UNIVERSITY OF SAINT LOUIS

Tuguegarao City

School of Education, Arts, and Sciences

Department of Language and Literature

Course Information and Syllabus in

JOURN 221

Descriptive Title: Print Media Practices and Principles

Credit Units: 3 Units (54 hours lecture)
Pre-requisite: Journ 211

Course Description:

The course is intended to provide students the knowledge in basic terminologies and strategies in Print Media Practices and Principles.
This subject also helps them to build a relationship with the different agencies through mingling with them in their immersion. This subject will
also help the students to broaden their knowledge in writing and publishing through hands – on, on the different agencies.

Course Objectives:

At the end of the course, the students are expected to:

1. Differentiate fundamental concepts between principles of print and broadcast media.

2. Understand the terms, techniques and theories in print media.
3. Have the actual hands on writing experiences in each of the basic categories in writing.
4. Value media ethics as students and in their future career.
 5. To become a better person through the influence, not only of what they have learned but also through the teachings of the
USLT Mission and Vision. A God fearing individual that they may use it to their future career as media practitioners.

References:

Books:

Malinao, Alito L. Journalism for Filipinos. 3rd. Mandaluyong

City, Philippines : National Book Store, 2003.

Richardson, John E. Analysing newpapers : an approach from

critical discourse analysis. New York : Palgrave Macmillan,
c2007.

Shamsi, N.Afaque. Print media. New Delhi : Anmol, 2006.

Sissons, Helen. Practical journalism : how to write news. London : Sage Publications, c2006.

Soriano, Robert F. Newspaper management : (a course module for

college students). Manila : Book Store, 2000.

Websites:

Project for Excellence in Journalism. The Changing Newsroom.

(2006). Retrieved: August 3, 2008 from
http://www.journalism.org/node/11962

Project for Excellence in Journalism. Principles of Journalism. (2006)

Retrieved: August 3, 2008 from
 http://www.journalism.org/resources/principles.

Course Outline:
Content Time Strategies/
Allotment Instructional Objectives
Materials/ Activities
Louisian Education Orientation
 Vision-Mission of USLT 1 hour “Getting-to-know you”
 Classroom Policies
 Grading System
Course overview
Leveling of Expectations
A. The Philippine Press: A brief Lecture
History 1.5 Discussion
1. The Early Years “The Interview Quartet”
2. Revolutionary Period (TIQ)
3. The American Colonial Period 1.5
4. Japanese Occupation
5. Post Liberation Years
6. The Martial Law Years
B. What is News? 1.5 Exposition – TIQ
1. News Defined Discussion
2. Attributes of News Case Analysis
3. News Sources and Gathering 1.5 Quiz
4. Types of News Stories
5. News Categories
C. News Writing: Theories and Lecture
Techniques Discussion
1. Journalism as an art 1.5 Case Analysis
2. Objective Journalism
 3. Fourth Estate Power Point
4. Development Journalism Presentation
5. Yellow Journalism
6. Role of Journalist
7. The Beat System: Advantage
and Pitfalls 1.5
8. How to Generate Stories
D. The News Structure 1.5 Lecture
1. Hard News vs. Soft News Discussion
2. Inverted Pyramid 1.5 Case Analysis
3. Types of Leads
E. News Coverage 2 Lecture
1. News Sense and Writing Discussion
Skills Case Analysis
2. Reporter’s Story 1.5
3. Pseudo- event
4. No dull beat
Prelim Examination 1.5
F. Headline Writing Powerpoint
1. The Headline 2 presentation
2. Characteristics of a Headline Lecture
3. Rules in Headline Writing Discussion
4. Skills in Headline Writing Case Analysis
5. Common Headline Faults Quiz
6. Commonly Misspelled words
G. The Feature Story Powerpoint
1. The Feature Story 1.5 presentation
2. Tips of Feature Writing Lecture
3. Type of Feature Stories] Discussion
4. News Features Case Analysis
5. Informative Feature Quiz
6. How-to Feature Articles 1.5
 7. Personality Sketch
8. Human Interest Story
9. Humorous Feature
H. Editorial Writing
1. Elements of an Editorial 1.5 Lecture
2. Approaches in Editorial Discussion
3. Characteristics of Editorial 1.5 Case Analysis
Quiz
I. Wire Services and Other News Powerpoint
Organizations 1.5 presentation
1. Philippine News Agency Lecture
2. Associated Press Discussion
3. United Press International Case Analysis
4. Reuters Quiz
5. Agency France Press
6. Other World News Agencies
7. How a News Service
Functions 1.5
8. Criticisms on Current World
News Flow
9. Feature Syndicates
J. Newspaper Style Sheet 1.5 Powerpoint
1. Basic Instruction to reporters presentation
2. Uses of Titles Lecture
3. Spelling Discussion
4. Quotations Case Analysis
5. Use of Numbers 1 Quiz
6. Capitalization
7. Use of Punctuations
8. Additional Rules
K. Layouting/ Makeup 1.5 Powerpoint
1. Functions of Layouting presentation
 2. Type of front page Lecture
makeup Discussion
3. By way of headline and Case Analysis
text arrangement Quiz
4. By way of text and photo 1.5
combination
5. Makeup of inside pages
6. Principles to follow
Do’s and Don’ts in layouting and
makeup
Midterm Examination 1.5
L. News Paper and News Room Powerpoint
Organization 1.5 presentation
1. Newspaper Organization Lecture
2. Main Departments of a Discussion
Newspaper Organization Case Analysis
3. The Publisher and his role Quiz
4. The Managing Editor 1.5
5. News and Editorial Pages
6. Section Editors and
Deskmen
7. The Press Routine
8. The Editor as “director” Powerpoint
9. The editor as “ conductor” 1.5 presentation
10. Editorial Policies Lecture
11. Business Office Discussion
12. Advertising Section Case Analysis
13. Circulation Section 1.5
14. Promotion Section
15. Administrative Section
M. Newspaper Powerpoint
1. History 1.5 presentation
 2. Print Newspapers Lecture
3. Online Discussion
4. Newspaper Ownership Case Analysis
5. Producing the Newspaper 1.5
6. Economics
7. A look ahead
8. Career in Newspaper
Industry
N. Magazines Powerpoint
1. Characteristics of Magazines 1.5 presentation
2. Organization of magazine Lecture
Industry Discussion
3. Magazine Online Case Analysis
4. Magazine Ownership
5. Producing the Magazine
6. Economics 1.5
7. A look ahead
8. Career Outlook:
O. Book Industry 1.5 Powerpoint
1. Organization of the Book presentation
Industry Lecture
2. Ownership Discussion
3. Producing the Book Case Analysis
4. Books online Quiz
5. Economics 1.5
6. A look ahead
7. Career Outlook:
Course Review and Synthesis 1.5 Powerpoint
presentation
Lecture
Discussion
Case Analysis
 Quiz
Final Examination 1.5

Course Requirements:
1. Various workshop outputs on news writing. Headline writing, feature writing, editorial and others
2. Group output on magazine

Grading System:
Criteria in Grading Prelims Midterms Finals
Class Standing= 50
Quizzes 20% 20% 20%
Group work/ Activity 10% 10% 10%
Requirement 15% 15% 15%
Recitation 5% 5% 5%
Major Exam 50% 50% 50%
TOTAL 100% 100% 100%

Syllabus Prepared by:

ELENA MARIE VICENTE

Recommending Approval: Approved by:

EMILIO A. CARAG, MAED OLIVIA B. PASICOLAN, Ph. D.

Department Head Academic Dean