Mission Statement

❏ At CozyHomes, we aim to transform houses into homes

through urban, rural, and vintage home decor that
evokes your sense of touch and smell.
 Opportunity In Atlanta
❏ Urban land area expanded 35% between 2000 and 2010
❏ Fastest growth rate of any southeastern city with a
population of more than a million people
 Business Profile
❏ Type of Business
CozyHomes is a Miscellaneous Manufacturing business
selling home decor and gifts to Georgia homeowners.
❏ Legal Structure
CozyHomes is a Limited Liability Corporation.
Pros: Members protected from some liability if company
runs into legal issues. Flow-through income taxation.
 Qualifications
1) Entrepreneurship Program at DISCO
-Marketing Principles
-Oral Communications
-Legal Environment of Business
2) Completed a DISC Assessment in 2018
3) Math skills applicable to accounting
-Accelerated Algebra I and II
-Accelerated Pre-Calculus
 Market Analysis
Industry Name: Miscellaneous Manufacturing
Seasonal Decorations and Gifts
Industry Size: Approximately 27 billion U.S. dollars in 2018

Georgia: 10.43 million (2017)

Total Population Gwinnett County: 920,260 (2017)
Lawrenceville: 29,873 (2017)

Age: 15 years-old+
Target Market Income: $35,000 - $90,000 annually
Gender: Male and Female

Appeal to African-American consumers

Potential Market
using ingredients with African origins, such
as black soap
Target Market Segment
- Male and Female
Demographics - 15 years-old+
- $35,000 - $90,000 annually

- Lawrenceville, Georgia
Geographics - Urban Homes

- Middle Class and above

Psychographics - Balance and Organization

- Earth-friendly
Buying Patterns - Willing to spend more money on
products that are of higher quality
 Competitive Advantage
Factors
Quality of Reputation/ Unique Factors/
Price Location
Product/Service Brands Knowledge

Bars of Soap and

candles are produced
Bundle Earth-Friendly Lawrenceville, Excellent Customer using procedures
CozyHomes
Pricing All products are homemade. GA Service originating from
Southeast Asia

Fragrances are created by

Creates fragrance A wide range of
Yankee master perfumers and are
Price and accents that seasonal and
Candle then screened, reviewed and International
Skimming make houses specialty scented
Company tested by team of fragrance
inviting candles
experts

Taste of country
Friendly staff and
charm through
All natural ingredients high-quality products,
Juls Candles Premium Atlanta, GA vintage
accumulating a loyal
packaging of the
customer base
candles
 Marketing Mix
❏ People ❏ Place
-Teenagers (age 15-18), young adults -Gwinnett County
(age 19-23), adults (age 24+), and the ❏ Price
elderly (age 60-75) -$8 to $30 depending on size
-Income range of $35,000 - $90,000 ❏ Promotion
annually -Social Media and Craft Fairs
❏ Product
-Designer Candles and Soap Bars
-Picture Frames
-Seasonal Home Decor
Promotional Mix
Monthly
90.00
LogoJoy Premium Package

0.00
Craft Fairs and Market Place

Interact with customers through blog $0.00

A possibility after 3 years of business $0.00

Word of Mouth $0.00

90.00
Cost of Materials/Labor
Materials

Material Description Cost / Total Cost per Unit

Quantity

Used Candle Wax $0.00 / 16 oz. $0.00

Stock Paper $7.64 / 150 Shts $0.1528

Jars $7.86 / 12 Jars $0.655

Molds $10.00 / 10 units $1.00

Ornaments $3.00 / 12 units $0.25

Total Material Cost per Unit $2.0578

Cost of Materials/Labor
Labor

Time (in Hours) to

Labor Cost per Hour Labor Cost per Unit
Make One Unit

$7.50 0.5 $3.75

Total Labor Cost per Unit $3.75

COGS (per unit): $5.8078

 Economics of One Unit
Selling Price (per Unit) $13.00

COGS (per Unit) $5.81

Other Variable Expenses (per

$0.00
Unit)

Total Variable Expenses (per

$3.89
Unit)

Contribution Margin (Gross

$3.30
Profit per Unit)
Average Monthly Fixed Expenses
Average Monthly Fixed Expenses
Yearly Fixed Expenses $2,238

Monthly Fixed Expenses $186.50

 Time-Management Plan
Schedule for a Typical Week

Total Hours in a Week = 168

Business
● Product Production: 11 hours
● Marketing: 5 hours
Personal
● School: 70 hours
● Homework: 28 hours
● Family Time: 14 hours
● Sleep: 35 hours
● Relationship: 5 hours
 Monthly Sales Projections
First Year
First Year (Units Sold)

Jan Feb Mar April May Jun July Aug Sept Oct Nov Dec

Candles 15 10 10 10 10 10 10 10 10 20 15 20

Decor 20 15 10 10 30 10 10 10 15 20 10 30

Frames 10 15 5 5 15 5 5 10 10 10 10 15
Break-Even Analysis
Projected Yearly Income Statement
Start-Up Investment

Marketing Ad space on social media $75.00

Packaging Recycle Materials $25.00

Materials Walmart and Wholesales $50.00

$150.00

$100
$150

$400.00
ROS & ROI

$36.74

$371.50
Business Responsibility & Philanthropy
❏ Business Responsibility
1. Use local products whenever possible.
2. Provide eco-friendly and reusable products
3. Promote sustainable home decor
❏ Philanthropy
1. Donate 3% of seasonal home decor to local orphanage
2. Three percent of yearly net profit (after 5 years of
business) to Habitat for Humanity’s Veterans Build
 Business & Personal Goals
Business Personal
Long-Term Short-Term

● Sell products at craft fairs in

Atlanta, Georgia during the spring
and summer ● Takes pictures of all products
● Products will expand to include ● Organize the company’s website
handcrafted cards made
for the holidays and celebrations

● Second year…
-Obtain a loyal customer base
-Improve production efficiency
● By the third year… ● Consistently improve products
-Have concrete procedures and ● Update blog on website weekly
processes for production/delivery
● In the fourth year…
-Expand target market and business