WOMEN-BUSINESS ASSET

ABSTRACT
There are many women who act as models to become good leaders.
They are exploring in growth of the new heights or animation to bring
the companies in new heights. They express their power which they hold
to other women. They are progressing everyday and empowering
themselves& influence others. However, the participation of women in
management is quite increasing. they raw actively involves themselves
in decision making process, asking suggestions, motivating the
employess,developing people’s skills by training & mentoring effective
in communicating,controlling,managing the organization. So this study
involves various activities of women in business.
Women has equal mental capacities as men. They have right to
participate in business activities. In order days, women are not allowed
it earn independently but now the time ha changed. Many girls and
women have came out of their homes to involve themselves in business
activities. Women entrepreneurs and employees makes them as business
asset some of them are they are
i)confident and knows that she is loved
ii)she refuses to live in fear
iii) They are highly optimistic
iv) They recover from setbacks
v) They avoid comparisons.
INTRODUCTION:
In this competitive world women are equally taking part in business
activities. In last century, men are the one who participate in business
activities, but now women lead in companies in industries. Which are
historically dominated by men? For examples, Virginia”Ginni” of IBM
Rometty .Hewlett- Packard and Marissa Mayer (CEO of Yahoo).Woman
are good at in building relationship. If we have more men in
organization they can’t maintain a holistic approach in growing
relationship. As all the information’s are used through social media
.Social media is all about communication. Basically women are better
communicators than men.
Women are differentiated as business women & working women.
Business women are those who runs their own business, occupies higher
authority & managing the business as top executive officers, while the
latter refers to employed women. Women are good risk takers. They
usually analyze, think things to the fullest, check all the possibilities
&hurdles& then makes a decision.
Women are considered as business asset as they have more
responsibilities & talents while compared to men. Women are multi-
taskers.they can do many things at a time & can organize and monitors
things and see how things work together. They have passion for their
job. They take it emotional. Women are becoming crucial in the market
as they themselves are markets. Bottom line diversity in any company
has great influenced force. It gives take better solutions, challenging
power, problem solving & gives more opportunities.
The challenges of business women have the capacity of a best leader.
Status of women in business is improving now. Women are working as
CEOs, CCOs,accountants,lawyer,company secretaries, managers
etc.,women are better in problem solving as they solve the business
concequences .They are good mentors as they give training to the
fresher’s in clear way, as they are approachable new interns are happy to
learn new things.
Women are experiences by the factor like corporate structure,
legislation, boardroom. It is stated that in european Unions largest
companies women are measured for 10% of directors and 3% of CEOj
as of 2011. In German It is found that, researches upto 2002, were
expanding in double.
Making it in Corporate America: How Women Survive, Prosper, and
Make a Difference:Djiane Smekken-GrobPraeger,2003
It talks about women who are skilled makes themselves survive in
business, develop the business and becoming successful in making
money and make them unique then others.
Exceptional Entrepreneurial Women: Strategies for Success By Russel
R.Taylorpraeger,1988
It is suggested the strategies which are helpful to become exceptional
women entrepreneurs it involves leadership skills, decision making, risk
taking etc.
Boss Lady: How Three Women Entrepreneurs Built Successful Big
Businesses in the Mid- Twentieth Century By Edith Sparks University
of North Carolina press,2017
Some women entrepreneurs sells their companies and become
members of their corporate boards the takes about founder of flotilla
products (Tillie Lewis), Olive Ann Beach (co-founder of beach Aircraft)
and Margaret Rudkin (Pepperidge farms founder, They become leaders
reach high position in business world.
Men and Women of the Corporation By Rosabeth Moss Kanter Basic
Books,1993
Kanter tells about the gender disparities in Corporate culture
and how women are treated by corporate men.
Managing Lives: Corporate Women and Social Change Bu Sue Free
Joan Mendelsonn University of Massachustis Press,1990:
Sue freemen speaks about testimony from 40 managing women
who tells about their lies challenges and their changing plans of
themselves.
Breaking the Glass Ceiling: Women Reach the Top of Americas Largest
Corporations? By Ann M. Morrison; RandallP.White;Ellen Van
Velsor;The Center For Creative Leadership Perseis
Publishing,1994(updated edition)
Women are equally participating in management positions and
have reached a good position. It Uncovers on the process of effectively
break the glass ceiling.
Suppressed, Forced out and Fired: How Successful Women Lose Their
Jobs By Martha E. Reeves Quorum Books,2000
It explodes mechanism of discrimination and why talented women
are fired or dismissed. It is expected that they are met with sexual
harassment, bullying and others mental torches.
Americas Competitve Secret: Using Women as a Management Strategy
By Judy B. Rosener Oxford University Press,1995
Women are used as a strategy in Americans Corporate culture.
Conclusion
As above said, In business women are exuberant and good in
making coordinal friendship between the employees or co-workers and
her superior subordinate. Women in business are risk taker. They are
taking risks carefully they usually analyze think everything to the fullest,
monitors all the possible activity and hurdles occurring then make a
decision. So they are considered to be good decision makers no quitting
makes them stranger.