Professional Documents
Culture Documents
VOL I - ISSUE I
1
TATSUO SUZUKI - RINZI RUIZ - KAREN ROSE - RICHARD BERTER - OLIVIER DUONG - DON SPRINGER
INSPIRED EYE
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S U M M A R Y
I N S P I R E D E Y E V O L I I S S U E I
MAGAZINE
06
From the editors
About this first issue of Inspired Eye
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In the streets with Streetshooter
The first in a column about street photography
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The Inspired Frame
Design basics for photographers
110
The long road ahead
What to look forward to from Inspired Eye
88
Selective attention
What it means for you and your photography
PHOTOESSAYS
Bev’s world
22
Exploring daily life of Beverly
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In the streets of Haiti
Haiti as seen from the streets
INTERVIEWS
Rinzi Ruiz
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Street Photographer from California
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Karen Rose
Scottish photographer
PHOTO PROJECTS
92
Nuru Project
Funds non profits through print sales
INSPIRED EYE
Senior Ed
it or in C hi
ef
If there’s something you want to see or not see, post a So flip the pages and read the words but make sure you
thread on the forum or on Facebook or send an email enjoy the photos. This is our journey as much as it’s
to the magazine. If you would like to write an article, yours. Who knows, next issue...it’s your photos we are
do an interview or do a photo essay, let us know and all looking at.
we will get it started.
Thanks for your continued support.
We are doing this because we love and live
photography. Gear is nice and we will do reviews and Olivier and Don
eF at ure Submission
Have an article pitch? Would you like to be considered for an interview or want to present your work?
6 Turn to the end of this magazine for links for article submission. 7
INSPIRED EYE
RINZI RUIZ
INTERVIEW WITH
BY DON SPRINGER
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What inspired you to become a What purpose does it serve for you?
photographer?
A few years ago it served to bring me back to a
I always enjoyed taking pictures but as far as creative place, to find relaxation and to get out
really getting into photography it was a result of and about. These days it does a lot of the same
wanting to find my creativity again after years of but now it also serves as a career path I am taking
mind numbing and uninspiring work. in life. We’ll see how it goes.
It was because I enjoyed it that made me decide Have you ever, or do you now work for
to take it up and really learn how the camera hire? Do you want to work for hire in the
works and how photographs that I admired were future and in what capacity do you plan
accomplished. to use your photography?
As I continued to learn and take pictures I found Yes, I’ve worked as a second shooter for a few
a passion for it and haven’t weddings, I’ve shot parties and events, and have
turned back since. done some portraits/head shots. I took them for
the experience and it was good to get paid while
I learn.
In the last year and more so in the last month When you are not being engaged by a
I’ve been giving a lot of thought into what type of third party to make images, what are the
photography I would like to pursue. I’ve gotten images your making?
attention for my street photography work which
I do appreciate and am happy about but as many Well, I’m shooting in the streets and really still
know there isn’t much money to be made in it enjoy creating images from the environments and
unless you’re consistently selling prints, books or life around the downtown area. I’ve been doing a
teaching workshops. lot of editing my last year or so of work and can
see how I’ve developed and changed over time.
I have an interest in photojournalism but unsure I’ve also seen the changes in the environment.
about taking that route at this time. I also have an Downtown Los Angeles is going through changes
interest in fashion or editorial photography so I’m and it’s looking like I’ve documented at least some
researching it and will be practicing a lot in the of it.
next few months.
My goal at this point is to go through all my
Since those will take some time and more images and organize them to be able to learn from
experience I’m going to focus on engagements them, see what I’ve been seeing, see if there are
and weddings for now and hoping to excel in any themes that I can stick to and then present
that field. them on my website.
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and what I should shoot so many of my photos Maybe in the future I could focus or collect more an interaction between people that strikes my
I don’t think I’ll ever get tired of shooting the have the “Light and Shadow” theme to it if that images that fit within something more deep and interest can also make me stop to shoot.
streets but I feel I do have to switch could be considered a theme. meaningful.
my focus to building my professional portfolio. How do you feel about being
So, I’ll be switching from a more Many of my photos are of the people of specific {There are trigger mechanisms that we photographed?
documentary or improvising type of shooting to areas of downtown Los Angeles so I think should identify for ourselves. They are
“ ”
important as they lead the way to new I’m surely more used to being behind the camera
work and also point to our history to give
I don’t think I’ll ever get tired of shooting the streets understanding to what we are doing.}
Can you describe a few of the things that
than being in front of the
camera. I’m no model but I suppose I’m getting
more used to being photographed because while
a conceptual and planned type of shooting. I’ll eventually I will put that into a set or find a theme make you want to stop and shoot? hanging out with my photographer friends they
see how it goes. to string a set of photos together with. I suppose take pictures of me at time.
most of my photos have a somber feel to them so Well, for me it usually starts with light. I chase
What are your recurring themes? I’ve been collecting photos to put in a set called the light and light illuminates and makes me stop Are you self taught, educated, or a little
Captured Souls. to analyze a scene. Sometimes it’s someone’s bit of both?
I haven’t really gone out with any theme in mind character that I find interesting that makes me
but after looking through a years The last few years since I started photography I’ve stop to shoot. I also observe people and find I’m mostly self-taught. I did study arts and
worth of photos I’m seeing certain themes pop been in a learning mode so again themes haven’t certain moments I can try to capture. graphic design in school but as far as
up. Most times, I use light to lead me to where really been in the forefront of my mind as I shoot. A simple gesture, a look in someone’s face, photography is concerned, I learned by reading
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Much of what I learned, I did shooting out in the streets.
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constantly changing especially in the historic area where corporations are starting to move into.
I think in a way I’ve documented the changes. Going through my photos I see backgrounds that
aren’t there anymore or have changed since I took the photo. I’ve also been going just outside the
downtown area and looking for other places to shoot at. I like shooting in other cities too but I’d
say in reality my favorite places to work is where the light is good.
Thanks so much for your interest, time and for asking me to be a part of this. I feel honored and
encouraged.
C A P T U R E T H E S T R E E T S
Above is a kind comment we received from a satisfied user of Street Presets, or “SP” for short. We
developed our presets not for the average photographer but specifically for the street photographer. Just
in case the image above does not convince you, we are offering you 3 presets from various SP packs to
download and try out. Enjoy.
BEV’s
WORLD
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WITH STREETSHOOTER
This is the first in the series of articles that takes you behind some of Don Springer’s
(Streetshooter) images. Part memoir, part technical, part photography, there’s always
something to take home.
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Being in the darkroom and hearing the gurgle of cream in the cup covered with water
the print washer, smelling the fixer in ice. She walks over to the truck, I’m watching her
the air, the beautiful safelights. They call them like a hawk. I’m watching every living
safe lights for a reason. Every photographer knows thing near my wife cause I’m on permanent guard
they are safe in the darkroom. duty. THIS IS THE REASON I WORK
ALONE. I don’t want to divide my attention.
So I agreed to take her and my daughter to the fair
on the parkway. I grabbed 2 M4’s. Black had the I thought, oh well....just enjoy the day. Then as
35 Lux on it cause it might be dark before we get she’s getting closer to the attendant in
home. My 1st choice would always be the Cron.... the truck....I turned and looked in the opposite
to this day! direction. I see this man standing like in a
stupor. I mean this guy doesn’t hear a thing, he
The silver M4 had a 50 Lux and I carried a 90mm sees something but only he knows
in my pouch. A few rolls of Tri-x and I was good what. I raise the camera and just as I am ready to
to go. click....I see this woman behind
him....then there enters a woman carrying a
We took the Frankford Elevated train because it banana and I immediately see the
was the most convenient way for poor people to connection from the banana and the dolls legs.
travel. I still travel that way for reasons mentioned. Click.
When we got to the fair, I realized that the sun was
really bright. This meant FG-7 1:9 or 1:15. I didn’t I walked closer to him and he said to me...”Ya
want to blow the highs, like I do now. know, I hate coming to these events. I
have to watch my wife and daughter all the time”.
Blackie was in my hand set to hyper-focal at f/11. I smiled and said, “Brother, I know what you
Shutter was at 1/250 and floated mean”.
between that and 1/1000 depending on the light. felt and responded. It never intruded on my work and as I did I adjusted the zoom to it’s longest
Thank the Yellow Mother that I didn’t Atlantic city, NJ (Image on right) or thoughts. length. He turned from her and kissed the nipple
need a light meter. I’d be reading that and not It was a very hot day in July 2009. People were of the Ape statue. Click....I turned and started to
making photos. trying to find shelter from the blazing heat but Anyway.....this guy is getting yelled at by a very hot walk away.....
that only can be found in the Casino’s. I walked on woman with a baby in her arms and 2 kids tugging
I had my daughter in a Gerry Strap anchored the boardwalk and just past Trump Casino I saw The woman saw me make the photo and said...”Put
at her skirt. She’s not happy, he’s not caring. He’s
against my chest. It’s a funny thing. Every this woman yelling at this man. She was wiping looking at her like she’s not there. My camera is that picture on the internet so the world can see
time I raised the camera to my eye to frame....I’d the sweat from her head with a towel. I was still ready but for what. I rested it against my thigh somy stupid husband”. I smiled and glanced at
click the shutter and without fail, looking straight ahead at her and then I looked to that is was not visible. him. He then smiled back at me and shrugged his
Bethany’s eyes would squint open and look up at my right. shoulders. That ended the scene and I continued
me. Then back to sleep. All the sudden he yelled at her and even tho I walking on the boardwalk looking for my next
Well, the ole shooter knows there’s a photo don’t understand Spanish, a man understands photo.
So we’re walking around and wifey want’s a water working and the heart beat started going strong. another man when he’s on the trouble list with
ice. Now in Kensington, the real The camera in my hand at the time was the Pen1 his wife. That’s built into men’s firmware. He said I knew I made a photo that I would really be
water ice is called a Radio Ball. It’s a scoop of ice with the 14-42. I just loved the way that camera something and her face got red. Then I could feel happy with but I didn’t look at it until I got back to
the peak moment coming.....I raised the camera my LightRoom the next day.
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The FG-7 would be diluted to 1:15 with the Sulfite and I was part of it. Either that or the photography
and the Rodinol would be diluted anywheres from elders on the other side were having a good time
1:20 - 1:32. With either developer the light from with their sense of
the day would determine what I would use and humor.
how I would use it. For mixed lighting or if a roll
wasn’t finished in a week, Edwal was the ticket. I decided it was destiny. I can hear her saying
There is no better developer. how much she likes a particular ring. I can see
him looking at something else. Then she moved in
Back to the street. I had a light jacket on and if close to the window....he backs out just a little and
I rested my hand, the camera would sleep in the puts his hands on his hips....click.
right pocket. Work time....the leather strap is
wrapped around my wrist and the camera cradled Rittenhouse Square, Philadelphia 1981
in my right hand. (following page)
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off center that works with the lower
right etc.
WITH STREETSHOOTER
u ed i n n e xt is s u e
C ont in
out my little notebook. Then I saw a woman She walked slowly and comfortably right past the eye travel?
coming out of the Gucci Store. I dropped the man as any good wealthy red blooded American The round grates on opposite corners against the
book and pen, raised the camera and as fast as would do.....Click! shape of the shadow upper left working with the
lightening, I framed the photo and waited for her shape on the lower right.
to get to the edge where I needed her to be. All the Here’s a dissection of the photo as I saw it in that
elements were there..... flash of a second. Her shoes against the mans feet. Then the cement slabs tying all the graphic
Of course, the obvious. But what would make the elements together. Theres a bright light area upper
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C A P T U R E T H E S T R E E T S
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Above is a kind comment we received from a satisfied user of Street Presets, or “SP” for short. We developed our presets not for the average photographer but specifically for the street photographer. Just in case the images
above do not convince you, we are offering you 3 presets from various SP packs to download and try out. Enjoy.
D O W N L O A D B U Y
L R 4 S A M P L E R P R E S E T S
www.streetpresets.com
INSPIRED EYE
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Olivier,
Could you please explain why the Haiti that thing was the personal touch. The teacher
Project seems so personal. What I mean told me, “You have a very defined definition
is, I see more of you in the work then is of photography” when looking at my shots of
common from a shooter on a project. buildings and things. Didn’t understand it then
but it was wise and simple advice: connect with
That’s a very good question, I think there is two
your work. Later I understood that photographers
sides to it. First of all, like I said, was born and
need to be true and real to themselves. Shoot
raised in Haiti. That makes me a “Nèg Lakay”, a
what you want and what you feel.
homeboy if you like.
I think the best work is connected work, that’s
So this work is personal because I’m part of it.
why the best work can be done right outside your
The second aspect is that whatever I do I try to
home. As a documentary photographer, you also
connect with my work and my subject. In the
have to connect with your subject. This was easy
only photography course I took, I remember
for me because it’s my home country. But in all
clearly seeing my classmates work. They were not
documentary, you have to care because it’s going
groundbreaking but they had something to them,
to show in your photographs.
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There was this biographer interviewing people Emergence is when multiple entities come
that were Eugene Smith’s subjects, it’s amazing together to form a unified pattern. An example
how people remember him because he genuinely of this is when you see a flock of birds fly, it’s
cared, and got away with some very personal hundreds of birds yet acting as one.
photographs.
I only shoot intuitively, I am never really
In a street setting like this one, knowing who concerned about the whole, because I know that
you are shooting pays. I was shooting the street in the end undeniable patterns will emerge. Being
life of Haiti, and I know Haitians, how they are. too selective in the field is a sure way to miss shot
They are a poor but a proud and resilient people, and not focusing on the situation at hand.
always their head high.
I don’t really see the documentary in my street,
Most photographers in Haiti would overlook but in my opinion it just confirms what I always
certain things, as a Native I know what to look knew: I’m documentary at the core. Looks like I
for. This, I believe is the element that you can’t shake it!
perceived in the work. It’s that aspect of people
that you as a photographer don’t get, until you get Olivier, Let’s end this and let our friends
up close and personal. see your photos. At a later date we will do
a full interview with more photos.
You say that you were born and raised in
Haiti. I know you live in Florida, do you Thanks for your patience and time.
still have family in Haiti? Don
I’ve cousins here and there, but friends also. My
last leg there is my dad, who’s pretty burned
out. He’s moving out so it will be an interesting
situation. Will I still feel like it’s home while I
have no immediate family there?
Your work is more of a documentary
nature then street. Of course street lives in
all work but the way you shoot is different.
You shoot more in a sequential mode then
as a single image like a street shooter.
Is this a conscious decision or more an
intuitive decision?
Truly the work can never escape the artist! When
I shoot, I just shoot, I’m never concerned about
the big picture because I know Emergence always
comes trough.
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W hen I first rediscovered a dormant love for photography it quickly became second nature for me.
Part of it was just a given but most of it was my background in Graphic Design. Upon further
investigation, I realized that it was not just me, photographic history has example after example of THE By Olivier Duong
INSPIRED FRAME
graphic designers turned photographers.
This prompted me to seek out the similarities between design and photography to see what
photographers can get out of graphic design. As it turns out, photographers, like painters and all Design basics for stronger photographs
artists actually use principles and elements of design all the time in their work to communicate an
idea. This article series is a collection of insights I made after studying design, photography and
also psychology.
Visual Literacy
Humans are emotional creatures, capable of it’s a tunnel, a channel, a mean to an end. And
feeling a whole spectrum of emotions. But even just like any other language you can either be
more, humans are hard wired for relationships, photographically literate or illiterate.
and relationships imply communication. We
communicate through signs, body language, The illiterate photographer can take a photograph
speaking, etc. Humans are also emotional but he cannot express himself because he does not
creatures. know how to accurately convey his ideas. Likewise
photographs are only visual stimuli to him because
A problem arises when humans long to he does not know how to read images.
communicate a specific mood, idea or emotion but
are limited through their usual communication This article series is about learning the visual
portals like language. If you love someone for language. It is going to present to you the words
example, you can understand that words cannot first (Elements) and then will present the grammar
express what you feel. The fact that you are hard (Principles). The foreign language student has
wired to express yourself yet can’t because of lots of work to do in order to begin to formulate
communication barriers creates what I call “Inner coherent phrases. By the same token each of the
frustration”. elements and principles laid out will take some
time to internalize but when it is, it’s there forever.
That indescribable “Stuff” that you want to express
is what I call Vision and Photography (and art in I personally do not think about composition
general) is the only way to release that “Inner anymore, I frame by intuition because it is now part
Frustration”. This is why you feel miserable when of my subconscious. Do you remember learning to
you missed a shot you had a clear idea of. Likewise read? How you had to pause at each word? Now do
this is why photography is so fulfilling when you you even think about each word?
do produce a photograph that you previsualized
accurately. Photography has the same learning curve. It’s easy
once you keep diligently at it. Let’s first explore
Every photographer strives for that 1:1 Vision, they how humans learn in order to fast track your
try the best they can to recreate what they saw in photographic learning journey.
their Mind’s eye. Photography is a visual language,
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T hink of photography as a huge “Find the word” puzzle. lines while in a vacation house. When they were recognized my brain
This is the reason why you always see the people with the
MOTION-SHADOW-HARMONY-BALANCE-UNITY-TEXTURE-RYTHM
RAS (FILTER)
PORTRAIT-LINES-LANDSCAPES-SPACE-COLOR-EMPHASIS
same car, brand or camera as you in the streets. You can
spot one familiar face in a sea of thousands because of your
RAS. The more you train yourself to recognize patterns, the
more you will find things to shoot in a scene. If you have
ever been out with a photographer friend and were amazed
at the shots that you never saw, their palette of patterns
was broader than yours. You will have to be in top down
mode often before enjoying bottom up to it’s full extent.
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INSPIRED FRAME
O ne can lack Vision, or one can lack the necessities to convey that vision,
but both are necessary for what I call the Inspired frame. Vision is
universal, but it takes certain skills and tools to externalize it. The tools are
of course the cameras and other photographic equipment, as for the skills
they are, amongst others, design elements and principles.
While design has been there for the longest time, the big breakthrough came
when the first design school in the world, the Bauhaus school in Germany
(1919) formulated a comprehensive system that broke down Design in
terms of design elements of principles.
The elements of design are the most basic units of the frame, they include:
Line, shape, space, color and texture. Composition is the arrangement of
these units while the principles are the concepts behind this arrangement.
To illustrate, Elements are the words and Principles the grammar behind the
arrangement of words
The design elements principles laid out in this article series are the
language for you to convey your Vision better. The inspired frame is when
you meaningfully frame your photograph to express your Vision. The
temptation is to focus strictly on composition and not the feel, the soul of
the photograph. Relying solely on design principles can create aesthetically
and compositionally strong photographs but empty and cold because they
are void of meaning. A good example of this are the Bokeh photos. They are
packed with lots of creamy goodness but are void of meaning. Why take the
photograph at such aperture?
Think of the design elements and principles as a box of color crayons to use
when you want to express yourself, the magic is not in the crayons but in
what you do with them.
t i n u ed i n n e xt is s u e
C on
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SE SPR
DON
BY
ER
ING
N RO
KARE
What Genre’ of photography are you most
comfortable working in?
When I meet people for the first time and I happen to tell
them that I like photography, they invariably ask me what
type of photographs do I like to take. My answer is always
“anything, I just shoot what I see”. This might just be wishful
thinking on my part, that I am a free spirit and not constrained
by specific genres in my vision quest. But truth is, if my camera
is in my hand, I will just shoot what I see. Just sometimes it takes
me longer to see.
ith
Ww
RVIE
INTE
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When you work are you working on know when I found one. That moment, when a
different series or just finding photos that picture would magically come together in front
fit the way you feel at the moment? of me. Nothing else would matter. For that brief
moment, I’d lose myself in that image and, with
Sometimes my pictures are part of a series. But, the release of the shutter, I’d feel free.
always, my feelings influence the pictures I see.
Do you like to work by yourself or to have In no particular order, RX100, GXR, GRD3, EP3,
someone with you? Please explain why. X100, X10, NEX5, G1X, LX5 and TG1. I’d grab
any of them and be happy working with them.
I don’t mind either way. But, to be honest, I’m not
great company when I am out shooting. I like to Are you self taught, educated or a little bit
lose even myself so there are no distractions from of both?
the images dancing in front of me.
I’d say self learning, always more to learn. So
What is your favorite Field of View? much I still don’t know.
I so want to say a field of wild, red poppies! Where in the world are you located?
But I know that’s not what you mean. I think it
depends on where I am and what I am shooting. Edinburgh, Scotland, mostly.
Street and landscapes then no doubt, the 28mm
or 35mm. With portraits and general travel Where is your favorite place to work?
photography I love to zoom so anything is within
my reach. Always the Edinburgh Fringe in August, no other
place I’d want to be then. But for the rest of the
What camera are you working with year, offer me any place I’ve never been. I love an
currently? adventure.
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I remember my first camera was a cheap Halina point and shoot film camera.
It had no zoom and it had no instructions on how to manually load the film. I
never could. I remember on day trips I took as a teenager I would rely on kind
strangers on the bus to load the film for me. Without their help I wouldn’t have
grown to love photography as much as I do now. Without their help I would have
no pictures.
Thirty-six pictures at a time, some in color, some in black and white, I slowly
developed an eye for photography. Waiting days, sometimes
weeks for my pictures to come back from the chemist. Then
developing my film in the dark room myself. That was a
blast. My interest grew.
FLICKR
EIFFEL WALLPAPER
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INTERVIEW WITH
TATSUO
SUZUKI
BY DON SPRINGER
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It should be noted that Tatsuo and I (Don Springer) agreed for me to interpret his answers
the best I can. I will do so but will not let the English language interfere with his emotions and
or intent.
Maybe, I like people very much and want to However, my biggest goal is to take a
record them through my eyes. decisive moment for me on the street. To
Shooting every day is good for my life, though that end, I will continue to take pictures
I work every weekday. Maybe this is my hobby and I would like to share my world through
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my eyes to all of the viewers of my photos. The answer was, I don't know. I don't understand.
So, shooting on is my answer, I just believe.
What did photography mean back then?
More and more, it’s become difficult keeping a
My hobby. certain level of quality in my photographs.
So I do more shooting on the street to keep that
What does it mean now? certain level of quality in my photographs.
Day by day, before I knew it, it's went beyond the
My life’s work. hobby.
Could you define what is was that got into Yes, I think it is my life’s work. I realize that now.
you to make photography your
life's work? Have you ever, or do you now work for
hire?
Firstly, I enjoyed taking pictures, so shooting and
shooting and uploading on my photoblog. One I'm a company man from 1990.
day, I thought about that. What does it mean? I'm in sales at ICT company 'Fujitsu Ltd.' I feel It
does not fit my photography but it is needed for moment. People's emotions, their wrinkles of
my wife and cat and dog. They are my family. their history appears. I would like to express
their life through my eyes.
What
are your
“
recurring themes?
I think it is my life’s work. I realize that now.
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“ ”
What does it mean? I don’t know. I don’t understand. So, shooting on is my answer, I just believe.
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It's no need for talking. The only needs with talking, is my subject.
Concentration, concentration, only needs are concentration to my subject.
My inspiration comes from the subject and my senses. Nothing comes from
talking with my friends while shooting.
So I think, good photo is taken people's emotional moments, feeling good and
not feeling good is not so important. When I am not good feeling, if someone take
a photo of me, I'm not feeling good about the photo but this photo may be good
one. God only knows it.
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What selective
Professional application Photographic application
Professional photographers, depending on their Those who make photography a personal quest
work ethics want to give their clients the best also spot the imperfections listed on the left.
photographs. The issue comes when you have Since the work is even closer to the heart, the
1000+ images to edit. As a photographer you will mistakes are blown to exponential proportions.
attentien means
notice all sorts of defects within the photographs.
Ever had someone obsess over a part of their
- Image is slightly soft body but couldn’t spot anything wrong? It’s
- Sky is blown out much of the same thing. But here is another great
- White balance is slightly off truth: Only you, as the maker of the image care
PHOTOGRAPHY
But here is the beautiful thing: Clients don’t care photographs to point out that the sky is
about these things. I have never met a client overexposed, that image is a bit soft, colors are
putting their finger on a photograph to say “This ugly, etc. Che Guevarra’s famous photo is a blown
By Olivier Duong sky is blown out”, “the ISO is too high”. All out sky, Einstein’s famous tongue picture is very
they care about is what’s in the image. You are harsh flash.
stressing about sharpness and softness, while
the only thing they want to know if it they look The most famous photographs are technically not
Did you notice that the logo of the magazine has one of it’s “e”s reversed? Did you notice that handsome of pretty. perfect. You’ve never noticed that because you
“attention” above is misspelled (easiest one!)? Did it ever happen to you to proofread a text many never paid attention to it. So likewise for your
times but never caught a blaring typo? Welcome to the funky world of selective attention. You care about visual weight distribution, own photography, don’t sweat the small stuff too
they care about their weight. You care about much, photography is much more than technical
The brain is a beautiful thing, but can you Not everybody notices the same thing underexpose, they hope their nose (forehead, perfection.
imagine if it alerted you for right about Due to selective attention, not everyone sees the chin, etc) that they hate are not over exposed. I’m
everything? Just imagine what would happen if same thing. Show a photograph of an sick rabbit not advocating mediocrity, that the client won’t Therefore knowing about selective attention frees
you were in a busy street of New York. You would to a veterinary, a rabbit lover and a photographer be able to differentiate between good and bad the photographer from having tunnel vision in
go crazy! and all will notice different things. photography (they can’t say why but they know their work. What you see is not what everybody
So the brain only alerts you for certain things. there’s a je ne sais quoi) but it is something to sees.
The rabbit lover will notice the animal’s race keep in mind when you have 1000+ images to
If I had a billboard with 2 types of photographs and gender and how the animal needs medical knock out in a day or so.
WHEN
PHOTOGRAPHY
DOES GOOD
Marco Trovato’s photograph of
Children playing in Angola as it
appeared on the cover of an
issue of Sports Illustrated
In a nutshel l
About the Nuru Project
The Nuru project is a non profit organization that sells photojournalism prints to support other non
profits and the photographers themselves. One of the founders, J.B Reed talks about the project.
Right after university I had a Fulbright fellowship I followed guys my age for a year and when that
which is a US state department grant to go to experience was over I came back to the United
Kenya for a year. States and felt a pretty big debt to the guys I
I proposed to document a slum in Nairobi for photographed. They let me follow them around
a year, and what I was interested in looking at every day for a year which is just and enormous
was what the very baseline experience was in the gift, so I had a gallery event in Boston.
slums. So not when there is a political crisis in the I sold my prints and I sent the money back to a
country or anything related to a health crisis just non-profit working in their neighborhood.
“what is daily life like here? What’s the normal?” After that event was over, a friend of a friend
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of Acumen fund, applying business principles to that increasingly what you see is photographers
poverty alleviation and promoting that idea and interested in going a little bit further, and it raises
being a thought leader in that way. interesting ethical questions. How does, when
you as a storyteller, begin to engage with your
In the case of Partners in Health, Dr Paul Farmer, subject, do you alter the story? Is that important
who is kind of this visionary in terms of how to or not? How should you behave?
deliver low cost medicine in developing countries,
specifically in Haiti. And all of our non profits are One interesting case for us has been Alex Masi’s
like that. print of Poonam (left), this girl in Bhopal where
there was an industrial accident. Her brother
Kiva: How do you take micro had suffered some health
lending and increase it to an consequences as a result
incredible new scale and sort of this accident so Alex has
of change the game of poverty continued to use revenues
alleviation through micro from this image to support
lending. All of our non profits her family and help them
have that theme, they all do with the family business and
something innovative, playing education fees, to try and
a thought leader role in their improve the lot of this family
particular space. he encountered.
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How t o Hel p
There are numerous ways to help out
the Nuru project, here are some:
Buy a print
Buying a print supports non-profits,
photographers and also the Nuru
project. 8x10’s go for a modest $50.
Give a print
It is more blessed to give than to
receive! Nuru prints make great gifts.
Submit work
Submit photographs to broaden the
selection of Nuru prints, helping
it grow.
Donate
Donate directly to the Nuru Project to
show your support.
Teru Kuwayama
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that I would want to be a sort of traveling that the work is a fit for what we do.
photographer, the McCurry type and I eventually
realized that I did not want that and I wanted How long is the submission process?
to have a more conventional life. I want to We usually get back to people the same day or the
have regular time at home with my family and same week.
own a house, these sort of conventional things
that you sort of run away from when you are a Do the photographers retain the rights
photographer. to their image? What is the legal stuff
behind everything?
So for me the Nuru Project has been really great
because it has been a way for me to develop my They do, yes. We have the right to sell it but
experience as an entrepreneur and figure out you have the right to sell it at other places
how do you create a product that is compelling to and you have the right to pull it. So it is very
people. How do you connect with them? How do photographer-friendly agreement.
you market it to them? How do you listen to them
and improve it? Just all of those things. What are you guys looking for in a
photograph?
It has been a great learning experience for me in
just a general entrepreneurial sense. It has also I think that we have to strike a very particular
allowed me to stay involved in the documentary balance between our mission, which is to bring
community without having to travel myself and important stories that challenge our audience and
sort of live that life which I realized I kind of was selling something that is going on the wall.
not willing to do. So it has allowed me to play
a very particular role, a role that is of service to So it has to be something that you are willing to
the photographer, of service to the communities live with, willing to look at everyday, willing to
and there is not a lot of Haitian culture in giving to non-profits but also through sort of where those images are being shot and also an share with people that come into your home or
Michigan for him tap into but he wanted to give making connections across geographic and innovative role. your office or wherever you have it displayed.
her something to remind her of home. socioeconomic divides. So we are looking for images that walk that line.
There are other groups out there that are kind Typically we have found that images that focus
On the one hand he did not want it to be so Who is your typical buyer, if there is any? of similar to Nuru Project but not really. At this on an individual or a group of people tend to be
upsetting to her that she would not be able to point we are still a relatively unique organization. popular with our audiences.
engage with it. On the other hand, he did not We have a pretty good diversity. We have sold That has been very fun to create a new concept
want it to be so soft that it sort of covered up the prints in several different countries around the within the field and get everybody’s response Images that are challenging but that also have
challenges of the environment that she came world, even around the United States. We have to it. some sense of either struggle or overcoming or
from. So he was looking for something which sold prints in a lot of different states, middle of inspiration. So they do not all have to be happy,
struck that balance and he bought a Nuru project the country, costal. But if you are looking for the Can anybody submit work to Nuru? they can be dark, they can be challenging, they
print and he gave it to her. most common demographic, I would say that it can be rich, but we have found that just out and
is probably female, somewhat politically liberal, Yes, anybody is welcome to submit work. I look out depressing images, people just do not buy
He was kind enough to photograph the moment costal, United States, 20 to 40 years old. But at all of the work with another photographer, them unfortunately, so we do have to strike
when he gave it to her and report back to us again, pretty diverse customer base. Andrew Burton, who has been helping out at that balance.
some of the comments that she made when Nuru Project. It is not real scientific process
looking at it and it is pretty touching (Link How was your life impacted by the Nuru at this point. Hopefully at some point we will What is your most popular image?
at article end). So that would be another Project? formalize it more. Basically photographers can
example of how these images give back more send me a link to their work and Andrew and I I would say that there are three on our site right
directly to the communities, not just through It is interesting. I thought when I started off will take a look at it and then reach out if we feel now, which all sell well and about the same.
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-Kirk Mastin
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We cannot afford to advertise so projects like WEBSITE | BLOG | FACEBOOK | POST ABOUT HAITIAN GIRL
yours help us to get in front of people and that is
very valuable. Thank you so much.
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