Press Release & Outreach

Student Name:

Artist Name:

Artist Current Stage:

Choosing a single:
You will consider the "Current" stage that your artist is at and you will select a single from their
existing repertoire (that is commercially relased) that you judge to have the most potential to
help your artist reach their one year goals and their overall career.

Name of single: “Como Dice La Leyenda”

Link to chosen single: Como Dice La Leyenda

Description of Music: Looking back to PPIV and the use of persuasive phrases, in the table
below choose eight distinctive words or phrases that best describe your chosen single.
Underneath the table, utilize the phrases and words in this table to complete a convincing
(attention-grabbing) one paragraph description of your single. You can also utilize your Brand
Identity Map from assignment three to help bolster this description.

Caribbean rhythms Energy packed Will make you move Dynamic

Puerto Rican Latin fusion For music Storytelling lyrical
folklore connoisseurs content

Description:

Misa ‘E Gallo is a Puerto Rican group devoted to Latin fusion. For that reason, “Como
Dice La Leyenda” is not your average kind of song. Misa ‘E Gallo seamlessly combines three
different genres from Puerto Rican folklore resulting in an energy-packed single. The single is
filled with Caribbean rhythms and spontaneous dynamics that will undoubtedly make you move.
The combination of styles present in the song indulges both music connoisseurs and for those
who simply want to dance. “Como Dice La Leyenda” is both a musical and fantastical voyage
rooted in Puerto Rican tradition and its culture. The title translates to “as the legend says.” Gerry
Pomales, the author of the song, shares a small tale of a foreigner arriving at an island where
people dance as an expression outlet. The traveler, who can’t dance, fell in love with a lovely
woman present at this mystical place. He has one problem; he doesn’t know how to dance. He
must overcome his fear of dancing and even if he doesn’t know how to he must bust a move
before he loses the opportunity. Gerry uses his unique storytelling lyrical content to take the
listener into a Caribbean journey rich in culture and in Latin flavor.

Press Release: Using the included example as a reference, write a press release below that
announces the release of the new single. Make sure to follow the points below and be original,
do not copy the provided example word for word.
  Attention-Grabbing Headline
 Generate interest and excitement
 Visual Element
 High quality image
 Relevant
 Elevator pitch
 Generate interest and excitement
 Is it newsworthy?
 Story/Culture
 Make it personal
 Lead to the music through story
 Specific
 Who, what, where, when, why & how
 Quotes
 Past press or fan quotes
 Stats/Accolades
 Recent accomplishments or impressive stats
 Call to Action
 What do you want me to do?
o Buy tickets, buy album, Sign up for newsletter
 Contact Information/Social Links

Add Press Release here:

MISA ‘E GALLO’S LATEST RELEASE, “COMO DICE LA LEYENDA” IS A
MELTING POT OF PUERTO RICAN FOLKLORE

FOR IMMEDIATE RELEASE

ORLANDO (February 26, 2019) Misa ‘E Gallo presents their latest release titled “Como Dice La
Leyenda”; an homage to Puerto Rican culture. “Como Dice La Leyenda” is filled with Caribbean
rhythms and spontaneous dynamics that will undoubtedly make you move.

Misa ‘E Gallo seamlessly combines three different genres from Puerto Rican folklore. Fusing
Bomba, Plena, and Yuba to create an energy-packed dance-floor-ready single. The title translates
to “as the legend says.” As the title suggests, Gerry uses his unique storytelling lyrical content to
take the listener into a Caribbean journey rich in culture and rhythm. The single will be available
February 26, 2019, in all major streaming platforms and for download on iTunes, Amazon and
Band Camp.

Along with the release, Misa ‘E Gallo will proceed to collaborate with Como Imagenes Media
Group in the production of the music video for the single. This is Misa ‘E Gallo’s 8th music
video in less than a year. The release date for the video is yet to be announced.

Misa ‘E Gallo had their first international media tour in 2016, where they had the opportunity to
play at reputable venues like El Casco Antiguo in Panama City, The LAMC Clemente center in
New York and The Wynwood Yard in Miami. Misa ‘E Gallo was also featured in the Puerto
Rican Christmas special titled “Cuba y Puerto Rico Son” sponsored by Banco Popular. The
group is currently planning their second tour with the hopes of visiting L.A., Mexico, and
Nashville.

To book Misa ‘E Gallo for your event, please visit www.misaegallo.com for more information.

Social Media Links:

Facebook:
www.facebook.com/misaegallo/
Instagram:
www.instagram.com/misaegallo/
###
Media Contact:
Kristal M. Vargas Fonrodona
Email: Fonrodona.k@gmail.com
(787) 923-7272

List of Press/Media Outlets: Choose two Spotify playlists, two radio stations
(college/internet/satellite), two blogs, and one sponsorship opportunity that is in line with the
branding and target audience for your artist and their new single. You will then provide a
justification as to why you think each choice is an appropriate one. This could include follower
numbers, geographic region they are in, playlist curator contact, the genre of music they focus
on, similar target market, but the idea is to make it a reasonable and relevant justification.

a. Spotify Playlists (Refer back to the Heroic Academy article from this week’s reading and
make sure these are limited to what they categorize as Major or Indie Playlists. No
Spotify-curated playlists.)

1. Playlist #1:Viva Latino

i. Reason for choosing: Viva Latino has over 9.2M followers and it features
all most all Latin music exponents

2. Playlist #2 (Provide URL): 100% Latinx

i. Reason for choosing: This playlist features both emerging Latin artists and
A list Latin artists and it has over 294K followers.
b. Radio
1. Station #1 (Provide URL if available): Radio Universidad de Puerto Rico
i. Reason for choosing: Radio Universidad is a university radio station. They
cater to the same demographic as Misa ‘E Gallo

2. Station #2 (Provide URL if available): Radio Joe

i. Reason for choosing: Radio Joe is known for featuring emerging artists
and for supporting the indie movement
c. Blogs
1. Blog #1 (Provide URL): Centro Voices
i. Reason for choosing: Centro Voices covers Puerto Rican talent from the
independent music scene.

2. Blog #2 (Provide URL): Puerto Rico Indie

i. Reason for choosing: Puerto Rico Indie is one of the most recognized
music blogs in Puerto Rico.
 d. Sponsorhip (This is based off of Lecture 2 with Jamie Elasick)
1. Sponsor #1 Palo Viejo
i. Reason for choosing: Palo Viejo’s target market is Puerto Rican
Millennials, with a low-middle income with some collage or currently
enrolled in college. Misa ‘E Gallo could help Palo Viejo reach the right
audience since they share a similar target market.

References:

Spotify (2019) 100% Latinx. Retrieved from,

https://open.spotify.com/user/spotify/playlist/37i9dQZF1DWVIKVPO4xOlK?si=grOOL
1j2TIWE6qO1-BQfBA

Spotify (2019) Viva Latino. Retrieved from,

https://open.spotify.com/user/spotify/playlist/37i9dQZF1DX10zKzsJ2jva?si=zFIJSjlsTA
6ZYa2lgYxE-w

Facebook (2019). Misa ‘E Gallo. Retrieved from, www.facebook.com/misaegallo/

Instagram (2019). Misa ‘E Gallo. Retrieved from, www.instagram.com/misaegallo/

Universidad de Puerto Rico. (2019) Radio Universidad. Retrieved from, https://www.wrtu.pr

Facebook (2019). Palo Viejo. Retrieved from, https://www.facebook.com/PaloViejoPuertoRico/

Puerto Rico Indie (2019) Puerto Rico Indie. Retrieved from, http://puertoricoindie.com