (1942) 18% (1545) 60% (5319) 8805
Gender: Male 16% (666) 14% (591) 69% (2864) 4121
Gender: Female 27% (1275) 20% (954) 52% (2455) 4684
Age: 18-29 32% (509) 31% (492) 37% (597) 1598
Age: 30-44 30% (589) 23% (441) 47% (921) 1951
Age: 45-54 22% (386) 18% (322) 60% (1050) 1757
Age: 55-64 17% (245) 11% (160) 72% (1044) 1449
Age: 65+ 10% (213) 6% (129) 83% (1706) 2049
Generation Z: 18-21 29% (160) 35% (195) 36% (198) 552
Millennial: Age 22-37 32% (684) 26% (562) 42% (890) 2136
Generation X: Age 38-53 25% (610) 19% (474) 56% (1364) 2447
Boomers: Age 54-72 14% (458) 9% (287) 76% (2418) 3163
PID: Dem (no lean) 23% (663) 20% (564) 57% (1610) 2837
PID: Ind (no lean) 22% (694) 18% (573) 61% (1948) 3215
PID: Rep (no lean) 21% (585) 15% (408) 64% (1760) 2753
PID/Gender: Dem Men 18% (206) 18% (210) 64% (737) 1152
PID/Gender: Dem Women 27% (457) 21% (354) 52% (873) 1684
PID/Gender: Ind Men 14% (225) 13% (207) 72% (1138) 1570
PID/Gender: Ind Women 29% (469) 22% (366) 49% (810) 1645
PID/Gender: Rep Men 17% (236) 12% (174) 71% (989) 1399
PID/Gender: Rep Women 26% (350) 17% (234) 57% (772) 1355
Ideo: Liberal (1-3) 24% (613) 21% (540) 55% (1388) 2541
Ideo: Moderate (4) 23% (443) 18% (348) 60% (1167) 1958
Ideo: Conservative (5-7) 19% (569) 14% (415) 68% (2069) 3053
Educ: < College 24% (1303) 19% (1069) 57% (3166) 5538
Educ: Bachelors degree 21% (440) 14% (297) 65% (1346) 2082
Educ: Post-grad 17% (199) 15% (178) 68% (807) 1185
42
Table IN11
Adults 22% (1942) 18% (1545) 60% (5319) 8805
Income: Under 50k 23% (1084) 19% (922) 58% (2727) 4733
Income: 50k-100k 22% (600) 16% (450) 62% (1695) 2746
Income: 100k+ 19% (257) 13% (172) 68% (897) 1326
Ethnicity: White 22% (1561) 16% (1148) 62% (4412) 7121
Ethnicity: Hispanic 31% (263) 25% (210) 44% (379) 853
Ethnicity: Afr. Am. 20% (227) 23% (253) 57% (637) 1117
Ethnicity: Other 27% (154) 25% (144) 47% (269) 567
Relig: Protestant 17% (364) 14% (284) 69% (1444) 2092
Relig: Roman Catholic 22% (356) 16% (266) 62% (996) 1618
Relig: Something Else 28% (240) 21% (183) 51% (443) 866
Relig: Jewish 18% (40) 7% (14) 75% (160) 214
Relig: Evangelical 22% (682) 16% (509) 62% (1944) 3134
Relig: Non-Evang. Catholics 19% (278) 16% (224) 65% (939) 1441
Relig: All Christian 21% (960) 16% (733) 63% (2883) 4575
Relig: All Non-Christian 26% (279) 22% (235) 52% (551) 1065
Community: Urban 23% (479) 19% (380) 58% (1185) 2044
Community: Suburban 21% (849) 15% (638) 64% (2641) 4128
Community: Rural 23% (614) 20% (527) 57% (1493) 2633
Employ: Private Sector 25% (688) 19% (531) 56% (1550) 2770
Employ: Government 23% (123) 22% (118) 56% (303) 544
Employ: Self-Employed 25% (195) 19% (152) 56% (446) 794
Employ: Homemaker 31% (167) 22% (119) 46% (248) 534
Employ: Student 28% (97) 36% (125) 35% (121) 343
Employ: Retired 11% (240) 8% (160) 81% (1698) 2098
Employ: Unemployed 27% (203) 20% (153) 52% (393) 749
Employ: Other 23% (226) 19% (186) 58% (560) 972
Military HH: Yes 19% (336) 16% (281) 65% (1129) 1747
Military HH: No 23% (1606) 18% (1263) 59% (4189) 7058
RD/WT: Right Direction 21% (635) 15% (468) 63% (1918) 3021
RD/WT: Wrong Track 23% (1307) 19% (1077) 59% (3401) 5784
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Morning Consult
Table IN11
Adults 22% (1942) 18% (1545) 60% (5319) 8805
Trump Job Approve 21% (755) 15% (539) 64% (2291) 3585
Trump Job Disapprove 22% (1072) 19% (921) 58% (2772) 4765
Trump Job Strongly Approve 19% (356) 14% (250) 67% (1243) 1849
Trump Job Somewhat Approve 23% (400) 17% (289) 60% (1047) 1736
Trump Job Somewhat Disapprove 24% (255) 21% (225) 54% (573) 1052
Trump Job Strongly Disapprove 22% (817) 19% (696) 59% (2200) 3712
#1 Issue: Economy 26% (694) 18% (467) 56% (1479) 2639
#1 Issue: Security 18% (316) 14% (247) 68% (1221) 1784
#1 Issue: Health Care 22% (281) 20% (255) 59% (759) 1295
#1 Issue: Medicare / Social Security 15% (178) 12% (139) 74% (890) 1208
#1 Issue: Women’s Issues 31% (120) 28% (109) 40% (155) 384
#1 Issue: Education 30% (182) 26% (155) 44% (271) 609
#1 Issue: Energy 21% (74) 23% (80) 56% (198) 352
#1 Issue: Other 18% (95) 17% (92) 65% (346) 533
2018 House Vote: Democrat 21% (649) 18% (578) 61% (1903) 3131
2018 House Vote: Republican 19% (566) 13% (396) 68% (2019) 2982
2018 House Vote: Someone else 24% (110) 14% (65) 62% (287) 462
2018 House Vote: Didnt Vote 27% (606) 23% (504) 50% (1097) 2208
2016 Vote: Hillary Clinton 21% (567) 18% (501) 61% (1655) 2722
2016 Vote: Donald Trump 19% (562) 13% (390) 67% (1971) 2924
2016 Vote: Someone else 19% (156) 15% (122) 65% (523) 802
2016 Vote: Didnt Vote 28% (655) 22% (525) 50% (1160) 2340
Voted in 2014: Yes 19% (1132) 15% (880) 66% (3824) 5836
Voted in 2014: No 27% (810) 22% (665) 50% (1495) 2969
2012 Vote: Barack Obama 21% (725) 17% (568) 62% (2115) 3408
2012 Vote: Mitt Romney 17% (390) 12% (275) 71% (1590) 2256
2012 Vote: Other 17% (72) 15% (63) 67% (281) 417
2012 Vote: Didn’t Vote 28% (753) 23% (637) 49% (1330) 2720
44
Table IN11
Adults 22% (1942) 18% (1545) 60% (5319) 8805
4-Region: Northeast 20% (308) 16% (252) 64% (1012) 1571
4-Region: Midwest 22% (453) 16% (327) 61% (1242) 2023
4-Region: South 23% (744) 19% (624) 58% (1919) 3287
4-Region: West 23% (437) 18% (341) 60% (1146) 1924
190132 22% (472) 18% (380) 61% (1318) 2169
190134 23% (501) 18% (381) 59% (1283) 2165
190138 20% (454) 18% (412) 62% (1404) 2270
190140 23% (515) 17% (373) 60% (1314) 2201
45
Morning Consult
Table IN12
Table IN12: Super Smash Bros. is a Nintendo video game that includes characters from a variety of Nintendo franchises. Which of the characters
would you choose to play?
Donkey Captain
Demographic Mario Kong Link Samus Yoshi Kirby Fox Pikachu Luigi Falcon Ness Jigglypuff o
Adults 18%(1577) 9% (804) 4% (313) 1% (116) 9% (790) 3% (289) 2% (155) 5% (440) 5% (454) 2% (141) — (34) 2% (176) 4
Gender: Male 18% (739) 11% (463) 5% (217) 2% (76) 6% (227) 3% (140) 3% (117) 4% (180) 6% (232) 3% (111) 1% (21) 1% (46) 3
Gender: Female 18% (838) 7% (341) 2% (96) 1% (40) 12% (563) 3% (149) 1% (38) 6% (260) 5% (222) 1% (30) — (13) 3% (130) 4
Age: 18-29 14% (216) 7% (120) 8% (133) 3% (54) 14% (221) 9% (148) 4% (58) 11% (181) 5% (86) 4% (58) 2% (25) 5% (81)
Age: 30-44 23% (446) 10% (199) 6% (117) 2% (48) 16% (309) 5% (95) 2% (43) 4% (69) 7% (128) 2% (31) — (6) 2% (46)
Age: 45-54 18% (308) 15% (264) 2% (39) 1% (10) 9% (151) 2% (37) 1% (24) 5% (80) 5% (94) 1% (19) — (1) 2% (36) 4
Age: 55-64 21% (297) 8% (115) 1% (16) — (3) 5% (68) 1% (7) 1% (15) 3% (50) 5% (80) 1% (18) — (2) 1% (9) 5
Age: 65+ 15% (310) 5% (105) — (8) — (1) 2% (42) — (2) 1% (16) 3% (59) 3% (66) 1% (15) — (0) — (4) 6
Generation Z: 18-21 12% (67) 6% (34) 8% (46) 4% (20) 14% (76) 10% (56) 3% (16) 13% (71) 7% (38) 4% (22) 2% (8) 5% (25)
Millennial: Age 22-37 18% (384) 9% (190) 7% (156) 3% (59) 16% (343) 8% (166) 3% (70) 7% (157) 5% (101) 3% (57) 1% (21) 4% (87)
Generation X: Age 38-53 20% (495) 14% (338) 3% (86) 1% (33) 10% (243) 2% (55) 2% (39) 4% (90) 6% (154) 1% (28) — (3) 2% (48) 3
Boomers: Age 54-72 18% (566) 7% (224) 1% (24) — (4) 4% (120) — (12) 1% (30) 4% (112) 5% (152) 1% (31) — (2) 1% (16) 5
PID: Dem (no lean) 20% (568) 9% (242) 3% (81) 1% (35) 9% (261) 4% (120) 2% (49) 6% (157) 5% (154) 1% (40) — (13) 2% (59) 3
PID: Ind (no lean) 16% (509) 9% (286) 5% (153) 2% (58) 10% (335) 4% (115) 2% (66) 5% (175) 5% (156) 2% (60) — (15) 3% (81) 3
PID: Rep (no lean) 18% (500) 10% (275) 3% (79) 1% (24) 7% (195) 2% (54) 1% (40) 4% (108) 5% (144) 2% (41) — (6) 1% (36) 4
PID/Gender: Dem Men 20% (229) 10% (119) 5% (52) 2% (20) 6% (64) 5% (56) 3% (38) 6% (64) 7% (80) 3% (31) 1% (9) 1% (14) 3
PID/Gender: Dem Women 20% (339) 7% (123) 2% (29) 1% (15) 12% (197) 4% (64) 1% (11) 6% (93) 4% (74) — (8) — (4) 3% (45)
PID/Gender: Ind Men 16% (247) 11% (167) 7% (114) 3% (40) 7% (104) 3% (51) 3% (46) 4% (62) 5% (73) 3% (50) 1% (10) 1% (18) 3
PID/Gender: Ind Women 16% (263) 7% (119) 2% (39) 1% (18) 14% (231) 4% (64) 1% (20) 7% (113) 5% (82) 1% (10) — (5) 4% (63) 3
PID/Gender: Rep Men 19% (263) 13% (176) 4% (51) 1% (17) 4% (60) 2% (33) 2% (33) 4% (54) 6% (78) 2% (30) — (2) 1% (14) 4
PID/Gender: Rep Women 17% (236) 7% (99) 2% (28) 1% (7) 10% (135) 2% (21) 1% (7) 4% (54) 5% (66) 1% (12) — (4) 2% (23) 4
Ideo: Liberal (1-3) 18% (449) 7% (190) 4% (104) 2% (43) 10% (243) 5% (118) 2% (51) 6% (146) 5% (138) 2% (38) 1% (18) 3% (69) 3
Ideo: Moderate (4) 19% (377) 11% (218) 3% (64) 2% (31) 9% (172) 3% (59) 2% (40) 5% (107) 6% (115) 2% (33) — (5) 2% (42) 3
Ideo: Conservative (5-7) 17% (532) 9% (265) 3% (97) 1% (28) 7% (227) 2% (61) 2% (49) 4% (114) 5% (140) 2% (53) — (5) 1% (40) 4
Educ: < College 19%(1057) 10% (561) 4% (214) 1% (77) 10% (533) 3% (193) 2% (100) 5% (293) 5% (292) 2% (84) — (21) 2% (113) 3
Educ: Bachelors degree 17% (345) 8% (173) 4% (74) 1% (29) 8% (159) 3% (60) 1% (31) 5% (110) 5% (114) 2% (37) — (8) 2% (37) 4
Educ: Post-grad 15% (175) 6% (69) 2% (25) 1% (10) 8% (97) 3% (36) 2% (24) 3% (37) 4% (48) 2% (20) — (5) 2% (27) 5
Income: Under 50k 19% (877) 9% (430) 4% (182) 1% (63) 9% (425) 4% (166) 2% (88) 5% (247) 5% (242) 2% (89) 1% (24) 2% (98) 3
Income: 50k-100k 18% (498) 10% (263) 3% (88) 1% (37) 9% (249) 3% (77) 2% (46) 5% (137) 5% (140) 1% (36) — (9) 2% (55) 4
Income: 100k+ 15% (202) 8% (111) 3% (43) 1% (16) 9% (116) 3% (46) 2% (21) 4% (56) 5% (72) 1% (16) — (1) 2% (23) 4
Ethnicity: White 17%(1220) 9% (629) 4% (255) 1% (82) 9% (660) 3% (210) 2% (113) 5% (332) 5% (357) 1% (94) — (24) 2% (132) 4
Ethnicity: Hispanic 21% (182) 9% (73) 5% (44) 2% (21) 10% (82) 7% (57) 3% (21) 8% (65) 8% (66) 2% (13) 1% (5) 4% (31) 2
Ethnicity: Afr. Am. 23% (256) 12% (129) 3% (32) 2% (19) 8% (84) 3% (37) 2% (22) 5% (54) 6% (67) 3% (35) — (4) 2% (26) 3
Ethnicity: Other 18% (101) 8% (46) 5% (27) 3% (15) 8% (47) 7% (42) 4% (20) 10% (55) 5% (30) 2% (12) 1% (6) 3% (18) 2
Relig: Protestant 18% (381) 8% (166) 2% (48) 1% (16) 7% (136) 2% (33) 2% (36) 4% (75) 4% (91) 2% (35) — (3) 1% (22) 5
Relig: Roman Catholic 20% (324) 9% (147) 2% (35) 1% (17) 7% (113) 3% (47) 1% (14) 4% (72) 7% (112) 1% (14) — (8) 2% (33) 4
Relig: Something Else 21% (185) 10% (88) 5% (42) 2% (15) 11% (97) 5% (40) 2% (16) 5% (46) 5% (46) 1% (12) — (2) 2% (21) 3
Relig: Jewish 12% (26) 4% (8) 1% (1) — (1) 4% (9) 1% (2) 3% (7) 4% (8) 6% (13) 1% (1) 1% (1) 3% (7)
Relig: Evangelical 20% (624) 9% (280) 3% (87) 1% (31) 8% (248) 3% (91) 1% (34) 4% (140) 6% (184) 1% (38) — (7) 2% (56) 4
Relig: Non-Evang. Catholics 19% (267) 8% (121) 3% (38) 1% (17) 7% (97) 2% (29) 2% (32) 4% (53) 5% (65) 2% (23) — (5) 1% (20) 4
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Donkey Captain
Adults 18%(1577) 9% (804) 4% (313) 1% (116) 9% (790) 3% (289) 2% (155) 5% (440) 5% (454) 2% (141) — (34) 2% (176) 4
Relig: All Christian 19% (891) 9% (401) 3% (125) 1% (47) 8% (346) 3% (120) 1% (66) 4% (193) 5% (249) 1% (61) — (13) 2% (76) 4
Relig: All Non-Christian 23% (250) 13% (134) 3% (28) 1% (9) 10% (107) 2% (25) 2% (20) 6% (60) 6% (61) 2% (22) — (5) 2% (16)
Community: Urban 18% (373) 9% (175) 4% (85) 1% (27) 10% (205) 3% (71) 2% (48) 5% (112) 6% (121) 2% (44) 1% (14) 2% (46) 3
Community: Suburban 17% (707) 9% (373) 3% (127) 1% (54) 8% (346) 4% (148) 2% (62) 5% (198) 5% (196) 1% (60) — (12) 2% (81) 4
Community: Rural 19% (498) 10% (255) 4% (102) 1% (35) 9% (240) 3% (70) 2% (45) 5% (131) 5% (137) 1% (38) — (7) 2% (49) 3
Employ: Private Sector 19% (530) 11% (301) 4% (123) 2% (53) 10% (266) 4% (102) 2% (56) 5% (135) 6% (158) 2% (46) — (14) 2% (64) 3
Employ: Government 17% (95) 12% (65) 4% (22) 2% (11) 10% (56) 3% (18) 3% (16) 5% (28) 6% (30) 2% (9) — (2) 2% (11) 3
Employ: Self-Employed 17% (135) 9% (71) 5% (36) 2% (16) 9% (75) 4% (31) 3% (27) 6% (44) 6% (48) 2% (16) — (2) 2% (16) 3
Employ: Homemaker 18% (98) 8% (41) 3% (15) 1% (5) 16% (87) 3% (18) 1% (6) 7% (38) 5% (28) 1% (3) — (2) 3% (17) 3
Employ: Student 12% (43) 6% (21) 6% (21) 2% (9) 14% (49) 11% (38) 3% (11) 13% (46) 6% (22) 3% (11) 2% (8) 5% (19)
Employ: Retired 16% (344) 6% (118) 1% (13) — (2) 3% (64) — (4) 1% (15) 3% (58) 4% (82) 1% (22) — (1) — (8) 6
Employ: Unemployed 19% (140) 9% (66) 5% (37) 1% (10) 10% (75) 5% (38) 2% (13) 6% (44) 6% (44) 3% (20) — (3) 3% (21) 3
Employ: Other 20% (193) 12% (121) 5% (46) 1% (10) 12% (119) 4% (39) 1% (12) 5% (47) 4% (42) 1% (12) — (2) 2% (20) 3
Military HH: Yes 16% (283) 9% (150) 3% (58) 1% (19) 7% (115) 3% (52) 2% (31) 5% (84) 5% (95) 1% (23) — (7) 2% (37) 4
Military HH: No 18%(1294) 9% (654) 4% (255) 1% (97) 10% (675) 3% (236) 2% (124) 5% (356) 5% (359) 2% (118) — (27) 2% (139) 3
RD/WT: Right Direction 19% (562) 10% (296) 3% (85) 1% (33) 8% (254) 2% (73) 2% (66) 4% (115) 5% (160) 2% (50) — (10) 1% (45) 4
RD/WT: Wrong Track 18% (1015) 9% (507) 4% (228) 1% (83) 9% (536) 4% (216) 2% (89) 6% (325) 5% (294) 2% (91) — (24) 2% (132) 3
Trump Job Approve 18% (649) 9% (338) 3% (108) 1% (44) 8% (301) 2% (72) 2% (69) 4% (137) 6% (198) 2% (59) — (11) 1% (48) 4
Trump Job Disapprove 18% (861) 9% (433) 4% (178) 1% (66) 9% (439) 4% (191) 2% (80) 6% (273) 5% (246) 2% (74) — (22) 2% (115) 3
Trump Job Strongly Approve 18% (332) 10% (181) 2% (40) 1% (13) 7% (135) 2% (31) 2% (29) 3% (56) 6% (103) 1% (22) — (3) 1% (19) 4
Trump Job Somewhat Approve 18% (317) 9% (158) 4% (68) 2% (32) 10% (166) 2% (41) 2% (39) 5% (81) 5% (95) 2% (36) — (8) 2% (29) 3
Trump Job Somewhat Disapprove 19% (196) 10% (103) 5% (51) 1% (13) 10% (105) 4% (39) 2% (17) 7% (69) 6% (67) 2% (19) 1% (8) 2% (22) 3
Trump Job Strongly Disapprove 18% (665) 9% (330) 3% (128) 1% (53) 9% (335) 4% (152) 2% (63) 5% (203) 5% (179) 1% (55) — (14) 3% (93) 3
#1 Issue: Economy 19% (507) 11% (297) 5% (128) 1% (37) 10% (273) 4% (101) 2% (61) 5% (133) 6% (165) 2% (48) — (8) 2% (61)
#1 Issue: Security 18% (318) 9% (165) 2% (33) 1% (23) 7% (133) 2% (38) 1% (23) 3% (60) 5% (93) 2% (32) — (5) 1% (21) 4
#1 Issue: Health Care 17% (220) 9% (115) 3% (43) 1% (8) 8% (107) 4% (48) 2% (25) 5% (66) 5% (67) 2% (21) — (5) 2% (31) 4
#1 Issue: Medicare / Social Security 20% (236) 6% (71) 1% (11) — (2) 5% (64) 1% (9) 1% (8) 5% (65) 3% (41) 1% (9) — (2) 1% (7) 5
#1 Issue: Women’s Issues 17% (67) 9% (33) 5% (20) 2% (9) 16% (61) 7% (25) 2% (7) 5% (19) 4% (16) 1% (5) 1% (4) 4% (15) 2
#1 Issue: Education 17% (104) 9% (52) 5% (32) 3% (18) 12% (76) 6% (34) 2% (11) 7% (43) 7% (40) 2% (10) 1% (6) 4% (24) 2
#1 Issue: Energy 16% (55) 8% (27) 7% (25) 4% (13) 11% (38) 4% (12) 3% (10) 7% (26) 5% (17) 3% (10) 1% (3) 2% (6)
#1 Issue: Other 13% (70) 8% (43) 4% (22) 1% (7) 7% (38) 4% (21) 2% (10) 5% (28) 3% (16) 1% (6) — (1) 2% (11) 4
2018 House Vote: Democrat 18% (570) 9% (272) 3% (103) 1% (46) 8% (266) 4% (118) 2% (62) 5% (164) 5% (152) 1% (40) — (6) 2% (67) 4
2018 House Vote: Republican 17% (517) 9% (280) 3% (87) 1% (26) 7% (199) 2% (52) 1% (41) 3% (104) 5% (153) 1% (42) — (9) 1% (33) 4
2018 House Vote: Someone else 15% (70) 9% (43) 5% (24) 1% (5) 10% (47) 3% (16) 1% (4) 6% (27) 4% (17) 2% (11) 1% (2) 4% (17) 3
2018 House Vote: Didnt Vote 19% (415) 9% (209) 4% (99) 2% (39) 13% (277) 5% (100) 2% (48) 7% (145) 6% (131) 2% (45) 1% (16) 3% (59) 2
2016 Vote: Hillary Clinton 19% (516) 9% (256) 3% (80) 1% (36) 8% (224) 3% (92) 2% (52) 4% (120) 6% (150) 1% (40) — (9) 2% (47) 4
2016 Vote: Donald Trump 18% (535) 9% (251) 3% (75) 1% (24) 7% (201) 2% (48) 2% (44) 4% (103) 5% (150) 1% (43) — (3) 1% (34) 4
2016 Vote: Someone else 13% (104) 7% (59) 5% (42) 2% (16) 9% (75) 3% (27) 1% (9) 6% (52) 3% (25) 2% (14) 1% (5) 3% (23) 4
2016 Vote: Didnt Vote 18% (420) 10% (236) 5% (115) 2% (40) 12% (287) 5% (122) 2% (49) 7% (164) 5% (129) 2% (45) 1% (17) 3% (71) 2
Voted in 2014: Yes 18%(1060) 9% (506) 3% (161) 1% (58) 7% (428) 2% (139) 2% (92) 4% (250) 5% (292) 1% (77) — (15) 1% (80) 4
Voted in 2014: No 17% (516) 10% (298) 5% (153) 2% (58) 12% (363) 5% (150) 2% (63) 6% (190) 5% (162) 2% (64) 1% (19) 3% (96) 2
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Table IN12
Donkey Captain
Adults 18%(1577) 9% (804) 4% (313) 1% (116) 9% (790) 3% (289) 2% (155) 5% (440) 5% (454) 2% (141) — (34) 2% (176) 4
2012 Vote: Barack Obama 19% (661) 10% (328) 3% (103) 1% (41) 8% (274) 3% (95) 2% (53) 5% (171) 5% (181) 1% (45) — (13) 2% (53)
2012 Vote: Mitt Romney 17% (378) 8% (180) 2% (55) 1% (20) 7% (154) 1% (34) 1% (33) 3% (59) 5% (110) 1% (29) — (4) 1% (27) 5
2012 Vote: Other 15% (65) 7% (29) 3% (12) 1% (3) 9% (38) 2% (10) 1% (3) 5% (19) 4% (18) 1% (6) — (1) 2% (8) 4
2012 Vote: Didn’t Vote 17% (472) 10% (267) 5% (143) 2% (52) 12% (323) 6% (150) 2% (65) 7% (192) 5% (144) 2% (61) 1% (16) 3% (88) 2
4-Region: Northeast 17% (275) 8% (126) 3% (54) 2% (24) 9% (141) 3% (50) 2% (26) 6% (90) 5% (85) 2% (30) — (6) 2% (37) 4
4-Region: Midwest 19% (383) 10% (200) 3% (61) 2% (31) 9% (183) 3% (63) 1% (28) 5% (94) 5% (101) 1% (27) — (6) 2% (36) 4
4-Region: South 19% (633) 10% (322) 3% (105) 1% (35) 8% (268) 3% (107) 2% (59) 5% (172) 5% (161) 2% (58) — (8) 2% (66) 3
4-Region: West 15% (286) 8% (155) 5% (93) 1% (26) 10% (198) 4% (68) 2% (42) 4% (85) 6% (107) 1% (26) 1% (14) 2% (36)
190132 18% (382) 9% (196) 4% (82) 1% (27) 9% (197) 4% (79) 2% (46) 4% (96) 5% (115) 2% (38) — (11) 2% (39) 4
190134 18% (394) 10% (216) 3% (70) 1% (28) 10% (219) 3% (56) 2% (35) 6% (121) 6% (123) 1% (28) — (8) 3% (56) 3
190138 18% (411) 10% (217) 3% (76) 1% (29) 7% (167) 3% (69) 1% (32) 5% (112) 5% (111) 2% (39) — (6) 2% (40) 4
190140 18% (390) 8% (174) 4% (87) 1% (32) 9% (206) 4% (84) 2% (42) 5% (111) 5% (105) 2% (36) — (9) 2% (42) 4
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Table IN13
Table IN13: Would you consider yourself a cat person or a dog person?
Demographic Cat person Dog person Neither Both Total N
Adults 15% (1344) 49% (4336) 10% (888) 25% (2238) 8805
Gender: Male 13% (540) 55% (2259) 10% (422) 22% (901) 4121
Gender: Female 17% (804) 44% (2077) 10% (466) 29% (1337) 4684
Age: 18-29 14% (231) 52% (825) 8% (120) 26% (422) 1598
Age: 30-44 15% (300) 52% (1010) 9% (184) 23% (457) 1951
Age: 45-54 16% (276) 47% (825) 10% (179) 27% (478) 1757
Age: 55-64 13% (189) 51% (734) 10% (152) 26% (374) 1449
Age: 65+ 17% (348) 46% (941) 12% (253) 25% (507) 2049
Generation Z: 18-21 16% (90) 47% (259) 6% (31) 31% (172) 552
Millennial: Age 22-37 14% (308) 53% (1138) 9% (194) 23% (496) 2136
Generation X: Age 38-53 16% (381) 48% (1174) 10% (248) 26% (644) 2447
Boomers: Age 54-72 15% (479) 48% (1522) 11% (355) 26% (808) 3163
PID: Dem (no lean) 17% (473) 48% (1361) 11% (309) 24% (695) 2837
PID: Ind (no lean) 15% (482) 48% (1533) 10% (309) 28% (891) 3215
PID: Rep (no lean) 14% (389) 52% (1442) 10% (270) 24% (653) 2753
Ideo: Liberal (1-3) 20% (499) 45% (1156) 9% (229) 26% (657) 2541
Ideo: Moderate (4) 14% (281) 52% (1009) 9% (179) 25% (489) 1958
Educ: < College 15% (840) 48% (2643) 10% (533) 27% (1522) 5538
Educ: Post-grad 16% (193) 51% (604) 10% (116) 23% (271) 1185
Income: Under 50k 17% (788) 46% (2154) 10% (481) 28% (1310) 4733
Income: 50k-100k 14% (375) 51% (1410) 10% (281) 25% (680) 2746
Income: 100k+ 14% (180) 58% (772) 9% (126) 19% (248) 1326
Ethnicity: White 16% (1168) 49% (3474) 8% (572) 27% (1908) 7121
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Table IN13
Adults 15% (1344) 49% (4336) 10% (888) 25% (2238) 8805
Ethnicity: Afr. Am. 8% (95) 53% (588) 21% (239) 17% (194) 1117
Ethnicity: Other 14% (81) 48% (273) 14% (77) 24% (136) 567
Relig: Jewish 20% (42) 53% (114) 12% (25) 15% (33) 214
Community: Urban 17% (339) 47% (964) 11% (234) 25% (508) 2044
Community: Rural 15% (404) 48% (1264) 10% (254) 27% (711) 2633
Employ: Student 17% (57) 51% (175) 6% (20) 26% (90) 343
Employ: Retired 15% (322) 49% (1024) 12% (251) 24% (502) 2098
Employ: Other 14% (136) 47% (459) 11% (107) 28% (271) 972
Military HH: Yes 15% (264) 51% (888) 8% (148) 26% (447) 1747
Military HH: No 15% (1080) 49% (3447) 10% (740) 25% (1791) 7058
RD/WT: Wrong Track 16% (945) 48% (2750) 11% (613) 26% (1476) 5784
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Table IN13
Adults 15% (1344) 49% (4336) 10% (888) 25% (2238) 8805
#1 Issue: Economy 15% (387) 51% (1340) 10% (268) 24% (644) 2639
#1 Issue: Security 14% (252) 50% (893) 10% (173) 26% (466) 1784
#1 Issue: Education 14% (87) 52% (316) 11% (69) 23% (138) 609
#1 Issue: Energy 16% (55) 48% (170) 8% (28) 28% (99) 352
#1 Issue: Other 12% (66) 45% (239) 11% (59) 32% (169) 533
2016 Vote: Didnt Vote 14% (338) 47% (1100) 10% (224) 29% (679) 2340
Voted in 2014: Yes 16% (908) 50% (2913) 11% (623) 24% (1391) 5836
Voted in 2014: No 15% (436) 48% (1422) 9% (265) 29% (846) 2969
2012 Vote: Mitt Romney 14% (314) 53% (1204) 10% (236) 22% (501) 2256
2012 Vote: Other 14% (60) 43% (179) 11% (47) 31% (131) 417
2012 Vote: Didn’t Vote 15% (407) 49% (1340) 9% (232) 27% (740) 2720
4-Region: Midwest 15% (313) 48% (977) 11% (216) 26% (517) 2023
4-Region: South 13% (443) 51% (1691) 11% (352) 24% (801) 3287
4-Region: West 17% (326) 47% (902) 9% (180) 27% (516) 1924
190132 15% (335) 50% (1083) 9% (191) 26% (560) 2169
190134 13% (290) 50% (1074) 11% (230) 26% (571) 2165
190138 15% (347) 50% (1145) 10% (233) 24% (545) 2270
190140 17% (372) 47% (1033) 11% (234) 26% (562) 2201
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Table IN14
Table IN14: In the fantasy role-playing game Dungeons & Dragons, characters are aligned based on their ethical (lawful, chaotic, or neutral) and
moral (good, evil, or neutral) perspectives. Based on what you know about the character alignment, which best describes you?
Don’t
Lawful Neutral Chaotic Lawful True Chaotic Chaotic know/No
Demographic good good good neutral neutral neutral Lawful evil Neutral evil evil opinion Total N
Adults 11% (926) 7% (589) 6% (515) 3% (292) 4% (374) 3% (243) 1% (111) 1% (89) 1% (123) 63%(5543) 8805
Gender: Male 11% (442) 6% (267) 7% (286) 4% (168) 5% (199) 3% (139) 2% (73) 1% (55) 2% (94) 58%(2399) 4121
Gender: Female 10% (484) 7% (322) 5% (229) 3% (124) 4% (175) 2% (104) 1% (39) 1% (34) 1% (29) 67% (3144) 4684
Age: 18-29 7% (106) 9% (152) 10% (153) 3% (42) 6% (97) 6% (100) 2% (29) 3% (42) 3% (52) 52% (826) 1598
Age: 30-44 9% (168) 7% (146) 8% (159) 3% (66) 5% (95) 4% (82) 2% (31) 1% (23) 2% (46) 58% (1137) 1951
Age: 45-54 10% (178) 7% (115) 6% (107) 5% (85) 5% (93) 2% (30) 2% (30) 1% (14) 1% (22) 62% (1085) 1757
Age: 55-64 14% (210) 6% (84) 4% (56) 3% (42) 4% (52) 1% (15) 1% (10) 1% (9) — (3) 67% (970) 1449
Age: 65+ 13% (265) 5% (93) 2% (40) 3% (57) 2% (37) 1% (16) 1% (12) — (3) — (1) 74% (1525) 2049
Generation Z: 18-21 6% (30) 9% (51) 13% (69) 3% (17) 6% (31) 6% (35) 2% (11) 4% (21) 3% (16) 49% (271) 552
Millennial: Age 22-37 7% (147) 9% (184) 8% (175) 3% (55) 6% (126) 5% (114) 2% (35) 2% (34) 3% (63) 56% (1203) 2136
Generation X: Age 38-53 11% (258) 7% (159) 7% (160) 5% (115) 5% (120) 3% (61) 2% (43) 1% (23) 2% (39) 60% (1467) 2447
Boomers: Age 54-72 14% (436) 5% (172) 3% (102) 3% (92) 3% (95) 1% (30) 1% (20) — (11) — (4) 70% (2199) 3163
PID: Dem (no lean) 10% (293) 8% (238) 7% (192) 4% (102) 4% (119) 3% (87) 1% (39) 1% (37) 1% (36) 60% (1692) 2837
PID: Ind (no lean) 9% (284) 6% (207) 6% (185) 3% (97) 6% (189) 4% (114) 1% (48) 1% (30) 2% (53) 62%(2008) 3215
PID: Rep (no lean) 13% (349) 5% (144) 5% (138) 3% (92) 2% (67) 2% (42) 1% (24) 1% (22) 1% (33) 67% (1842) 2753
PID/Gender: Dem Men 10% (118) 8% (93) 8% (90) 5% (57) 4% (51) 4% (47) 2% (25) 2% (20) 2% (25) 54% (627) 1152
PID/Gender: Dem Women 10% (175) 9% (145) 6% (101) 3% (46) 4% (68) 2% (40) 1% (14) 1% (18) 1% (11) 63% (1065) 1684
PID/Gender: Ind Men 9% (147) 7% (105) 6% (100) 4% (57) 7% (106) 4% (61) 2% (29) 1% (21) 3% (40) 58% (903) 1570
PID/Gender: Ind Women 8% (137) 6% (102) 5% (85) 2% (40) 5% (83) 3% (53) 1% (19) 1% (9) 1% (13) 67% (1105) 1645
PID/Gender: Rep Men 13% (177) 5% (69) 7% (95) 4% (54) 3% (43) 2% (31) 1% (19) 1% (15) 2% (28) 62% (868) 1399
PID/Gender: Rep Women 13% (172) 6% (75) 3% (43) 3% (39) 2% (24) 1% (11) — (6) 1% (7) — (5) 72% (974) 1355
Ideo: Liberal (1-3) 11% (270) 10% (247) 9% (218) 4% (97) 4% (114) 3% (88) 1% (33) 1% (33) 2% (51) 55% (1392) 2541
Ideo: Moderate (4) 10% (197) 7% (132) 6% (110) 4% (76) 6% (110) 3% (60) 2% (30) 1% (24) 1% (25) 61% (1192) 1958
Ideo: Conservative (5-7) 13% (399) 5% (156) 4% (135) 3% (95) 3% (90) 2% (57) 1% (30) 1% (26) 1% (32) 67%(2032) 3053
Educ: < College 9% (484) 7% (383) 6% (324) 3% (170) 5% (252) 3% (182) 2% (83) 1% (63) 2% (94) 63%(3503) 5538
Educ: Bachelors degree 13% (276) 7% (138) 7% (138) 4% (78) 4% (81) 2% (37) 1% (13) 1% (12) 1% (20) 62% (1289) 2082
Educ: Post-grad 14% (167) 6% (68) 5% (53) 4% (43) 4% (42) 2% (24) 1% (16) 1% (14) 1% (9) 63% (750) 1185
Income: Under 50k 10% (461) 7% (333) 6% (265) 3% (143) 5% (236) 3% (160) 1% (65) 1% (61) 1% (66) 62% (2941) 4733
Income: 50k-100k 11% (310) 6% (170) 6% (166) 4% (100) 4% (102) 2% (57) 1% (33) 1% (20) 2% (43) 64% (1745) 2746
Income: 100k+ 12% (155) 6% (86) 6% (84) 4% (49) 3% (36) 2% (25) 1% (13) 1% (8) 1% (13) 65% (856) 1326
Ethnicity: White 11% (781) 6% (441) 6% (429) 3% (229) 4% (267) 3% (195) 1% (73) 1% (49) 1% (82) 64%(4575) 7121
Ethnicity: Hispanic 7% (63) 8% (69) 7% (63) 4% (31) 7% (58) 4% (35) 2% (19) 2% (17) 3% (26) 55% (472) 853
Ethnicity: Afr. Am. 9% (99) 8% (92) 4% (46) 4% (40) 7% (78) 2% (26) 2% (27) 2% (27) 2% (27) 59% (656) 1117
Ethnicity: Other 8% (47) 10% (56) 7% (40) 4% (23) 5% (30) 4% (22) 2% (11) 2% (13) 2% (14) 55% (311) 567
Relig: Protestant 14% (301) 6% (134) 4% (84) 4% (76) 2% (50) 2% (32) 1% (18) — (6) 1% (21) 65% (1369) 2092
Relig: Roman Catholic 11% (179) 6% (103) 6% (90) 3% (55) 5% (73) 2% (35) 1% (24) 1% (22) 1% (13) 63% (1024) 1618
Relig: Something Else 11% (91) 8% (67) 7% (57) 4% (33) 6% (50) 5% (40) 2% (14) 1% (9) 1% (7) 57% (497) 866
Relig: Jewish 10% (21) 3% (7) 2% (5) 6% (12) 4% (8) 3% (6) 2% (5) — (1) — (1) 69% (148) 214
Relig: Evangelical 11% (354) 7% (206) 6% (173) 4% (117) 4% (133) 3% (84) 1% (38) 1% (23) 1% (19) 63% (1986) 3134
Relig: Non-Evang. Catholics 15% (218) 7% (98) 4% (58) 3% (47) 3% (41) 2% (22) 1% (18) 1% (14) 2% (22) 63% (903) 1441
52
Table IN14
Don’t
Adults 11% (926) 7% (589) 6% (515) 3% (292) 4% (374) 3% (243) 1% (111) 1% (89) 1% (123) 63%(5543) 8805
Relig: All Christian 13% (572) 7% (303) 5% (231) 4% (165) 4% (173) 2% (106) 1% (56) 1% (37) 1% (42) 63%(2889) 4575
Relig: All Non-Christian 10% (112) 6% (68) 5% (56) 2% (25) 5% (52) 2% (25) 1% (12) 1% (15) 1% (16) 64% (684) 1065
Community: Urban 11% (223) 8% (154) 7% (138) 4% (73) 5% (102) 3% (64) 1% (29) 1% (31) 2% (50) 58% (1180) 2044
Community: Suburban 11% (448) 6% (266) 6% (261) 3% (130) 4% (157) 3% (105) 1% (43) 1% (31) 1% (36) 64% (2651) 4128
Community: Rural 10% (256) 6% (168) 4% (116) 3% (88) 4% (115) 3% (73) 2% (40) 1% (28) 1% (37) 65% (1712) 2633
Employ: Private Sector 11% (298) 8% (219) 7% (195) 4% (103) 5% (132) 4% (98) 1% (33) 1% (35) 2% (53) 58%(1604) 2770
Employ: Government 11% (62) 7% (39) 8% (43) 5% (28) 4% (24) 2% (11) 2% (13) 1% (6) 1% (6) 57% (313) 544
Employ: Self-Employed 11% (86) 7% (56) 8% (64) 4% (29) 5% (37) 3% (26) 1% (12) 2% (15) 3% (24) 56% (444) 794
Employ: Homemaker 7% (37) 5% (29) 6% (34) 3% (14) 5% (25) 2% (11) 1% (6) 1% (8) 1% (7) 68% (365) 534
Employ: Student 9% (32) 10% (34) 12% (40) 3% (11) 5% (18) 5% (19) 2% (5) 1% (5) 2% (7) 50% (172) 343
Employ: Retired 12% (257) 5% (103) 2% (49) 3% (61) 2% (47) 1% (17) 1% (15) — (5) — (2) 74% (1543) 2098
Employ: Unemployed 9% (71) 7% (53) 5% (40) 3% (23) 6% (45) 4% (29) 2% (14) 1% (6) 2% (16) 60% (453) 749
Employ: Other 9% (84) 6% (56) 5% (50) 2% (22) 5% (48) 3% (32) 1% (15) 1% (9) 1% (7) 67% (649) 972
Military HH: Yes 13% (228) 6% (109) 5% (90) 3% (49) 4% (65) 3% (52) 2% (29) 1% (15) 1% (22) 62% (1087) 1747
Military HH: No 10% (698) 7% (480) 6% (425) 3% (242) 4% (309) 3% (191) 1% (83) 1% (75) 1% (100) 63%(4455) 7058
RD/WT: Right Direction 12% (365) 6% (168) 5% (149) 4% (108) 4% (110) 2% (54) 1% (43) 1% (32) 1% (41) 65% (1950) 3021
RD/WT: Wrong Track 10% (561) 7% (421) 6% (366) 3% (183) 5% (264) 3% (189) 1% (68) 1% (57) 1% (81) 62%(3593) 5784
Trump Job Approve 12% (443) 5% (190) 5% (180) 3% (119) 3% (122) 2% (76) 1% (45) 1% (38) 1% (42) 65% (2331) 3585
Trump Job Disapprove 10% (470) 8% (375) 7% (318) 3% (162) 5% (233) 3% (149) 1% (64) 1% (49) 2% (72) 60%(2873) 4765
Trump Job Strongly Approve 13% (246) 5% (84) 4% (73) 3% (49) 3% (52) 1% (27) 1% (24) 1% (17) 1% (26) 68% (1251) 1849
Trump Job Somewhat Approve 11% (197) 6% (106) 6% (107) 4% (70) 4% (70) 3% (49) 1% (21) 1% (21) 1% (16) 62% (1079) 1736
Trump Job Somewhat Disapprove 9% (97) 9% (94) 6% (68) 5% (48) 6% (60) 2% (26) 2% (20) 1% (10) 2% (18) 58% (612) 1052
Trump Job Strongly Disapprove 10% (373) 8% (281) 7% (251) 3% (115) 5% (173) 3% (122) 1% (44) 1% (39) 1% (54) 61% (2261) 3712
#1 Issue: Economy 10% (272) 7% (189) 7% (172) 3% (88) 5% (135) 3% (88) 1% (32) 1% (30) 2% (50) 60% (1583) 2639
#1 Issue: Security 13% (226) 5% (89) 4% (72) 3% (60) 3% (58) 2% (32) 1% (23) 1% (17) 1% (24) 66% (1183) 1784
#1 Issue: Health Care 10% (135) 6% (83) 6% (83) 3% (37) 5% (59) 2% (27) 1% (14) 1% (10) 1% (17) 64% (832) 1295
#1 Issue: Medicare / Social Security 12% (145) 5% (66) 2% (24) 3% (39) 3% (39) 2% (19) 1% (18) 1% (11) — (5) 70% (843) 1208
#1 Issue: Women’s Issues 9% (34) 8% (29) 13% (48) 3% (12) 3% (13) 5% (18) 1% (6) 2% (6) 1% (3) 56% (215) 384
#1 Issue: Education 7% (42) 10% (59) 8% (50) 4% (27) 5% (31) 4% (26) 2% (14) 1% (8) 2% (10) 56% (342) 609
#1 Issue: Energy 8% (29) 11% (39) 10% (36) 5% (16) 4% (14) 7% (24) 1% (3) 1% (4) 2% (7) 51% (179) 352
#1 Issue: Other 8% (45) 7% (35) 5% (29) 2% (12) 5% (27) 2% (8) — (2) 1% (3) 1% (6) 69% (366) 533
2018 House Vote: Democrat 11% (346) 8% (248) 7% (221) 4% (118) 5% (144) 3% (81) 1% (43) 1% (34) 1% (37) 59% (1858) 3131
2018 House Vote: Republican 13% (378) 5% (157) 5% (137) 3% (103) 3% (84) 1% (43) 1% (32) 1% (22) 1% (37) 67%(1990) 2982
2018 House Vote: Someone else 8% (36) 6% (29) 4% (21) 2% (11) 7% (32) 4% (17) 2% (10) 1% (6) 2% (8) 64% (294) 462
2018 House Vote: Didnt Vote 7% (163) 7% (154) 6% (136) 3% (59) 5% (112) 5% (101) 1% (27) 1% (27) 2% (39) 63% (1388) 2208
2016 Vote: Hillary Clinton 11% (302) 8% (210) 6% (173) 4% (100) 5% (136) 2% (67) 1% (39) 1% (29) 1% (39) 60% (1628) 2722
2016 Vote: Donald Trump 13% (376) 5% (158) 4% (125) 3% (101) 3% (90) 1% (43) 1% (32) 1% (17) 1% (28) 67% (1953) 2924
2016 Vote: Someone else 10% (77) 7% (59) 6% (48) 3% (25) 5% (42) 4% (28) 1% (9) 1% (10) 2% (12) 61% (491) 802
2016 Vote: Didnt Vote 7% (169) 7% (161) 7% (168) 3% (65) 5% (106) 4% (104) 1% (32) 1% (34) 2% (43) 62% (1459) 2340
Voted in 2014: Yes 12% (712) 6% (367) 5% (306) 4% (211) 4% (234) 2% (120) 1% (67) 1% (45) 1% (63) 64% (3710) 5836
Voted in 2014: No 7% (214) 7% (222) 7% (209) 3% (81) 5% (140) 4% (123) 1% (44) 1% (44) 2% (60) 62% (1832) 2969
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Morning Consult
Table IN14
Don’t
Adults 11% (926) 7% (589) 6% (515) 3% (292) 4% (374) 3% (243) 1% (111) 1% (89) 1% (123) 63%(5543) 8805
2012 Vote: Barack Obama 11% (375) 7% (252) 6% (196) 4% (129) 5% (169) 3% (87) 1% (51) 1% (37) 1% (44) 61%(2066) 3408
2012 Vote: Mitt Romney 14% (316) 5% (114) 4% (86) 3% (72) 2% (53) 1% (22) 1% (19) — (10) — (10) 69% (1553) 2256
2012 Vote: Other 10% (40) 6% (24) 7% (31) 4% (15) 3% (12) 4% (15) 1% (6) 1% (3) 1% (2) 65% (270) 417
2012 Vote: Didn’t Vote 7% (194) 7% (200) 7% (201) 3% (76) 5% (140) 4% (119) 1% (36) 1% (39) 2% (66) 61% (1650) 2720
4-Region: Northeast 9% (148) 7% (106) 5% (86) 4% (57) 5% (78) 2% (34) 1% (14) 1% (13) 1% (23) 64% (1011) 1571
4-Region: Midwest 10% (212) 7% (141) 5% (100) 3% (59) 4% (82) 3% (58) 1% (30) 1% (24) 1% (23) 64% (1294) 2023
4-Region: South 11% (363) 6% (199) 6% (200) 3% (104) 4% (130) 3% (93) 1% (42) 1% (36) 1% (47) 63%(2073) 3287
4-Region: West 11% (203) 7% (143) 7% (129) 4% (73) 4% (83) 3% (58) 1% (25) 1% (16) 2% (29) 61% (1165) 1924
190132 10% (225) 6% (135) 6% (136) 3% (56) 5% (99) 3% (69) 1% (26) 1% (23) 1% (22) 64% (1380) 2169
190134 12% (261) 7% (147) 6% (125) 4% (76) 4% (77) 3% (61) 1% (30) 1% (21) 2% (33) 62% (1333) 2165
190138 9% (206) 7% (161) 6% (131) 3% (78) 4% (93) 3% (60) 1% (33) 1% (23) 1% (31) 64% (1455) 2270
190140 11% (234) 7% (146) 6% (124) 4% (82) 5% (106) 2% (52) 1% (22) 1% (23) 2% (37) 62% (1375) 2201
54
Table IN15_1NET
Table IN15_1NET: Which of the following character traits best describes you? Select up to 3. - Progressive, original, independent, if temperamental
Demographic Selected Not Selected Total N
Adults 9% (822) 91% (7983) 8805
Gender: Male 11% (442) 89% (3679) 4121
Gender: Female 8% (380) 92% (4304) 4684
Age: 18-29 12% (188) 88% (1410) 1598
Age: 30-44 11% (214) 89% (1738) 1951
Age: 45-54 9% (157) 91% (1601) 1757
Age: 55-64 8% (111) 92% (1339) 1449
Age: 65+ 7% (153) 93% (1895) 2049
Generation Z: 18-21 12% (68) 88% (484) 552
Millennial: Age 22-37 12% (248) 88% (1888) 2136
Generation X: Age 38-53 9% (228) 91% (2219) 2447
Boomers: Age 54-72 7% (233) 93% (2930) 3163
PID: Dem (no lean) 11% (325) 89% (2512) 2837
PID: Ind (no lean) 9% (301) 91% (2913) 3215
PID: Rep (no lean) 7% (196) 93% (2557) 2753
PID/Gender: Dem Men 14% (161) 86% (992) 1152
PID/Gender: Dem Women 10% (164) 90% (1520) 1684
PID/Gender: Ind Men 11% (168) 89% (1402) 1570
PID/Gender: Ind Women 8% (133) 92% (1511) 1645
PID/Gender: Rep Men 8% (113) 92% (1285) 1399
PID/Gender: Rep Women 6% (83) 94% (1272) 1355
Ideo: Liberal (1-3) 13% (342) 87% (2199) 2541
Ideo: Moderate (4) 10% (189) 90% (1768) 1958
Ideo: Conservative (5-7) 6% (196) 94% (2858) 3053
Educ: < College 9% (506) 91% (5032) 5538
Educ: Bachelors degree 9% (191) 91% (1891) 2082
Educ: Post-grad 11% (125) 89% (1060) 1185
Income: Under 50k 9% (444) 91% (4290) 4733
Income: 50k-100k 9% (254) 91% (2492) 2746
Income: 100k+ 9% (125) 91% (1201) 1326
Ethnicity: White 9% (658) 91% (6464) 7121
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Morning Consult
Table IN15_1NET
Adults 9% (822) 91% (7983) 8805
Ethnicity: Hispanic 11% (97) 89% (756) 853
Ethnicity: Afr. Am. 10% (110) 90% (1006) 1117
Ethnicity: Other 10% (54) 90% (513) 567
Relig: Protestant 8% (159) 92% (1933) 2092
Relig: Roman Catholic 8% (122) 92% (1496) 1618
Relig: Something Else 8% (70) 92% (796) 866
Relig: Jewish 13% (28) 87% (186) 214
Relig: Evangelical 8% (245) 92% (2889) 3134
Relig: Non-Evang. Catholics 7% (105) 93% (1336) 1441
Relig: All Christian 8% (350) 92% (4225) 4575
Relig: All Non-Christian 8% (84) 92% (981) 1065
Community: Urban 11% (218) 89% (1825) 2044
Community: Suburban 9% (376) 91% (3752) 4128
Community: Rural 9% (228) 91% (2405) 2633
Employ: Private Sector 11% (292) 89% (2478) 2770
Employ: Government 9% (50) 91% (494) 544
Employ: Self-Employed 12% (94) 88% (699) 794
Employ: Homemaker 8% (42) 92% (492) 534
Employ: Student 13% (45) 87% (298) 343
Employ: Retired 7% (152) 93% (1946) 2098
Employ: Unemployed 11% (80) 89% (669) 749
Employ: Other 7% (67) 93% (905) 972
Military HH: Yes 8% (146) 92% (1601) 1747
Military HH: No 10% (677) 90% (6382) 7058
RD/WT: Right Direction 8% (231) 92% (2789) 3021
RD/WT: Wrong Track 10% (591) 90% (5193) 5784
Trump Job Approve 7% (268) 93% (3317) 3585
Trump Job Disapprove 11% (521) 89% (4243) 4765
Trump Job Strongly Approve 8% (143) 92% (1706) 1849
Trump Job Somewhat Approve 7% (124) 93% (1612) 1736
Trump Job Somewhat Disapprove 8% (85) 92% (968) 1052
Trump Job Strongly Disapprove 12% (437) 88% (3276) 3712
56
Table IN15_1NET
Adults 9% (822) 91% (7983) 8805
#1 Issue: Economy 9% (225) 91% (2414) 2639
#1 Issue: Security 8% (142) 92% (1643) 1784
#1 Issue: Health Care 12% (153) 88% (1142) 1295
#1 Issue: Medicare / Social Security 8% (96) 92% (1112) 1208
#1 Issue: Women’s Issues 13% (50) 87% (335) 384
#1 Issue: Education 10% (61) 90% (548) 609
#1 Issue: Energy 12% (43) 88% (309) 352
#1 Issue: Other 10% (53) 90% (480) 533
2018 House Vote: Democrat 12% (369) 88% (2762) 3131
2018 House Vote: Republican 7% (206) 93% (2776) 2982
2018 House Vote: Someone else 8% (35) 92% (427) 462
2018 House Vote: Didnt Vote 9% (209) 91% (1999) 2208
2016 Vote: Hillary Clinton 11% (312) 89% (2410) 2722
2016 Vote: Donald Trump 7% (206) 93% (2717) 2924
2016 Vote: Someone else 10% (78) 90% (724) 802
2016 Vote: Didnt Vote 10% (226) 90% (2114) 2340
Voted in 2014: Yes 9% (536) 91% (5299) 5836
Voted in 2014: No 10% (286) 90% (2683) 2969
2012 Vote: Barack Obama 11% (387) 89% (3020) 3408
2012 Vote: Mitt Romney 6% (130) 94% (2125) 2256
2012 Vote: Other 8% (35) 92% (382) 417
2012 Vote: Didn’t Vote 10% (268) 90% (2451) 2720
4-Region: Northeast 10% (150) 90% (1421) 1571
4-Region: Midwest 9% (179) 91% (1843) 2023
4-Region: South 9% (296) 91% (2991) 3287
4-Region: West 10% (197) 90% (1727) 1924
190132 9% (205) 91% (1964) 2169
190134 9% (202) 91% (1963) 2165
190138 9% (204) 91% (2065) 2270
190140 10% (212) 90% (1989) 2201
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Morning Consult
Table IN15_2NET
Table IN15_2NET: Which of the following character traits best describes you? Select up to 3. - Compassionate, artistic, intuitive, if fearful
Adults 13% (1179) 87% (7626) 8805
Gender: Male 10% (396) 90% (3726) 4121
Gender: Female 17% (784) 83% (3900) 4684
Age: 18-29 17% (275) 83% (1323) 1598
Age: 30-44 14% (278) 86% (1673) 1951
Age: 45-54 13% (228) 87% (1530) 1757
Age: 55-64 12% (177) 88% (1272) 1449
Age: 65+ 11% (222) 89% (1827) 2049
Generation Z: 18-21 20% (111) 80% (441) 552
Millennial: Age 22-37 15% (326) 85% (1811) 2136
Generation X: Age 38-53 13% (324) 87% (2124) 2447
Boomers: Age 54-72 12% (367) 88% (2796) 3163
PID: Dem (no lean) 16% (442) 84% (2395) 2837
PID: Ind (no lean) 14% (463) 86% (2752) 3215
PID: Rep (no lean) 10% (274) 90% (2479) 2753
Ideo: Liberal (1-3) 17% (438) 83% (2104) 2541
Ideo: Moderate (4) 13% (256) 87% (1702) 1958
Educ: < College 14% (784) 86% (4754) 5538
Educ: Post-grad 10% (124) 90% (1061) 1185
Income: Under 50k 15% (711) 85% (4022) 4733
Income: 50k-100k 12% (325) 88% (2420) 2746
Income: 100k+ 11% (142) 89% (1184) 1326
Ethnicity: White 14% (972) 86% (6149) 7121
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Table IN15_2NET
Adults 13% (1179) 87% (7626) 8805
Ethnicity: Afr. Am. 11% (126) 89% (990) 1117
Ethnicity: Other 14% (81) 86% (486) 567
Relig: Jewish 12% (25) 88% (189) 214
Community: Urban 14% (288) 86% (1755) 2044
Community: Rural 13% (338) 87% (2296) 2633
Employ: Student 19% (64) 81% (279) 343
Employ: Retired 11% (228) 89% (1870) 2098
Employ: Other 13% (126) 87% (846) 972
Military HH: Yes 12% (206) 88% (1541) 1747
Military HH: No 14% (973) 86% (6085) 7058
RD/WT: Wrong Track 15% (885) 85% (4900) 5784
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Table IN15_2NET
Adults 13% (1179) 87% (7626) 8805
#1 Issue: Economy 12% (319) 88% (2321) 2639
#1 Issue: Security 12% (208) 88% (1576) 1784
#1 Issue: Education 17% (106) 83% (503) 609
#1 Issue: Energy 15% (54) 85% (298) 352
#1 Issue: Other 14% (73) 86% (460) 533
2016 Vote: Didnt Vote 15% (355) 85% (1985) 2340
Voted in 2014: Yes 12% (715) 88% (5120) 5836
Voted in 2014: No 16% (464) 84% (2505) 2969
2012 Vote: Mitt Romney 11% (245) 89% (2010) 2256
2012 Vote: Other 9% (39) 91% (378) 417
2012 Vote: Didn’t Vote 15% (395) 85% (2325) 2720
4-Region: Midwest 13% (261) 87% (1762) 2023
4-Region: South 13% (427) 87% (2860) 3287
4-Region: West 14% (263) 86% (1661) 1924
190132 15% (319) 85% (1850) 2169
190134 12% (268) 88% (1897) 2165
190138 13% (299) 87% (1971) 2270
190140 13% (293) 87% (1908) 2201
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Table IN15_3NET
Table IN15_3NET: Which of the following character traits best describes you? Select up to 3. - Determined, confident, enthusiastic, if impulsive
Adults 16% (1391) 84% (7414) 8805
Gender: Male 17% (701) 83% (3420) 4121
Gender: Female 15% (689) 85% (3995) 4684
Age: 18-29 19% (306) 81% (1293) 1598
Age: 30-44 17% (326) 83% (1626) 1951
Age: 45-54 16% (287) 84% (1471) 1757
Age: 55-64 14% (205) 86% (1244) 1449
Age: 65+ 13% (267) 87% (1781) 2049
Generation Z: 18-21 20% (111) 80% (441) 552
Millennial: Age 22-37 18% (384) 82% (1753) 2136
Generation X: Age 38-53 16% (400) 84% (2048) 2447
Boomers: Age 54-72 14% (436) 86% (2727) 3163
PID: Dem (no lean) 16% (465) 84% (2371) 2837
PID: Ind (no lean) 14% (462) 86% (2753) 3215
PID: Rep (no lean) 17% (463) 83% (2290) 2753
Ideo: Liberal (1-3) 15% (393) 85% (2148) 2541
Ideo: Moderate (4) 16% (316) 84% (1641) 1958
Educ: < College 16% (868) 84% (4670) 5538
Educ: Post-grad 16% (192) 84% (993) 1185
Income: Under 50k 15% (712) 85% (4022) 4733
Income: 50k-100k 15% (419) 85% (2327) 2746
Income: 100k+ 20% (260) 80% (1066) 1326
Ethnicity: White 15% (1089) 85% (6032) 7121
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Table IN15_3NET
Adults 16% (1391) 84% (7414) 8805
Ethnicity: Afr. Am. 18% (206) 82% (910) 1117
Ethnicity: Other 17% (95) 83% (472) 567
Relig: Jewish 15% (33) 85% (181) 214
Community: Urban 16% (321) 84% (1723) 2044
Community: Rural 16% (422) 84% (2212) 2633
Employ: Student 22% (76) 78% (267) 343
Employ: Retired 14% (283) 86% (1815) 2098
Employ: Other 15% (148) 85% (824) 972
Military HH: Yes 17% (299) 83% (1448) 1747
Military HH: No 15% (1091) 85% (5967) 7058
RD/WT: Wrong Track 15% (896) 85% (4888) 5784
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Table IN15_3NET
Adults 16% (1391) 84% (7414) 8805
#1 Issue: Economy 17% (460) 83% (2180) 2639
#1 Issue: Security 17% (302) 83% (1482) 1784
#1 Issue: Education 18% (108) 82% (500) 609
#1 Issue: Energy 15% (52) 85% (300) 352
#1 Issue: Other 12% (63) 88% (470) 533
2016 Vote: Didnt Vote 16% (373) 84% (1968) 2340
Voted in 2014: Yes 16% (917) 84% (4918) 5836
Voted in 2014: No 16% (473) 84% (2496) 2969
2012 Vote: Mitt Romney 16% (358) 84% (1898) 2256
2012 Vote: Other 13% (55) 87% (363) 417
2012 Vote: Didn’t Vote 17% (453) 83% (2266) 2720
4-Region: Midwest 16% (315) 84% (1708) 2023
4-Region: South 16% (536) 84% (2752) 3287
4-Region: West 16% (303) 84% (1621) 1924
190132 16% (354) 84% (1815) 2169
190134 17% (362) 83% (1803) 2165
190138 15% (339) 85% (1931) 2270
190140 15% (335) 85% (1866) 2201
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Table IN15_4NET
Table IN15_4NET: Which of the following character traits best describes you? Select up to 3. - Reliable, patient, practical, stable, if stubborn
Adults 30% (2676) 70% (6129) 8805
Gender: Male 29% (1200) 71% (2921) 4121
Gender: Female 32% (1476) 68% (3208) 4684
Age: 18-29 21% (341) 79% (1258) 1598
Age: 30-44 28% (538) 72% (1414) 1951
Age: 45-54 30% (530) 70% (1228) 1757
Age: 55-64 33% (479) 67% (970) 1449
Age: 65+ 39% (789) 61% (1259) 2049
Generation Z: 18-21 18% (100) 82% (452) 552
Millennial: Age 22-37 25% (544) 75% (1592) 2136
Generation X: Age 38-53 30% (724) 70% (1724) 2447
Boomers: Age 54-72 34% (1087) 66% (2076) 3163
PID: Dem (no lean) 31% (866) 69% (1970) 2837
PID: Ind (no lean) 29% (920) 71% (2295) 3215
PID: Rep (no lean) 32% (890) 68% (1863) 2753
Ideo: Liberal (1-3) 29% (732) 71% (1810) 2541
Ideo: Moderate (4) 32% (622) 68% (1336) 1958
Educ: < College 29% (1611) 71% (3927) 5538
Educ: Post-grad 32% (375) 68% (810) 1185
Income: Under 50k 28% (1312) 72% (3421) 4733
Income: 50k-100k 34% (935) 66% (1811) 2746
Income: 100k+ 32% (429) 68% (896) 1326
Ethnicity: White 32% (2258) 68% (4863) 7121
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Table IN15_4NET
Adults 30% (2676) 70% (6129) 8805
Ethnicity: Afr. Am. 24% (272) 76% (844) 1117
Ethnicity: Other 26% (146) 74% (421) 567
Relig: Jewish 31% (67) 69% (147) 214
Community: Urban 28% (563) 72% (1481) 2044
Community: Rural 31% (820) 69% (1813) 2633
Employ: Student 24% (81) 76% (262) 343
Employ: Retired 36% (753) 64% (1345) 2098
Employ: Other 25% (244) 75% (727) 972
Military HH: Yes 31% (536) 69% (1211) 1747
Military HH: No 30% (2141) 70% (4918) 7058
RD/WT: Wrong Track 30% (1710) 70% (4075) 5784
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Table IN15_4NET
Adults 30% (2676) 70% (6129) 8805
#1 Issue: Economy 30% (802) 70% (1837) 2639
#1 Issue: Security 32% (566) 68% (1218) 1784
#1 Issue: Education 26% (160) 74% (449) 609
#1 Issue: Energy 24% (85) 76% (267) 352
#1 Issue: Other 27% (143) 73% (390) 533
2016 Vote: Didnt Vote 25% (588) 75% (1752) 2340
Voted in 2014: Yes 33% (1914) 67% (3922) 5836
Voted in 2014: No 26% (763) 74% (2207) 2969
2012 Vote: Mitt Romney 36% (811) 64% (1444) 2256
2012 Vote: Other 31% (128) 69% (290) 417
2012 Vote: Didn’t Vote 25% (686) 75% (2033) 2720
4-Region: Midwest 32% (642) 68% (1381) 2023
4-Region: South 29% (959) 71% (2329) 3287
4-Region: West 29% (562) 71% (1362) 1924
190132 30% (644) 70% (1526) 2169
190134 31% (665) 69% (1500) 2165
190138 29% (663) 71% (1607) 2270
190140 32% (705) 68% (1496) 2201
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Table IN15_5NET
Table IN15_5NET: Which of the following character traits best describes you? Select up to 3. - Gentle, curious, adaptable, if indecisive
Adults 14% (1254) 86% (7551) 8805
Gender: Male 12% (508) 88% (3613) 4121
Gender: Female 16% (746) 84% (3938) 4684
Age: 18-29 20% (315) 80% (1284) 1598
Age: 30-44 15% (286) 85% (1665) 1951
Age: 45-54 13% (233) 87% (1524) 1757
Age: 55-64 12% (175) 88% (1274) 1449
Age: 65+ 12% (245) 88% (1804) 2049
Generation Z: 18-21 18% (100) 82% (452) 552
Millennial: Age 22-37 18% (393) 82% (1743) 2136
Generation X: Age 38-53 13% (319) 87% (2128) 2447
Boomers: Age 54-72 12% (391) 88% (2772) 3163
PID: Dem (no lean) 16% (460) 84% (2376) 2837
PID: Ind (no lean) 14% (435) 86% (2780) 3215
PID: Rep (no lean) 13% (359) 87% (2394) 2753
Ideo: Liberal (1-3) 17% (421) 83% (2120) 2541
Ideo: Moderate (4) 13% (262) 87% (1696) 1958
Educ: < College 15% (811) 85% (4727) 5538
Educ: Post-grad 13% (151) 87% (1033) 1185
Income: Under 50k 15% (728) 85% (4006) 4733
Income: 50k-100k 13% (367) 87% (2378) 2746
Income: 100k+ 12% (159) 88% (1167) 1326
Ethnicity: White 14% (1003) 86% (6118) 7121
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Table IN15_5NET
Adults 14% (1254) 86% (7551) 8805
Ethnicity: Afr. Am. 15% (165) 85% (951) 1117
Ethnicity: Other 15% (86) 85% (481) 567
Relig: Jewish 13% (28) 87% (186) 214
Community: Urban 14% (282) 86% (1762) 2044
Community: Rural 15% (387) 85% (2246) 2633
Employ: Student 22% (77) 78% (266) 343
Employ: Retired 12% (260) 88% (1839) 2098
Employ: Other 17% (162) 83% (810) 972
Military HH: Yes 13% (224) 87% (1523) 1747
Military HH: No 15% (1031) 85% (6028) 7058
RD/WT: Wrong Track 15% (858) 85% (4926) 5784
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Table IN15_5NET
Adults 14% (1254) 86% (7551) 8805
#1 Issue: Economy 14% (363) 86% (2277) 2639
#1 Issue: Security 13% (235) 87% (1550) 1784
#1 Issue: Education 17% (103) 83% (506) 609
#1 Issue: Energy 16% (58) 84% (295) 352
#1 Issue: Other 14% (75) 86% (458) 533
2016 Vote: Didnt Vote 16% (385) 84% (1956) 2340
Voted in 2014: Yes 13% (773) 87% (5063) 5836
Voted in 2014: No 16% (481) 84% (2488) 2969
2012 Vote: Mitt Romney 12% (269) 88% (1987) 2256
2012 Vote: Other 13% (53) 87% (365) 417
2012 Vote: Didn’t Vote 16% (445) 84% (2274) 2720
4-Region: Midwest 15% (294) 85% (1729) 2023
4-Region: South 15% (486) 85% (2802) 3287
4-Region: West 14% (276) 86% (1648) 1924
190132 15% (318) 85% (1851) 2169
190134 14% (311) 86% (1854) 2165
190138 12% (280) 88% (1989) 2270
190140 16% (345) 84% (1857) 2201
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Table IN15_6NET
Table IN15_6NET: Which of the following character traits best describes you? Select up to 3. - Tenacious, highly imaginative, persuasive, if insecure
Adults 6% (551) 94% (8254) 8805
Gender: Male 6% (263) 94% (3859) 4121
Gender: Female 6% (289) 94% (4395) 4684
Age: 18-29 10% (153) 90% (1446) 1598
Age: 30-44 7% (138) 93% (1814) 1951
Age: 45-54 6% (110) 94% (1647) 1757
Age: 55-64 4% (62) 96% (1387) 1449
Age: 65+ 4% (89) 96% (1960) 2049
Generation Z: 18-21 12% (65) 88% (487) 552
Millennial: Age 22-37 8% (171) 92% (1966) 2136
Generation X: Age 38-53 6% (152) 94% (2295) 2447
Boomers: Age 54-72 5% (147) 95% (3016) 3163
PID: Dem (no lean) 7% (201) 93% (2636) 2837
PID: Ind (no lean) 7% (226) 93% (2989) 3215
PID: Rep (no lean) 5% (125) 95% (2629) 2753
Ideo: Liberal (1-3) 9% (223) 91% (2319) 2541
Ideo: Moderate (4) 6% (119) 94% (1839) 1958
Educ: < College 6% (347) 94% (5191) 5538
Educ: Post-grad 7% (88) 93% (1096) 1185
Income: Under 50k 6% (302) 94% (4432) 4733
Income: 50k-100k 6% (175) 94% (2570) 2746
Income: 100k+ 6% (74) 94% (1252) 1326
Ethnicity: White 6% (436) 94% (6685) 7121
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Table IN15_6NET
Adults 6% (551) 94% (8254) 8805
Ethnicity: Afr. Am. 6% (72) 94% (1045) 1117
Ethnicity: Other 8% (43) 92% (524) 567
Relig: Jewish 9% (18) 91% (196) 214
Community: Urban 7% (149) 93% (1894) 2044
Community: Rural 6% (152) 94% (2481) 2633
Employ: Student 10% (35) 90% (309) 343
Employ: Retired 5% (99) 95% (1999) 2098
Employ: Other 6% (58) 94% (914) 972
Military HH: Yes 6% (102) 94% (1645) 1747
Military HH: No 6% (449) 94% (6609) 7058
RD/WT: Wrong Track 7% (400) 93% (5384) 5784
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Table IN15_6NET
Adults 6% (551) 94% (8254) 8805
#1 Issue: Economy 6% (169) 94% (2470) 2639
#1 Issue: Security 5% (86) 95% (1698) 1784
#1 Issue: Education 8% (51) 92% (558) 609
#1 Issue: Energy 12% (42) 88% (311) 352
#1 Issue: Other 7% (37) 93% (496) 533
2016 Vote: Didnt Vote 7% (162) 93% (2178) 2340
Voted in 2014: Yes 6% (341) 94% (5494) 5836
Voted in 2014: No 7% (210) 93% (2760) 2969
2012 Vote: Mitt Romney 5% (110) 95% (2146) 2256
2012 Vote: Other 5% (22) 95% (396) 417
2012 Vote: Didn’t Vote 7% (194) 93% (2525) 2720
4-Region: Midwest 6% (125) 94% (1897) 2023
4-Region: South 5% (176) 95% (3111) 3287
4-Region: West 7% (139) 93% (1785) 1924
190132 7% (149) 93% (2020) 2169
190134 5% (111) 95% (2053) 2165
190138 6% (137) 94% (2133) 2270
190140 7% (153) 93% (2048) 2201
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Table IN15_7NET
Table IN15_7NET: Which of the following character traits best describes you? Select up to 3. - Creative, generous, warm-hearted, humorous, if
inflexible
Adults 23% (2006) 77% (6799) 8805
Gender: Male 21% (846) 79% (3276) 4121
Gender: Female 25% (1160) 75% (3523) 4684
Age: 18-29 27% (427) 73% (1171) 1598
Age: 30-44 23% (452) 77% (1499) 1951
Age: 45-54 22% (381) 78% (1377) 1757
Age: 55-64 23% (333) 77% (1116) 1449
Age: 65+ 20% (413) 80% (1636) 2049
Generation Z: 18-21 28% (154) 72% (399) 552
Millennial: Age 22-37 25% (527) 75% (1609) 2136
Generation X: Age 38-53 22% (542) 78% (1905) 2447
Boomers: Age 54-72 22% (692) 78% (2471) 3163
PID: Dem (no lean) 24% (694) 76% (2143) 2837
PID: Ind (no lean) 22% (718) 78% (2497) 3215
PID: Rep (no lean) 22% (594) 78% (2159) 2753
Ideo: Liberal (1-3) 24% (614) 76% (1928) 2541
Ideo: Moderate (4) 23% (448) 77% (1510) 1958
Educ: < College 24% (1340) 76% (4198) 5538
Educ: Post-grad 20% (235) 80% (949) 1185
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Table IN15_7NET
inflexible
Adults 23% (2006) 77% (6799) 8805
Income: Under 50k 24% (1155) 76% (3578) 4733
Income: 50k-100k 22% (609) 78% (2137) 2746
Income: 100k+ 18% (242) 82% (1084) 1326
Ethnicity: White 23% (1617) 77% (5505) 7121
Ethnicity: Afr. Am. 23% (257) 77% (860) 1117
Ethnicity: Other 23% (133) 77% (434) 567
Relig: Jewish 20% (42) 80% (172) 214
Community: Urban 24% (492) 76% (1552) 2044
Community: Rural 22% (591) 78% (2042) 2633
Employ: Student 28% (95) 72% (248) 343
Employ: Retired 20% (425) 80% (1674) 2098
Employ: Other 25% (239) 75% (733) 972
Military HH: Yes 22% (377) 78% (1370) 1747
Military HH: No 23% (1629) 77% (5429) 7058
RD/WT: Wrong Track 23% (1339) 77% (4445) 5784
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Table IN15_7NET
inflexible
Adults 23% (2006) 77% (6799) 8805
#1 Issue: Economy 24% (629) 76% (2010) 2639
#1 Issue: Security 22% (385) 78% (1399) 1784
#1 Issue: Education 24% (147) 76% (462) 609
#1 Issue: Energy 23% (80) 77% (272) 352
#1 Issue: Other 22% (116) 78% (417) 533
2016 Vote: Didnt Vote 24% (558) 76% (1782) 2340
Voted in 2014: Yes 22% (1288) 78% (4548) 5836
Voted in 2014: No 24% (718) 76% (2251) 2969
2012 Vote: Mitt Romney 21% (468) 79% (1788) 2256
2012 Vote: Other 21% (89) 79% (329) 417
2012 Vote: Didn’t Vote 24% (653) 76% (2067) 2720
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Table IN15_7NET
inflexible
Adults 23% (2006) 77% (6799) 8805
4-Region: Midwest 23% (466) 77% (1557) 2023
4-Region: South 22% (714) 78% (2573) 3287
4-Region: West 24% (466) 76% (1458) 1924
190132 24% (522) 76% (1648) 2169
190134 22% (481) 78% (1684) 2165
190138 23% (518) 77% (1752) 2270
190140 22% (486) 78% (1715) 2201
76
Table IN15_8NET
Table IN15_8NET: Which of the following character traits best describes you? Select up to 3. - Loyal, analytical, kind, practical, if critical
Adults 33% (2871) 67% (5934) 8805
Gender: Male 33% (1352) 67% (2769) 4121
Gender: Female 32% (1520) 68% (3164) 4684
Age: 18-29 33% (532) 67% (1066) 1598
Age: 30-44 36% (707) 64% (1245) 1951
Age: 45-54 34% (590) 66% (1168) 1757
Age: 55-64 31% (450) 69% (1000) 1449
Age: 65+ 29% (593) 71% (1456) 2049
Generation Z: 18-21 33% (180) 67% (372) 552
Millennial: Age 22-37 36% (762) 64% (1375) 2136
Generation X: Age 38-53 34% (827) 66% (1620) 2447
Boomers: Age 54-72 30% (951) 70% (2212) 3163
PID: Dem (no lean) 31% (874) 69% (1962) 2837
PID: Ind (no lean) 34% (1079) 66% (2136) 3215
PID: Rep (no lean) 33% (918) 67% (1835) 2753
Ideo: Liberal (1-3) 32% (814) 68% (1727) 2541
Ideo: Moderate (4) 34% (661) 66% (1297) 1958
Educ: < College 31% (1699) 69% (3839) 5538
Educ: Post-grad 36% (428) 64% (757) 1185
Income: Under 50k 31% (1447) 69% (3287) 4733
Income: 50k-100k 34% (938) 66% (1808) 2746
Income: 100k+ 37% (487) 63% (839) 1326
Ethnicity: White 33% (2329) 67% (4792) 7121
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Table IN15_8NET
Adults 33% (2871) 67% (5934) 8805
Ethnicity: Afr. Am. 32% (357) 68% (759) 1117
Ethnicity: Other 33% (185) 67% (382) 567
Relig: Jewish 37% (80) 63% (134) 214
Community: Urban 33% (669) 67% (1375) 2044
Community: Rural 32% (837) 68% (1796) 2633
Employ: Student 35% (119) 65% (225) 343
Employ: Retired 30% (635) 70% (1463) 2098
Employ: Other 31% (297) 69% (674) 972
Military HH: Yes 33% (571) 67% (1175) 1747
Military HH: No 33% (2300) 67% (4758) 7058
RD/WT: Wrong Track 33% (1903) 67% (3882) 5784
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Table IN15_8NET
Adults 33% (2871) 67% (5934) 8805
#1 Issue: Economy 35% (914) 65% (1725) 2639
#1 Issue: Security 33% (582) 67% (1203) 1784
#1 Issue: Education 34% (205) 66% (404) 609
#1 Issue: Energy 34% (119) 66% (234) 352
#1 Issue: Other 29% (156) 71% (377) 533
2016 Vote: Didnt Vote 31% (736) 69% (1604) 2340
Voted in 2014: Yes 33% (1915) 67% (3921) 5836
Voted in 2014: No 32% (957) 68% (2012) 2969
2012 Vote: Mitt Romney 35% (782) 65% (1474) 2256
2012 Vote: Other 26% (109) 74% (308) 417
2012 Vote: Didn’t Vote 32% (865) 68% (1855) 2720
4-Region: Midwest 33% (667) 67% (1356) 2023
4-Region: South 32% (1042) 68% (2245) 3287
4-Region: West 33% (628) 67% (1296) 1924
190132 33% (718) 67% (1451) 2169
190134 33% (715) 67% (1450) 2165
190138 31% (707) 69% (1563) 2270
190140 33% (732) 67% (1469) 2201
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Table IN15_9NET
Table IN15_9NET: Which of the following character traits best describes you? Select up to 3. - Cooperative, gracious, social, if confrontation averse
Adults 9% (810) 91% (7995) 8805
Gender: Male 9% (375) 91% (3746) 4121
Gender: Female 9% (435) 91% (4248) 4684
Age: 18-29 9% (146) 91% (1452) 1598
Age: 30-44 9% (166) 91% (1785) 1951
Age: 45-54 8% (135) 92% (1623) 1757
Age: 55-64 11% (152) 89% (1297) 1449
Age: 65+ 10% (211) 90% (1837) 2049
Generation Z: 18-21 9% (49) 91% (503) 552
Millennial: Age 22-37 9% (189) 91% (1947) 2136
Generation X: Age 38-53 8% (196) 92% (2251) 2447
Boomers: Age 54-72 10% (323) 90% (2840) 3163
PID: Dem (no lean) 11% (301) 89% (2536) 2837
PID: Ind (no lean) 8% (253) 92% (2962) 3215
PID: Rep (no lean) 9% (256) 91% (2497) 2753
Ideo: Liberal (1-3) 11% (281) 89% (2261) 2541
Ideo: Moderate (4) 8% (161) 92% (1796) 1958
Educ: < College 7% (414) 93% (5124) 5538
Educ: Post-grad 14% (163) 86% (1022) 1185
Income: Under 50k 8% (367) 92% (4367) 4733
Income: 50k-100k 11% (300) 89% (2445) 2746
Income: 100k+ 11% (143) 89% (1183) 1326
Ethnicity: White 9% (650) 91% (6472) 7121
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Table IN15_9NET
Adults 9% (810) 91% (7995) 8805
Ethnicity: Afr. Am. 10% (109) 90% (1007) 1117
Ethnicity: Other 9% (51) 91% (516) 567
Relig: Jewish 14% (29) 86% (185) 214
Community: Urban 10% (201) 90% (1843) 2044
Community: Rural 8% (216) 92% (2417) 2633
Employ: Student 10% (36) 90% (307) 343
Employ: Retired 10% (206) 90% (1892) 2098
Employ: Other 6% (59) 94% (913) 972
Military HH: Yes 9% (164) 91% (1583) 1747
Military HH: No 9% (647) 91% (6412) 7058
RD/WT: Wrong Track 9% (542) 91% (5242) 5784
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Table IN15_9NET
Adults 9% (810) 91% (7995) 8805
#1 Issue: Economy 9% (240) 91% (2399) 2639
#1 Issue: Security 10% (171) 90% (1613) 1784
#1 Issue: Education 10% (59) 90% (550) 609
#1 Issue: Energy 7% (25) 93% (327) 352
#1 Issue: Other 7% (39) 93% (494) 533
2016 Vote: Didnt Vote 7% (158) 93% (2182) 2340
Voted in 2014: Yes 10% (585) 90% (5251) 5836
Voted in 2014: No 8% (225) 92% (2744) 2969
2012 Vote: Mitt Romney 10% (216) 90% (2039) 2256
2012 Vote: Other 7% (28) 93% (389) 417
2012 Vote: Didn’t Vote 7% (189) 93% (2530) 2720
4-Region: Midwest 8% (167) 92% (1855) 2023
4-Region: South 10% (325) 90% (2963) 3287
4-Region: West 9% (177) 91% (1747) 1924
190132 9% (193) 91% (1977) 2169
190134 10% (222) 90% (1943) 2165
190138 9% (201) 91% (2069) 2270
190140 9% (195) 91% (2006) 2201
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Table IN15_10NET
Table IN15_10NET: Which of the following character traits best describes you? Select up to 3. - Resourceful, brave, passionate, if jealous
Adults 8% (703) 92% (8102) 8805
Gender: Male 9% (370) 91% (3752) 4121
Gender: Female 7% (334) 93% (4350) 4684
Age: 18-29 12% (185) 88% (1414) 1598
Age: 30-44 10% (202) 90% (1749) 1951
Age: 45-54 8% (137) 92% (1620) 1757
Age: 55-64 6% (84) 94% (1365) 1449
Age: 65+ 5% (96) 95% (1953) 2049
Generation Z: 18-21 12% (65) 88% (487) 552
Millennial: Age 22-37 11% (241) 89% (1895) 2136
Generation X: Age 38-53 8% (206) 92% (2241) 2447
Boomers: Age 54-72 5% (170) 95% (2993) 3163
PID: Dem (no lean) 7% (211) 93% (2626) 2837
PID: Ind (no lean) 8% (268) 92% (2947) 3215
PID: Rep (no lean) 8% (225) 92% (2529) 2753
Ideo: Liberal (1-3) 9% (218) 91% (2323) 2541
Ideo: Moderate (4) 8% (158) 92% (1800) 1958
Educ: < College 8% (459) 92% (5079) 5538
Educ: Post-grad 9% (102) 91% (1082) 1185
Income: Under 50k 8% (383) 92% (4350) 4733
Income: 50k-100k 8% (210) 92% (2536) 2746
Income: 100k+ 8% (111) 92% (1215) 1326
Ethnicity: White 8% (559) 92% (6562) 7121
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Table IN15_10NET
Adults 8% (703) 92% (8102) 8805
Ethnicity: Afr. Am. 8% (91) 92% (1025) 1117
Ethnicity: Other 9% (53) 91% (514) 567
Relig: Jewish 5% (10) 95% (204) 214
Community: Urban 9% (181) 91% (1863) 2044
Community: Rural 8% (221) 92% (2412) 2633
Employ: Student 11% (37) 89% (306) 343
Employ: Retired 5% (106) 95% (1993) 2098
Employ: Other 8% (75) 92% (897) 972
Military HH: Yes 8% (137) 92% (1609) 1747
Military HH: No 8% (566) 92% (6492) 7058
RD/WT: Wrong Track 8% (450) 92% (5335) 5784
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Table IN15_10NET
Adults 8% (703) 92% (8102) 8805
#1 Issue: Economy 9% (239) 91% (2401) 2639
#1 Issue: Security 7% (131) 93% (1653) 1784
#1 Issue: Education 10% (64) 90% (545) 609
#1 Issue: Energy 12% (41) 88% (311) 352
#1 Issue: Other 6% (30) 94% (503) 533
2016 Vote: Didnt Vote 9% (220) 91% (2120) 2340
Voted in 2014: Yes 7% (421) 93% (5414) 5836
Voted in 2014: No 10% (282) 90% (2687) 2969
2012 Vote: Mitt Romney 6% (140) 94% (2116) 2256
2012 Vote: Other 10% (44) 90% (374) 417
2012 Vote: Didn’t Vote 9% (257) 91% (2463) 2720
4-Region: Midwest 8% (154) 92% (1868) 2023
4-Region: South 8% (256) 92% (3031) 3287
4-Region: West 9% (168) 91% (1756) 1924
190132 8% (164) 92% (2005) 2169
190134 8% (174) 92% (1991) 2165
190138 8% (184) 92% (2086) 2270
190140 8% (182) 92% (2020) 2201
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Morning Consult
Table IN15_11NET
Table IN15_11NET: Which of the following character traits best describes you? Select up to 3. - Generous, idealistic, great sense of humor, if impatient
Adults 21% (1879) 79% (6926) 8805
Gender: Male 22% (909) 78% (3212) 4121
Gender: Female 21% (970) 79% (3714) 4684
Age: 18-29 21% (339) 79% (1259) 1598
Age: 30-44 22% (426) 78% (1525) 1951
Age: 45-54 21% (367) 79% (1390) 1757
Age: 55-64 22% (312) 78% (1137) 1449
Age: 65+ 21% (434) 79% (1615) 2049
Generation Z: 18-21 19% (105) 81% (447) 552
Millennial: Age 22-37 22% (478) 78% (1658) 2136
Generation X: Age 38-53 21% (509) 79% (1939) 2447
Boomers: Age 54-72 22% (684) 78% (2479) 3163
PID: Dem (no lean) 23% (643) 77% (2194) 2837
PID: Ind (no lean) 20% (651) 80% (2564) 3215
PID: Rep (no lean) 21% (585) 79% (2168) 2753
Ideo: Liberal (1-3) 23% (582) 77% (1959) 2541
Ideo: Moderate (4) 22% (437) 78% (1520) 1958
Educ: < College 21% (1179) 79% (4359) 5538
Educ: Post-grad 22% (266) 78% (919) 1185
Income: Under 50k 21% (1004) 79% (3730) 4733
Income: 50k-100k 22% (592) 78% (2154) 2746
Income: 100k+ 21% (284) 79% (1042) 1326
Ethnicity: White 21% (1527) 79% (5594) 7121
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Table IN15_11NET
Adults 21% (1879) 79% (6926) 8805
Ethnicity: Afr. Am. 22% (249) 78% (867) 1117
Ethnicity: Other 18% (103) 82% (464) 567
Relig: Jewish 18% (39) 82% (175) 214
Community: Urban 22% (445) 78% (1599) 2044
Community: Rural 21% (541) 79% (2092) 2633
Employ: Student 21% (72) 79% (271) 343
Employ: Retired 20% (427) 80% (1671) 2098
Employ: Other 19% (185) 81% (787) 972
Military HH: Yes 22% (386) 78% (1361) 1747
Military HH: No 21% (1493) 79% (5565) 7058
RD/WT: Wrong Track 22% (1245) 78% (4539) 5784
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Table IN15_11NET
Adults 21% (1879) 79% (6926) 8805
#1 Issue: Economy 23% (602) 77% (2038) 2639
#1 Issue: Security 20% (364) 80% (1420) 1784
#1 Issue: Education 20% (121) 80% (488) 609
#1 Issue: Energy 22% (77) 78% (275) 352
#1 Issue: Other 19% (103) 81% (430) 533
2016 Vote: Didnt Vote 20% (465) 80% (1875) 2340
Voted in 2014: Yes 22% (1265) 78% (4571) 5836
Voted in 2014: No 21% (615) 79% (2355) 2969
2012 Vote: Mitt Romney 21% (470) 79% (1786) 2256
2012 Vote: Other 21% (88) 79% (329) 417
2012 Vote: Didn’t Vote 20% (549) 80% (2171) 2720
4-Region: Midwest 21% (424) 79% (1599) 2023
4-Region: South 22% (716) 78% (2571) 3287
4-Region: West 20% (392) 80% (1532) 1924
190132 21% (450) 79% (1719) 2169
190134 22% (468) 78% (1697) 2165
190138 22% (492) 78% (1778) 2270
190140 21% (469) 79% (1732) 2201
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Table IN15_12NET
Table IN15_12NET: Which of the following character traits best describes you? Select up to 3. - Responsible, disciplined, self-controlled, if forgiving
Adults 26% (2259) 74% (6546) 8805
Gender: Male 26% (1067) 74% (3054) 4121
Gender: Female 25% (1192) 75% (3492) 4684
Age: 18-29 24% (382) 76% (1217) 1598
Age: 30-44 21% (409) 79% (1542) 1951
Age: 45-54 24% (420) 76% (1337) 1757
Age: 55-64 27% (390) 73% (1059) 1449
Age: 65+ 32% (657) 68% (1392) 2049
Generation Z: 18-21 22% (124) 78% (428) 552
Millennial: Age 22-37 23% (485) 77% (1651) 2136
Generation X: Age 38-53 23% (565) 77% (1882) 2447
Boomers: Age 54-72 29% (904) 71% (2259) 3163
PID: Dem (no lean) 25% (706) 75% (2131) 2837
PID: Ind (no lean) 24% (759) 76% (2456) 3215
PID: Rep (no lean) 29% (794) 71% (1959) 2753
Ideo: Liberal (1-3) 22% (568) 78% (1973) 2541
Ideo: Moderate (4) 27% (520) 73% (1438) 1958
Educ: < College 24% (1345) 76% (4193) 5538
Educ: Post-grad 28% (337) 72% (847) 1185
Income: Under 50k 24% (1114) 76% (3620) 4733
Income: 50k-100k 28% (775) 72% (1971) 2746
Income: 100k+ 28% (370) 72% (956) 1326
Ethnicity: White 25% (1801) 75% (5321) 7121
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Table IN15_12NET
Adults 26% (2259) 74% (6546) 8805
Ethnicity: Afr. Am. 29% (321) 71% (795) 1117
Ethnicity: Other 24% (137) 76% (430) 567
Relig: Jewish 30% (65) 70% (149) 214
Community: Urban 26% (536) 74% (1508) 2044
Community: Rural 25% (669) 75% (1964) 2633
Employ: Student 25% (85) 75% (259) 343
Employ: Retired 32% (670) 68% (1429) 2098
Employ: Other 22% (213) 78% (759) 972
Military HH: Yes 27% (474) 73% (1273) 1747
Military HH: No 25% (1785) 75% (5273) 7058
RD/WT: Wrong Track 24% (1408) 76% (4377) 5784
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Table IN15_12NET
Adults 26% (2259) 74% (6546) 8805
#1 Issue: Economy 27% (704) 73% (1936) 2639
#1 Issue: Security 29% (514) 71% (1270) 1784
#1 Issue: Education 20% (120) 80% (489) 609
#1 Issue: Energy 22% (78) 78% (274) 352
#1 Issue: Other 22% (120) 78% (413) 533
2016 Vote: Didnt Vote 22% (520) 78% (1821) 2340
Voted in 2014: Yes 27% (1601) 73% (4234) 5836
Voted in 2014: No 22% (657) 78% (2312) 2969
2012 Vote: Mitt Romney 31% (691) 69% (1564) 2256
2012 Vote: Other 20% (84) 80% (333) 417
2012 Vote: Didn’t Vote 22% (608) 78% (2111) 2720
4-Region: Midwest 26% (519) 74% (1504) 2023
4-Region: South 27% (872) 73% (2416) 3287
4-Region: West 25% (472) 75% (1452) 1924
190132 26% (554) 74% (1615) 2169
190134 26% (573) 74% (1592) 2165
190138 25% (566) 75% (1704) 2270
190140 26% (565) 74% (1636) 2201
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Table IN15_13NET
Table IN15_13NET: Which of the following character traits best describes you? Select up to 3. - Don’t know / No opinion
Adults 8% (729) 92% (8076) 8805
Gender: Male 9% (385) 91% (3736) 4121
Gender: Female 7% (344) 93% (4340) 4684
Age: 18-29 9% (138) 91% (1461) 1598
Age: 30-44 8% (161) 92% (1790) 1951
Age: 45-54 9% (161) 91% (1596) 1757
Age: 55-64 8% (110) 92% (1339) 1449
Age: 65+ 8% (159) 92% (1890) 2049
Generation Z: 18-21 10% (56) 90% (496) 552
Millennial: Age 22-37 8% (167) 92% (1970) 2136
Generation X: Age 38-53 9% (220) 91% (2227) 2447
Boomers: Age 54-72 8% (248) 92% (2915) 3163
PID: Dem (no lean) 7% (187) 93% (2650) 2837
PID: Ind (no lean) 10% (335) 90% (2880) 3215
PID: Rep (no lean) 8% (207) 92% (2547) 2753
Ideo: Liberal (1-3) 5% (136) 95% (2406) 2541
Ideo: Moderate (4) 7% (132) 93% (1825) 1958
Educ: < College 10% (573) 90% (4965) 5538
Educ: Post-grad 5% (53) 95% (1131) 1185
Income: Under 50k 11% (515) 89% (4218) 4733
Income: 50k-100k 5% (144) 95% (2602) 2746
Income: 100k+ 5% (70) 95% (1256) 1326
Ethnicity: White 7% (531) 93% (6590) 7121
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Table IN15_13NET
Adults 8% (729) 92% (8076) 8805
Ethnicity: Afr. Am. 12% (134) 88% (982) 1117
Ethnicity: Other 11% (64) 89% (504) 567
Relig: Jewish 4% (8) 96% (206) 214
Community: Urban 9% (174) 91% (1869) 2044
Community: Rural 9% (250) 91% (2384) 2633
Employ: Student 6% (19) 94% (324) 343
Employ: Retired 8% (172) 92% (1927) 2098
Employ: Other 16% (154) 84% (818) 972
Military HH: Yes 7% (127) 93% (1620) 1747
Military HH: No 9% (603) 91% (6456) 7058
RD/WT: Wrong Track 8% (460) 92% (5324) 5784
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Morning Consult
Table IN15_13NET
Adults 8% (729) 92% (8076) 8805
#1 Issue: Economy 6% (169) 94% (2470) 2639
#1 Issue: Security 8% (143) 92% (1641) 1784
#1 Issue: Education 9% (52) 91% (557) 609
#1 Issue: Energy 6% (19) 94% (333) 352
#1 Issue: Other 18% (96) 82% (437) 533
2016 Vote: Didnt Vote 13% (295) 87% (2045) 2340
Voted in 2014: Yes 7% (389) 93% (5446) 5836
Voted in 2014: No 11% (340) 89% (2630) 2969
2012 Vote: Mitt Romney 6% (139) 94% (2117) 2256
2012 Vote: Other 13% (55) 87% (363) 417
2012 Vote: Didn’t Vote 12% (330) 88% (2390) 2720
4-Region: Midwest 8% (169) 92% (1853) 2023
4-Region: South 9% (282) 91% (3005) 3287
4-Region: West 8% (162) 92% (1762) 1924
190132 7% (162) 93% (2008) 2169
190134 7% (153) 93% (2012) 2165
190138 10% (235) 90% (2034) 2270
190140 8% (179) 92% (2022) 2201
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Table IN16
Table IN16: During which period does your birthday fall?

August October
January February 23 – September 23 – November December
20 - 19 – March July 23 – Septem- 23 – Novem- 22 – De- 22 –
February March 21 – April 20 May 21 – June 21 – August ber October ber cember January
Demographic 18 20 April 19 – May 20 June 20 July 22 22 22 22 21 21 19
Adults 8% (680) 9% (771) 7% (659) 7% (630) 9% (781) 9% (830) 9% (806) 9% (761) 8% (721) 8% (703) 8% (689) 7% (629)
Gender: Male 8% (334) 9% (365) 7% (292) 8% (318) 9% (357) 9% (390) 9% (354) 9% (354) 8% (335) 8% (327) 8% (321) 7% (293)
Gender: Female 7% (346) 9% (406) 8% (367) 7% (311) 9% (424) 9% (439) 10% (453) 9% (407) 8% (386) 8% (376) 8% (368) 7% (336)
Age: 18-29 8% (126) 8% (135) 9% (139) 8% (127) 9% (137) 8% (135) 8% (128) 8% (128) 7% (109) 8% (128) 8% (131) 8% (124)
Age: 30-44 8% (155) 8% (159) 8% (147) 7% (144) 9% (167) 11% (212) 8% (162) 9% (169) 8% (163) 8% (152) 7% (140) 8% (151)
Age: 45-54 8% (147) 9% (166) 7% (118) 7% (116) 11% (187) 9% (150) 9% (150) 9% (152) 8% (143) 8% (147) 7% (130) 7% (125)
Age: 55-64 7% (101) 10% (138) 7% (106) 8% (110) 8% (111) 10% (143) 10% (148) 9% (135) 9% (127) 8% (116) 8% (109) 6% (85)
Age: 65+ 7% (150) 8% (173) 7% (149) 6% (132) 9% (179) 9% (189) 11% (219) 9% (178) 9% (178) 8% (160) 9% (179) 7% (145)
Generation Z: 18-21 9% (50) 7% (38) 9% (51) 8% (46) 9% (49) 7% (37) 9% (48) 7% (38) 8% (45) 8% (44) 8% (42) 7% (39)
Millennial: Age 22-37 7% (159) 8% (180) 8% (177) 7% (153) 8% (176) 10% (220) 8% (169) 9% (193) 7% (157) 8% (168) 8% (163) 8% (173)
Generation X: Age 38-53 8% (206) 9% (227) 7% (159) 7% (177) 10% (250) 9% (222) 8% (205) 8% (206) 8% (205) 8% (198) 8% (190) 7% (170)
Boomers: Age 54-72 7% (230) 9% (288) 7% (234) 7% (215) 9% (270) 10% (301) 10% (327) 9% (286) 8% (268) 8% (243) 8% (253) 7% (213)
PID: Dem (no lean) 9% (245) 9% (254) 8% (215) 7% (194) 9% (246) 10% (277) 8% (233) 9% (254) 9% (247) 8% (224) 7% (201) 8% (213)
PID: Ind (no lean) 7% (222) 9% (282) 8% (256) 7% (234) 9% (279) 9% (285) 10% (309) 8% (262) 8% (255) 8% (252) 8% (266) 7% (233)
PID: Rep (no lean) 8% (212) 9% (235) 7% (188) 7% (202) 9% (256) 10% (267) 10% (264) 9% (246) 8% (218) 8% (226) 8% (222) 7% (183)
Ideo: Liberal (1-3) 8% (215) 9% (224) 8% (215) 7% (189) 9% (228) 10% (258) 8% (206) 8% (212) 8% (197) 8% (192) 7% (180) 7% (187)
Ideo: Moderate (4) 7% (145) 10% (188) 7% (144) 8% (151) 8% (155) 9% (172) 10% (203) 8% (156) 9% (171) 9% (172) 8% (156) 6% (124)
Educ: < College 8% (443) 8% (465) 8% (420) 8% (418) 9% (472) 9% (524) 9% (504) 8% (470) 8% (448) 8% (420) 8% (453) 7% (399)
Educ: Post-grad 8% (91) 9% (102) 7% (82) 6% (77) 9% (110) 10% (117) 10% (119) 9% (105) 8% (96) 9% (104) 7% (84) 7% (84)
Income: Under 50k 8% (378) 9% (403) 8% (375) 8% (361) 9% (420) 9% (445) 9% (412) 8% (395) 8% (400) 7% (355) 8% (355) 7% (344)
Income: 50k-100k 8% (215) 9% (238) 7% (202) 6% (175) 8% (226) 9% (243) 11% (296) 9% (253) 8% (215) 8% (219) 9% (240) 7% (192)
Income: 100k+ 7% (87) 10% (130) 6% (82) 7% (94) 10% (135) 11% (142) 7% (98) 9% (113) 8% (106) 10% (130) 7% (94) 7% (92)
Ethnicity: White 8% (537) 9% (621) 8% (540) 7% (493) 9% (640) 9% (664) 10% (684) 9% (628) 8% (584) 8% (573) 8% (577) 7% (497)
Ethnicity: Afr. Am. 9% (96) 9% (102) 7% (74) 7% (83) 9% (99) 10% (113) 7% (78) 8% (90) 9% (98) 8% (86) 6% (69) 8% (90)
Ethnicity: Other 8% (47) 8% (48) 8% (45) 10% (54) 7% (42) 9% (53) 8% (44) 8% (43) 7% (38) 8% (43) 8% (43) 7% (42)
Relig: Jewish 8% (18) 13% (27) 7% (16) 6% (13) 12% (26) 6% (14) 9% (20) 6% (13) 9% (20) 6% (14) 8% (17) 7% (15)
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Morning Consult
Table IN16

August October
Adults 8% (680) 9% (771) 7% (659) 7% (630) 9% (781) 9% (830) 9% (806) 9% (761) 8% (721) 8% (703) 8% (689) 7% (629)
Community: Urban 8% (167) 8% (169) 8% (166) 8% (155) 8% (166) 10% (200) 9% (182) 9% (180) 7% (148) 8% (157) 8% (159) 8% (161)
Community: Rural 8% (202) 9% (234) 7% (196) 7% (185) 9% (228) 9% (240) 9% (235) 9% (235) 9% (235) 8% (205) 7% (195) 8% (202)
Employ: Student 9% (31) 6% (22) 10% (33) 9% (30) 9% (31) 9% (30) 7% (24) 8% (26) 7% (26) 9% (31) 7% (22) 7% (24)
Employ: Retired 8% (164) 8% (178) 7% (156) 6% (131) 9% (181) 9% (184) 11% (226) 8% (176) 9% (190) 8% (174) 9% (179) 7% (144)
Employ: Unemployed 8% (60) 7% (54) 8% (60) 9% (64) 10% (74) 7% (52) 8% (57) 8% (63) 9% (66) 8% (56) 8% (61) 7% (56)
Employ: Other 7% (70) 9% (90) 7% (68) 9% (84) 9% (83) 11% (106) 8% (80) 9% (85) 8% (82) 7% (66) 7% (67) 7% (64)
Military HH: Yes 7% (125) 9% (156) 7% (122) 8% (137) 8% (139) 8% (141) 11% (196) 9% (161) 9% (151) 8% (142) 8% (139) 7% (114)
Military HH: No 8% (555) 9% (615) 8% (537) 7% (493) 9% (642) 10% (689) 9% (610) 9% (601) 8% (569) 8% (560) 8% (550) 7% (515)
RD/WT: Wrong Track 8% (449) 9% (494) 8% (452) 7% (426) 8% (489) 10% (559) 9% (516) 9% (509) 8% (475) 8% (457) 8% (434) 8% (436)
#1 Issue: Economy 7% (185) 9% (229) 7% (183) 7% (194) 9% (244) 10% (256) 10% (254) 9% (242) 8% (215) 8% (216) 7% (197) 7% (188)
#1 Issue: Security 7% (131) 10% (178) 7% (121) 6% (116) 10% (176) 9% (163) 8% (146) 9% (167) 7% (132) 9% (162) 8% (137) 7% (131)
#1 Issue: Education 6% (39) 9% (56) 9% (54) 9% (56) 10% (63) 7% (42) 6% (40) 8% (46) 8% (46) 7% (44) 10% (60) 8% (47)
#1 Issue: Energy 9% (32) 10% (35) 7% (24) 5% (19) 8% (27) 11% (38) 9% (32) 7% (23) 13% (45) 8% (29) 7% (25) 5% (18)
#1 Issue: Other 11% (56) 7% (38) 7% (38) 5% (28) 5% (29) 13% (69) 11% (58) 7% (39) 9% (46) 6% (30) 7% (37) 7% (38)
2018 House Vote: Someone else 8% (36) 7% (30) 8% (39) 8% (35) 8% (37) 10% (44) 11% (51) 9% (41) 8% (36) 7% (33) 7% (30) 8% (36)
2016 Vote: Didnt Vote 8% (180) 8% (196) 8% (192) 7% (173) 8% (181) 8% (195) 9% (202) 8% (191) 9% (204) 7% (166) 9% (204) 7% (174)
Voted in 2014: Yes 8% (461) 9% (504) 7% (427) 7% (409) 9% (542) 10% (572) 9% (544) 9% (530) 8% (477) 8% (473) 8% (439) 7% (399)
Voted in 2014: No 7% (219) 9% (268) 8% (232) 7% (221) 8% (239) 9% (258) 9% (262) 8% (231) 8% (244) 8% (230) 8% (250) 8% (230)
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Table IN16

August October
Adults 8% (680) 9% (771) 7% (659) 7% (630) 9% (781) 9% (830) 9% (806) 9% (761) 8% (721) 8% (703) 8% (689) 7% (629)
2012 Vote: Mitt Romney 7% (160) 8% (189) 7% (151) 7% (155) 10% (218) 10% (222) 10% (224) 9% (196) 9% (198) 8% (189) 9% (195) 6% (137)
2012 Vote: Other 6% (25) 12% (49) 5% (21) 9% (37) 8% (34) 9% (36) 8% (35) 9% (38) 7% (31) 8% (33) 8% (35) 8% (33)
2012 Vote: Didn’t Vote 7% (203) 8% (230) 8% (220) 7% (202) 8% (219) 9% (237) 8% (229) 8% (229) 8% (209) 8% (221) 8% (228) 8% (206)
4-Region: Midwest 8% (162) 8% (166) 8% (155) 7% (149) 9% (178) 10% (197) 9% (192) 9% (184) 8% (162) 8% (153) 8% (157) 7% (145)
4-Region: South 8% (258) 9% (295) 7% (225) 7% (216) 10% (322) 9% (292) 9% (297) 8% (257) 9% (286) 9% (281) 8% (262) 7% (237)
4-Region: West 7% (125) 9% (171) 9% (168) 8% (150) 7% (134) 10% (183) 8% (162) 9% (177) 8% (155) 8% (158) 8% (156) 8% (147)
190132 8% (172) 10% (212) 7% (143) 8% (172) 9% (197) 9% (205) 9% (198) 8% (173) 8% (169) 8% (173) 8% (172) 7% (145)
190134 8% (168) 8% (181) 8% (173) 7% (155) 9% (189) 9% (193) 10% (208) 8% (168) 8% (173) 9% (197) 9% (189) 7% (142)
190138 7% (158) 9% (197) 8% (184) 6% (142) 9% (196) 10% (236) 8% (180) 9% (215) 8% (182) 8% (176) 8% (186) 8% (180)
190140 8% (182) 8% (182) 7% (159) 7% (161) 9% (199) 9% (196) 10% (221) 9% (206) 9% (197) 7% (157) 6% (142) 7% (162)
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Table IN17_1
Table IN17_1: To what extent do you believe in the results of the following?
Myers-Briggs tests
Don’t know /
Demographic A lot Some Not much Not at all No opinion Total N
Adults 18% (1568) 22% (1897) 19% (1691) 10% (850) 32% (2799) 8805
Gender: Male 16% (656) 19% (801) 20% (826) 11% (451) 34% (1387) 4121
Gender: Female 19% (912) 23% (1096) 18% (865) 9% (399) 30% (1412) 4684
Age: 18-29 17% (271) 23% (373) 20% (314) 10% (156) 30% (485) 1598
Age: 30-44 17% (324) 23% (458) 21% (405) 9% (167) 31% (598) 1951
Age: 45-54 16% (276) 23% (404) 21% (364) 10% (175) 31% (539) 1757
Age: 55-64 17% (245) 21% (311) 19% (273) 12% (167) 31% (454) 1449
Age: 65+ 22% (453) 17% (350) 16% (335) 9% (186) 35% (724) 2049
Generation Z: 18-21 17% (96) 21% (117) 20% (111) 10% (56) 31% (172) 552
Millennial: Age 22-37 17% (358) 24% (517) 20% (430) 9% (196) 30% (636) 2136
Generation X: Age 38-53 16% (386) 23% (558) 21% (505) 9% (224) 32% (774) 2447
Boomers: Age 54-72 18% (585) 20% (643) 18% (575) 11% (336) 32% (1024) 3163
PID: Dem (no lean) 18% (523) 24% (680) 21% (587) 9% (247) 28% (800) 2837
PID: Ind (no lean) 17% (538) 20% (643) 18% (577) 10% (312) 36% (1145) 3215
PID: Rep (no lean) 18% (508) 21% (574) 19% (526) 11% (291) 31% (854) 2753
Ideo: Liberal (1-3) 18% (460) 27% (696) 22% (558) 9% (226) 24% (601) 2541
Ideo: Moderate (4) 18% (348) 22% (423) 21% (403) 10% (195) 30% (589) 1958
Educ: < College 19% (1025) 17% (928) 17% (961) 10% (536) 38% (2087) 5538
Educ: Post-grad 17% (207) 33% (390) 22% (257) 8% (98) 20% (234) 1185
98
Table IN17_1
Myers-Briggs tests
Don’t know /
Adults 18% (1568) 22% (1897) 19% (1691) 10% (850) 32% (2799) 8805
Income: Under 50k 19% (881) 19% (880) 17% (787) 10% (461) 36% (1725) 4733
Income: 50k-100k 17% (477) 24% (650) 22% (598) 9% (253) 28% (768) 2746
Income: 100k+ 16% (209) 28% (368) 23% (306) 10% (136) 23% (307) 1326
Ethnicity: White 18% (1284) 22% (1575) 20% (1398) 10% (678) 31% (2187) 7121
Ethnicity: Afr. Am. 17% (186) 19% (211) 17% (186) 10% (113) 38% (421) 1117
Ethnicity: Other 17% (98) 20% (111) 19% (107) 11% (60) 34% (191) 567
Relig: Jewish 23% (49) 20% (43) 19% (41) 10% (22) 28% (59) 214
Community: Urban 17% (358) 22% (454) 17% (350) 10% (198) 33% (684) 2044
Community: Rural 17% (450) 19% (513) 18% (475) 10% (276) 35% (919) 2633
Employ: Student 17% (60) 30% (104) 22% (75) 9% (31) 22% (74) 343
Employ: Retired 23% (484) 18% (371) 16% (335) 9% (199) 34% (710) 2098
Employ: Other 16% (154) 14% (136) 16% (152) 9% (86) 46% (444) 972
Military HH: Yes 18% (317) 21% (367) 18% (323) 11% (187) 32% (554) 1747
Military HH: No 18% (1251) 22% (1530) 19% (1368) 9% (664) 32% (2245) 7058
RD/WT: Wrong Track 18% (1023) 23% (1322) 19% (1115) 9% (494) 32% (1830) 5784
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Morning Consult
Table IN17_1
Myers-Briggs tests
Don’t know /
Adults 18% (1568) 22% (1897) 19% (1691) 10% (850) 32% (2799) 8805
#1 Issue: Economy 17% (438) 23% (600) 21% (556) 9% (227) 31% (819) 2639
#1 Issue: Security 19% (336) 19% (334) 18% (325) 12% (218) 32% (572) 1784
#1 Issue: Education 17% (102) 24% (148) 22% (133) 9% (56) 28% (169) 609
#1 Issue: Energy 17% (59) 27% (96) 20% (69) 11% (38) 26% (91) 352
#1 Issue: Other 18% (94) 17% (89) 16% (83) 10% (54) 40% (213) 533
2016 Vote: Didnt Vote 17% (401) 16% (386) 18% (411) 9% (217) 40% (926) 2340
Voted in 2014: Yes 18% (1066) 23% (1333) 20% (1157) 10% (578) 29% (1702) 5836
Voted in 2014: No 17% (502) 19% (564) 18% (534) 9% (272) 37% (1097) 2969
2012 Vote: Mitt Romney 19% (418) 21% (476) 20% (454) 11% (239) 30% (668) 2256
2012 Vote: Other 16% (66) 21% (87) 16% (67) 11% (48) 36% (150) 417
2012 Vote: Didn’t Vote 17% (463) 18% (492) 18% (478) 9% (258) 38% (1029) 2720
100
Table IN17_1
Myers-Briggs tests
Don’t know /
Adults 18% (1568) 22% (1897) 19% (1691) 10% (850) 32% (2799) 8805
4-Region: Midwest 17% (342) 22% (441) 19% (387) 9% (182) 33% (670) 2023
4-Region: South 18% (580) 21% (678) 20% (662) 10% (320) 32% (1047) 3287
4-Region: West 17% (329) 25% (473) 18% (345) 9% (175) 31% (602) 1924
190132 16% (352) 23% (495) 20% (437) 9% (199) 32% (686) 2169
190134 17% (378) 23% (508) 20% (427) 9% (192) 31% (661) 2165
190138 18% (399) 20% (447) 18% (415) 10% (224) 35% (785) 2270
190140 20% (439) 20% (447) 19% (412) 11% (235) 30% (668) 2201
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Morning Consult
Table IN17_2
Astrology horoscopes
Don’t know /
Adults 8% (739) 18% (1575) 23% (2065) 30% (2631) 20% (1795) 8805
Gender: Male 8% (311) 14% (582) 20% (835) 34% (1405) 24% (987) 4121
Gender: Female 9% (429) 21% (993) 26% (1229) 26% (1225) 17% (807) 4684
Age: 18-29 13% (206) 23% (368) 24% (379) 23% (362) 18% (284) 1598
Age: 30-44 10% (201) 24% (460) 24% (467) 25% (488) 17% (336) 1951
Age: 45-54 8% (146) 19% (331) 25% (435) 29% (513) 19% (333) 1757
Age: 55-64 5% (68) 15% (217) 25% (356) 35% (509) 21% (300) 1449
Age: 65+ 6% (119) 10% (199) 21% (428) 37% (760) 27% (543) 2049
Generation Z: 18-21 16% (87) 24% (131) 25% (136) 19% (104) 17% (95) 552
Millennial: Age 22-37 11% (231) 24% (506) 24% (508) 24% (512) 18% (380) 2136
Generation X: Age 38-53 9% (220) 20% (489) 24% (596) 29% (698) 18% (445) 2447
Boomers: Age 54-72 5% (169) 13% (408) 23% (726) 36% (1149) 22% (710) 3163
PID: Dem (no lean) 9% (268) 21% (583) 27% (753) 27% (761) 17% (471) 2837
PID: Ind (no lean) 9% (281) 19% (596) 23% (755) 28% (909) 21% (674) 3215
PID: Rep (no lean) 7% (190) 14% (397) 20% (556) 35% (961) 24% (650) 2753
Ideo: Liberal (1-3) 9% (224) 21% (525) 25% (639) 29% (729) 17% (425) 2541
Ideo: Moderate (4) 7% (145) 20% (394) 28% (552) 26% (518) 18% (349) 1958
Educ: < College 10% (578) 21% (1152) 24% (1329) 26% (1425) 19% (1054) 5538
Educ: Post-grad 5% (63) 10% (119) 22% (265) 40% (470) 23% (268) 1185
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Table IN17_2
Don’t know /
Adults 8% (739) 18% (1575) 23% (2065) 30% (2631) 20% (1795) 8805
Income: Under 50k 11% (499) 20% (950) 23% (1111) 26% (1243) 20% (930) 4733
Income: 50k-100k 6% (174) 17% (466) 24% (668) 32% (874) 21% (564) 2746
Income: 100k+ 5% (66) 12% (160) 22% (286) 39% (514) 23% (301) 1326
Ethnicity: White 7% (522) 16% (1157) 23% (1660) 32% (2303) 21% (1479) 7121
Ethnicity: Afr. Am. 13% (145) 27% (306) 23% (257) 18% (195) 19% (214) 1117
Ethnicity: Other 13% (72) 20% (113) 26% (148) 23% (132) 18% (102) 567
Relig: Jewish 5% (12) 15% (32) 18% (39) 34% (72) 28% (60) 214
Community: Urban 10% (197) 22% (455) 24% (485) 25% (507) 20% (401) 2044
Community: Rural 9% (235) 19% (491) 22% (580) 30% (793) 20% (534) 2633
Employ: Student 13% (43) 22% (76) 24% (83) 26% (89) 15% (52) 343
Employ: Retired 6% (125) 11% (225) 20% (426) 37% (771) 26% (551) 2098
Employ: Other 12% (112) 21% (208) 23% (221) 22% (214) 22% (216) 972
Military HH: Yes 7% (123) 16% (287) 24% (419) 32% (560) 20% (357) 1747
Military HH: No 9% (617) 18% (1289) 23% (1645) 29% (2070) 20% (1437) 7058
RD/WT: Wrong Track 9% (506) 19% (1102) 24% (1390) 29% (1654) 20% (1133) 5784
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Table IN17_2
Don’t know /
Adults 8% (739) 18% (1575) 23% (2065) 30% (2631) 20% (1795) 8805
#1 Issue: Economy 9% (240) 20% (531) 25% (649) 29% (778) 17% (442) 2639
#1 Issue: Security 7% (127) 14% (258) 21% (366) 34% (605) 24% (428) 1784
#1 Issue: Education 8% (50) 23% (140) 26% (159) 24% (145) 19% (114) 609
#1 Issue: Energy 8% (29) 19% (69) 26% (93) 28% (100) 18% (62) 352
#1 Issue: Other 12% (63) 15% (80) 17% (90) 27% (146) 29% (154) 533
2016 Vote: Didnt Vote 12% (278) 23% (527) 24% (554) 22% (508) 20% (473) 2340
Voted in 2014: Yes 7% (420) 16% (936) 23% (1347) 33% (1915) 21% (1217) 5836
Voted in 2014: No 11% (319) 22% (639) 24% (717) 24% (716) 19% (578) 2969
2012 Vote: Mitt Romney 5% (103) 11% (245) 19% (422) 40% (895) 26% (591) 2256
2012 Vote: Other 7% (29) 18% (76) 27% (112) 28% (117) 20% (84) 417
2012 Vote: Didn’t Vote 11% (309) 22% (600) 24% (649) 23% (629) 20% (532) 2720
104
Table IN17_2
Don’t know /
Adults 8% (739) 18% (1575) 23% (2065) 30% (2631) 20% (1795) 8805
4-Region: Midwest 8% (166) 17% (345) 24% (489) 30% (614) 20% (408) 2023
4-Region: South 8% (279) 18% (590) 22% (727) 30% (986) 21% (706) 3287
4-Region: West 9% (171) 19% (361) 25% (484) 29% (552) 18% (356) 1924
190132 8% (168) 18% (387) 25% (533) 31% (666) 19% (415) 2169
190134 8% (168) 19% (413) 24% (521) 31% (671) 18% (391) 2165
190138 9% (197) 17% (390) 23% (521) 28% (644) 23% (518) 2270
190140 9% (206) 18% (385) 22% (490) 30% (650) 21% (470) 2201
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Morning Consult
Table IN17_3
Personality tests
Don’t know /
Adults 12% (1032) 34% (2958) 30% (2608) 11% (1004) 14% (1204) 8805
Gender: Male 10% (433) 32% (1308) 30% (1218) 13% (517) 16% (645) 4121
Gender: Female 13% (599) 35% (1650) 30% (1389) 10% (487) 12% (559) 4684
Age: 18-29 15% (237) 35% (554) 27% (436) 9% (152) 14% (220) 1598
Age: 30-44 14% (267) 37% (723) 27% (537) 9% (178) 13% (246) 1951
Age: 45-54 10% (184) 36% (635) 28% (490) 12% (204) 14% (244) 1757
Age: 55-64 9% (131) 33% (476) 31% (442) 13% (194) 14% (205) 1449
Age: 65+ 10% (213) 28% (569) 34% (703) 13% (276) 14% (288) 2049
Generation Z: 18-21 17% (92) 35% (191) 26% (143) 8% (44) 15% (83) 552
Millennial: Age 22-37 14% (288) 36% (775) 27% (584) 10% (204) 13% (285) 2136
Generation X: Age 38-53 12% (296) 36% (875) 28% (692) 11% (262) 13% (323) 2447
Boomers: Age 54-72 9% (297) 31% (981) 33% (1030) 13% (419) 14% (436) 3163
PID: Dem (no lean) 13% (360) 36% (1035) 30% (856) 10% (289) 10% (297) 2837
PID: Ind (no lean) 12% (382) 32% (1038) 28% (915) 11% (367) 16% (513) 3215
PID: Rep (no lean) 11% (290) 32% (885) 30% (837) 13% (348) 14% (394) 2753
Ideo: Liberal (1-3) 13% (333) 38% (957) 30% (765) 10% (245) 9% (241) 2541
Ideo: Moderate (4) 11% (213) 35% (685) 31% (608) 12% (232) 11% (220) 1958
Educ: < College 13% (705) 31% (1729) 28% (1554) 12% (650) 16% (901) 5538
Educ: Post-grad 10% (122) 40% (473) 31% (367) 10% (121) 9% (102) 1185
106
Table IN17_3
Personality tests
Don’t know /
Adults 12% (1032) 34% (2958) 30% (2608) 11% (1004) 14% (1204) 8805
Income: Under 50k 13% (624) 31% (1490) 28% (1314) 11% (543) 16% (762) 4733
Income: 50k-100k 10% (286) 36% (987) 31% (852) 12% (318) 11% (302) 2746
Income: 100k+ 9% (122) 36% (480) 33% (441) 11% (143) 11% (140) 1326
Ethnicity: White 10% (747) 34% (2389) 31% (2215) 12% (848) 13% (921) 7121
Ethnicity: Afr. Am. 18% (196) 36% (396) 21% (229) 9% (101) 17% (194) 1117
Ethnicity: Other 16% (89) 30% (172) 29% (163) 10% (55) 16% (89) 567
Relig: Jewish 11% (23) 30% (64) 34% (73) 13% (27) 12% (26) 214
Community: Urban 13% (270) 32% (648) 30% (605) 11% (226) 14% (295) 2044
Community: Rural 11% (299) 33% (880) 28% (734) 12% (307) 16% (414) 2633
Employ: Student 17% (57) 37% (128) 28% (95) 9% (30) 9% (32) 343
Employ: Retired 11% (221) 28% (589) 33% (690) 14% (292) 15% (306) 2098
Employ: Other 13% (126) 31% (298) 25% (248) 9% (88) 22% (213) 972
Military HH: Yes 11% (185) 33% (576) 32% (558) 12% (215) 12% (213) 1747
Military HH: No 12% (847) 34% (2382) 29% (2050) 11% (789) 14% (991) 7058
RD/WT: Wrong Track 12% (696) 35% (2024) 29% (1699) 10% (597) 13% (768) 5784
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Morning Consult
Table IN17_3
Personality tests
Don’t know /
Adults 12% (1032) 34% (2958) 30% (2608) 11% (1004) 14% (1204) 8805
#1 Issue: Economy 12% (322) 37% (967) 30% (787) 10% (253) 12% (311) 2639
#1 Issue: Security 10% (180) 30% (529) 31% (552) 15% (271) 14% (252) 1784
#1 Issue: Education 13% (80) 38% (232) 26% (160) 11% (65) 12% (73) 609
#1 Issue: Energy 13% (46) 37% (129) 26% (91) 12% (44) 12% (42) 352
#1 Issue: Other 12% (65) 30% (157) 25% (132) 12% (61) 22% (117) 533
2016 Vote: Didnt Vote 14% (324) 32% (745) 26% (609) 10% (237) 18% (426) 2340
Voted in 2014: Yes 11% (646) 34% (1968) 31% (1816) 12% (707) 12% (699) 5836
Voted in 2014: No 13% (386) 33% (990) 27% (791) 10% (297) 17% (505) 2969
2012 Vote: Mitt Romney 8% (190) 31% (702) 33% (748) 14% (309) 14% (308) 2256
2012 Vote: Other 9% (39) 34% (140) 26% (107) 15% (63) 16% (68) 417
2012 Vote: Didn’t Vote 13% (366) 33% (889) 27% (734) 10% (266) 17% (465) 2720
108
Table IN17_3
Personality tests
Don’t know /
Adults 12% (1032) 34% (2958) 30% (2608) 11% (1004) 14% (1204) 8805
4-Region: Midwest 11% (222) 35% (706) 30% (598) 11% (219) 14% (277) 2023
4-Region: South 12% (396) 33% (1080) 29% (963) 11% (361) 15% (488) 3287
4-Region: West 12% (228) 36% (687) 31% (591) 10% (192) 12% (227) 1924
190132 11% (239) 34% (738) 30% (648) 11% (231) 14% (314) 2169
190134 11% (249) 35% (766) 31% (666) 11% (230) 12% (255) 2165
190138 11% (251) 33% (752) 29% (669) 11% (248) 15% (350) 2270
190140 13% (293) 32% (702) 28% (624) 13% (296) 13% (286) 2201
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Morning Consult
Table IN18_1
Table IN18_1: To what extent do you use the following to inform decisions in a personal or business setting?
Myers-Briggs tests
Don’t know /
Adults 10% (922) 10% (912) 15% (1310) 30% (2673) 34% (2988) 8805
Gender: Male 11% (438) 10% (411) 15% (603) 31% (1293) 33% (1375) 4121
Gender: Female 10% (484) 11% (501) 15% (707) 29% (1380) 34% (1613) 4684
Age: 18-29 11% (179) 15% (235) 19% (304) 25% (406) 30% (474) 1598
Age: 30-44 10% (191) 14% (264) 18% (346) 29% (568) 30% (581) 1951
Age: 45-54 9% (165) 10% (177) 16% (277) 31% (544) 34% (594) 1757
Age: 55-64 9% (124) 8% (121) 13% (182) 34% (493) 37% (529) 1449
Age: 65+ 13% (263) 6% (115) 10% (200) 32% (662) 39% (809) 2049
Generation Z: 18-21 11% (61) 12% (65) 22% (121) 25% (139) 30% (166) 552
Millennial: Age 22-37 10% (220) 15% (320) 18% (388) 27% (575) 30% (632) 2136
Generation X: Age 38-53 10% (237) 11% (274) 16% (387) 31% (751) 33% (798) 2447
Boomers: Age 54-72 10% (316) 7% (233) 12% (372) 34% (1079) 37% (1163) 3163
PID: Dem (no lean) 11% (298) 11% (312) 17% (479) 29% (833) 32% (914) 2837
PID: Ind (no lean) 11% (338) 10% (312) 14% (442) 30% (964) 36% (1158) 3215
PID: Rep (no lean) 10% (285) 10% (288) 14% (389) 32% (876) 33% (916) 2753
Ideo: Liberal (1-3) 10% (261) 12% (311) 18% (469) 30% (761) 29% (740) 2541
Ideo: Moderate (4) 10% (201) 11% (210) 16% (312) 30% (593) 33% (642) 1958
Educ: < College 11% (623) 9% (489) 13% (743) 29% (1624) 37% (2059) 5538
Educ: Post-grad 10% (114) 15% (172) 18% (214) 30% (356) 28% (328) 1185
110
Table IN18_1
Myers-Briggs tests
Don’t know /
Adults 10% (922) 10% (912) 15% (1310) 30% (2673) 34% (2988) 8805
Income: Under 50k 12% (554) 10% (472) 14% (643) 28% (1348) 36% (1716) 4733
Income: 50k-100k 10% (281) 10% (282) 16% (445) 32% (877) 31% (861) 2746
Income: 100k+ 7% (86) 12% (158) 17% (222) 34% (448) 31% (412) 1326
Ethnicity: White 10% (713) 10% (714) 14% (1003) 32% (2250) 34% (2441) 7121
Ethnicity: Afr. Am. 12% (139) 11% (126) 18% (199) 25% (277) 34% (376) 1117
Ethnicity: Other 12% (70) 13% (72) 19% (108) 26% (146) 30% (171) 567
Relig: Jewish 11% (24) 7% (15) 6% (12) 32% (69) 44% (94) 214
Community: Urban 10% (214) 11% (221) 16% (328) 28% (571) 35% (711) 2044
Community: Rural 11% (286) 10% (258) 14% (359) 31% (811) 35% (919) 2633
Employ: Student 10% (33) 15% (51) 23% (81) 26% (90) 26% (89) 343
Employ: Retired 12% (261) 6% (130) 10% (201) 31% (646) 41% (860) 2098
Employ: Other 12% (113) 9% (89) 13% (127) 25% (238) 42% (405) 972
Military HH: Yes 10% (182) 9% (164) 14% (238) 34% (594) 33% (568) 1747
Military HH: No 10% (739) 11% (748) 15% (1072) 29% (2079) 34% (2420) 7058
RD/WT: Wrong Track 10% (599) 10% (591) 15% (885) 30% (1737) 34% (1972) 5784
111
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Table IN18_1
Myers-Briggs tests
Don’t know /
Adults 10% (922) 10% (912) 15% (1310) 30% (2673) 34% (2988) 8805
#1 Issue: Economy 10% (255) 11% (302) 16% (431) 31% (806) 32% (846) 2639
#1 Issue: Security 12% (215) 10% (170) 13% (231) 32% (574) 33% (594) 1784
#1 Issue: Education 10% (62) 14% (83) 18% (111) 27% (166) 31% (187) 609
#1 Issue: Energy 8% (30) 13% (46) 15% (54) 31% (111) 32% (112) 352
#1 Issue: Other 12% (64) 7% (39) 11% (56) 29% (153) 41% (221) 533
2016 Vote: Didnt Vote 11% (247) 9% (221) 15% (344) 27% (642) 38% (886) 2340
Voted in 2014: Yes 11% (617) 10% (607) 15% (874) 31% (1815) 33% (1921) 5836
Voted in 2014: No 10% (304) 10% (305) 15% (436) 29% (858) 36% (1067) 2969
2012 Vote: Mitt Romney 10% (215) 10% (222) 14% (316) 32% (732) 34% (771) 2256
2012 Vote: Other 12% (50) 9% (37) 13% (54) 33% (137) 33% (139) 417
2012 Vote: Didn’t Vote 11% (292) 10% (264) 15% (406) 28% (775) 36% (982) 2720
112
Table IN18_1
Myers-Briggs tests
Don’t know /
Adults 10% (922) 10% (912) 15% (1310) 30% (2673) 34% (2988) 8805
4-Region: Midwest 10% (200) 10% (209) 15% (307) 29% (592) 35% (714) 2023
4-Region: South 11% (354) 10% (340) 15% (493) 30% (981) 34% (1120) 3287
4-Region: West 9% (181) 11% (217) 16% (305) 31% (599) 32% (622) 1924
190132 10% (216) 11% (232) 16% (343) 30% (660) 33% (718) 2169
190134 10% (215) 11% (246) 16% (346) 31% (665) 32% (693) 2165
190138 10% (222) 9% (211) 14% (314) 31% (697) 36% (826) 2270
190140 12% (269) 10% (222) 14% (307) 30% (651) 34% (752) 2201
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Table IN18_2
Don’t know /
Adults 8% (663) 9% (824) 13% (1175) 41% (3607) 29% (2536) 8805
Gender: Male 7% (304) 8% (337) 13% (525) 42% (1724) 30% (1231) 4121
Gender: Female 8% (359) 10% (487) 14% (650) 40% (1884) 28% (1305) 4684
Age: 18-29 11% (172) 15% (245) 17% (278) 33% (522) 24% (382) 1598
Age: 30-44 7% (143) 12% (233) 17% (333) 39% (767) 24% (475) 1951
Age: 45-54 7% (118) 10% (169) 13% (232) 42% (730) 29% (509) 1757
Age: 55-64 6% (88) 7% (99) 12% (179) 44% (640) 31% (444) 1449
Age: 65+ 7% (141) 4% (79) 8% (154) 46% (948) 35% (726) 2049
Generation Z: 18-21 13% (74) 15% (85) 17% (95) 31% (172) 23% (127) 552
Millennial: Age 22-37 8% (181) 15% (313) 18% (382) 35% (748) 24% (513) 2136
Generation X: Age 38-53 7% (165) 9% (230) 14% (350) 42% (1029) 28% (674) 2447
Boomers: Age 54-72 6% (200) 6% (179) 10% (319) 46% (1454) 32% (1011) 3163
PID: Dem (no lean) 8% (219) 12% (328) 15% (431) 39% (1118) 26% (741) 2837
PID: Ind (no lean) 8% (247) 10% (308) 14% (438) 39% (1269) 30% (953) 3215
PID: Rep (no lean) 7% (197) 7% (188) 11% (306) 44% (1220) 31% (842) 2753
Ideo: Liberal (1-3) 7% (177) 12% (297) 15% (385) 40% (1017) 26% (666) 2541
Ideo: Moderate (4) 7% (133) 9% (178) 16% (320) 42% (820) 26% (507) 1958
Educ: < College 9% (504) 11% (615) 15% (804) 38% (2090) 28% (1525) 5538
Educ: Post-grad 5% (63) 6% (73) 11% (126) 47% (555) 31% (367) 1185
114
Table IN18_2
Don’t know /
Adults 8% (663) 9% (824) 13% (1175) 41% (3607) 29% (2536) 8805
Income: Under 50k 9% (445) 12% (552) 14% (655) 38% (1786) 27% (1294) 4733
Income: 50k-100k 6% (164) 8% (213) 14% (376) 44% (1211) 28% (782) 2746
Income: 100k+ 4% (53) 4% (59) 11% (144) 46% (610) 35% (460) 1326
Ethnicity: White 7% (476) 8% (569) 12% (869) 43% (3081) 30% (2126) 7121
Ethnicity: Afr. Am. 11% (121) 16% (182) 18% (204) 30% (334) 25% (276) 1117
Ethnicity: Other 12% (65) 13% (73) 18% (102) 34% (192) 24% (134) 567
Relig: Jewish 6% (14) 10% (21) 7% (15) 43% (92) 34% (73) 214
Community: Urban 8% (169) 12% (251) 16% (320) 37% (750) 27% (554) 2044
Community: Rural 8% (207) 9% (242) 14% (358) 41% (1092) 28% (734) 2633
Employ: Student 9% (32) 13% (43) 18% (61) 38% (130) 22% (76) 343
Employ: Retired 6% (134) 4% (86) 8% (174) 44% (918) 37% (786) 2098
Employ: Other 10% (101) 14% (136) 14% (134) 34% (329) 28% (272) 972
Military HH: Yes 6% (103) 8% (140) 13% (225) 44% (761) 30% (518) 1747
Military HH: No 8% (560) 10% (684) 13% (950) 40% (2846) 29% (2018) 7058
RD/WT: Wrong Track 8% (435) 10% (560) 14% (814) 40% (2341) 28% (1635) 5784
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Table IN18_2
Don’t know /
Adults 8% (663) 9% (824) 13% (1175) 41% (3607) 29% (2536) 8805
#1 Issue: Economy 7% (190) 10% (273) 15% (400) 41% (1077) 27% (700) 2639
#1 Issue: Security 8% (149) 8% (147) 11% (188) 44% (781) 29% (519) 1784
#1 Issue: Education 7% (45) 13% (77) 17% (106) 37% (224) 26% (157) 609
#1 Issue: Energy 6% (20) 10% (34) 15% (51) 41% (145) 29% (101) 352
#1 Issue: Other 9% (50) 9% (46) 10% (52) 37% (196) 35% (189) 533
2016 Vote: Didnt Vote 10% (231) 13% (293) 15% (358) 36% (835) 27% (623) 2340
Voted in 2014: Yes 7% (382) 8% (482) 12% (720) 43% (2512) 30% (1738) 5836
Voted in 2014: No 9% (280) 12% (342) 15% (455) 37% (1095) 27% (798) 2969
2012 Vote: Mitt Romney 5% (119) 5% (118) 9% (214) 46% (1036) 34% (769) 2256
2012 Vote: Other 8% (32) 7% (29) 11% (48) 42% (177) 31% (131) 417
2012 Vote: Didn’t Vote 10% (264) 12% (330) 16% (431) 36% (982) 26% (713) 2720
116
Table IN18_2
Don’t know /
Adults 8% (663) 9% (824) 13% (1175) 41% (3607) 29% (2536) 8805
4-Region: Midwest 7% (140) 9% (187) 14% (275) 40% (805) 30% (616) 2023
4-Region: South 8% (262) 9% (309) 14% (447) 40% (1317) 29% (953) 3287
4-Region: West 7% (137) 9% (176) 13% (251) 42% (808) 29% (552) 1924
190132 7% (159) 9% (202) 14% (303) 42% (911) 27% (594) 2169
190134 6% (130) 9% (203) 14% (296) 41% (894) 30% (641) 2165
190138 7% (164) 9% (212) 14% (314) 41% (940) 28% (641) 2270
190140 10% (210) 9% (208) 12% (262) 39% (862) 30% (659) 2201
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Table IN18_3
Personality tests
Don’t know /
Adults 9% (798) 17% (1509) 19% (1665) 30% (2676) 25% (2158) 8805
Gender: Male 9% (385) 17% (713) 19% (765) 30% (1255) 24% (1003) 4121
Gender: Female 9% (412) 17% (796) 19% (900) 30% (1421) 25% (1155) 4684
Age: 18-29 12% (185) 21% (343) 22% (358) 24% (382) 21% (331) 1598
Age: 30-44 9% (178) 21% (411) 20% (388) 30% (581) 20% (393) 1951
Age: 45-54 9% (149) 17% (307) 19% (338) 30% (521) 25% (443) 1757
Age: 55-64 8% (110) 14% (196) 17% (246) 35% (501) 27% (396) 1449
Age: 65+ 9% (176) 12% (253) 16% (334) 34% (690) 29% (595) 2049
Generation Z: 18-21 13% (73) 20% (109) 24% (133) 22% (120) 21% (117) 552
Millennial: Age 22-37 10% (210) 22% (474) 20% (438) 27% (576) 21% (439) 2136
Generation X: Age 38-53 9% (216) 18% (447) 20% (482) 30% (737) 23% (566) 2447
Boomers: Age 54-72 8% (251) 13% (422) 17% (524) 35% (1101) 27% (865) 3163
PID: Dem (no lean) 10% (282) 18% (503) 20% (560) 30% (851) 23% (640) 2837
PID: Ind (no lean) 9% (277) 16% (529) 18% (583) 30% (971) 27% (854) 3215
PID: Rep (no lean) 9% (238) 17% (477) 19% (522) 31% (853) 24% (663) 2753
Ideo: Liberal (1-3) 9% (239) 19% (471) 21% (532) 30% (760) 21% (540) 2541
Ideo: Moderate (4) 9% (177) 17% (332) 20% (393) 30% (595) 24% (461) 1958
Educ: < College 10% (562) 17% (960) 18% (993) 29% (1611) 26% (1413) 5538
Educ: Post-grad 9% (107) 17% (202) 22% (257) 30% (355) 22% (265) 1185
118
Table IN18_3
Personality tests
Don’t know /
Adults 9% (798) 17% (1509) 19% (1665) 30% (2676) 25% (2158) 8805
Income: Under 50k 11% (503) 18% (861) 18% (840) 28% (1339) 25% (1191) 4733
Income: 50k-100k 8% (219) 17% (476) 20% (538) 32% (888) 23% (624) 2746
Income: 100k+ 6% (75) 13% (172) 22% (288) 34% (448) 26% (343) 1326
Ethnicity: White 8% (577) 16% (1155) 19% (1318) 32% (2279) 25% (1793) 7121
Ethnicity: Afr. Am. 13% (144) 22% (244) 21% (233) 22% (248) 22% (247) 1117
Ethnicity: Other 14% (77) 19% (110) 20% (115) 26% (148) 21% (118) 567
Relig: Jewish 10% (21) 13% (28) 16% (34) 28% (61) 33% (70) 214
Community: Urban 11% (218) 18% (375) 19% (394) 27% (562) 24% (495) 2044
Community: Rural 9% (249) 17% (438) 18% (476) 31% (821) 25% (649) 2633
Employ: Student 10% (34) 22% (75) 25% (86) 24% (83) 19% (65) 343
Employ: Retired 9% (182) 12% (255) 16% (326) 32% (680) 31% (656) 2098
Employ: Other 11% (110) 18% (174) 17% (162) 26% (252) 28% (274) 972
Military HH: Yes 8% (146) 17% (293) 18% (314) 34% (589) 23% (404) 1747
Military HH: No 9% (651) 17% (1215) 19% (1351) 30% (2087) 25% (1753) 7058
RD/WT: Wrong Track 9% (516) 17% (978) 19% (1113) 31% (1765) 24% (1413) 5784
119
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Table IN18_3
Personality tests
Don’t know /
Adults 9% (798) 17% (1509) 19% (1665) 30% (2676) 25% (2158) 8805
#1 Issue: Economy 9% (227) 18% (487) 21% (547) 30% (791) 22% (587) 2639
#1 Issue: Security 10% (177) 17% (298) 16% (292) 33% (580) 24% (437) 1784
#1 Issue: Education 9% (56) 20% (123) 22% (131) 26% (156) 23% (143) 609
#1 Issue: Energy 8% (28) 18% (64) 16% (58) 34% (119) 24% (84) 352
#1 Issue: Other 10% (51) 12% (64) 16% (85) 30% (159) 33% (173) 533
2016 Vote: Didnt Vote 10% (246) 19% (441) 19% (444) 26% (605) 26% (604) 2340
Voted in 2014: Yes 8% (493) 17% (970) 19% (1105) 32% (1862) 24% (1406) 5836
Voted in 2014: No 10% (304) 18% (539) 19% (561) 27% (814) 25% (752) 2969
2012 Vote: Mitt Romney 7% (165) 15% (338) 19% (418) 33% (744) 26% (591) 2256
2012 Vote: Other 7% (29) 16% (65) 16% (67) 37% (156) 24% (101) 417
2012 Vote: Didn’t Vote 10% (275) 19% (508) 20% (543) 26% (711) 25% (682) 2720
120
Table IN18_3
Personality tests
Don’t know /
Adults 9% (798) 17% (1509) 19% (1665) 30% (2676) 25% (2158) 8805
4-Region: Midwest 9% (181) 17% (349) 19% (385) 29% (581) 26% (527) 2023
4-Region: South 9% (301) 18% (589) 19% (611) 30% (980) 25% (807) 3287
4-Region: West 8% (161) 17% (322) 21% (402) 31% (597) 23% (442) 1924
190132 9% (190) 16% (357) 19% (411) 32% (692) 24% (519) 2169
190134 8% (171) 18% (398) 21% (451) 30% (653) 23% (492) 2165
190138 9% (197) 17% (392) 18% (398) 30% (691) 26% (592) 2270
190140 11% (239) 16% (362) 18% (405) 29% (640) 25% (554) 2201
121
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Respondent Demographics Summary
Summary Statistics of Survey Respondent Demographics

Demographic Group Frequency Percentage
xdemAll Adults 8805 100%

xdemGender Gender: Male 4121 47%
Gender: Female 4684 53%
N 8805
age5 Age: 18-29 1598 18%
Age: 30-44 1951 22%
Age: 45-54 1757 20%
Age: 55-64 1449 16%
Age: 65+ 2049 23%
N 8805
demAgeGeneration Generation Z: 18-21 552 6%
Millennial: Age 22-37 2136 24%
Generation X: Age 38-53 2447 28%
Boomers: Age 54-72 3163 36%
N 8298
xpid3 PID: Dem (no lean) 2837 32%
PID: Ind (no lean) 3215 37%
PID: Rep (no lean) 2753 31%
N 8805
xpidGender PID/Gender: Dem Men 1152 13%
PID/Gender: Dem Women 1684 19%
PID/Gender: Ind Men 1570 18%
PID/Gender: Ind Women 1645 19%
PID/Gender: Rep Men 1399 16%
PID/Gender: Rep Women 1355 15%
N 8805
xdemIdeo3 Ideo: Liberal (1-3) 2541 29%
Ideo: Moderate (4) 1958 22%
Ideo: Conservative (5-7) 3053 35%
N 7552
xeduc3 Educ: < College 5538 63%
Educ: Bachelors degree 2082 24%
Educ: Post-grad 1185 13%
N 8805
122

xdemInc3 Income: Under 50k 4733 54%

Income: 50k-100k 2746 31%
Income: 100k+ 1326 15%
N 8805
xdemWhite Ethnicity: White 7121 81%
xdemHispBin Ethnicity: Hispanic 853 10%
demBlackBin Ethnicity: Afr. Am. 1117 13%
demRaceOther Ethnicity: Other 567 6%
xrelNet Relig: Protestant 2092 24%
Relig: Roman Catholic 1618 18%
Relig: Something Else 866 10%
N 4575
xreligion1 Relig: Jewish 214 2%
xreligion2 Relig: Evangelical 3134 36%
Relig: Non-Evang. Catholics 1441 16%
N 4575
xreligion3 Relig: All Christian 4575 52%
Relig: All Non-Christian 1065 12%
N 5640
xdemUsr Community: Urban 2044 23%
Community: Suburban 4128 47%
Community: Rural 2633 30%
N 8805
xdemEmploy Employ: Private Sector 2770 31%
Employ: Government 544 6%
Employ: Self-Employed 794 9%
Employ: Homemaker 534 6%
Employ: Student 343 4%
Employ: Retired 2098 24%
Employ: Unemployed 749 9%
Employ: Other 972 11%
N 8805
xdemMilHH1 Military HH: Yes 1747 20%
Military HH: No 7058 80%
N 8805
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Morning Consult

xnr1 RD/WT: Right Direction 3021 34%

RD/WT: Wrong Track 5784 66%
N 8805
Trump_Approve Trump Job Approve 3585 41%
Trump Job Disapprove 4765 54%
N 8350
Trump_Approve2 Trump Job Strongly Approve 1849 21%
Trump Job Somewhat Approve 1736 20%
Trump Job Somewhat Disapprove 1052 12%
Trump Job Strongly Disapprove 3712 42%
N 8350
xnr3 #1 Issue: Economy 2639 30%
#1 Issue: Security 1784 20%
#1 Issue: Health Care 1295 15%
#1 Issue: Medicare / Social Security 1208 14%
#1 Issue: Women’s Issues 384 4%
#1 Issue: Education 609 7%
#1 Issue: Energy 352 4%
#1 Issue: Other 533 6%
N 8805
xsubVote18O 2018 House Vote: Democrat 3131 36%
2018 House Vote: Republican 2982 34%
2018 House Vote: Someone else 462 5%
2018 House Vote: Didnt Vote 2208 25%
N 8782
xsubVote16O 2016 Vote: Hillary Clinton 2722 31%
2016 Vote: Donald Trump 2924 33%
2016 Vote: Someone else 802 9%
2016 Vote: Didnt Vote 2340 27%
N 8788
xsubVote14O Voted in 2014: Yes 5836 66%
Voted in 2014: No 2969 34%
N 8805
xsubVote12O 2012 Vote: Barack Obama 3408 39%
2012 Vote: Mitt Romney 2256 26%
2012 Vote: Other 417 5%
2012 Vote: Didn’t Vote 2720 31%
N 8800
124

xreg4 4-Region: Northeast 1571 18%

4-Region: Midwest 2023 23%
4-Region: South 3287 37%
4-Region: West 1924 22%
N 8805
poll 190132 2169 25%
190134 2165 25%
190138 2270 26%
190140 2201 25%
N 8805
Note: Group proportions may total to larger than one-hundred percent due to rounding. All statistics are calcu-
lated with demographic post-stratification weights applied.
125
126 Morning Consult

Personality Survey - Morning Consult / INSIDER Crosstabs

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Personality Survey - Morning Consult / INSIDER Crosstabs

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National Tracking Poll #190132

January 15-22, 2019

28 Table IN16: During which period does your birthday fall? . . . . . . . . . . . . . . . . . . . . . . . . 95

35 Summary Statistics of Survey Respondent Demographics . . . . . . . . . . . . . . . . . . . . . . 122

Crosstabulation Results by Respondent Demographics

Table IN16: During which period does your birthday fall?

Table IN16: During which period does your birthday fall?

Table IN16: During which period does your birthday fall?

Respondent Demographics Summary

Summary Statistics of Survey Respondent Demographics

xdemAll Adults 8805 100%

Summary Statistics of Survey Respondent Demographics

xdemInc3 Income: Under 50k 4733 54%

Summary Statistics of Survey Respondent Demographics

xnr1 RD/WT: Right Direction 3021 34%

Summary Statistics of Survey Respondent Demographics

xreg4 4-Region: Northeast 1571 18%

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