CHAPTER III

OBJECTIVES &RESEARCH
METHODOLOGY
 RESEARCH METHODOLOGY

Data collection

There may be different types of information and data, some of the

information may be unpublished, some is complete and some is
incomplete, some is reliable data and some is biased,it is
necessary for researcher to know the information which it is
generally .the research decides the nature of the sources of data
they may be .

Primary data

Secondary data

METHODS OF DATA COLLETION

There are two methods of data collection.

1 . Internal sources

2. External sources

INTRNAL SOURCES
Internal sources are all the companies own records. Registers documents etc .

EXTERNAL SOURCES
ALL other sources of information are external source of data another was of classifying the

Source of information.

1 . Primary data

2 . Secondary data
PRIMARY DATA
Primary data is being collected during the course of asking by performing surveys data is

Obtained either through respondent. Either through questionnaire or through personal

interview.

I have collected the through both personal interview.

2. SECONDARY DATA
Secondary data are the data already available in the form of print material website.

Journals etc; I have used some magazines news papers websites and course material or that
purpose.

RESEARCH TOOL
I have used the structured questionnaire in my research process which has carefully designed
keeping the entire objective in mind.

SAMPLING PLAN
The process of collecting observation from the element s of a large population may be
expensive.

Time consuming from a sample plan of the population.

A sample is a subset of population through a valid statistical procedure so that it can

Be regarded as representative of the enter population is called sampling plan consists of the

Following elements;

SAMPLE UNITS
My sample units were.

Dealers

Service center
Customers

SAMPLE FRAME
The entire list of sample unit is known as sample frame. In this project my sample frame was
Mathura

SAMPLE SIZE
In this project being aware of time and cost constraints sample size was limited to 2 dealers and
5o customers.

SAMPLE METHOD
in my research have used convenient sampling.

CONTACT METHOD
Contact method used in project is personal interview. The methods of collecting information

Through personal interview are usually carried out in structured way.

 OBJECTIVEOF THE STUDY
1. TO STUDY CUSTOMER SATISFACTION OF COMPANY

2. TO STUDY VARIOUS MARKETING ACTIVITIES PROVIDED BY COMPANY

3. TO STUDY VARIOUS SERVICES PROVIDED BY THE COMPANY

4. TO KNOW THE CUSTOMER EXPECTION OF COMPANY

1) age
INFERENCE

AGEWISE NO OF MEMBER % OF MEMBER

18-22 6 11

22-27 16 29

26-32 24 49

32 6 19

SUM 50 TOTAL
FROM THE ABOVE TABLE IT IS SHOWN THAT, 50% OF THE RESPONDENTS
ARE ABOVE THE AGE GROUP

Chart 1- AGE WISE CLASSIFICATION OF THE RESPONDENTS

2) GEOGRAPHICAL EXISTENCE OF THE RESPONDENTS

 Level
No.Of Respondents % Of Respondents
options

Rural 3 6

Urban 20 40

Semi-urban 27 52

Total 50 100

INFERENCE

FROM THE ABOVE TABLE IT IS SHOWN THAT, 52% OF THE RESPONDENTS

ARE FROM SEMI-URBAN REGIONS, 40% WERE FROM URBAN AND 6% RURAL
SIMILARLY.

Chart 2- geographical existence of the respondent

3) AWARENESS ABOUT PR PRODUCTS

CLASSIFICATION OF RESPONDENTS BASED ON AWARENESS ABOUT PR

PRODUCTS AND ITS PRODUCTS.

Option No.of respondents % Of Respondents

yes 45 93

no 5 7

total 50 100

CHART 3

CLASSIFICATION OF RESPONDENTS BASED ON

AWARENESS ABOUT PR PRODUCTS AND ITS PRODUCTS.

Inference

FROM THE ABOVE TABLE IT IS SHOWN THAT, 45% OF THE RESPONDENTS

ARE AWARE ABOUT PR PRODUCTS.LTD AND ITS PRODUCTS WHILE 5% ARE
UNAWARE.

4) classification based on the knowledge

CLASSIFICATION OF THE RESPONDENTS BASED ON THE KNOWLEDGE

TOWARDS PR PRODUCTS

PR PRODUCTS

opinion no.of respondents % of respondents

yes 28 58

no 22 42

total 50 100
Inference

FROM THE ABOVE TABLE IT IS SHOWN THAT, 60% OF THE RESPONDENTS

HAVE KNOWLEDGE ABOUT INDIA’S FIRST PR PRODUCTS.LTD.

Chart 4- Customer’s satisfaction level on PR PRODUCTS

5) CLASSIFICATION OF RESPONDENTS ON THE BASIS OF

PREFERENCE TO PR PRODUCTS.

OPINION No.Of Respondents % Of Respondents

Yes 42 78

No 8 22

total 50 100
INFERENCE

FROM THE ABOVE TABLE IT IS SHOWN THAT, 80% OF THE RESPONDENTS

ARE SAYING NO, SO IT CLEARLY DEFINES THAT, CUSTOMERS PREFER PR
PRODUCTS.

Chart 5- Classification of respondents on the basis of Preference to PR Product

 CHAPTER-V

CONCLUSIONS, FINDINGS,
LIMITATIONS
FINDINGS

General findings
1. foreign companies can invest up to 100% in most of the manu
facturing industring in india.

2. many branded companies outsource the. majority of the market

executives are male.

7. the prices of the products are reasonable though they are

competitive.

8. the products are of good quality and are at whit other

competitors having brand names.

9. reasonable pricing, customized quality and finising contributes

in differentiating the prqducts of the from that of the others.

10. apart from price of the product, desing and dllivery time of
producet ordered play acrucial role in triggering out demand

Generation of of the producet .

11.Discount is given on repeat purchase.

12.the company does not adhere to stringent norm while giving

discount on repeat purchase.

13. the target consumars are the elite and upper middle class.
14. on incenitives are given by the company to its marketing
present.
RECOMMENDATIONS
&SUGGESTION
SUGGESTIONS
1. The Company should also launch some cheaper products so that the peoples can buy
more…
2. Focus should be on teenagers young and executives as they represent largest portion of
the products users segment
3. Provide better sales follow up which almost every brand lacks –the research has showed
that the product users of all brands are dissatisfied with their after sales experience
4. The company should follow an aggressive selling concept.
CONCLUSION
 CONCLUSION

After using the pr products customer are satisfied and they appreciates the products
from high end to low end price. Customer are satisfied with price, products and
innovation are done by company. company is getting 10% growth rate is every year.
There design is liking the customer every segment of market