GUIDELINES READING

GUIDE 5
EVIDENCE 8

MISSION:

We provide inspiration and ideas with a varied offer of innovative products and
services, for the creation of unique spaces through professional and differentiated
attention, promoting the development of human talent, generating value and growth.

VISION:

In the year 2025, through our brand HOGARCERAMICA, we will be the preferred
option in Colombia for those who wish to build and remodel with design, quality and
good taste. We will consolidate and expand our store brand to different countries,
which will be projected as an innovative business model that will offer new markets.

OBJECTIVES:

To provide knowledge, tools and techniques to all the sales rooms of our
organization that allow them to develop a comprehensive sales plan in accordance
with the objectives and business strategies, to comply with the standards and goals
established by the company.

SPECIFIC OBJECTIVES:

 Identify product diversification opportunities according to the needs of the

national and international market.

 Increase commercial strategies for sales growth in all markets.

 Develop other marketing channels that allow the increase of the participation
of our product in the national and international market.