I.

COMPANY SUMMARY

a. Company Introduction
The company started in 2018 as a fashion label that focuses on cover ups
and bags perfect for the beach
b. Mission Statement
 To provide beach goers comfortable clothing choices to be paired with perfect
bag when going to the beach
c. Objectives
 to develop an efficient business model
 to establish a hassle-free customer service
 to establish a strong online service and presence
 to reach P10,000 gross incomes in first 3 months
 to be able to capture the south Luzon market and NCR
II. PRODUCTS

a. Merchandise Mix Table

Cover ups bags
Short Leather
Maxi PVC

b. Product Operations Description

 We will be selling cover ups in one kind of fabric and color white
only and bags in leather or pvc
 We will post and advertise online (facebook, Instagram)
c. Pricing (Price range per product)
PRODUCTS PRICE POINTS
Cover ups 499-799-1299
bags 399-599-899

III. MARKETING PLAN

a. Target Customer Profile
i. Demographics
1. Age: 20-25
2. Gender: Female
3. Profession: corporate, freelancer, traveler
4. Income: 20,000 and above monthly
5. Where they work: south Luzon, ncr
6. Where they live: south Luzon, ncr

ii. Psychographics
1. Attitude, beliefs, social status, hobbies
 Like to go to the beach and loves to travel to
different beaches
 Wants to wear something comfortable but not a fan
of too much skin
 Minimalist
 b. Competitors
i. Direct Competitors
ii. Indirect Competitor
Physical Store:
Online:

c. Distribution Strategy
Direct distribution

Direct selling

d. Marketing Strategy
 Social media (post boosting)
 Send Free Samples to Influencers
 Offer a Contest or Giveaway

MARKETING CALENDAR
Activity Apr Ma Jun Jul Augu Septemb Octob Budg
il y e y st er er et
Facebook x 5,000
page
constructi
on
Photoshoo X 10,00
t for 0
current
styles
(clothes
only)
Boosting X 10,00
of posts 0
Freebies x 10,00
for Social 0
media
influencers

e. Branding Strategy
Company Name Amestry garments
Brand Name Alon
Brand and Logo
design
Background story The brand is dedicated to the perfect cover
up paired with the perfect bag for beach
goers
 f. Customer Service
 For the online store, we will be posting measurements of our
clothes, fabrics used, instructions how to measure own body
measurements for familiarization
 Payment will be bank deposits or online transfers (BPI, BDO)
 For the customized service, we’ll be sending a form that will be
filled up by clients for initial estimate

g. Business Location
 Office: Batangas
 Factory: Batangas
 Retail store: Batangas, Webpage, Facebook, Instagram

h. Shop Design

IV. OPERATIONS
a. Location and Facilities
Address: Dimatatac Road, Poblacion, San Pacual, Batangas
Office size: approx 50 sqm
Factory Size: approx 150 sqm

The office and the factory is located along a barangay road

Focus on strengthening online presence

Equipments:
Sewing machines:
Single needle machine
Double needle machine
Five threads machine
Four Threads machine
Button hole machine
Button sew machine
Piping machine
Smacking machine
Cutting machine
Office tables
Computers

b. Responsibilities

Managing Director
 Oversee total operation of the company
 Coordinates to different departments for reports regarding
operations
 Finalize and checks monthly, quarterly and annually sales reports
and operations reports
  Decides on how improve performance of the company

Creative Manager
 Oversee the status of the design, construction, sampling and
production of the products
 Gather information and make reports regarding performance of
the department

Design Team
 Research on trends
 Design the clothes
 Research on fabrics

Pattern Making
 Make the pattern and samples of the approved design from the
design team

Production Officer
 must oversee the manufacturing operations of the clothes
 monitor the cutting, sewing and packaging for quality assurance
 monitor the inventory level to avoid over supply, shortage and
missing materials
Finance Manager
 oversee the income and expenses of the company
 make monthly, quarterly and annual sales report

Sales Supervisor
 oversee the performance of the sales team
 must meet with target sales

Administration Manager
 Monitor office supplies
 Provide customer service
 Overlook the performance of sub-departments

Marketing officer
 Come up with various strategies and promos to improve sales

Human Resource
 Conduct the hiring process
 Compile the important documents regarding the employees
 Implement the rules and regulations and code of conduct
 Facilitate employee concerns
V. MANAGEMENT
a. Structure and Management team
Alon is a single proprietorship business owned by Danica Alaan. She will be
partnering with Diomedes and Namela Alaan who will provide the finances and
equipments which will give them 50% shares in the income of the company.

Danica will act as the Managing Director of the company to oversee all
the operations and also report to the investors monthly, quarterly and annually
regarding the updated status and operations of the business. The net income of
the business will be planned strategically, with the approval of the investors, to
ensure the continuous growth of the company.

b. Organization Chart