Professional Documents
Culture Documents
(BCOM (H)-1604)
On
Session 2018-2019
School of Management
I do hereby declare that all the work presented in the research report entitled
Them” is carried out and being submitted at the school of management for the
Singh. The work is carried out under the guidance of Mr. Kaushlendra Singh
(faculty guide). It hasn‘t been submitted at any other place for any other
academic purpose.
(Anjali Singh)
ii
ACKNOWLEDGEMENT
Before I get into the thick of the things I would like to add a few heartfelt words for
the people who were part of this research report in numerous ways and people who
gave unending support right from the stage the project was started, appreciated and
In this context I would like to express my gratitude towards my parents and family
members who have constantly supported and played a pivotal role in shaping my
career.
I owe my sincere gratitude towards faculty guide Mr. Kaushlendra Singh of BBDU,
Lucknow for extending the support towards the completion of the Research Report.
And finally I would like to thank my friends for their unending support.
(Anjali Singh)
iii
PREFACE
important in the field of Business Management. It offers the student to explore the
valuable treasure of experience and an exposure to real work culture followed by the
industries and thereby helping the students to bridge gap between the theories
understand the real world in which he has to work in future. The theories greatly
enhance our knowledge and provide opportunities to blend theoretical with the
practical knowledge where researcher gets familiar with certain aspect of research. I
iv
TABLE OF CONTENT
Declaration ii
Acknowledgement iii
Preface iv
1. Introduction 1-35
9. Findings 89-92
v
INTRODUCTION
1
INTRODUCTION
Indian investor today have to endure a slow-moving economy, the steep market
illegal corporate accounting practices like that of Satyam to insider trading to make
intelligible characteristics but also due to the emotions that are still baffling to the
analysts. Despite loads of information coming from all directions, it is not the
overconfidence, fear, risk aversion, etc., seem to decisively drive and dictate the
The market is so volatile that its behaviour is unpredictable. In the past couple of
years, the movement of share prices exceeded all the limits and had gone remarkably
low and high levels. These dramatic prices of the shares ruin the concept of intrinsic
value and rational investment behaviour. The traditional finance theories assume that
investors are rational but they are unable to explain the behaviour and pricing of the
Many research studies have validated the relationship between a dependent variable
characteristics of an investor. Most of the Indian investors are from high income
group, well educated, salaried, and independent in making investment decisions and
from the past trends it is also seen that they are conservative in nature. Television is
the media that is largely influencing the investor‘s decisions. Hence, in the present
project report an attempt has been made to study the relationship between risk
2
INTRODUCTION TO INVESTMENT
The money one earns is partly spent and the rest is saved for meeting future expenses,
instead of keeping savings idle one may like to use savings in order to get returns on it
purchase of goods that are not consumed today but are used in the future to create
wealth. In finance, an investment is a monetary asset purchased with the idea that the
asset will provide income in the future or appreciate and be sold at a higher price.
Mere earning will not help one to secure the future, so it becomes important to invest.
One of the important reasons why one needs to invest wisely is to meet the cost of
Inflation. Inflation is the rate at which the cost of living increases. The cost of living is
simply what it costs to buy the goods and services you need to live. Inflation causes
money to lose value because it will not buy the same amount of a good or a service in
the future as it does now or did in the past. The sooner one starts investing the better.
By investing early one allow one‘s investments more time to grow, whereby the
return or to make use of the money for future benefits or advantages. People commit
money to spend in future years. For example, if you invest Rs. 1000 today and earn
10% over the next year, you will have Rs.1100 one year from today.
An investment can be described as perfect if it satisfies all the needs of all investors.
So, the starting point in searching for the perfect investment would be to examine
investor needs. If all those needs are met by the investment, then that investment can
be termed the perfect investment. Most investors and advisors spend a great deal of
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time understanding the merits of the thousands of investments available in India.
Little time, however, is spent understanding the needs of the investor and ensuring
Find out the costs and benefits associated with the investment
Examine if it fits in with other investments you are considering or you have
already made
Explore the options available to you if something were to go wrong, and then, if
4
INVESTMENT NEEDS OF AN INVESTOR
Investing money is a stepping stone to manage spending habits and prepare for the
future expenses. Most people recognize the need to put their money away for events
or circumstances that may occur in future. People invest money to manage their
personal finances some of them invest to plan for retirement, while others invest to
accumulate wealth. Each one has a different need and each of them expect something
By and large, most investors have eight common needs from their investments:
v. Income
5
TYPES OF INVESTMENT AVENUES
Figure 1.1 shows various investment alternatives which are explained below. One can
financial or non-financial in nature. There are many factors that affect one‘s choice of
investment. Millions of Indians buy fixed deposits, post office savings certificates,
stocks, bonds or mutual funds, purchase gold, silver, or make similar investments.
They all have a reason for investing their money. Some people want to supplement
their retirement income when they reach the age of 60, while others want to become
millionaires before the age of 40. We will look at various factors that affect our choice
of an investment alternative, let us first understand the basics of some of the popular
investment avenues.
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NON MARKETABLE FINANCIAL ASSETS: A good portion of financial
and depositing money in it one can make a bank deposit. There are various kinds
of bank accounts: current account, savings account and fixed deposit account. The
interest rate on fixed deposits varies with the term of the deposit. In general, it is
lower for fixed deposits of shorter term and higher for fixed deposits of longer
banks, POTD can be made in multiplies of 50 without any limit. The interest rates
on POTDs are, in general, slightly higher than those on bank deposits. The interest
Monthly Income Scheme of the Post Office (MISPO): A popular scheme of the
post office, the MISPO is meant to provide regular monthly income to the
account or 6, 00,000 in a joint account. The interest rate is 8.0 percent per annum,
Kisan Vikas Patra (KVP): A scheme of the post office, for which the minimum
doubles in 8 years and 7 months. Hence the compound interest rate works out to
7
National Savings Certificate: Issued at the post offices, National Savings
Certificate comes in denominations of 100, 500, 1,000, 5,000 and 10,000. It has a
term of 6 years. Over this period Rs. 100 becomes Rs. 160.1. Hence the
Company Deposits: Many companies, large and small, solicit fixed deposits from
the Company Law Board and fixed deposits mobilized by finance company (more
India. The interest rates on company deposits are higher than those on bank fixed
employees, where each employee has a separate provident fund account in which
both the employer and employee are required to contribute a certain minimum
Public Provident Fund Scheme: One of the most attractive investment avenues
available in India. Individuals and HUFs can participate in this scheme. A PPF
account may be opened at any branch of State Bank of India or its subsidiaries or
at specified branches of the other public sector banks. The subscriber to a PPF
account is required to make a minimum deposit of 100 per year. The maximum
permissible deposit per year is 70,000. PPF deposits currently earn a compound
interest rate of 8.0 percent per annum, which is totally exempt from taxes.
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BONDS: Bonds are fixed income instruments which are issued for the purpose of
raising capital. Both private entities, such as companies, financial institutions, and the
central or state government and other government institutions use this instrument as a
means of garnering funds. Bonds issued by the Government carry the lowest level of
risk but could deliver fair returns. Many people invest in bonds with an objective of
earning certain amount of interest on their deposits and/or to save tax. Bonds are
considered to be a less risky investment option and are generally preferred by risk-
averse investors. Bond prices are also subject to market risk. Bonds may be classified
government and quasi government agencies are referred as gilt edge securities. It
has maturities ranging from 3-20 years and carry interest rate that usually vary
between 7 to 10 percent.
having a shareholding and a fixed interest loan. Debenture holders are normally
Preference shares: Investing in shares is safer and dividends are assured every
year.
Savings bonds
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MUTUAL FUNDS: A mutual fund allows a group of people to pool their money
are three broad types of mutual fund schemes classified on basis of investment
objective:
over the medium to long- term. Such schemes normally invest a major part of their
corpus in equities. Such funds have comparatively high risks. These schemes provide
different options to the investors like dividend option, capital appreciation, etc. and
the investors may choose an option depending on their preferences. Growth schemes
are good for investors having a long-term outlook seeking appreciation over a period
of time.
DEBT SCHEMES: The aim of income funds is to provide regular and steady
income to investors. Such schemes generally invest in fixed income securities such as
Such funds are less risky compared to equity schemes. These funds are not affected
appreciation are also limited in such funds. The NAVs of such funds are affected
because of change in interest rates in the country. If the interest rates fall, NAVs of
such funds are likely to increase in the short run and vice versa. However, long term
and regular income as such schemes invest both in equities and fixed income
securities in the proportion indicated in their offer documents. These are appropriate
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for investors looking for moderate growth. They generally invest 40-60% in equity
and debt instruments. These funds are also affected because of fluctuations in share
prices in the stock markets. However, NAVs of such funds are likely to be less
REAL ESTATE: Residential real estate is more than just an investment. There are
more ways than ever before to profit from real estate investment. Real estate is a great
investment option. It can generate an ongoing income source. It can also rise in value
overtime and prove a good investment in the cash value of the home or land. Many
advisors warn against borrowing money to purchase investments. The best way to do
this is to save up and pay cash for the home. One should be able to afford the
payments on the property when the property is vacant, otherwise the property may
EQUITY SHARES: Equities are a type of security that represents the ownership
in a company. Equities are traded (bought and sold) in stock markets. Alternatively,
they can be purchased via the Initial Public Offering (IPO) route, i.e. directly from the
equities over a long time horizon are generally higher than most other investment
avenues. However, along with the possibility of greater returns comes greater risk.
which short term funds are borrowed and lent. These instruments can be broadly
classified as:
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Treasury Bills: These are the lowest risk category instruments for the short term.
RBI issues treasury bills [T-bills] at a prefixed day and for a fixed amount. There
are 4 types of treasury bills: 14-day T-bill, 91-day T-bill, 182-day T-bill and 364-
day T-bill.
Certificates of Deposits: After treasury bills, the next lowest risk category
are generally sold on discount basis. Organizations can issue CPs either directly or
through banks or merchant banks. These instruments are normally issued for
30/45/60/90/120/180/270/364 days.
seller or drawer of the goods on the buyer or drawee of the good for the value of
the goods delivered. These are called as trade bills and when they are accepted by
commercial banks they are called as commercial bills. If the bill is payable at a
future date and the seller needs money during the currency of the bill then the
is primarily used to hedge the risk of a contingent loss. Insurance is defined as the
equitable transfer of the risk of a loss, from one entity to another, in exchange for a
a person or entity buying the insurance. The insurance rate is a factor that is used to
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determine the amount which is to be charged for a certain amount of insurance
avenues as they offer partial cash-back at certain intervals. This money can be
Endowment Insurance: These are term policies. Investors have to pay the
premiums for a particular term, and at maturity the accrued bonus and other
BULLION MARKET: Precious metals like gold and silver had been a safe
haven for Indian investors since ages. Besides jewellery these metals are used for
investment purposes also. Since last 1 year, both Gold and Silver have highly
addition to its attributes as a store of value, the case for investing in gold revolves
where settlement takes place on a specific date in the future at today‘s pre-agreed
price.
asset at a certain time in the future at a certain price. Futures contracts are special
types of forward contracts in the sense that the former are standardized exchange
traded contracts
13
Options: Options are of two types - calls and puts. Calls give the buyer the right
but not the obligation to buy a given quantity of the underlying asset, at a given
price on or before a given future date. Puts give the buyer the right, but not the
Swaps: Swaps are private agreements between two parties to exchange cash flows
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EVALUATION OF VARIOUS INVESTMENT AVENUES
Table 1.1 shows the evaluation of various investment avenues. From this table we can
say that risk, liquidity and return are the so called factors which are considered before
making an investment. But there is a tradeoff between risk and return. Higher the risk
higher is the return. Lower the risk and lower is the return. The decision of which
mode of investment to choose largely depends upon the investors necessity and the
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People with more security concern choose fixed investment like bank deposits and
investments in government securities and various post office savings. The main
reason for choosing such an investment mode is that the amount invested in the above
stated securities seems to be very secure and hence they seemed to be more preferred
People whom returns are most important are ready to take risk to earn fairer risk. The
preferred mode of investment over here is equity shares and mutual fund. The risk
factor in these modes of investment is basically the returns are basically performance
based. If the company performs well the investors can accept fairer returns but if the
company fails to perform then there can be a threat to the invested amount. Hence the
returns are very volatile with the changes in the market conditions.
ATTRIBUTES OF INVESTMENT
Investment can be said to be an art. Many people invest money without knowing what
they are doing. Only a few people really understand the art of investing money. They
invest according to certain principles. There are also certain factors that affect the
investment decisions. All these are done mainly to increase the return on the
investment and also to keep the risk to a minimum. The various factors that affect the
a) Rate of Return: The rate of return on an investment for a period (which is usually
Beginning price
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Yield: Yield is the annual rate of return for any investment and is expressed as a
percentage. With stocks, yield can refer to the rate of income generated from a stock
calculated as the annual dividend payments divided by the stock's current share price.
Market price
Capital Appreciation: It‘s the rise in the market price of an asset. Capital
appreciation is one of two major ways for investors to profit from an investment in a
b) Risk: The risk of investment refers to the variability of its rate of return.
A simple measure of dispersion is the range of values, which is simply the difference
Figure 1.2 shows the relationship between expected return and risk. From this figure it
is clear that with higher risk the returns also increases while it decrease as the risk
decreases. High variance indicates high degree of risk and low variance indicates
lesser risk. Expected returns increases when investors is willing to take risk.
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Variance: This is the mean of the squares of deviations of individual returns around
Beta: This reflects how volatile the return from an investment is, in response to
market swings.
The liquidity of a market may be judged in terms of its depth, breadth, and resilience.
Depth refers to the existence of buy as well as sells orders around the current market
price. Breadth implies the presence of such orders in substantial volume. Resilience
means that new orders emerge in response to price changes. Generally, equity shares
of well established companies enjoy high marketability and equity shares of small
Initial Tax Benefit: An initial tax benefit refers to the tax relief enjoyed at the time of
Continuing Tax Benefit: A continuing tax benefits represent the tax shield associated
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Terminal Tax Benefits: A terminal tax benefit refers to relief from taxation when an
e) Convenience: Convenience broadly refers to the ease with which the investment can
The degree of convenience associated with investments varies widely. At one end of
the spectrum is the deposit in a savings bank account that can be made readily and
that does not require any maintenance effort. At the other end of the spectrum is the
purchase of a property that may involved a lot of procedural and legal hassles at the
At any given point of time, there are some securities for which the existing market
price will differ from the intrinsic value. Sooner or later, of course, the market price
intrinsic value exceeds the market price) and selling over-valued securities (securities
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ii. Psychological Approach: The psychological approach is based on the premise that
stock prices are guided by emotion rather than reason. Stock prices are believed to be
influenced by the psychological mood of investors. When greed and euphoria sweep
the market, prices rise to dizzy heights. On the other hand, when fear and despair
Since psychic values appear to be more important than intrinsic values, the
tend to behave as the market is swept by waves of optimism and pessimism, which
seem to alternate. The psychological approach has been described vividly as the
Those who subscribe to the psychological approach or the ‗castles in the air‘ theory
generally use some form of technical analysis which is concerned with a study of
internal market data, with a view to developing trading rules aimed at profit making.
The basic premise of technical analysis is that there are certain persistent and
data. Technical analysts use a variety of tools like bar chart, point and figure chart,
iii. Academic Approach: Over the last five decades or so, the academic community has
studied various aspects of the capital market, particularly in the advanced countries,
Stock markets are reasonably efficient in reacting quickly and rationally to the flow of
information. Hence, stock prices reflect intrinsic value fairly well. Put differently,
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Stock price behaviour corresponds to a random walk. This means that successive
price changes are independent. As a result, past price behaviour cannot be used to
In the capital market, there is a positive relationship between risk and return. More
specifically, the expected return from a security is linearly related to its systematic
risk
iv. Eclectic Approach: The eclectic approach draws on all the three different approaches
discussed above. The basic premises of the eclectic approach are as follows:
caution.
Technical analysis is useful in broadly gauging the prevailing mood of investors and
the relative strengths of supply and demand forces. However, since the mood of
regarded as suspect because they often represent figments of imagination rather than
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COMMON ERRORS IN INVESTMENT MANAGEMENT
conditions. The reason for this failure is either the market condition or some mistakes
made by the investors. We cannot control market condition but errors made by
their investments. Some of the errors made by investors are discussed below:
particular from equity shares and convertible debentures. One often comes across
investors who say that they hope to earn a return of 25 to 30 percent per year with
virtually no risk exposure or even double their investment in a year or so. They have
apparently been misled by one or more of the following; (a) tall and unjustified claims
(b) Exceptional performance of some portfolio they have seen or managed, which
(c) Promises made by tipsters, operators, and others. In most of the cases, such
Often investors do not clearly spell out their risk disposition and investment policy.
This tends to create confusion and impairs the quality of investment decisions.
Ironically, conservative investors turn aggressive when the bull market is near its peak
in the hope of reaping a bonanza; likewise, in the wake of sharp losses inflicted by a
bear market, aggressive investors turn unduly cautions and overlook opportunities
before them. Ragnar D. Naess put it this way: ―The fear of losing capital when prices
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are low and declining, and the greed for more capital gains when prices are rising, are
probably, more than any other factors, responsible for poor performance. ―if you
know what your risk attitude is and why you are investing, you will learn how to
Investors generally believe in a simple extrapolation of past trends and events and do
Most investors tend to cling to the course to which they are currently committed,
Peter Bernstein says: ―Momentum causes things to run further and longer than we
anticipate. They very familiarity of a force in motion reduces our ability to see when it
is losing its momentum. Indeed, that is why extrapolating the present into the future
tend to:
Base their decisions on partial evidence, unreliable hearsay, or casual tips given by
Cavalierly brush aside several of investment risk (market risk, business risk, and
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Uncritically follow others because of the temptation to ride the bandwagon or lack of
Investors tend to follow an irrational start and stop approach to the market
characterized by untimely entries (after a market advance has long been underway)
HIGH COSTS
proportion of investors indulge in day trading in the hope of making quick profits.
However more often transaction cost wipes out whatever profits they may generate
Many individuals have portfolios consisting of thirty to sixty, or even more, different
stocks. Managing such portfolios is an unwieldy task and as R.J.Jenrette put it: Over-
portfolios we look at have too many names. As a result, the impact of a good idea is
negligible.‖
do not apparently understand the principle of diversification and its benefit in term of
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WRONG ATTITUDE TOWARDS LOSSES AND PROFITS
An investor has an aversion to admit his mistake and cut losses short. If the price falls,
contrary to his expectation at the time of purchase, he somehow hopes that it will
rebound and he can break even. Surprisingly, such a belief persists even when the
prospects look dismal and there may be a greater possibility of a further decline. If the
price recovers due to favourable conditions, there is a tendency to dispose of the share
when its price more or less equals the original purchase price, even though there may
investor from recovering losses seems to motivate such behaviour. This means the
tendency is to let the losses run and cut profits short, rather than to cut the losses short
RISKS IN INVESTMENT
investment (equity, debt, property, etc.) carries an element of risk that is unique to it.
effective risk management. To manage risk, one first need to identify different kinds
of risks involved in investing and then take appropriate steps to reduce it.
Risk and return share a direct relationship with one another. Therefore, an investment
which carries negligible risk, will offer a low return (viz. bonds issued by the Reserve
Bank of India) while an investment which carries a higher risk, also offers the
potential of higher returns (stocks).All investments are a ‗trade off‘ between risk and
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TYPES OF RISKS
All investments carry their unique set of risks. Though there are several types of risks,
the important ones are - market risk, credit risk, interest rate risk, inflation risk,
currency risk and liquidity risk. These are briefly explained below:
a) Market Risk: A share may rise or fall depending on the fortunes of the company, the
b) Credit Risk: This risk is attributed to debt investments wherein the borrower may
c) Interest Rate Risk: When interest rates rise, fixed income investments lose value.
This is because the investor will continue to earn the same (lower) interest rate until
the investment matures while market interest rates have already gone up. In order to
compensate for a lower interest rate compared to the market rate, the fixed income
d) Inflation Risk: Rising inflation will erode the value of your income and asset. Due to
inflation, the cost of products and services will rise and consequently, your future
income and assets will be worth less than what they are worth today.
e) Currency Risk: Changes in exchange rates between currencies could lead to decline
in value of your investments. With Indian investors now being allowed to invest in
other countries, you will now be exposed to currency risk i.e. a fall in the value of the
currency in which you are investing vis-à-vis your home currency i.e. the Rupee.
f) Liquidity Risk: Certain investments carry the risk of poor liquidity either due to the
investments like the Reserve Bank of India bonds are not transferable till maturity.
26
Investments in Equity Linked Savings Schemes are illiquid for a period of 3 years and
in case you redeem from such schemes, your tax benefit is withdrawn.
RISK MANAGEMENT
Once different kinds of risks associated with investments are identified appropriate
steps can be taken to reduce these risks. Some of these steps are:
investments across asset classes (stocks, bonds, properties etc.), industry, currencies
etc. Diversification spreads the risk and reduces the adverse impact that any one
b) Research and Monitor: Rigorous research and continuous monitoring will help in
controlling the market and credit risk of your investments. This will caution
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RISK TOLERANCE LEVEL: Risk includes the possibility of losing money.
principal and the potential for growth. These considerations include the likelihood of
achieving the financial goals you have established. Additionally, one should consider
whether he/she is willing and able to accept a higher level of risk in order to achieve
further rewards.
Before starting on the setting of the investment portfolio, every investor should
establish his/her risk tolerance level. Only after this he/she is ready to build strategies
for the accomplishment of his/her financial goals. The higher the degree of risk
involved in the investment portfolio the greater the chances of higher returns and
failures.
The setting of the risk tolerance level is very subjective issue. However, younger
investors can afford more risk taking since they have more time to fix the losses. On
the other hand older investors should apply more conservative approach since they
have less time in front of them. But, they should keep in mind that they greatly
A portfolio that carries more bonds is considered more conservative and risk averse.
However, the one that includes a greater percentage of stocks is more risk taking with
between investments with different degrees of risk. This is a good idea since your
portfolio will benefit from the rises and falls of the different investments and will
Risk Personalities: Based on the risk capacity and risk tolerance, risk appetite can be
decided. This is the level of risk that one is ready to bear. Broadly risk personalities
28
personality has a different objective which it aims to achieve through the investment
capital invested is the ultimate goal, even if it means compromising on the returns.
Balanced personality: People with this type of personality wish to strike a balance
29
LITERATURE
REVIEW
30
LITERATURE REVIEW
The literature review section examines the importance of research studies, company
data or industry reports that serve as a foundation for the setup of study. The research
dimension of the related literature and the relevant information begins from an
judge the limitations and informational gaps in data from the secondary sources. This
analysis may reveal conclusions from past studies to realize the reliability of the
secondary sources and their credibility. This in turn enables one to rely on a
Literature suggests that major research in the area of investor‘s behaviour has been
done by behavioural scientists such as Weber (1999), Shiller (2000) and Shefrin
(2000). Shiller (2000) who strongly advocated that stock market is governed by the
market information which directly affects the behaviour of the investors. Several
studies have brought out the relationship between the demographics such as Gender,
Age and risk tolerance level of individuals. Of this the relationship between Age and
Horvath and Zuckerman (1993) suggested that one‘s biological, demographic and
one‘s risk tolerance level. Malkiel (1996) suggested that an individual‘s risk tolerance
is related to his/her household situation, lifecycle stage and subjective factors. Mittra
(1995) discussed factors that were related to individuals risk tolerance, which
included years until retirement, knowledge sophistication, income and net worth.
Guiso, Jappelli and Terlizzese (1996), Bajtelsmit and VenDerhei (1997), Powell
and Ansic (1997), Jianakoplos and Bernasek (1998), Hariharan, Chapman and
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Domain (2000), Hartog, Ferrer-I-Carbonell and Jonker (2002) concluded that males
Wallach and Kogan (1961) were perhaps the first to study the relationship between
risk tolerance and age. Cohn, Lewellen et.al found risky asset fraction of the portfolio
to be positively correlated with income and age and negatively correlated with marital
status. Morin and Suarez found evidence of increasing risk aversion with age although
the households appear to become less risk averse as their wealth increases. Yoo
(1994) found that the change in the risky asset holdings were not uniform. He found
individuals to increase their investments in risky assets throughout their working life
time, and decrease their risk exposure once they retire. Lewellen et.al while
found age and expressed risk taking propensities to be inversely related with major
shifts taking place at age 55 and beyond. Indian studies on individual investor‘s were
The RBI's survey of ownership of shares and L.C. Gupta's enquiry into the ownership
pattern of Industrial shares in India were a few in this direction. The NCAER's studies
brought out the frequent form of savings of individuals and the components of
Rajarajan V (1997, 1998, 2000 and 2003) classified investors on the basis of their
demographics. He has also brought out the investor‘s characteristics on the basis of
their investment size. He found that the percentage of risky assets to total financial
investments had declined as the investor moves up through various stages in life
cycle. Also investor‘s lifestyles based characteristics has been identified. The above
discussion presents a detailed picture about the various facets of risk studies that have
32
taken place in the past. In the present study, the findings of many of these studies are
Latha Krishnan (2006) explained as Investments come in many forms. While some
people consider hard assets such as land, house, gold and platinum as investments,
others look to monetary instruments such as stocks and bonds as ways to make their
money grow.
money. So he keeps to safe investments that guarantee the return of his capital and
still earn good returns in a stipulated period if the product in which he invested gains
in that period. In such an investment, even if the markets go down and he does not
A wealthy person with more money to invest can take more risks and invest in a
readily available.
Pandian. John Marshall‘s study was at global scale and it explains the perception of
people across globe towards capital market instruments and Pandian explains the
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For long researchers have researched on the demographic factors that influence the
factors such as age, gender, income, marital status, profession, education and
and abroad to identify the investment behaviour of retail investors and households.
Gupta et al. (2001) studied the Indian household investors‘ preferences, future
intentions and experiences and found that bonds were regarded as an investment for
the retired people but that did not have much appeal for young people. The market
penetration achieved by mutual funds was found to be much lower than equity shares
Gupta and Jain (2008) on the basis of an all-India survey of 1463 households found
the preferences of investors among the major categories of financial assets, such as
schemes, other investment types such as exchange-traded gold fund, bank fixed
The study provides interesting information about how the investors‘ attitude towards
various investment types are related to their income and age, their portfolio
investment choice among Indian investors and found that mutual funds were
popular amongst professionals, students and the self employed. Retirees displayed
their risk aversion by not investing in mutual funds and equity shares. It was also
found that higher the education, higher was the level of understanding of investment
34
complexities. Graduates and above in qualification preferred to invest in equity shares
Nagpal and Bodla (2009) studied the lifestyle characteristics of the respondents
and their influence on investment preferences. The study concludes that investors‘
lifestyle predominantly decides the risk taking capacity of investors. The study found
that inspite of the phenomenal growth in the security market, the individual investors
prefer less risky investments, viz., life insurance policies, fixed deposits with
Davar and Gill (2009) investigated the underlying dimensions in the selection
of different investment avenues for the households. The results of the study
and reasoning—on the choice of the investment pattern. The results of the study show
that these personality traits of the investors have an impact on the individuals while
taking decisions and also have a strong influence on determining the method
of investment. The study found that the influence of personality traits on the
review of literature it can be said that various studies on investment behavior and
individuals. Very few studies on investment behavior have been carried out in India.
35
INDUSTRY
PROFILE
36
INDUSTRY PROFILE
INDIAN FINANCIAL MARKET
Money always flows from surplus sector to deficit sector. That means persons having
excess of money lend it to those who need money to fulfil their requirement.
Similarly, in business sectors the surplus money flows from the investors or lenders to
the businessmen for the purpose of production or sale of goods and services. So, we
find two different groups, one who invest money or lend money and the others, who
The financial markets act as a link between these two different groups. It facilitates
investors (or lenders) and the borrowers (or users) through which transfer of funds is
intermediaries who are linked by a formal trading rules and communication network
Financial market talks about the primary market, FDIs, alternative investment options,
banking and insurance and the pension sectors, asset management segment as well.
India Financial market happens to be one of the oldest across the globe and is the
fastest growing and best among all the financial markets of the emerging economies.
The history of Indian capital markets spans back 200 years, around the end of the 18th
century. It was at this time that India was under the rule of the East India Company.
The capital market of India initially developed around Mumbai; with around 200 to
250 securities brokers participating in active trade during the second half of the 19th
century.
37
SCOPE OF INDIAN FINANCIAL MARKET
The financial market in India at present is more advanced than many other sectors as
it became organized as early as the 19th century with the securities exchanges in
Mumbai, Ahmedabad and Kolkata. In the early 1960s, the number of securities
exchanges in India became eight - including Mumbai, Ahmedabad and Kolkata. Apart
from these three exchanges, there was the Madras, Kanpur, Delhi, Bangalore and
Pune exchanges as well. Today there are 23 regional securities exchanges in India.
The Indian stock markets till date have remained stagnant due to the rigid economic
controls. It was only in 1991, after the liberalization process that the India securities
market witnessed a flurry of IPOs serially. The market saw many new companies
spanning across different industry segments and business began to flourish. The
launch of the NSE (National Stock Exchange) and the OTCEI (Over the Counter
Exchange of India) in the mid 1990s helped in regulating a smooth and transparent
form of securities trading. The regulatory body for the Indian capital markets was the
SEBI (Securities and Exchange Board of India). The capital markets in India
experienced turbulence after which the SEBI came into prominence. The market
India Financial Market helps in promoting the savings of the economy - helping to
adopt an effective channel to transmit various financial policies. The Indian financial
the India financial market there are various types of financial products whose prices
are determined by the numerous buyers and sellers in the market. The other
determinant factor of the prices of the financial products is the market forces of
38
demand and supply. The various other types of Indian markets help in the functioning
India Financial Indices - BSE 30 Index, various sector indexes, stock quotes,
Sensex charts, bond prices, foreign exchange, Rupee & Dollar Chart
Stock News - Bombay Stock Exchange, BSE Sensex 30 index, S&P CNX-
earnings statements
Fixed Income - Corporate Bond Prices, Corporate Debt details, Debt trading
Global Equity Indexes - Dow Jones Global indexes, Morgan Stanley Equity
Indexes
Mutual Funds
Insurance
Loans
39
The main functions of financial market are:
It provides facilities for interaction between the investors and the borrowers.
It provides pricing information resulting from the interaction between buyers and
40
CLASSIFICATION OF FINANCIAL MARKETS
Figure 3.1 shows the classification of financial markets. From this figure we can
41
One is to classify financial market by the type of financial claim. The debt market
is the financial market foe fixed claims (debt instrument) and the equity market is
The second way is to classify financial markets by the maturity of claims. The
market for short term financial claims is referred to as the money market and the
market for long term financial claims is referred to as the capital market.
The third way to classify financial markets is based on whether the claims
represent new issues or outstanding issues. The market where issues sell new
claims is referred as primary market and the market where issues sell outstanding
The fourth way to classify financial markets is by the timing of delivery. A cash or
spot market is one where the delivery occurs immediately and forward or futures
markets are those markets where the delivery occurs at a pre determined time in
future.
The fifth way to classify financial markets is by the nature of its organizational
MONEY MARKET
The money market is a market for short-term funds, which deals in financial assets
whose period of maturity is up to one year. It should be noted that money market does
not deal in cash or money as such but simply provides a market for credit instruments
such as bills of exchange, promissory notes, commercial paper, treasury bills, etc.
42
These financial instruments are close substitute of money. These instruments help the
business units, other organizations and the Government to borrow the funds to meet
Money market does not imply to any specific market place. Rather it refers to the
an outlet to lenders and a source of supply for such funds to borrowers. Most of the
money market transactions are taken place on telephone, fax or Internet. The Indian
banks, and other specialized financial institutions. The Reserve Bank of India is the
(NBFCs) and financial institutions like LIC, GIC, UTI, etc. also operate in the Indian
money market.
CAPITAL MARKET
Capital Market may be defined as a market dealing in medium and long-term funds. It
is an institutional arrangement for borrowing medium and long-term funds and which
provides facilities for marketing and trading of securities. So it constitutes all long-
term borrowings from banks and financial institutions, borrowings from foreign
markets and raising of capital by issue various securities such as shares debentures,
bonds, etc.
The market where securities are traded known as Securities market. It consists of two
different segments namely primary and secondary market. The primary market deals
with new or fresh issue of securities and is, therefore, also known as new issue
market; whereas the secondary market provides a place for purchase and sale of
43
PRIMARY MARKET
long-term funds by companies by making fresh issue of shares and debentures. You
know that companies make fresh issue of shares and/or debentures at their formation
stage and, if necessary, subsequently for the expansion of business. It is usually done
public issue. In any case, the companies have to follow a well-established legal
who form an integral part of the primary market. You must have learnt about many
initial public offers (IPOs) made recently by a number of public sector undertakings
such as ONGC, GAIL, NTPC and the private sector companies like Tata Consultancy
SECONDARY MARKET
The secondary market known as stock market or stock exchange plays an equally
holdings in shares and debentures. It provides a place where these securities can be
encashed without any difficulty and delay. It is an organized market where shares and
debentures are traded regularly with high degree of transparency and security. In fact,
an active secondary market facilitates the growth of primary market as the investors in
the primary market are assured of a continuous market for liquidity of their holdings.
The major players in the primary market are merchant bankers, mutual funds,
financial institutions, and the individual investors; and in the secondary market you
have all these and the stockbrokers who are members of the stock exchange who
44
After having a brief idea about the primary market and secondary market let see the
SECONDARY MARKET
The main points of distinction between the primary market and secondary market are
as follows:
1. Function: While the main function of primary market is to raise long-term funds
through fresh issue of securities, the main function of secondary market is to provide
2. Participants: While the major players in the primary market are financial
institutions, mutual funds, underwriters and individual investors, the major players in
secondary market are all of these and the stockbrokers who are members of the stock
exchange.
3. Listing Requirement: While only those securities can be dealt with in the
secondary market, which have been approved for the purpose (listed), there is no such
the management with due compliance with SEBI requirement for new issue of
securities. But in case of secondary market, the price of the securities is determined by
45
DISTINCTION BETWEEN CAPITAL MARKET AND MONEY
MARKET
While money market is related to short-term funds, the capital market related to long
term funds.
While money market deals in securities like treasury bills, commercial paper, trade
bills, deposit certificates, etc., the capital market deals in shares, debentures, bonds
While the participants in money market are Reserve Bank of India, commercial banks,
investors.
While the money market is regulated by Reserve Bank of India, the capital market is
STOCK EXCHANGE
As indicated above, stock exchange is the term commonly used for a secondary
market, which provide a place where different types of existing securities such as
shares, debentures and bonds, government securities can be bought and sold on a
company with a limited number of members. It is open only to these members who
act as brokers for the buyers and sellers. The Securities Contract (Regulation) Act has
whether incorporated or not, established for the purpose of assisting, regulating and
46
The main characteristics of a stock exchange are:
It is an organized market.
It provides a place where existing and approved securities can be bought and sold
easily.
authorized agents.
All transactions are regulated by rules and by laws of the concerned stock
exchange.
It may be noted that all securities are not permitted to be traded on a recognised
stock exchange.
It is allowed only in those securities (called listed securities) that have been duly
approved for the purpose by the stock exchange authorities. The method of trading
It is also quite fast as it takes just a few minutes to strike a deal through the
brokers who may be available close by. Similarly, on account of the system of
scrip-less trading and rolling settlement, the delivery of securities and the payment
47
FUNCTIONS OF A STOCK EXCHANGE
securities can be bought and sold regularly and conveniently, a stock exchange
ensures a ready and continuous market for various shares, debentures, bonds and
securities as the investor can encash their holdings as and when they want.
complete record of all transactions taking place in different securities every day and
supplies regular information on their prices and sales volumes to press and other
media. In fact, now-a-days, you can get information about minute to minute
movement in prices of selected shares on TV channels like CNBC, Zee News, NDTV
and Headlines Today. This enables the investors in taking quick decisions on
purchase and sale of securities in which they are interested. Not only that, such
information helps them in ascertaining the trend in prices and the worth of their
exchange are conducted only amongst its members with adequate transparency and in
strict conformity to its rules and regulations which include the procedure and timings
dealings at the stock exchange. There is little risk of loss on account of non-payment
or no delivery.
functioning of stock market creates a conducive climate for an active and growing
primary market. Good performance and outlook for shares in the stock exchanges
48
imparts buoyancy to the new issue market, which helps in mobilising savings for
debentures. It also educates people on where and how to invest their savings to get a
fair return. This encourages the habit of saving, investment and risk-taking among the
common people. Thus it helps mobilising surplus savings for investment in corporate
the changing conditions of economic health of a country, as the shares prices are
that during the periods of economic prosperity, the share prices tend to rise.
Conversely, prices tend to fall when there is economic stagnation and the business
activities slow down as a result of depressions. Thus, the intensity of trading at stock
exchanges and the corresponding rise on fall in the prices of securities reflects the
investor‘s assessment of the economic and business conditions in a country, and acts
as the barometer which indicates the general conditions of the atmosphere of business.
flow from the less profitable to more profitable enterprises and they avail of the
greater potential for growth. Financial resources of the economy are thus better
allocated.
49
ADVANTAGES OF STOCK EXCHANGES
Having discussed the functions of stock exchanges, let us look at the advantages
which can be outlined from the point of view of (a) Companies, (b) Investors, and (c)
a) To the Companies
The companies whose securities have been listed on a stock exchange enjoy a better
goodwill and credit-standing than other companies because they are supposed to be
financially sound.
The market for their securities is enlarged as the investors all over the world become
As a result of enhanced goodwill and higher demand, the value of their securities
increases and their bargaining power in collective ventures, mergers, etc. is enhanced.
The companies have the convenience to decide upon the size, price and timing of the
issue.
The investors enjoy the ready availability of facility and convenience of buying and
Because of the assured safety in dealings at the stock exchange the investors are free
exchanges helps them in deciding on the timing of their purchase and sale.
It becomes easier for them to raise loans from banks against their holdings in
securities traded at the stock exchange because banks prefer them as collateral on
50
(c) To the Society
The availability of lucrative avenues of investment and the liquidity thereof induces
people to save and invest in long-term securities. This leads to increased capital
The facility for convenient purchase and sale of securities at the stock exchange
provides support to new issue market. This helps in promotion and expansion of
growth.
and growing industrial units where investors can easily increase their investment
substantially.
The volume of activity at the stock exchanges and the movement of share prices
Since government securities are also traded at the stock exchanges, the government
municipal corporations and public sector undertakings (PSUs) are found to be on offer
51
LIMITATIONS OF STOCK EXCHANGES
Like any other institutions, the stock exchanges too have their limitations. One of the
common evils associated with stock exchange operations is the excessive speculation.
You know that speculation implies buying or selling securities to take advantage of
price differential at different times. The speculators generally do not take or give
delivery and pay or receive full payment. They settle their transactions just by paying
necessary for successful operation of stock exchange activity. But, when it becomes
vested interests. In the process, genuine investors suffer and are driven out of the
market.
account of rumours spread by interested parties. This makes it difficult to assess the
exchange authorities and SEBI to control activities at the stock exchange and ensure
52
SPECULATION IN STOCK EXCHANGES
The buyers and sellers at the stock exchange undertake two types of operations, one
for speculation and the other for investment. Those who buy securities primarily to
earn a regular income from such investment and possibly make some long-term gain
on account of price rise in future are called investors. They take delivery of the
securities and make full payment of the price. Such transactions are called investment
transactions.
But, when the securities are bought with the sole object of selling them in future at
higher prices or these are sold now with the intention of buying at a lower price in
future, are called speculation transactions. The main objective of such transactions is
to take advantage of price differential at different times. The stock exchange also
provides for settlement of such transactions even by receiving or paying, as the case
may be, just the difference in prices. However, nowadays stock exchanges have a
difficult to say who is a genuine investor and who is a pure speculator. Sometimes
even a person who has purchased the shares as a long-term investment may suddenly
decide to sell to reap the benefit if the price of the share goes up too high or do it to
avoid heavy loss if the prices starts declining steeply. But he cannot be called a
speculator because his basic intention has been to invest. It is only when a person‘s
basic intention is to take advantage of a change in prices, and not to invest, then the
53
delivery of securities. It is so because, in practice, it is quite difficult to ascertain the
intention. Some people regard speculation as nothing but gambling and consider it as
an evil. But it is not true because while speculation is based on foresight and hard
calculation, gambling is a kind of blind and reckless activity involving high degree of
chance element. Not only that, speculation is a legal activity duly recognised as a
prerequisite for the success of stock exchange operations while gambling is regarded
However, reckless speculation may take the form of gambling and should be avoided.
The first organised stock exchange in India was started in Mumbai known as Bombay
Stock Exchange (BSE). It was followed by Ahmedabad Stock Exchange in 1894 and
Kolkata Stock Exchange in 1908. The number of stock exchanges in India went up to
during Second World War. A number of unorganised stock exchanges also functioned
in the country without any formal set-up and were known as kerb market. The
Security Contracts (Regulation) Act was passed in 1956 for recognition and
country. Of these, the most prominent stock exchange that came up is National Stock
Exchange (NSE). It is also based in Mumbai and was promoted by the leading
in 1994. This stock exchange has a corporate structure, fully automated screen-based
Another stock exchange that needs special mention is Over the Counter Exchange of
India (OTCEI). It was also promoted by the financial institutions like UTI, ICICI,
54
IDBI, IFCI, LIC etc. in September 1992 specially to cater to small and medium sized
companies with equity capital of more than Rs.30 Lakhs and less than Rs.25 Crores. It
helps entrepreneurs in raising finances for their new projects in a cost effective
manner. It provides for nationwide online ring less trading with 20 plus
representative offices in all major cities of the country. On this stock exchange,
securities of those companies can be traded which are exclusively listed on OTCEI
only. In addition, certain shares and debentures listed with other stock exchanges in
India and the units of UTI and other mutual funds are also allowed to be traded on
OTCEI as permitted securities. It has been noticed that, of late, the turnover at this
stock exchange has considerably reduced and steps have been afoot to revitalise it. In
fact, as of now, BSE and NSE are the two Stock Exchanges, which enjoy nation-wide
As indicated earlier, the stock exchanges suffer from certain limitations and require
strict control over their activities in order to ensure safety in dealings thereon. Hence,
as early as 1956, the Securities Contracts (Regulation) Act was passed which
provided for recognition of stock exchanges by the central Government. It has also the
provision of framing of proper bylaws by every stock exchange for regulation and
control of their functioning subject to the approval by the Government. All stock
exchanges are required submit information relating to its affairs as required by the
Government from time to time. The Government was given wide powers relating to
listing of securities, make or amend bylaws, withdraw recognition to, or supersede the
Act, the Government promulgated the Securities Regulations (Rules) 1957, which
55
provided inter alia for the procedures to be followed for recognition of the stock
exchanges, inquiry into the affairs of recognised stock exchanges and their members,
ROLE OF SEBI
India initiated several capital market reforms, which included the abolition of the
office of the Controller of Capital Issues (CCI) and granting statutory recognition to
SEBI has been vested with necessary powers concerning various aspects of capital
Regulating the business in stock exchanges and any other securities market;
funds;
56
As part of its efforts to protect investors‘ interests, SEBI has initiated many primary
Companies are now required to disclose all material facts and risk factors associated
with their projects while making public issue. All issue documents are to be vetted by
SEBI to ensure that the disclosures are not only adequate but also authentic and
accurate. SEBI has also introduced a code of advertisement for public issues for
Merchant bankers and all mutual funds including UTI have been brought under the
regulatory framework of SEBI. A code of conduct has been issued specifying a high
of issues. To reduce cost of issue, underwriting of issues has been made optional
subject to the condition that the issue is not under-subscribed. In case the issue is
under-subscribed i.e., it was not able to collect 90% of the amount offered to the
public, the entire amount would be refunded to the investors. The practice of
market prices has been stopped and private placements have been made more
restrictive. All primary issues have now to be made through depository mode. The
initial public offers (IPOs) can go for book building for which the price band and
issue size have to be disclosed. Companies with dematerialized shares can alter the
As for measures in the secondary market, it should be noted that all statutory powers
to regulate stock exchanges under the Securities Contracts (Regulation) Act have now
been vested with SEBI through the passage of securities law (Amendment) Act in
1995. SEBI has duly notified rules and a code of conduct to regulate the activities of
57
intermediaries in the securities market and then registration in the securities market
and then registration with SEBI is made compulsory. It has issued guidelines for
exchanges. It has notified the regulations on insider trading to protect and preserve the
integrity of stock markets and issued guidelines for mergers and acquisitions. SEBI
has constantly reviewed the traditional trading systems of Indian stock exchanges and
tried to simplify the procedure, achieve transparency in transactions and reduce their
costs.
Services sector industry has started gaining large scale momentum since the process
since 1992 it has been grown rapidly and reached a value of 51 percent GDP.
75%.In India many innovative financial products and services like credit cards,
ATMs, consumer finance, venture financing have been emerging since 1980s And
The far reaching changes in the Indian economy since liberalization in the early 1990s
have had a deep impact on the Indian financial sector. The financial sector has gone
new opportunities as well as responding to new Challenges. During the last decade,
58
there has been a broadening and deepening of financial markets. Several new
Existing sectors have been opened to new private players. This has given a strong
impetus to the development and modernization of the financial sector. New players
have adopted international best practices and modern technology to offer a more
process has clearly improved the range of financial services and service providers
available to Indian customers. The entry of new players has led to even existing
players upgrading their product offerings and distribution channels. This continued to
be witnessed in 2002-03 across key sectors like commercial banking and insurance,
These changes have taken place against a wider systemic backdrop of easing of
controls on interest rates and their realignment with market rates, gradual reduction in
Over the past few years, the sector has also witnessed substantial progress in
This process continued in 2002-03, with RBI announcing guidelines for risk-based
supervision and consolidated supervision. While maintaining its soft interest rate
stance, RBI cautioned banks against taking large interest rate risks, and advocated a
move towards a floating rate interest rate structure. The past decade was also an
eventful one for the Indian capital markets. Reforms, particularly the establishment
59
determined prices and allocation of resources, screen-based nation-wide trading,
derivatives trading have greatly improved both the regulatory framework and
On account of the subdued global economic conditions and the impact on the Indian
economy of the drought conditions prevailing in the country, 2002-03 was a subdued
year for equity markets. Despite this, the National Stock Exchange (NSE) and the
Bombay Stock Exchange (BSE) ranked third and sixth respectively among all
exchanges in the world with respect to the number of transactions. The year also
witnessed the grant of approval for setting up of a multi commodity exchange for
The US$ 28 billion Indian financial sector has grown at around 15 per cent and has
displayed stability for the last several years, even when other markets in the Asian
region were facing a crisis. This stability was ensured through the resilience that has
been built into the system over time. The financial sector has kept pace with the
growing needs of corporate and other borrowers. Banks, capital market participants
and insurers have developed a wide range of products and services to suit varied
customer requirements. The Reserve Bank of India (RBI) has successfully introduced
a regime where interest rates are more in line with market forces.
Financial institutions have combated the reduction in interest rates and pressure on
Banks and trade financiers have also played an important role in promoting foreign
trade of the country. Here we will study the three industries with respect to India.
60
SCOPE OF
STUDY
61
SCOPE OF STUDY
characteristics and the risk tolerance of investors was also calculated. It helped us to
understand how an Indian investor behaves while investing. This study will be helpful
behaviour of investors so that they could build suitable investment options for them
individually. Also this study will help the investor to decide the areas where they
could invest.
62
NEED FOR STUDY
Investing money is a crucial and deciding the avenues where to invest needs a lot of
planning. In India people are more conservative and hence prefer investments that are
less risky. Similarly there are other demographic factors like age, income level,
gender which affect their decision. As the availability of financial products increase,
needs profitably. If the marketer is able to understand the mindset of investor towards
a product then he/she will be in a position to market the product. This report attempts
to study the behavior of Indian investors while making an investment. Here we also
look upon other factors that influence them while making investment decisions.
Innovations in financial products like derivatives, unit linked insurance products, fund
of funds likewise are not easily understood by the investor. Hence the need for this
study arises to understand what exactly an Indian investor thinks before investing
his/her money and how much risk he/she is willing to take. This report gives the
marketer and other peers to successfully market the financial products which are more
63
OBJECTIVES
OF THE STUDY
64
OBJECTIVES
Primary Objectives
Lucknow City
Secondary Objectives
To understand the risk tolerance level of the investors and suggest a suitable portfolio
65
RESEARCH
METHODOLOGY
66
RESEARCH METHODOLOGY
It tends taken by the researcher in studying the research problem along with the logic
behind them.
A research design is the master plan or model for the conduct of formal investigation
information needs for solving the problem. It decides the source of information and
methods for gathering the data. A questionnaire and other forms are tested to use the
collection of data.
In the research study there is no perfect study to solve the problem. The research
RESEARCH
DESIGN
67
1. Exploratory Research
2. Descriptive Research
3. Casual Research
DESCRIPTIVE RESEARCH:
Descriptive research answers the questions who, what, where, when and how. This
study is complex and determines high degree scientific skill to study the problem.
The description is used for frequencies, averages and other statistical calculations.
Often the best approach, prior to writing descriptive research, is to conduct a survey
investigation. Qualitative research often has the aim of description and researchers
may follow-up with examinations of why the observations exist and what the
In short descriptive research deals with everything that can be counted and studied.
In this report, I have used this Descriptive Research Design for conducting
Available To Them”
Data collection usually takes place early on in an improvement project, and is often
formalized through a data collection plan which often contains the following data
collection methods.
Primary Data
Secondary Data
68
Primary Data:
Primary data means data collected directly from first-hand experience. Means data
collected for the first time by any researcher for any research use. There are many
Questionnaire method
Interviews method
Observation method
Case-studies method
Diaries method
I have used Questionnaire method for the Primary data collection for the study.
Secondary Data:
Secondary data means data which are collected by any one for a particular research
I have also used the secondary data for the study like some company resources
Sampling Plan:
it.”
The effectiveness of the report depends on the sample size selected from the
population.
69
Sampling Unit:
Here, target population is decided who are the actual and potential investors, each
sample has the chance to be selected on an equal basis & this research has been
conducted through surveying the whole of the Investment Avenues of Lucknow city.
Sample Size:
SAMPLING FRAME:
Sampling frame is the actual set of units from which a sample has been drawn. In
sampling frame, I have used simple random sampling method for conducting
survey. In a simple random sample ('SRS') all units from the sampling frame have an
Here, I have used sampling frame as an actual and potential investors from whole of
the Investment Avenues of Lucknow city and each sample has the chance to be
selected on an equal basis because I have used simple random sampling method for
surveying purpose.
Microsoft Office is used for data typing formatting and analyzing the data.
70
LIMITATIONS
71
LIMITATIONS
1. Sample selected may not represent whole population, as sample size selected is
5. The study was conducted in Lucknow. So the findings and conclusion drawn are
72
DATA
ANALYSIS
&
INTERPRETATION
73
Data Analysis and Interpretation
Yes 68 68%
No 32 32%
Total 100 100%
Yes
36%
No
68%
Interpretation:
According to the above chart we can see that:
68% of investors (68) are investing in Investment Avenues.
74
Que. 2. If you want to invest, which investment option will provide the
best returns?
18%
Interpretation:
According to the previous chart:
According to 53% of investors, Equity Share will provide the best returns in
compare to other investment option.
18% of investors believe that IPO (Primary Market) will provide the best
returns.
8% of investors think that Mutual Funds will provide the best returns.
7% of investors believe that Bonds Market will provide the best returns.
4% of investors trust that Fixed Deposits will provide the best returns.
According to 10% of investors, other investment option will provide the
best returns.
According to them other investment options are:
Commodity Market
Insurance
Government Securities etc.
75
Que.3. which factors motivate you for investing in any Investment Avenues?
Interpretation:
According to the Previous Figure:
49% of investors are motivated by Return to invest in Investment Avenues.
26% of investors are motivated by Liquidity to invest in Investment
Avenues.
6% of investors are motivated by Safety to invest in Investment Avenues.
16% of investors are motivated by Capital Appreciation to invest in
Investment Avenues.
While 5% of investors are motivated by other factors like-Investment,
Profit etc. to invest in Investment Avenues.
76
Que. 4. How much percentage of your income you invest in Investment
Avenues?
Percentage of Income Investors in Percentage
45%
Interpretation:
According to the Previous Figure:
23% of the investors are investing Less than 5% of their income in Investment
Avenues.
45% of the investors are investing 5%-10% of their income in Investment Avenues.
17% of the investors are investing 10%-15% of their income in Investment
Avenues.
7% of the investors are investing 15%- 20% of their income in Investment Avenues.
5% of the investors are investing 20%-25% of their income in Investment Avenues.
While 3% of the investors are investing More than 25% of their income in
Investment Avenues.
77
Que. 5. How do you trade in Investment Avenues?
Types of Trade Investors in Percentage
Intraday 13%
Delivery 31%
Speculation 26%
Arbitragers 17%
Hedging 11%
Other 2%
Delivery
Speculation
17%
Arbitragers
31% Hedging
Other
26%
Interpretation:
According to the Previous Figure:
13% of the investors are doing Intraday trading in Investment Avenues.
“Intraday Trading is trading for that one day only. Means any securities are
purchase & sell ―within the day.”
78
“Speculators are those classes of investors who willingly take higher-than-
average risk in return for a higher-than-average profit potential in future.
Speculators aim primarily at quick profit from a short-term acquisition of
assets.”
While 2% of the investors are trade in Investment Avenues for Other Purpose.
79
Que.6. What is the time horizon for investing in Investment Avenues?
Time Horizon Investors in Percentage
20% 18%
15%
15% 14%
10%
5%
0%
Less than 1 1 to 3 Months 3 to 6 Months 6 to 12 Months More than 12
Months Months
Interpretation:
According to the Previous Figure:
80
Que.7. What is the rate of return expected by you from Investment Avenues
in a year?
Rate of Return Investors in Percentage
5% – 10 % 12%
10% – 15 % 18%
15% – 20% 32%
20% – 25% 26%
25% –30% 8%
30% and above 4%
4%
8% 12%
Rate of Return
5% – 10 %
10% – 15 %
18%
15% – 20%
26%
20% – 25%
25% –30%
32%
Interpretation:
According to the above Figure:
12% of investors are expects 5%-10% return from Investment Avenues.
18% of investors are expects 10%-15% return from Investment Avenues.
32% of investors are expects 15%-20% return from Investment Avenues.
26% of investors are expects 20%-25% return from Investment Avenues.
Here, above two cases investors are more expects from Investment
Avenues.
8% of investors are expects 25%-30% return from Investment Avenues.
While 4% of investors are expects more than 30% return from Investment
Avenues.
81
Que.8. Are you satisfied with the current performance of the Equity Market in
terms of expected return?
Interpretation:
According to the Previous Figure:
17 investors are Fully Satisfied from current performance of
Investment Avenues.
42 investors are Satisfied from Investment Avenues.
28 investors are Neutral with current performance of Investment Avenues.
10 investors are Unsatisfied from Investment Avenues.
While 3 investors are Fully Unsatisfied from Investment Avenues.
82
Que. 9. Who advise you to enter in any Investment Avenues?
Particulars Investors in Percentage
Friends 28%
Relatives 12%
Advisers 25%
Media 17%
Research Report 10%
Magazines 5%
Other 3%
Advisers
Media
17%
Research Report
Magazines
12%
Other
25%
Interpretation:
According to the Above Figure:
Friends motivate 28% of the investors to enter into the Investment Avenues.
Relatives motivate 12% of the investors to enter into the Investment
Avenues.
25% of investors enter in Investment Avenues by the Advise of
Financial Advisor.
Media motivate 17% of the investors to enter into the Investment Avenues.
Magazines motivate 10% of the investors to enter into the Investment
Avenues.
5% of investors are motivates by Reading Magazines to enter in Investment
Avenues.
While other factors like self-Study, their own View etc. motivate 3%
of the investors to enter into the Investment Avenues.
83
Que.10. Which Factors do you consider most important while selecting the
Sectors?
Particulars Percentage
Economic Condition
Industry Condition
16%
Existence of well established
Companies under Sectors
Government Policy
Interpretation:
According to the Previous Figure:
84
16% of the investors have considered Industry Condition as a most
important factor while selecting the Sector.
85
Que.11. Which Sectors do you prefer the most?
(Give 1 to 5 Orders in given boxes)
Here, I have decided to study only these five sectors.
IT Sector 11 23 27 20 19 100
100%
90%
80%
70%
60%
50%
40% 5
30%
20%
10% 4
0%
3
2
1
86
Interpretation:
On the basis of Previous Figures:
Oil & Gas Sector:
25 Investors gave 1st rank, 17 Investors gave 2nd rank, 28 investors gave 3rd
Rank, 12 Investors gave 4th Rank, & 18 Investors gave 5th Rank to this sector.
Here, over all 25 investors have selected oil & gas sector as a First Rank in
comparison with First Rank of all sectors.
IT Sector:
11 Investors gave 1st rank, 23 Investors gave 2nd rank, 27 investors gave 3rd
Rank, 20 Investors gave 4th Rank, & 19 Investors gave 5th Rank to this sector.
Here, over all 23 investors have selected IT sector as a 2nd Rank in
comparison with 2nd Rank of all sectors.
Banking Sector:
15 Investors gave 1st rank, 14 Investors gave 2nd rank, 30 investors gave 3rd
Rank, 24 Investors gave 4th Rank, & 17 Investors gave 5th Rank to
this sector.
Here, over all 30 investors have selected Banking sector as a 3nd Rank in
comparison with 3nd Rank of all sectors.
Automobile Sector:
20 Investors gave 1st rank, 17 Investors gave 2nd rank, 16 investors gave 3rd
Rank, 30 Investors gave 4th Rank, & 17 Investors gave 5th Rank to this sector.
Here, over all 30 investors have selected Automobile sector as a 4th Rank in
comparison with 4th Rank of all sectors.
Infrastructure Sector:
21 Investors gave 1st rank, 18 Investors gave 2nd rank, 16 investors gave 3rd
Rank, 16 Investors gave 4th Rank, & 26 Investors gave 5th Rank to
this sector.
Here, over all 26 investors have selected Infrastructure sector as a
5nd Rank in comparison with 5nd Rank of all sectors.
87
Que. 12. Mention the most important factors for selecting a company of your
choice.
Interpretation:
On the basis of above Figures:
19% of the investors have considered Earning Per Share as a most important
factor to select a Company under the sector of their Choice.
17% of the investors have considered Dividend as a most important factor to
select a Company under the sector of their Choice.
While 15% of the investors are select a company under the sector of their choice
on the basis of Broker’s advises.
7% of the investors have considered Market capitalization by the company as a
important factor to select a company under the sector.
16% of the investors have considered as a Performance of company most
important factor to select a company under the sector of their choice.
24% of the investors have considered Price Earnings Ratio as a most important
factor select a company under the sector of their choice.
At last 2% of the investors have considered Other Factors like
Suggestion from reference group, External advisors, Stakeholders, Growth of
Company, Market Trend, Profitability and their own view etc. to select a
company under the sector.
88
FINDINGS
89
FINDINGS
As the main objective of the research is to find out the “preference of salaried
method on 100 sample size for research and found out the views of salaried
From the research I found out that 68% of salaried investors are investing in
I also found out that, 53% of salaried investors believe that equity share is
better investment option and will provide the best returns in compare to other
investment option.
I found out that the 49% of salaried investors who are dealing in any Investment
Avenues they are motivated by return factor and 26% of salaried investors are
sectors.
I also found out that the 45% of the salaried investors are ready or interested to
salaried investors trust on the growth of Investment Avenues as they are ready to
Going ahead I found out that very few salaried investors want to deal in
intraday trading which shows that they consider safety factors while investing.
base Trading and 26% of the salaried investors are trading in Investment
90
Avenues as a Speculator. Means 26% of salaried investors who willingly take
Months and the same proportion of salaried investors are invest for long period
I also found out that 32% of salaried investors are expects 15%-20% return
from any Investment Avenues and 26% of salaried investors are expects 20%-
25% return from any Investment Avenues. Here, salaried investors are more
42% of salaried investors are satisfied with the current performance of the
I found that most of investors are motivated by their friends to enter in the
Research Report and other factors like and self study of current scenario of
Investment Avenues.
Other thing I found out that 29% of the investors have considered market trend
factor as a most important factor while selecting the Sector. There are also other
Then I found that 44 investors selected Oil & gas sector as a First Rank (in
91
3. 30 investors have selected Automobile sector as a 4th Rank
I also found out that 24% of the investors have considered Price Earnings Ratio,
19% of the investors have considered Earning per Share and 17% of the
company from these selected sectors. Investors also consider other factors like -
Company, Market Trend, Profitability and their own view etc. are as an
92
RECOMMENDATIONS
93
RECOMMENDATIONS
Prefer investment for long term investment strategy that provides you
Investors should not invest in only Investment Avenues but, also invest in
Mutual fund and Insurance etc. which also provides moderate return.
o Equity – 50%
Investors should invest money at lower level price and sale the stock at higher
price.
Always invest extra money in stock market. Do not invest by taking loan
94
CONCLUSION
95
CONCLUSION
From the survey I found that major people are investing in various Investment
Avenues only due to Earn High Return and Hedge the Risk by investing their major
proportion of income in any Investment Avenues. Here, the most of people are trade
in Investment Avenues as a speculation and they are invests for one to three months.
Generally, the investors who are invest for long period more than year they are surely
beneficial in Investment Avenues. Majority of people are motivated by their friends &
medias advise to enter into any Investment Avenues. Majority people are expecting
something more from the Investment Avenues. So, finally some are satisfied and
Major investors prefer the Oil & gas sector as a first rank on the basis of Market
trend, Profitability, industry condition and economic condition also important factor
while selecting the Sector and investors have also considered Price Earnings Ratio,
Earning per Share and Dividend as a most important factor while selecting a
96
BIBLIOGRAPHY
vi
BIBLIOGRAPHY
Market‖, International Research Journal of Finance and Economics, No. 17, ISSN
1450-2887.
Chitra K and Sreedevi V R (2011), ―Does personality Traits Influence the Choice
2, pp. 47-57.
Felton James, Gibson Bryan and Sanbonmatsu David (2003), ―Preference for Risk
vii
Rajarajan V (2000), ―Investor‘s Lifestyles and Investment Characteristics‖,
Perceptions of Investors towards Mutual Funds‖, Finance India, Vol. 18, No. 4,
pp. 1673-1692.
pp. 31-57.
viii
ANNEXURE
ix
QUESTIONNAIRE
[ ] Yes [ ] No
2. If you want to invest, which investment option will provide the best
returns?
x
8. Are you satisfied with the current performance of the Investment
10. Which Factors do you consider most important while selecting the
Sectors?
11. Which Sector do you prefer the most? (Give 1 to 5 Orders in given boxes)
xi
12. Mention the most important factors for selecting a company of your
choice.
__________________________________________________________________
__________________________________________________________
-: Personal Information:-
Name: _______________________________________________
Address: _______________________________________________
_______________________________________________
Age:
[ ] 51 TO 60 Years
Occupation:
[ ] Business [ ] Service [ ] Employee
Income (Yearly):
[ ] Less than 100000 Rs. [ ] 100000 to 200000 Rs. [ ] 200000 to 300000 Rs.
xii