M16 pitch deck

Create the future of Wholesome Benefits today

The principles of healthy living must become integral to an organization. Wellness must be inseparable from
business objectives and long-term mission. - PwC
Employee Dilemma

1. Does my company provide health & wellness benefits and what are they?
2. Does my company care about my health & wellness
3. Who do I reach out to when I have a question
4. When are H&W activities run in my company

Employer Dilemma

1. How do I ensure that my employees are Healthy, Happy & Well

2. Is my HR & Admin team running all the necessary programs for H&W
3. When was the last time we ran a program for our employees
4. How is my organization doing with respect to Wellbeing
5. What metrics should I track for wellbeing
Problem

1. Employee Health & Wellness is missing in company DNA

2. Millenials need personalized attention.
3. Unavailability of proven employee health & wellness program
4. Inconsistent benefits and a lot of experimentation on employee wellness

Causes

1. Physical inactivity
2. Lack of emotional and mental health
3. Poor physical health
4. Poor diet
5. Substance abuse
Solution

1. A Web Platform where Employers can run wellness programs for their employees
a. Build a culture of health & happiness
b. Save Money
c. Guaranteed Quality of Service

2. For Employees
a. Major discounts
b. Optimize employee incentives & benefits strategy
c. Boost productivity
d. Reduce healthcare costs

Source: https://www.limeade.com/
Market Validation

Healthify.me Healthi.in Indus Health Plus

Over 4 lac regular users) service for Over 1,02,813 Subscribers Over 6 lac families availing check-ups
physicians and institutions where
nutritionist work with patients on
critical areas of diet adherence.

M16 is the only tech

based platform for
Largely Fragmented & Decentralized companies to run
health & wellness and
Run by Admin + HR team using ad hoc practices for employees to take
advantage of
purchasing power
Why m16.health?
Current State
Person Dependent
Ad hoc activities
Almost No interventions
Almost zero visibility on RoI
Employees don’t have SPOC
No Plan
No Predefined Budget
With m16
Pre configured program with inherent ability to run
Demonstrates that employers care
http://<yourcompany>.m16.health provides a single point of
contact
Efficacy of Value Creators & Providers by Value Consumers
Pre Defined budget with ability to for add-ons
Purchasing power increases and benefits are rolled down to the
employees & their family members
Market Size

$1 $400 $20

Billion Million+ Million+

Total Available Market Startups + Pro Employee Companies Share of Market (.05%)

Serviceable Available Market

Source 1: https://qz.com/india/1502520/bengalurus-unhealthy-techies-are-costing-indias-it-sector/
Our Journey (Last 4 months, we have built the supply side https://m16labs.com now focusing on product & demand generation
Demand Generation
Closed 2 accounts

Started in Bangalore 1. 20 member company signs for end to end services (includes
insurance) 10,000 Members
Started building the supply side to support the 2. Running a pilot for 350 member company
business 3. Start building the m16.health platform SMB’s and pro
4. 5 companies in Stage 3 (~ 850 members) employee
companies

3 Dec 2018 Mar 2019

15

Sept 2018 Jan 2019 Dec 2019

Supply Milestone Completed Platform live for early
stage customers ~1000
Pan India support for members live

1. Diagnostics (All Major cities https://m16labs.com live & operational)

2. Medications (All Major cities) discounts upto 30% on MRP
3. Cancer Screening Programs
4. Dietician, Psychologists, Yoga Gurus onboard
5. Hospitals (4500 hospitals +)
6. Doctors & Specialists
a. 2500 doctors in NCR
b. 3000 doctors in Bangalore
c. Second opinion
 m16.health Platform Foundation for wholesome wellness

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m16.health Platform

Integrated with HRMIS

Self Service Portal One Click Services
How does we make it happen

Configurable 12 month program with a 16 step cycle

Employee Health & Wellness Needs

Automated
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Program

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Business Model
Our GTM is B2B, where we have an opportunity to optimize & streamline employee H&W spend

$20 $10 $2

Million+ PMPM Million in Revenue

Share of Market (.05%) Average Revenue Projected by 2022

(200,000 employees)
Competition

Healthify.me Healthi.in Indus Health Plus

Fitness app with calorie tracker,over Provides complete, clinically-validated Indus health plus provides high-end
5000 foods & 1500 exercises. Provides and easy-to-understand picture of preventive health check-ups.
customized diet and workout plans. one's health which results from one's
lab test. ● Caters to 17 states in 78 cities
● Over 5 million app downloads ● Over 6 lac families availing
● Certified team of fitness ● Over 1,02,813 Subscribers check-ups
trainers, yoga instructors and ● Custom packages
dietitian ● 9.5+ Lac packages
● "Healthifyme Care" ( over 4 lac
regular users) service for
physicians and institutions
where nutritionist work with
patients on critical areas of
diet adherence.
Market Adoption

Startups SMB’s L

(20-200) Employees (200-1000) Employees (1000+)

Take over the EH&W Drive Stress & Wellness Setup inhouse team
Budget Line item Management
Competitive Advantage

First to Market Employee Centric Employee Advantage

Platform Driven Employee Stress, Health & Wellness Utilize buying power for
H&W under a single umbrella greater discounts with
partners & vendors

Employer Advantage Ease of Use with Platform Driven

12 month program prebuilt on 4 Simple KPI’s Demonstrates that Employers

the Platform, click & run actually care for their
employees
 Team
Experienced team in both MNC and startups plus Healthcare experience makes us the preferred team.

Executive Team
Advisory

Anil JJ Having around 17 years of Healthcare IT experience, Abhinav Co-Founder & CEO at Innovaccer,
built teams at Siemens Health Services, Cerner & Shashank Forbes 30 under 30
Innovaccer

Dr Shivaram Cardiologist & Strategist, part of Medicaid Ethos

Krishnan
Kanav Hasija Co-Founder & CTO at Innovaccer
Robin Antony 15 plus years of experience in corporate support

Naresh Kumar Engineering Manager ex Innovaccer, Airtel Rohit Kumar Head of Siemens Energy

Kalindi Pandey Customer Success Manager

Wg Cdr CEO Medicaid Ethos
Ragashreer
Rachel K (RN) Care Manager, Analyst at Cerner India having US &
Middle-East Asia Healthcare Delivery experience

www.m16labs.com | sales@m16labs.com | +91 97396 88778 | #8, 2, Ulsoor Rd, Yellappa Chetty Layout, Sivanchetti Gardens, Bengaluru, Karnataka 560042
Financial (The Ask)

We are looking for 18 months financing to reach 20,000 members to build the platform and to build the sales
team

$230,000 $10 $2

Angel Round PMPM Million in Revenue

Initial investment Average Revenue Projected by 2022

opportunity
(200,000 employees)
 Why we need $ & The plan for 2019
Build m16.health benefits platform & sales team

Initiated supply side

3 Dec 2018 Mar 2019

15

Sept 2018 Jan 2019

Spent ~ $15,000 Platform ready for go live

Created supply side for our offerings & launched https://m16labs.com Using self service and one click services just
like Uber

Cost
Next 6 month activities

Sales Team: $113,803

1. Accelerate sales penetration in SMB’s
2. Build the m16 platform
Product & Tech Team: $ 61,549 3. Elevate Customer Experience

Ops & Customer Success Team: $30,423

Human Resources Total: $205,775

Revenue Forecast
$37K $78K
EBIT: ($70K) EBIT: ($58K)
FY19Q2 FY19Q4

FY19Q1 $54K FY19Q3 $115K

EBIT: ($73K) EBIT: ($23K)

$180K $467K
EBIT: $36K EBIT: $303K
FY20Q2 FY20Q4

FY20Q1 $294K FY20Q3 $729K

EBIT: $142K EBIT: $547K
 Sales Pipeline
Quarter Lead / Customer / (Members) Probability Closure

FY19Q1 Innovaccer - $1.6K pilot (60) - Premium Plan 90% Q1

Target: $37K PVKL - $2.1K pilot (20) - Basic Plan 90% Q1
$33.7K (Subscription) Ezetap - $25K (300) - Basic Plan 40% Q1
$4K (Add On Sales) Niyo Solutions - $5K (60) - Basic Plan 60% Q1

FY19Q2 Innovaccer - $56K (350) - Premium Plan 80% Q2

Target: $54K Siemens Healthineers - (800) - Basic Plan 50% Q2
Thomson Reuters - $192K (1600) - Premium Plan 20% Q3
Dunhamby - Not Available 20% Q3

FY19Q3 Basis on learnings from Q1, target companies will have to be

Target: $78K added

FY19Q3 Basis on learnings from Q1, target companies will have to be

Target: $115K added
Appendix
Financials Recap

Year 1 Year 2
Hypotheses Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Average monthly price of subscriptions
(includes addons) 10$ 10$ 10$ 10$ 10$ 10$ 10$ 10$
Monthly growth rate in number of new
customer 45% 12% 20% 10% 25% 10% 8% 7%
Monthly revenue churn rate 0.0% 0.0% 2.0% 2.0% 2.0% 2.0% 2.0% 2.0%
Add on Revenue - Diagnostics for Family,
Add on services, medications, etc 2$ 2$ 2$ 2$ 2$ 2$ 2$ 2$
Add on Revenue - Selling Group Medical
Cover (5% of the total insurance at 6K per
employee) 1$ 1$ 1$ 1$ 1$ 1$ 1$ 1$
Number of new customers added last month 55
Starting MRR $10,468
Case Study - Bangalore IT Sector

Bengaluru accounts for almost $50 billion of India’s $165 billion IT industry, the report says. So, losses due to poor health
and lifestyle habits amount to nearly 7% of the total revenues earned by the city’s tech firms.

Source 1: https://qz.com/india/1502520/bengalurus-unhealthy-techies-are-costing-indias-it-sector/
Case Study - Bangalore IT Sector...
 Thank you

jj@m16.health
www.m16.health
+919739788778