Essays On Accelerated Product Development PDF

B&T14242 omslag Cankurtaran
ESSAYS ON ACCELERATED PRODUCT DEVELOPMENT 317 P. CANKURTARAN
(www.haveka.nl)
The past three decades have seen many companies adopting time-based strategies in
an effort to bring their products to market quickly. While this trend in the industry has
given rise to extensive scholarly interest in product development speed, extant literature
Essays On Accelerated
Print: Haveka
has yet to provide a coherent account of its consequences for new product development
performance, its drivers, and the conditions under which these drivers are beneficial.
Product Development
P. CANKURTARAN - Essays On Accelerated Product Development

Motivated by the clear need for more work the area, this dissertation seeks to expand
scholarly knowledge on NPD speed by examining (1) the effect of speed on performance
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given the inconsistencies in the empirical findings; and (2) how product development can
effectively be accelerated, taking into account uncertainty as a contingency factor. This
dissertation consists of three studies, each of which approaches the subject matter from a
different angle and investigates it in different theoretical domains. Study 1 focuses on
the consequences of development speed, and uses meta analytic methods to shed light
into how development speed relates to new product success, taking into account its
different dimensions. Studies 2 and 3 direct the attention to the antecedents of
development speed, also taking into account the moderating role of uncertainty. While
study 2 treats acceleration as a continuous process that is a by-product of the firm’s prior
NPD experience, study 3 views acceleration as achievable primarily by active management
Erasmus Research Institute of Management -
intervention in the form of acceleration strategies. Collectively, the three studies offer a
comprehensive account of product development speed and its successful management.
The Erasmus Research Institute of Management (ERIM) is the Research School (Onder-
zoekschool) in the field of management of the Erasmus University Rotterdam. The founding
participants of ERIM are the Rotterdam School of Management (RSM), and the Erasmus
School of Economics (ESE). ERIM was founded in 1999 and is officially accredited by the
Royal Netherlands Academy of Arts and Sciences (KNAW). The research undertaken by
ERIM is focused on the management of the firm in its environment, its intra- and interfirm
relations, and its business processes in their interdependent connections.
The objective of ERIM is to carry out first rate research in management, and to offer an
advanced doctoral programme in Research in Management. Within ERIM, over three
hundred senior researchers and PhD candidates are active in the different research pro-
grammes. From a variety of academic backgrounds and expertises, the ERIM community is
united in striving for excellence and working at the forefront of creating new business
knowledge.
ERIM PhD Series

Research in Management
Erasmus Research Institute of Management - Tel. +31 10 408 11 82

Rotterdam School of Management (RSM) Fax +31 10 408 96 40
ERIM
Erasmus School of Economics (ESE) E-mail info@erim.eur.nl

Erasmus University Rotterdam (EUR) Internet www.erim.eur.nl
P.O. Box 1738, 3000 DR Rotterdam,
The Netherlands
ESSAYS ON ACCELERATED PRODUCT DEVELOPMENT
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ESSAYS ON ACCELERATED PRODUCT DEVELOPMENT
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TABLE OF CONTENTS
LIST OF FIGURES .............................................................................................................................V
LIST OF TABLES ............................................................................................................................. VI
INTRODUCTION.................................................................................................................................1
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Consequences of new product development speed: A meta-analysis (Study 1)

Organizational experience spillovers, project uncertainty, and new product development
project cycle time (Study 2)
Managerial decision making in project acceleration: The role of project innovativeness and
acceleration goals in acceleration strategy choice (Study 3)
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CONSEQUENCES OF NEW PRODUCT DEVELOPMENT SPEED: A META-ANALYSIS 13
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Dimensions of new product performance

Operational outcomes of development speed
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External outcomes of development speed
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Speed-success relationship summary
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Database development
Variable classification and coding
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Meta-analytic calculations
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Main effects
Heterogeneity analysis
Moderator effects
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ORGANIZATIONAL EXPERIENCE SPILLOVERS, PROJECT UNCERTAINTY, AND NEW

PRODUCT DEVELOPMENT PROJECT CYCLE TIME ...........................................................51
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Learning from experience

Specialized versus related experience
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Specialized organizational experience and NPD project cycle time

Related organizational experience and NPD project cycle time
Project uncertainty as a source of heterogeneity in learning rates
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Empirical context
Measures
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Hierarchical regression analyses

Robustness tests and additional analyses
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Theoretical implications
Managerial implications
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MANAGERIAL DECISION MAKING IN PROJECT ACCELERATION: THE ROLE OF

PROJECT INNOVATIVENESS AND ACCELERATION GOALS IN ACCELERATION
STRATEGY CHOICE ......................................................................................................................75
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Compression and experiential models of project acceleration

Project innovativeness and cycle time reduction objective as sources of uncertainty in NPD
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The effect of project innovativeness on the implementation likelihood of compression and

experiential strategies
The effect of cycle time reduction objective on the implementation likelihood of compression
and experiential strategies
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Respondents
Decision task
Independent variables
Dependent variables
Covariates
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The effect of cycle time reduction objective on the implementation likelihood of compression
and experiential strategies
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CONCLUSION .................................................................................................................................107
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BIBLIOGRAPHY .............................................................................................................................117
APPENDIX ........................................................................................................................................135
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SUMMARY .......................................................................................................................................157
SAMENVATTING ...........................................................................................................................159
ACKNOWLEDGEMENTS .............................................................................................................161
ABOUT THE AUTHOR ..................................................................................................................162
ERIM PH.D. SERIES .......................................................................................................................163
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LIST OF FIGURES
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LIST OF TABLES
TABLE 2.1 PREVIOUS META-ANALYTIC STUDIES INVOLVING DEVELOPMENT SPEED ................................ 16
TABLE 2.2 MAIN EFFECT RESULTS .......................................................................................................... 30
TABLE 2.3 POTENTIAL MODERATORS OF THE SPEED-PERFORMANCE RELATIONSHIP ............................... 33
TABLE 2.4 MODERATOR ANALYSIS RESULTS FOR RESEARCH DESIGN CHARACTERISTICS ........................ 34
TABLE 2.5 MODERATOR ANALYSIS RESULTS FOR SPEED MEASUREMENT CHARACTERISTICS................... 36
TABLE 2.6 MODERATOR ANALYSIS RESULTS FOR CONTEXTUAL CHARACTERISTICS ................................ 37
TABLE 2.7 ANTECEDENTS OF DEVELOPMENT SPEED - MAIN EFFECTS AND HETEROGENEITY ANALYSIS
SUMMARY COMPARISON .................................................................................................................. 40
TABLE 2.8 RESULTS ACROSS META-ANALYTIC STUDIES .......................................................................... 43
TABLE 2.9 MODERATORS THAT REDUCE MAIN EFFECT CORRELATIONS TO INSIGNIFICANCE ................... 46
TABLE 3.1 DESCRIPTIVE STATISTICS AND CORRELATIONS ...................................................................... 65
TABLE 3.2 ESTIMATED COEFFICIENTS FOR MODELS PREDICTING NPD PROJECT CYCLE TIME .................. 67
TABLE 4.1 ACCELERATION TOOLS BY STRATEGY .................................................................................... 80
TABLE 4.2 SELECTED STUDIES DOCUMENTING THE TIME PERFORMANCE IMPLICATION OF COMPRESSION
AND EXPERIENTIAL ACCELERATION TOOLS ..................................................................................... 81
TABLE 4.3 SAMPLE DESCRIPTION ............................................................................................................ 91
TABLE 4.4 ACCELERATION TOOL DESCRIPTIONS IN DATA COLLECTION INSTRUMENT ............................. 94
TABLE 4.5 BIVARIATE CORRELATIONS BETWEEN THE IMPLEMENTATION LIKELIHOOD OF INDIVIDUAL

ACCELERATION TOOLS .................................................................................................................... 95
TABLE 4.6 CELL MEANS, STANDARD DEVIATIONS FOR DEPENDENT VARIABLES ...................................... 98
TABLE 4.7 ANCOVA RESULTS FOR COMPRESSION AND EXPERIENTIAL STRATEGY MODELS (H1A-B) ....... 99
TABLE 4.8 PLANNED CONTRAST TEST RESULTS FOR COMPRESSION AND EXPERIENTIAL STRATEGY
MODELS (H2A-D) ............................................................................................................................. 100
TABLE 4.9 SUMMARY OF RESULTS ........................................................................................................ 102
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INTRODUCTION

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AN INTRODUCTION TO LITERATURE IN NEW PRODUCT DEVELOPMENT SPEED
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What is the effect of How can development

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2
CONSEQUENCES OF NEW PRODUCT

DEVELOPMENT SPEED: A META-
ANALYSIS 1
1
This chapter has been published as Cankurtaran, P., F. Langerak, A. Griffin. 2013. Consequences of new product
development speed: A meta-analysis. Journal of Product Innovation Management 30(3) 465–486. Earlier versions have
been presented as Cankurtaran, P., Langerak, F., Griffin, A. 2010. Consequences of new product development speed: A
meta-analysis. Proceedings of the 32nd INFORMS Marketing Science Conference, Cologne, Germany and Cankurtaran, P.,
Langerak, F., Griffin, A. 2011. Consequences of new product development speed: A meta-analysis. Proceedings of the
18th International Product Development Management Conference, Delft, The Netherlands.
13
23

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INTRODUCTION
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Table 2.1 3UHYLRXVPHWDDQDO\WLFVWXGLHVLQYROYLQJGHYHORSPHQWVSHHG
Montoya-Weiss Henard and

Pattikawa et al. Evanschitzky Gerwin and
and Calantone Szymanski Chen et al. (2010) Present Study
(2006) et al. (2012) Barrowman (2002)
(1994) (2001)
Focal variable(s) 1HZSURGXFW 1HZSURGXFW 1HZSURGXFW 1HZSURGXFW 'HYHORSPHQWWLPH 13'VSHHG 'HYHORSPHQWVSHHG

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SHUIRUPDQFH
NPD outcome variables 1HZSURGXFW 1HZSURGXFW 1HZSURGXFW 1HZSURGXFW 1RQHIRFXVRQ 1RQHIRFXVRQ 13'RXWFRPHV
analysed in relation to NPD SHUIRUPDQFH SHUIRUPDQFH SURMHFW VXFFHVV DQWHFHGHQWVRI DQWHFHGHQWVRI x 'HYHORSPHQWFRVWV
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reporting NPD speed -
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Meta-analytic calculations
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RESULTS
Main effects
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39
40

Table 2.2 0DLQHIIHFWUHVXOWV
SDE Fail-safe
k N avN min r max r r_obs r-bar ȡ LB UB Varobs Varsamp Varrel Varexpl Q-stat df
r-bar k
New Product Success:

2YHUDOOFRPSRVLWH 0.31 * 5.28% 579.33*
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3URFHVVPHDVXUHV
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0DUNHWHQWU\WLPLQJ 0.65 *
3URGXFWPHDVXUHV
7HFKQLFDOSURGXFWTXDOLW\ 8.50% 212.63* QD
3URGXFWFRPSHWLWLYH
0.30 * 1.63% 88.03*
DGYDQWDJH
External Outcomes:
&XVWRPHUEDVHG 0.28 * 2.25% 74.94*
)LQDQFLDO 0.29 * 7.61% 31.55*
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SURGXFWV+RZHYHUWKHUHVXOWVVXJJHVWQRVLJQLILFDQWDVVRFLDWLRQEHWZHHQVSHHGDQGWHFKQLFDOSURGXFW
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42
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7\SHRILQQRYDWLRQ SURGXFWVRQO\YHUVXVSURGXFWVDQGVHUYLFHV
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VDPSOH

43
44

Table 2.4 0RGHUDWRUDQDO\VLVUHVXOWVIRUUHVHDUFKGHVLJQFKDUDFWHULVWLFV
4. Year of Data
1. Selection of organizations 2. Level of analysis 3. Number of informants
Collection
5DQG Q5DQG 3URM 3URJU 6LQJOH 0XOWL
4E 4 E 4E ȕ6(
ȡN ȡN ȡN ȡN ȡN ȡN
New Product Success
0.51* 0.03*
2YHUDOOFRPSRVLWH
(10)
Operational Outcomes
3URFHVVPHDVXUHV
-0.52* -0.50*
'HYHORSPHQWFRVWV
(14) (13)
3URGXFWPHDVXUHV
0.25* 0.03*
(12)
0.48*
3URGXFWFRPSHWLWLYHDGYDQWDJH (5)
External Outcomes
0.40*
&XVWRPHUEDVHG
(5)

)LQDQFLDO

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Sampling # of speed Speed

Product type
procedure items measure
New Product Success

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57
2. Consequences of new product development speed: A meta-analysis
IMPLICATIONS
The moderating findings have important implications both for academics pursuing research in NPD
success and cycle time as well as for practitioners developing new products. From an academic
perspective, the results of this research (along with moderation findings by Pattikawa et al. (2006) and
Chen et al. (2010)) show that methodological differences are very important in understanding
potential NPD speed-success relationships. For example, Pattikawa et al. (2006) concluded from their
moderation analysis on antecedent-performance relationships that the number of items in the speed
measure, and whether it was absolute or relative and objective (versus subjective) all were important
differentiators of their magnitude. In addition to absolute versus relative and the number of indicators
in the speed measure, the results of this investigation also indicate that sample randomness matters.
Most notably, these four methodological decisions do not always produce results in the same direction
for all speed relationships.
Academics are confronted with a series of methodological decisions shaped not only by the demands
of the research question but also by practical constraints. It is not the aim of this research to delineate
what the “correct” courses of action are in relation to these decisions. However, the moderating effects
of these decisions, as well as the directional inconsistencies in the way they are manifest in different
speed relationships highlights the importance of clear communication. In this way, one can better
assess the accuracy, meaningfulness and cross-sectional generalizability of empirical findings
regarding NPD speed.
Furthermore, given the large percentage of variability in effect sizes which remained after sampling
and measurement errors are corrected for, there is every chance that there were statistically significant
moderators which could not be included in the analyses because of data limitations. This possibility
further echoes the need for study characteristics to be reported clearly, accurately and completely for
results to be meaningfully interpretable. Therefore, despite the main effects results pointing
overwhelmingly to a positive association between speed and NPD performance, it is possible that
these results do not necessarily validate synergistic accounts at the expense of trade-off arguments. On
the contrary, the subsequent moderator analyses suggest the validity of both perspectives under
different conditions.
For managers, the results of this study suggest that there may be some divisions or product categories
in their firms for which decreasing NPD cycle time may increase success, but others for which it may
48
58
not. Before setting off on a unilateral corporate program to reduce NPD cycle time, therefore, they
may want to analyse archival data for their different divisions to discern which ones have historical
results that support implementing such a program.
Additionally, based on the results concerning market entry timing proficiency, they should consider
cycle time reduction programs for product categories with the narrowest windows of opportunities
first. Cycle time reduction may not be as important to hit windows of opportunity for slowly evolving
categories.
Also worthy of emphasis is the possibility of relationships being manifest differently under different
organizational contexts. Although an extensive analysis of moderators pertaining to the organizational
context was infeasible due to data limitations, the sheer amount of unexplained variance remaining
after artefact correction may be indicative of different organizational settings favouring different
speed-performance associations.
The results also do not afford any inference of outcome directionality, as sufficient data to create and
test a meta-analytic structural model for these constructs was unavailable. This last point underlines an
important implication for managers, as well as one area of critical need for future research. From this
analysis, indeed from the sum of the previous research done on NPD cycle time and success, it is
unclear which construct, speed or success, is the cart, and which is the horse. We cannot conclude
whether faster development speed leads to improved NPD success, or whether companies that are
more successful at developing new products also become speedier than others due to their
development capabilities. There is no evidence to show which capability leads, and which follows: nor
does any other study, to the best of our knowledge, have any evidence to this. This is an important
point for practitioners.
LIMITATIONS AND FURTHER RESEARCH
As with all research, this study has a number of limitations which should be taken into account when
interpreting and evaluating its results. As is typical of meta-analytic reviews, a construct could be
considered for synthesis only if the minimum recommended number of three studies reported it. To
include as many effect sizes as possible, some related specific success items were collapsed under
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59
broader construct headings. While the classification of NPD success measures used in this study has
solid grounding in previous conceptual and empirical work and the use of broader meta-factors serves
the interest of parsimony, it is possible that this approach may have prevented us from uncovering
certain additional nuances in the speed-success relationship.
Similarly, not all of the empirical work initially identified as relevant provided the information
necessary for quantitative synthesis. It was possible to obtain the necessary missing information for
only a subset of the studies from authors. The absence of information on study characteristics such as
moderator variables and a lack of sufficient variability across studies with regard to some
characteristics posed a major constraint on the extent to which a comprehensive assessment of
moderating factors could be conducted and also limited the number of relationships for which the
effect of a particular moderator could be examined.
A final limitation is that this study used bivariate correlations between development speed and new
product success, as did Henard and Szymanski (2001) and Chen et al. (2010). Therefore, these results
do not reflect any potentially nonlinear relationships between these variables (e.g., Langerak and
Hultink 2006; Langerak et al. 2008; Lukas and Menon 2004).
This study has taken the first step towards a systematic review of development speed which brings
together the antecedents and consequences. The complementary use of meta-analysis and structural
equation modelling methods such as path analysis (Viswesvaran and Ones 1995), which this study
was unable to implement due to the large number of empty cells in the pooled meta-analytical
correlation matrix, would be invaluable for comprehensive synthesis provided that its practical
challenges are overcome.
50
60
3.
ORGANIZATIONAL EXPERIENCE
SPILLOVERS, PROJECT
UNCERTAINTY, AND NEW PRODUCT
DEVELOPMENT PROJECT CYCLE
TIME 10
10
This chapter is currently under review. An earlier version has been presented as Cankurtaran, P., Langerak, F., Rijsdijk,
S.A. 2008. Cycle time reduction and the learning curve. Proceedings of the 32nd PDMA Academic Research Forum,
Orlando, USA.
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61

62
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Table 3.1'HVFULSWLYHVWDWLVWLFVDQGFRUUHODWLRQV
Variable Mean SD 1 2 3 4 5 6
3URMHFWF\FOHWLPH
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S S S
Estimation procedure
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WKH IRUP \ D[E ZKHUH \ LV WKH SHUIRUPDQFH PHDVXUH LH F\FOH WLPH [ LV WKH PHDVXUH RI
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Variable Model 1 Model 2 Model 3

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DISCUSSION
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80
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4
MANAGERIAL DECISION MAKING IN

PROJECT ACCELERATION: THE ROLE
OF PROJECT INNOVATIVENESS AND
ACCELERATION GOALS IN
ACCELERATION STRATEGY CHOICE
11
11
This chapter is currently being prepared for journal submission. An abriged version has been presented as Cankurtaran,
P., Hultink, E.J., Langerak, F. 2014. The Role Of Project Innovativeness And Acceleration Goal On Acceleration Strategy
Choice. Proceedings of the 21st International Product Development Management Conference, Limerick, Ireland.
75
85

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103
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3UHGHYHORSPHQWSODQQLQJ ,QFUHDVLQJWKHSHUFHQWDJHRIWRWDOGHYHORSPHQWWLPHDOORFDWHGIRUpredevelopment
activities HJ LGHD VFUHHQLQJ SUHOLPLQDU\ WHFKQLFDO DQG PDUNHW DVVHVVPHQWV
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105
4. Managerial decision making in project acceleration
had been involved in NPD. Respondent’s functional background (marketing, engineering, finance or
administration) was assessed with three dichotomous variables (marketing, engineering and finance).
Manipulation and realism checks
The two product innovativeness measures, technological and market, were adapted from Lynn and
Akgün (1998): (1) the extent to which the new product incorporated a different technology compared
to the company’s existing offerings (1 = “not at all different”; 4 = “somewhat different”; 7 = “very
different”), (2) the extent to which the market targeted by the product can be considered as new to the
company (1= “not at all new”; 4 = “somewhat new”; 7 = “very new”). For the manipulation checks we
used a two-way analysis of variance (ANOVA) with independent measures on both variables
(innovativeness and cycle time reduction objective), as well as their interaction. Results indicated that
participants rated the product in the high innovativeness condition to incorporate a significantly
different technology (MHighInn = 5.25, MLowInn = 2.68; F(1, 88) = 72.81, p < 0.01) and aim a
significantly new target market (MHighInn = 3.84, MLowInn = 2.84; F(1, 88) = 9.53, p < 0.05) than the
product in the low innovativeness condition. The cycle time reduction objective had no effect on the
extent to which products were viewed as incorporating a different technology (MLowCTO = 3.91,
MHighCTO = 4.02; F(1, 88) = 0.14, p = 0.707) or serving a different market (MLowCTO = 3.48, MHighCTO =
3.21; F(1, 88) = 0.71, p = 0.402). The interaction between innovativeness and cycle time reduction
objective did not influence respondents’ ratings of either innovativeness manipulation check variable
(p = 0.821 and 0.329, respectively). Based on these findings we conclude that the innovativeness
manipulation has been successful and that respondents’ product innovativeness ratings have been
unaffected by the cycle time reduction objective manipulation (see Patzer 1996).
Participants’ evaluation of the cycle time reduction objective presented in the scenario was assessed
using two items: (1) 1= “negligible”; 4 = “moderate”; 7 = “extreme”, (2) 1= “not at all ambitious”; 4 =
“somewhat ambitious”; 7 = “very ambitious”. Two-way ANOVA results revealed that participants in
the high cycle time reduction objective condition viewed it to be significantly greater in magnitude
(MLowCTO = 3.66, MHighCTO = 5.50; F(1, 88) = 61.05, p < 0.01) and more ambitious (MLowCTO = 3.57,
MHighCTO = 5.48; F(1, 88) = 60.98, p < 0.001) than those in the low acceleration condition. Product
innovativeness did not have a significant effect on the perceived magnitude (MLowInn = 4.46, MHighInn =
4.70; F(1, 88) = 1.13, p=0.292) and ambition (MLowInn = 4.32, MHighInn = 4.73; F(1, 88) = 2.80, p =
0.098) of the cycle time reduction objective. The interaction between cycle time reduction objective
96
106
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115

116
5
CONCLUSION

117

118
SYNOPSIS
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APPENDIX A Meta-analytic database (consequences)
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B&T14242 omslag Cankurtaran
ESSAYS ON ACCELERATED PRODUCT DEVELOPMENT 317 P. CANKURTARAN
(www.haveka.nl)
The past three decades have seen many companies adopting time-based strategies in
an effort to bring their products to market quickly. While this trend in the industry has
given rise to extensive scholarly interest in product development speed, extant literature
Essays On Accelerated
Print: Haveka
has yet to provide a coherent account of its consequences for new product development
performance, its drivers, and the conditions under which these drivers are beneficial.
Product Development
P. CANKURTARAN - Essays On Accelerated Product Development

Motivated by the clear need for more work the area, this dissertation seeks to expand
scholarly knowledge on NPD speed by examining (1) the effect of speed on performance
Design & layout: B&T Ontwerp en advies (www.b-en-t.nl)

given the inconsistencies in the empirical findings; and (2) how product development can
effectively be accelerated, taking into account uncertainty as a contingency factor. This
dissertation consists of three studies, each of which approaches the subject matter from a
different angle and investigates it in different theoretical domains. Study 1 focuses on
the consequences of development speed, and uses meta analytic methods to shed light
into how development speed relates to new product success, taking into account its
different dimensions. Studies 2 and 3 direct the attention to the antecedents of
development speed, also taking into account the moderating role of uncertainty. While
study 2 treats acceleration as a continuous process that is a by-product of the firm’s prior
NPD experience, study 3 views acceleration as achievable primarily by active management
Erasmus Research Institute of Management -
intervention in the form of acceleration strategies. Collectively, the three studies offer a
comprehensive account of product development speed and its successful management.
The Erasmus Research Institute of Management (ERIM) is the Research School (Onder-
zoekschool) in the field of management of the Erasmus University Rotterdam. The founding
participants of ERIM are the Rotterdam School of Management (RSM), and the Erasmus
School of Economics (ESE). ERIM was founded in 1999 and is officially accredited by the
Royal Netherlands Academy of Arts and Sciences (KNAW). The research undertaken by
ERIM is focused on the management of the firm in its environment, its intra- and interfirm
relations, and its business processes in their interdependent connections.
The objective of ERIM is to carry out first rate research in management, and to offer an
advanced doctoral programme in Research in Management. Within ERIM, over three
hundred senior researchers and PhD candidates are active in the different research pro-
grammes. From a variety of academic backgrounds and expertises, the ERIM community is
united in striving for excellence and working at the forefront of creating new business
knowledge.
ERIM PhD Series

Research in Management
Erasmus Research Institute of Management - Tel. +31 10 408 11 82

Rotterdam School of Management (RSM) Fax +31 10 408 96 40
ERIM
Erasmus School of Economics (ESE) E-mail info@erim.eur.nl

Erasmus University Rotterdam (EUR) Internet www.erim.eur.nl
P.O. Box 1738, 3000 DR Rotterdam,
The Netherlands

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B&T14242 omslag Cankurtaran

ESSAYS ON ACCELERATED PRODUCT DEVELOPMENT 317 P. CANKURTARAN

P. CANKURTARAN - Essays On Accelerated Product Development

Design & layout: B&T Ontwerp en advies (www.b-en-t.nl)

ERIM PhD Series

Erasmus Research Institute of Management - Tel. +31 10 408 11 82

Erasmus School of Economics (ESE) E-mail info@erim.eur.nl

Erasmus Research Institute of Management – ERIM

ERIM Electronic Series Portal:KWWSKGOKDQGOHQHW

ERIM PhD Series in Research in Management

7KLVSXEOLFDWLRQ FRYHUDQGLQWHULRU LVSULQWHGE\KDYHNDQORQUHF\FOHGSDSHU5HYLYH

LIST OF FIGURES .............................................................................................................................V

LIST OF TABLES ............................................................................................................................. VI

Consequences of new product development speed: A meta-analysis (Study 1)

CONSEQUENCES OF NEW PRODUCT DEVELOPMENT SPEED: A META-ANALYSIS 13

Dimensions of new product performance

ORGANIZATIONAL EXPERIENCE SPILLOVERS, PROJECT UNCERTAINTY, AND NEW

Learning from experience

Specialized organizational experience and NPD project cycle time

Hierarchical regression analyses

MANAGERIAL DECISION MAKING IN PROJECT ACCELERATION: THE ROLE OF

Compression and experiential models of project acceleration

The effect of project innovativeness on the implementation likelihood of compression and

The effect of project innovativeness on the implementation likelihood of compression and

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ABOUT THE AUTHOR ..................................................................................................................162

ERIM PH.D. SERIES .......................................................................................................................163

TABLE 2.2 MAIN EFFECT RESULTS .......................................................................................................... 30

TABLE 2.3 POTENTIAL MODERATORS OF THE SPEED-PERFORMANCE RELATIONSHIP ............................... 33

TABLE 2.5 MODERATOR ANALYSIS RESULTS FOR SPEED MEASUREMENT CHARACTERISTICS................... 36

TABLE 2.6 MODERATOR ANALYSIS RESULTS FOR CONTEXTUAL CHARACTERISTICS ................................ 37

TABLE 2.8 RESULTS ACROSS META-ANALYTIC STUDIES .......................................................................... 43

TABLE 3.1 DESCRIPTIVE STATISTICS AND CORRELATIONS ...................................................................... 65

TABLE 4.1 ACCELERATION TOOLS BY STRATEGY .................................................................................... 80

TABLE 4.3 SAMPLE DESCRIPTION ............................................................................................................ 91

TABLE 4.4 ACCELERATION TOOL DESCRIPTIONS IN DATA COLLECTION INSTRUMENT ............................. 94

TABLE 4.5 BIVARIATE CORRELATIONS BETWEEN THE IMPLEMENTATION LIKELIHOOD OF INDIVIDUAL

TABLE 4.9 SUMMARY OF RESULTS ........................................................................................................ 102

RESEARCH FOCUS AND MAIN RESEARCH QUESTIONS

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