A STUDY ON BRAND AWARENESS OF ROYAL ENFIELD

AT RAMANATHAPURAM DISTRICT

Submitted for the partial fulfillment of the requirement for the award of
the degree of
Bachelor of Business Administration in Syed Hameedha Arts and Science
College
Affiliated to the Alagappa University, karaikudi.

SUBMITTED BY
R.RANJITH
REG NO. 2016153049

UNDER THE GUIDANCE OF

P.R.SUBRAMANIAN, M.B.A., M.Phil.,
ASSISTANT PROFESSOR
DEPARTMENT OF BUSINESS ADMINISTRATION

SYED HAMEEDHA ARTS AND SCIENCE COLLEGE

UGC2(F) &12(B) APPROVED & ACCREDITED WITH ‘B’ GRADE BY

NAAC
DEPARTMENT OF BUSINESS ADMINISTRATION
KILAKARAI- 623806

2016-2019
CERTIFICATE
 SYED HAMEEDHA ARTS AND SCIENCE COLLEGE

KILAKARAI- 623 806

DEPARTMENT OF BUSINESS ADMINISTRATION

CERTIFICATE

This is the certificate of this project report titled “A STUDY

ON BRAND AWARENESS OF ROYAL ENFIELD AT
RAMANATHAPURAM DISTICT; is the bonafied work of R.RANJITH,
REG NO. 2016153049 who carried out the project under my supervision
certificated further, that the best of knowledge the work reported here in does
not form part of any other project report or dissertation , on the basis of which
a degree or award was conferred on earlier to other candidate.

GUIDE EXTERNAL EXAMINAR HEAD OF THE DEPARTMENT

DECLARATION
 SYED HAMEEDHA ARTS AND SCIENCE COLLEGE

KILAKARAI-623 806

DEPARTMENT OF BUSINESS ADMINISTRATION

DECLARATION

R.RANJITH a bonafied student of SYED HAMEEDHA ARTS &

SCIENCE COLLEGE KILAKARAI hereby declare that the project report
work under the title; A STUDY ON BRAND AWARENESS OF ROYAL
ENFIELD AT RAMANATHAPURAM DISTEICT is my original work
done under the guidance of Mr.P.R.SUBRAMANIAN, M.B.A.,M,Phil.,
Asst.Professor, Department of Business Administration SYED HAMEEDHA
ARTS & SCIENCE COLLEGE KILAKARAI. It alos declare that this
observational study has not been submitted fully or recognition.

DATE:

PLACE
R.RANJITH
ACKNOWLEDGEMENT
 ACKNOWLEDGEMENT

Nothing is achived without the profound blessing of the almighty god,

our most Gracious and loving father , the source of all knowledge and wisdom
, for his continuous shower of blessing and graces, which gave me the good
health inspiration and conducive atmosphere and strength to complete the
research study succesfully
I express my sincere gratitude to janab Dr.E.RAJABUDEEN.
Principal Syed Hameedha Arts And Science College, Kilakarai for having
given me the opportunity to undergo project work.
With the immense pleasure I would like to express my sincere
gratitude to Dr. S.VIMALI, M.COM ,M.Phil,MBA,..Ph..D Head of
Department of Business Administration , for his valuable and permission to
under go this research.
Its my duty to convey my gratitude to P.R. SUBRAMANIAN. M.B.A,
M,Phil, Asst. Professor, Department of Business Adimnistration for his
support and valuable suggestion and his guidance for the completion of this
programme.
I am extremely thankful to Mr.I. REYASTHEEN, MBA ., and
Mr,K,AJMAL KHAN . M.B.A. and Mrs. V. JANANI, M.B.A., Asst.
Professor, Department Of Business Administartion supporting me to do the
effort efficiently.
I would like to convey from depth my heart gratitute to my dear
parents and friends who have been always the source of inspiration in my all
endeavors.

R.RANJITH
 CONTENTS

CHAPTER PARTICULAR PAGE NO.

1.1 INTRODUCTION

1.2 OBJECTIVES OF THE STUDY

I
SCOPE OF THE STUDY
1.3

1.4 LIMITATION OF THE STUDY

2.1 COMPANY PROFILE

II
2.2 PRODUCT PROFILE

3.1 RESEARCH METHODOLOGY

III
3.2 REVIEW OF LITERATURE

DATA ANALYSIS &

4.1
INTERPRETATION
IV
4.2 FINDINGS

5.1 SUGGESTIONS
V
5.2 CONCLUSTION

ANNEXURE
 LIST OF TABLES

Table Page.
Sl.No TITLE
No. No

1 4.1.1 Age of the respondent

2 4.1.2 Gender of the respontents

3 4.1.3 Income of the respondents

4 4.1.4 Qualification of the respondents

5 4.1.5 Qualification category of the respondents

6 4.1.6 Marital status of the respondent

Respondents owned the model of royal

7 4.1.7
enfield
Respondents consider to buying the royal
8 4.1.8
enfield bike
9 4.1.9 Buying awareness of the respondents

10 4.1.10 Reespondents opinion of the bike mileage

11 4.1.11 Satisfaction opinion of the respondents

12 4.1.12 Respondents prefer to buying place

13 4.1.13 Opinion of the respondents

Respondents opinion of the available of spare
14 4.1.14
ports

15 4.1.15 Respondents opinion of after purchasing bike

16 4.1.16 Satisfaction level of the respondents

 Respondents opinion of the satisfaction of
17 4.1.17
safty &contorl

18 4.1.18 Opinion of the after sales service

19 4.1.19 Opinion of the respondents

20 4.1.20 Statisfaction opinion of the respondents

 LIST OF CHARTS

Sl.no Table no Title Page. No

1 4.1.1 Age of the respondent

2 4.1.2 Gender of the respontents

3 4.1.3 Income of the respondents

4 4.1.4 Qualification of the respondents

5 4.1.5 Qualification category of the respondents

6 4.1.6 Marital status of the respondent

Respondents owned the model of royal

7 4.1.7
enfield
Respondents consider to buying the royal
8 4.1.8
enfield bike

9 4.1.9 Buying awareness of the respondents

10 4.1.10 Reespondents opinion of the bike mileage

11 4.1.11 Satisfaction opinion of the respondents

12 4.1.12 Respondents prefer to buying place

13 4.1.13 Opinion of the respondents

Respondents opinion of the available of spare

14 4.1.14
ports

15 4.1.15 Respondents opinion of after purchasing bike

16 4.1.16 Satisfaction level of the respondents

Respondents opinion of the satisfaction of

17 4.1.17
safty &contorl
18 4.1.18 Opinion of the after sales service

19 4.1.19 Opinion of the respondents

20 4.1.20 Statisfaction opinion of the respondents