RPTM 300 Penn State Alumni Travel: Request for Proposal Group Name/Trip_____________________________

2.5 4.5 6.5 8.5 10

Delivery
□ □ □ □ □
Organization of website/online presence
□ □ □ □ □
Inclusion and creative use of various forms
of digital marketing/other forms of □ □ □ □ □
marketing/justification
Connection to Tourism Concepts
□ □ □ □ □
Demonstration of Critical Thinking and
Problem Solving

Travel Concepts Discussed (List some of the travel concepts addressed and the example the group used)

1. _____________________________________________________________________________________________

2. _____________________________________________________________________________________________

3. _____________________________________________________________________________________________

4. _____________________________________________________________________________________________

5. _____________________________________________________________________________________________

Additional Comments

Scorer’s Name _______________________________________________ Spring 2018 RPTM 300 1

RPTM 300 Penn State Alumni Travel: Request for Proposal Group Name/Trip_____________________________

Delivery
 Professional (but casual) demeanor and use of language
 Projected voice
 Engagement (either through question asking, activities, eye contact, voice inflection, use of space in the room)
 Not “Bueller-Bueller”
 Not presented like a traditional class presentation (Think Ted Talks)/using site as a ‘spring board’ for discussion

Organization of presentation and site/Aesthetics of online presence

 Presentation/site follows a logical order
 Clear explanations and navigation
 Does the site include relevant information for customer (i.e. the travelers)?
 Appealing to the eye

Inclusion of various digital marketing components or tools

 Creative use of digital/online marketing tools (e.g. Instagram? Facebook? Videos?)
 Related to other non-marketing tools (e.g. fliers, posters) (not required, but demonstrates thinking outside of the box and going the extra-mile)
 Justification on why use certain marketing tools/methods

Connection to Travel & Tourism Concepts Discussed throughout the spring semester
 Ability to relate decisions made about the programmatic aspects of the trip to design to concepts discussed in class
o Ex. “The superstructure in Blah-Blah city makes it an excellent destination…” (proceeds to describe the superstructure conversationally)
o Ex. “Blah-Blah is an ideal destination, particularly travelers who value community input and tourist having meaningful experiences with
locals. Blah-Blah residents were included in tourism development in the city and it shows…” (This should not be made up, presenters should
be able to verbally reference the actual tourism development plan)
 Groups have verbally referenced or expanded on (i.e. made connections) to several tourism concepts discussed this semester.

Overall Demonstration of Critical Thinking, Problem Solving & Creativity

 Evidence of consulting external resources
 Depth of explanation of how of how implemented concepts in the RFP and how demonstrated in the website
 Overcoming creative humps

Scorer’s Name _______________________________________________ Spring 2018 RPTM 300 2