Serial Griller

Serial Griller is a locally owned fast food outlet, it will provide a combination of excellent
food at value pricing, with fun packaging and atmosphere. Serial Griller is the answer to
an increasing demand for snack-type fast food, to be consumed while you are tired
working and want a good appetite.

In today's highly competitive environment, it is becoming increasingly difficult to

differentiate one fast food outlet from another. Bangalore, is now becoming the model
metropolis for India's new economic boom. With more than 100+ tech parks and more
than 500+ Offices.

Our main priority is to establish one outlet in a crowded place where all the employees
from different office can have snacks, preferably in one of prominent Tech Park. Later,
our effort will be a further development of more retail outlets in the surrounding area.

The Food n grill will provide its customers with a value-driven, entertaining experience
through the creativity of its Chef.

Objectives

 To establish a presence as a successful local fast food outlet and gain a market share
in Bangalore.

 To make Food n Grill a destination spot for Employees working in Bangalore

Mission
Our main goal is to be one of the most successful fast food outlets in Bangalore, starting
with one retail outlet located nearby Tech Parks and Offices. Bellandur

Our main focus will be serving high-quality food at a great value.

The Menu will be in two section Veg and Non-Veg and our USP will be grilled food.

Pricing Strategy
After Market Orientation
Key points to take account off
1. Price of products will be average
2. Best services and nice ambience target to middle class and working class
3. Margins are moderate to good
4. Quality of products will be premium with best prices
5. Customers can afford all the product variants in the restaurant

Supply chain Strategy warehouse and store management.

List of vendors

1. Chicken:- Yousef Pathan -Khan poultry Farm (Only Hallali Meat) 9461788956
2. Beef:- Salim – Salim Beef store 9547653248
3. Dairy:- Green Dairy farm kumbalgodu Karnataka 9480182271
4. Groceries :- TERRAA Farm fresh Indian grocery store Karnataka 08033939383
5. Drinking Water and COCO Cola :- HD Traders 09152369972 No 37, New
Bamboo Bazaar Road, Shivaji Nagar, Bangalore - 560001, Near A K S Function
Hall, Opposite N K Convention Hall.
Purchase Orders Management
 Manage the purchase orders of outlets centrally.

 View the Stock requirements of outlet of your Restaurant Brand.

 Create Purchase Orders based on the Stock requirements and send it to
associated vendors.
 Raise Purchase Orders based on the previous consumption.
 An automatic mail is sent to the Vendors as soon as the Purchase Order is
raised.
 The Purchase Order is processed on the receipt of all goods, and remains
‘Open’ until all items against that Purchase Order are received.
 View the status of the Stock items ordered, purchased, and received at
individual outlets.

Vendor Management
 Keep a track of the various vendors for each outlet

 Create and manage Vendor Profile of multiple outlets at the central level.
 Add contract details for various vendors. Keep a track of the important
information such as PAN Card details, ID proof, TIN.
 Vendors can login through POS Mobile App to read, edit, and add
comments in the Purchase Order.
 View and manage the price of different Vendors of multiple outlets from one
panel.

Stock Management
 Control the movement of the stock across outlet
 Manage the Stock items from the Base Kitchen to theoutlets.
 Transfer the Stock easily between Base Kitchen to Base Kitchen, between
multiple outlets, and other stores.
 View reports of the Stock Entry, Stock Wastage, and Physical Stock.
 Consumption & Variance Management
 Keep a check on your Food Costs by tracking the actual consumption of
Stock

 View Consumption Reports that show usage of raw materials in the

preparation of processed items.
 View and monitor Variance Reports that give the difference between actual
physical consumption and ideal consumption of Stock.

Implications
“Our POS data is being fed into a demand forecasting engine in real time, and
that demand engine adjusts the forecast as sales are occurring, with built-in
smart agent technology that allows the forecast to be adjusted daily. That feeds
our distributor and our suppliers, so they see this in real time, and it has basically
eliminated the bullwhip effect.”

Results

 Forecast accuracy increased to 85-90%.

 Cost of Goods Sold (COGS) reduced by 5-10%.
 Inventory levels reduced radically across the entire network, including by as
much as 50% at the restaurant level.
 Available shelf-life increased by 50% at the restaurant level.
 Waste reduced by as much as 75%.
 Near perfect fill rates.
 Reduced cycle times for ordering, replenishment and delivery.
 Improved sales and margin performance for LTOs and new menu item launches.