1.

Analysis of Demographic profile of respondents based on Gender,

purchases FMCG goods.
Table No 1
Variable No.of %
respondents
Male 185 37

Female 315 63

Total 500 100

350

300

250

200

150

100

50

0
Male Female
No of responedents %

Figure 1

In the above table 1 shows that 37% of male and 63% of female respondents.
It shows that more females are making purchases as compared to males.
2. Analysis of demographic profile of respondents based on age, purchases
FMCG goods.
Table No 2
Variable No.of. Respondents %

15-24 7 1.40

25-34 51 10.20

35-44 198 39.60

45-54 200 40.00
55-64 44 8.80
Total 500 100

250

200

150

100

50

0
15-24 25-34 35-44 45-54 55-64
No of responedents %

Figure 2
 According to majority of the respondents are in the age group of 45-54
(40%) years and 35-44 (39.60%) both of this age group alone contains
79.60% of total respondents. It shows that most of the decisions are
influenced by 35-54 years of age.

3. Analysis of Demographic profile of respondents based on Qualification,

purchases FMCG goods.

Table No 3
Variable No. of. respondents %

1-9th standard 125 25.00

Sslc/HSE 135 27.00

Degree 231 46.20

Post-graduation 9 1.80

Total 500 100

 250

200

150

100

50

0
1-9th standard Sslc/HSE Degree Post-gradution
No of responedents %

Figure 3

In the above table 3 shows that most of the respondents are graduate
(46.20%) and up to matriculation (42%) these two accounts for 88.20% of
cummulative percent.

4. Analysis of Demographic profile of respondents based on Income, on

purchasing FMCG goods.
Table No 4
Variables No. of. respondents %

Below-5000 31 6.20
5001-20000 188 37.60

20001-35000 173 34.60

35001-50000 66 13.20

50001&Above 42 8.40
 Total 500 100

Analysis Based on Income

200
180
160
140
120
100
80
60
40
20
0
Below-5000 5001-20000 20001-35000 35001-50000 50001&Above
No. of. Respondents %

Figure 4

According to above Table 4, the majority of the respondents are in the

income of 5001-20000 (37.60%) and 20001-35000 (34.60%) both of the income
group alone contains (72.20%) of total respondents. It shows that most of the
decisions are influenced by 50001-35000 income group.
5. Analysis of Demographic profile of respondents based on occupation,
purchasing FMCG goods.
Table No 5
Variables No. of. respondents %

Unskilled Worker 6 1.20

Skilled Worker 70 14.00
Petty Trader 83 16.60
 Shop Owner 89 17.80
Businessman 63 12.60
Self-Employed/ 65 13.00
Professional
Clerical/Salesman 10 2.00
Supervisory level 45 9.00
Junior Executive Officer 32 6.40
Middle/Senior 37 7.40
Executive/Manager
Total 500 100

Analysis Based on Occupation

100
90
80
70
60
50
40
30
20
10
0

No. of. Respondents %

Figure 5

Table no 5 shows that most of the respondents are Skilled workers, petty
traders, shop owners who purchases FMCG goods for sale.
 6. Analysis of Demographic profile of respondents often visit Big Bazaar for
purchases FMCG goods.

Table No 6
Variables No. of. Respondents %
Weekly 19 38
Monthly 24 44
Occasionally 09 18

Analysis Based on visit to Big Bazaar

50
45
40
35
30
25
20
15
10
5
0
Weekly Monthly Occasionally
No. of. Respondents %

Figure 6

According to the above analysis, most of the consumer likes to visit Big
Bazaar monthly for the purchase of FMCG goods.
 7. Analysis of Demographic profile of respondent’s main purpose of purchase
FMCG products at Big Bazaar.
Table No 7
Variables Respondents

Economical Price 238

Quality product 66
Variety product 133
Quality Service 63
Total 500

Analysis Based on Main Purpose to Visit Big

250
Bazaar

200

150

100

50

0
Economical Price Quality products Variety products Quality products
No. of. Respondents %

Figure 7

According to the Table no 7, shows most of the respondents visit the big bazaar for the
Economical Price and Variety products.
 8. Analysis of Demographic profile of respondents spent time per visit for purchasing
FMCG goods at Big Bazaar.

Table No 8
Variable No. of. Respondents %
0-15 min 216 43.20
15-30 min 100 20
30-45 min 106 21.20
45-60 min 78 15.60

Analysis Based on Time Spent Per Visit Big Bazaar

250

200

150

100

50

0
0-15 min 15-30 min 30-45 min 45-60 min
No. of. Respondents %

Figure 8
According to the above analysis shows that respondents spent their time 0-45 minutes for
FMCG products at Big Bazaar.
 9. Analysis of Demographic Profile of respondents spent Money for FMCG products at Big
Bazaar.
Table No 9
Variable No. of. Respondents %
0-500 145 29
500-1000 97 19.40
1000-1500 98 19.60
1500-2000 76 15.20
2000-2500 84 16.80
Total 500 100

Analysis Based on Money Spent Per Visit Big Bazaar

160

140

120

100

80

60

40

20

0
0-500 500-1000 1000-1500 1500-2000 2000-2500
No. of. Respondents %

Figure 9

According to the above analysis, shows that 145 no of respondents spent their money for
FMCG products at Big Bazaar. It shows that 29% of the Respondents spent their money for
FMCG products range from 0-500.