November 2010 • VOL. 21 NO.

11
COMMERCE WE FOCUS ON BUSINESS.

INSIDE • 3 (Little) Things That Can

Wreck a Team & How To Fix
• Welcome New Members
• Mixer at Holiday Inn Express & Suites
• Member Spotlight: Queen of the Valley
Medical Center
2010 • Labor Law Update • Annual Dinner - save the date!
PRESIDENT’S CIRCLE and more...
• CREATING A STRONG LOCAL ECONOMY
PREMIER SPONSORS
160 business leaders are poised
to catch the third wave of the
economic boom at e3
The Valley’s Daily News Source
One person can make a difference
DIAMOND LEVEL SPONSORS when perseverance, resilience and
resourcefulness are at hand. This
was the “take away” message from
the Napa Chamber of Commerce’s
annual economic conference,
E3 – Economics, Education and
Expectations, held Monday, October
18, at Silverado Resort. From opening
speaker Hector Barreto’s story of small
businesses driving the engine that is
America’s dream to closing speaker
David Crane, Special Advisor to the
Governor for Jobs & Economic Growth
Photo: JL Sousa, Napa Valley Register

Alan Deutschman’s conversation about Teach

Net-Flow Corporation
Accelerated Marketing Group
Redwood Credit Union
Silverado Resort
Napa Valley Marketplace Magazine
Markstein Beverage Company
Exertec Health & Fitness
Charter Oak Bank
Republic Services
Hawthorn Inn and Suites
Napa Recycling & Waste Services
Mark Coleman, State Farm
Travis Credit Union
Golden State Warriors
Umpqua Bank
Kathryn Fitzgerald, CFP®
Hector V. Barreto, Chairman, The Latino
Coalition
• REPRESENTING BUSINESS TO GOVERNMENT
Everyone Has Secrets – Protect Yours!
Good Secrets
Everyone has secrets – even busi-
nesses. But secrets can be good. Customer
lists, vendor relationships, pricing and
profit margins, even the type of syrup in
a coffee shop’s “double secret latte” are
valuable information that, if disclosed,
could seriously harm a business and give
its competitors an advantage.
What is secret, and what is protected
by law? That question has two answers:
the type of information that can be pro-
for America founder Wendy Kopp, through
presenter David Crane’s urging for political
activism, the message that positive action and
innovation is what brings about change was
the connecting thread of the day.
Hector Barreto’s tenure as Administrator
of the SBA from 2001 - 2006 leant
considerable weight to his understanding of
the critical role startups and small business
See E3 on page 4…
tected, and the steps that must be taken
to protect it.
Employers assume that internal busi-
ness information is “secret” or “confi-
dential,” and that using such information
outside the workplace justifies discipline.
That’s usually true; you can fire an
employee, for example, if she compares
pricing lists with a friend who works for
a competitor. But the ability to discipline
See SECRETS on page 2…

NAPA CHAMBER OF COMMERCE • CONNECTING COMMERCE TO COMMUNITY

1556 First Street | Napa CA 94559 | 707.226.7455 | napachamber.com
• CREATING A STRONG LOCAL ECONOMY
3 (Little) Things That Can Wreck a Team
and How to Fix Them
Like any relationship, the relationship
you have with your workforce doesn’t just
happen overnight. Creating an environ-
ment where you and your employees work
together, interact, and relate to one another
takes time and effort. But, building a great
team is worth every second you invest. When
you and your employees work well together
it fosters a more engaged, focused, happy,
and unified workforce, all of which positively
impacts your company’s productivity, reten-
tion, recruitment, and profitability.
SECRETS
continued from page 1...
or fire an employee for disclosing sensi-
tive information does not protect the busi-
ness after an employee leaves. Nor does it
create rights against outside parties who
use confidential information.
Trade Secrets
Unfortunately, all “confidential” infor-
mation is not a “trade secret.” And even
if it could qualify for legal protection, in-
formation does not become “trade secret”
unless its owner takes step to protect its
confidentiality.
California adopted a version of the
Uniform Trade Secrets Act, a law incor-
porating legal principles developed over
centuries since the rise of a business class
in England. Bringing these principles
together with law resolved some if their
uncertainties and gave businesses a road-
map to protect (and enforce) the secrecy
of their valuable information.
In order to qualify as a “trade secret”
under the act, information must be “a
formula, pattern, compilation, program,
device, method, technique or process, that
(1) derives independent economic value,
actual or potential, from not being gener-
ally known to the public or to other per-
sons who can obtain economic value from
its disclosure or use; and (2) is the subject
of efforts that are reasonable under the
circumstances to maintain its secrecy.”
In other words, to protect confidential
information, you must show (1) that you
can prove some real economic benefit to
keeping information secret, and (2) that
you have actually taken reasonable steps
to protect the information. Information a
business failed to protect, for example by
leaving it on a server without password
protection, loses trade secret protection
no matter how valuable it is.
If a business takes reasonable steps to
protect information, then almost anything
November 2010
However, while it takes time to build a
great team, it doesn’t always take a lot to
wreck one. Check out these three things that
can bulldoze the team you’ve worked hard to
build and learn how to fix them fast.
Miscommunication
Miscommunication at work can occur in
an instant but its lasting impact can be hard
to overcome. Even the smallest overlooked
word could lead to a misunderstanding that
affects your entire team. It causes conflict,
hinders productivity, and leads to distrust and
valuable can be a trade secrets customer
lists, sales history, software modifica-
tions, production methods (such as using
a particular machining process), person-
nel policies, industry targets. If a busi-
ness spent effort to develop a particular
“method” or a list of information (such as
promising prospects), those may be trade
secret. Taking trade secrets without autho-
rization – known as “misappropriation” –
is specifically prohibited by the Act.
Protect Your Secrets
Every business should take time
to identify and take steps to protect its
valuable information in advance. These
efforts may include written confidentiali-
ty agreements for all employees, training
and periodic notices reiterating a busi-
ness’ confidentiality policies, marking
sensitive documents as “confidential,”
limiting access to important information,
and designating someone to manage and
protect confidential information. Taking
time to find and protect your informa-
tion in advance does not just protect an
employer: it creates protection under the
law. That’s worth the effort for every
business.
Rick Rybicki of Rybicki &
Associates P.C. will provide you with the
latest information on how to stay within
the law at the December 9th Labor Law
Update 2011. ■
— Richard Rybicki is an attorney
with Rybicki & Associates | P.C., a
management-side labor and employment
law firm with clients ranging from the
Fortune 500 to local retail, manufacturing,
healthcare and hospitality businesses. Mr.
Rybicki has represented employers in trial
and appellate courts throughout the United
States, as well as handling all levels of
administrative investigations, citations
and appeals. He spends much of each day
dealing with employers’ day-to- day issues.
Mr. Rybicki can be contacted at (707) 222-
6361 or rrybicki@rybickiassociates.com.
| COMMERCE | Page 2 | napachamber.com
disunity. If left alone, miscommunication can
result in lost revenue and expensive turnover.
The Fix
To keep miscommunication from
wrecking your team and costing you time
and productivity, be resolute in creating
a workplace atmosphere of clear and
open communication. Lead the way in
effective interaction by being mindful of
how you communicate in even the briefest
conversations. If, for example, while on your
way to the break room for your morning cup
of coffee, you quickly decide to ask for a
report from an employee who’s passing by,
make sure they understand exactly what you
need and when you expect it. And, ask for
any questions, feedback, or concerns they
may have before heading back to your desk.
Understand that even your casual, request
could unintentionally communicate to your
employee a lack of respect or understanding
of their time if the individual is experiencing
a heavy workload or that your request may
be more time intensive than you realize. If
that’s the case, a scheduled meeting where
you work together to find a solution that fits
their workload and your deadline might be
a better method of communication than a
passing comment in the break room. Part of
successful communication is determining the
See WRECK on page 6…
LABOR LAW
UPDATE
What you don’t know
CAN hurt you!
Stay on top of these developments
by attending this important event -
conducted by expert in the field of labor
law compliance...
Rick Rybicki of Employment Law
Professionals, LLC
When? Thursday, December 9, 2010
8:00 am - 12:00 noon
Where? Napa Chamber Board Room
1556 First Street, Napa
Cost? $65 Chamber members
$90 Non-members
RESERVATIONS REQUIRED
RSVP by November 30, 2010
Register online at
n a p a c h a m b e r. c o m
or call 707.226.7455

Chairman’s Focus
By Randy Martinsen,
President & CEO
of Accelerated
Marketing Group
2010 Napa Chamber of
Commerce Chairman of
the Board
A Time For Reflection
& Thanksgiving
November brings reflection and thanks-
giving on many levels. As a nation we cel-
ebrate Thanksgiving with a holiday to remind
us of the abundance of nature, the association
with friends and family, and for the freedom
our democracy gives us. It is also a time of
planning for the year to come in our busi-
nesses. The Napa Chamber has accomplished
much in 2010, and I am grateful for having
had the honor to be the pilot of a ship that has
sailed smoothly for another year.
With our planning conference completed
this month, we have a budget prepared for
Board approval early and we have completed
our review and made changes to a new 5-Year
Vision that will keep us on track for five more
years. We have discussed the consolidation of
our Green and Sustainable Practices commit-
tee with our Economic Vitality & Sustain-
ability committee, and have discussed making
changes to our membership services in the
CEO’s Focus
By Lisa Batto ACE,
President/CEO
Resources
for
Your
Business
We recently held an industry meeting
with food service providers and the Napa
County Environmental Health Department
(EHD) on September 28th. This meeting
brought to the surface the frustrations of
both the business owner and the EHD. What
became glaringly clear is that both the busi-
ness owner and EHD aspire to the goal of a
safe and healthy experience for the consumer.
Erica Valentine of Insight Management has
stepped forward to spearhead the Food Service
Industry Task Force. Working together we
have a clear path to our next steps:
One of her first tasks for the Food Service
Industry Task Force will be to develop a
county-wide, public/private initiative focused
on improving communication, educational and
other resources, for the county’s hospitality
industry. The committee will work with the
November 2010
ballot this month. We made our recommen-
dations and had to defend our position with
several members, but through the process we
coming year to streamline them and make feel confident we made recommendations that
them more accessible to you.
meet the Chamber’s vision and goals.
We have been a voice for your business I want to express my deep gratitude for a
in ways that benefit all of us in Napa County. Board of Directors and Executive Committee
We have voiced your desires to Napa City and that carries on a healthy debate of all issues
Napa County on many issues. We asked them before voting on them. I’m grateful for our
to put procedures in place that help local busi- Legislative Action, Infrastructure & Transpor-
nesses get a fair chance at contracts that have tation Task Force, and Candidate Endorsement
been going to businesses outside our area, and committees for their dedication to reviewing
we are seeing progress. We asked for action the details of the issues and summarizing them
to finally be taken on reverting the one-way for the Board. I want to thank the work of our
streets in downtown back to two-way streets Green and Sustainable Practices, Economic
Vitality & Sustainability, Business Builders,
Membership Services, and Economic Con-
“The Napa Chamber has ference steering committees for their work
accomplished much in in bringing valuable information and ser-
2010, and I am grateful for vices to our members. A heartfelt thank you
to our Ambassadors and the Benefit Golf
having had the honor to Tournament committee for their hard work
be the pilot of a ship that and for making our events run smoothly and
has sailed smoothly for add value to our membership.
another year.” Lastly, but no less importantly, a
special thank you to our CEO, Lisa Batto,
whose first year in this position has proven
– and now there is a specific plan of action. she is a great leader and a capable CEO – and
There were several members with specific to her staff, Katherine Zimmer, Sherrell Harp-
issues that needed our help, and we advocated er, Rebecca Johnson, Jayson Johnson, Lynn
for each of them and got the results from the Page, Paula Wick, Christine Sullivan, Caryl
City and/or County that were favorable to Chakerian and Linda Bausch, for all their
those businesses. hard work in making our Chamber the award
Many members spent long hours on our winning organization it is. May your holidays
Candidate Endorsement committee evaluating be happy and filled with peace, happiness and
candidates for election and propositions on the Thanksgiving. ■
of the coming economic boom? Where can
we re-allocate our employees to be efficient at
presenting programs, products and benefits to
EHD and related city and county departments our members? How can we meet our member-
to help business owners and their staff be ef- ship growth goals? How resourceful do we
fective partners in public health and to navigate need to be in 2011? I received many ideas and
requirements arising from ownership changes answers at the conference. I’m guessing that
or new permitting requirements. The draft mis- many of you are asking those same questions
sion for this initiative is “To work together to as we come down to the end of the year! If you
elevate the quality and safety of food service in missed the conference and need help answer-
Napa County for the protection and enjoyment ing those questions – please do not hesitate to
of consumers and to help contact us at 707-226-7455!
ensure the economic vital- We can provide you with
ity and sustainability of “We both exist to FREE SCORE business coun-
our hospitality industry.” help you Start, Grow seling by seasoned executives
If you are interested to small business owners and
in serving on this com- & Thrive!” budding entrepreneurs. Work-
mittee, please contact me shops on ‘Starting a Business’
at lisa@napachamber. and ‘Business Plans’ also
com More Industry Task Forces will develop provided. Don’t forget that the Napa Valley
throughout 2011 based on the needs from our College Small Business Development Center
community. is one of the best places to get help for your
Economics, Education & Expectations business, whether you need help figuring out
I felt very fortunate to be in the audience your Financial Statement or need new ideas
at this Chamber sponsored conference. We had on how to market your business – the SBDC
a tremendous amount of information and inspi- hosts many popular classes here at the Napa
ration from the speakers. As I am hard at work Chamber. Just check their website for class
on our Napa Chamber budget for 2011, my schedules: napasbdc.org We both exist to help
take-away was timed perfectly. How can we you Start, Grow & Thrive! ■
poise the Napa Chamber to take full advantage
| COMMERCE | Page 3 | napachamber.com
E3 continued from page 1...
plays in economic recovery.
He brought information and
resources for the critical three
C’s of doing business - Capital,
Contracts and Capacity without
which any one of these means
business failure to the entrepreneur. From
a clearing house to match federal and state
procurement contracts with small businesses
in a company called Business Matchmaking
to his deep understanding of how SBA loans
work, his presentation gave a glimmer of hope for office and claim a voice in govern-
to the many business leaders in the room. In
closing his remark that “tough times don’t
last, but tough companies do”, drove home
the underlying premise that small business is
an essentially American ideal, where freedom
and hard work come together with ingenuity
to create the Fortune 500 companies of
tomorrow.
“Take the time
now to reconnect
with your vision,
have patience,
readiness and
fitness to act
when the boom
comes”
– Marc Johnstone, Shirlaws
Mark Johnstone of Shirlaws, an
international consulting firm, spoke
to the current economic recovery in
terms of a “W” shape. Most reces-
sions recover in a simple “V”, this
time however we are seeing more of a
plateau before a final recovery, a pat-
tern not seen since the mid-seventies.
His advice for companies to be ready
to leverage the final recovery was to
ensure costs are in line, employees are (L-R) Kathi Metro, Umpqua Bank, Kathleen Dreessen,
trained and products are streamlined so Napa Valley Community Housing, and Jamie
Buffington, Charter Oak Bank
that cash flow is positive and ready to
invest in the next upswing, which he sug-
gests will not occur until spring of 2012. He
used the economic clock to gauge our current
position, which is a hesitant uneven recov-
ery and urged to plan for today plus 1 hour
ahead. Innovative repackaging of products and ment market data in Napa. Emerging skills in
services to meet the times rather than retooling the “green market” are in high demand and
production was wise advice that could stage a
company to “thrive, not survive”. Ultimately
Mr. Johnstone’s advice; “Take the time now
to reconnect with your vision, have patience,
readiness and fitness to act when the boom
comes.”
The next speaker was David Crane, a
special advisor to Governor Schwarzenegger.
Mr. Crane’s news was a sobering report on
November 2010
unfunded pension and
3 healthcare promises to
government employ-
ees, and their effect on
economics
education the California budget.
expectations It is a crippling number
which will only get
bigger on which the
debt service alone is more than the state
will spend on higher education in the
coming year. Mr. Crane encouraged
all in the room to speak up for political
activism, hoped more people would run
(L-R) Thomas Kawazoe, Mechanics Bank,
ment decisions. The message hit home Christopher Wunderlich, Pacific Union Intl Real
as the crowd pondered the various uses Estate, and Darren Peterie, Mechanics Bank
and misappropriations of hard earned tax
dollars.
Napa County Superintendent of
Schools, Barbara Nemko, introduced
Assembly member Tom Torlakson
who spoke of the leadership role Napa
has taken in education with SC21. The
model of New Tech High School has
been replicated around the country with
students learning new skills in new ways
in readiness for new job skills in the
emerging employment market. Local
leaders realized that education and the
economy are inextricably linked and that
(L-R) Hector V. Barreto, Chairman, The Latino
a digital curriculum was needed for a
digital society, the model is now in 62
Coalition, Lisa Batto, Napa Chamber President/
CEO, and Joanie & Steve Caria, American
schools around the country. Project- Business Engine
Closing speaker, author and journalist
Alan Deutschman, shared his insight into busi-
ness leadership traits after having interviewed
some very influential and successful mentors;
Steve Jobs, Jeff Bezos, Robert Mondavi, Wen-
dy Kopp and others. The overarching theme
was essentially that one needs to be willing to
fail, to in fact embrace failure, to be energized
enough to work hard and to have an extraordi-
nary sense of resourcefulness. The difference
between those who show leadership and those
who don’t is a mindset, he says, a mentality
of accepting and confronting challenges with
energy and even a sense of delusion that they
can, if they work relentlessly, figure out the
solution. It is this tenacity that is the differenti-
ating factor because, as a small business owner
based learning is teaching students
you will come up against the unexpected for
accountability and leadership in place of rote
which you are not trained. Resourcefulness
lessons.
is the key that will unlock those unexpected
The Workforce Investment Board backed
scenarios.
this up with their presentation on the employ-
The driving force of our economy comes
from the small business entrepreneur that is
patient, ready and fit to take full advantage of
are one of the few segments that are seeing
the third wave! Today the challenge is plan-
job growth. WIB is charged with gearing a
ning for the next boom – It will come whether
workforce to readiness for the next hiring
you are ready or not. Become ready, fit and
surge and has conducted an in depth study of
capture the wave!
several key Napa industry sectors and their
The Napa Chamber has all the
future economics. The data is far reaching and
resources presented at E3, and speaker
indicative of a slow recovery – matching to
contacts available online at www.
Mr. Johnstone’s prediction of a “W” recession
napchamber.com/2010resources.html. ■
pattern.
| COMMERCE | Page 4 | napachamber.com
 Welcome New Members!
Automobile Rentals Hotels & Motels Restaurant Delivery Service
Enterprise Rent-A-Car Hotel 1424 Food Friendz
Tom Perry, (707) 253-8000 Carol Castell, (707) 963-5100 Andrew M. Berman, (707) 947-3040
230 Soscol Avenue, Napa 1424 Main St, St. Helena Napa
www.enterprise.com/car_rental info@hotel1424.com FoodFriendzusa@gmail.com
www.hotel1424.com www.foodfriendz.com
Banks
US Bank Ivy Hotel Napa Restaurants
Renato del Rosario, (707) 254-2100 Kathleen Kearney, (707) 253-9300 Yo’Belle
1485 First St, Napa 4195 Solano Ave, Napa Kim Nguyen, (707) 226-1899
renato.delrosario@usbank.com info@ivyhotelnapa.com 3900 Bel Aire Plaza Ste E, Napa
www.usbank.com www.ivyhotelnapa.com kimn@yobelle.com
www.yobelle.com
Bicycle Tours & Rentals Medical - Clinics
Change of Greenery Electric Napa Natural Medicine Retail Stores
Bicycles & More Jennifer Deir, (707) 224-2777 Tyler Florence Shop
Carolyn Nguyen, (707) 596-0499 575 Lincoln Ave Ste 340, Napa Joy Whitlock, (707) 254-9977
3425 Solano Ave, Napa drdeir@yahoo.com 710 Main St, Napa
www.changeofgreenery.com www.napanaturalmedicine.com www.tylerflorence.com

Catering Physicians & Surgeons, MD Social Services

Paula LeDuc Fine Catering Elizabeth Moffitt, MD - Harvest North Bay Regional Center
Mollie Jones, (510) 547-7825 Pediatrics Pamela Madden-Krall, (707) 256-1294
1350 Park Ave, Emeryville Elizabeth Moffitt, M.D., (707) 252-1076 10 Executive Ct, Napa
sales@paulaleduc.com 1100 Trancas St Ste 270, Napa www.nbrc.net
www.paulaleduc.com www.harvestpediatrics.com
Wineries
Computer Services Joseph Carrillo, MD, FAAP - Budge Brown Cleavage Creek
The Techno Wizard Harvest Pediatrics Winery
Sam Slaughter, (707) 259-5334 Joseph Carrillo, MD, FAAP, (707) 252-1076 Barbara Lloyd, (888) 295-1280
PO Box 6798, Napa 1100 Trancas St Ste 270, Napa 6307 Pope Valley Rd, Pope Valley
sam@thetechnowizard.com www.harvestpediatrics.com info@cleavagecreek.com
www.thetechnowizard.com www.cleavagecreek.com
Ralph Myers, MD, PhD, FAAP -
Contractors - General Yoga Classes
Harvest Pediatrics
Schmitt & Company Ralph Myers, MD, PhD, FAAP, Phoenix Rising Yoga Therapy
Melissa Schmitt, (707) 224-7086 (707) 252-1076 Jaunie Federowicz, (760) 562-0220
2159 Big Ranch Rd, Napa 1100 Trancas St Ste 270, Napa 575 Lincoln Ave Ste 340, Napa
sandra@schmittcompany.com www.harvestpediatrics.com jaunief@hotmail.com
www.schmittcompany.com www.napayogatherapy.com

Entertainment - Family Staci Hemmerlin, CPNP - Harvest

PB & J’s Pediatrics
Daniel Parker, (707) 226-5867 Staci Hemmerlin, CPNP, (707) 252-1076 Labor Law Issue:
849 Jackson St Ste 4A, Napa 1100 Trancas St Ste 270, Napa
playitlikeapro@yahoo.com www.harvestpediatrics.com EMPLOYER ALERT!
www.partyatpbjs.com MANDATORY
Susan Mickens, CPNP - Harvest
Entertainment & Performance Pediatrics
CHANGE TO 2010
Wine Country Star Gazing Susan Mickens, CPNP, (707) 252-1076 EMPLOYMENT
Michael McKeown, (707) 337-9410 1100 Trancas St Ste 270, Napa NOTICES POSTER by
PO Box 2494, Napa www.harvestpediatrics.com
michael@winecountrystargazing.com OctOBER 8, 2010!
www.winecountrystargazing.com For a complete listing of Napa
Chamber members, updated daily, go to
Attention All Employers: Get
Event Services napachamber.com Your Mandatory Revised 2010
Napa Valley Custom Events California Employment Notices
Sharon Burns, (707) 477-1023 Poster and Pre-Order Your
PO Box 6716, Napa Connect with us...
info@napavalleycustomevents.com
2011 Poster Today!
www.napavalleycustomevents.com
Questions? Contact Lynn Page:
707.254.1145 or
lynn@napachamber.com
To learn about the benefits of membership, visit napachamber.com or phone us at 707.226.7455

November 2010 | COMMERCE | Page 5 | napachamber.com

• PROVIDING NETWORKING OPPORTUNITIES
Visit our FB page
After-Hours MIXER at for more photo
albums of fun!
Holiday Inn Express & Suites
Our Third-Thursday MIXER in
October was a very special combined
Mixer with the American Canyon
Chamber of Commerce! Supporting a
strong local economy includes supporting
business County-wide and these special
partner Mixers help business-to-business
connections thrive. Special thanks to the
wonderful sponsors: JV Wine & Spirits,
Melissa Teaff Catering, Markstein beverage
Company, Castello di Amorosa, and
Ristorante La Strada!
PLAN AHEAD: Don’t miss this
month’s MIXPO... our unique Mixer/Expo on November 18th
at The Westin Verasa, Napa. Register online for Expo table
space at napachamber.com or just plan to attend the Mixer! ■

Karen Meagher from Rabobank Napa and John Roeske

with Spectrum Home Service

Susan Lane, CEO of the American Canyon Chamber, Paul Nannar

of Round Table Pizza, Leon Garcia, Mayor of American Canyon and
Eva Garcia, the Honorable First Lady

WRECK continued from page 2...
most effective medium for every message,
whether it’s a meeting, conference call, or an
e-mail.
It’s also important to remember that
communication goes both ways. So take
the time to really listen to your team. Ask
for feedback and be receptive to employee
input. Be careful to make sure you’re not
misunderstanding their interaction with you.
And recognize that occasionally you may be
called upon to mediate between staff mem-
bers when miscommunication occurs.
Different generations in the workplace
can further complicate communication. They
all have different communications prefer-
ences. So you may need to tailor your efforts
to suit the specific needs of each generation.
Asking – and permitting – follow-up ques-
tions is a great way to ensure everyone’s on
the same page.
November 2010
Distrust
Trust is at the foundation of every good
team and a crucial part of creating a reputa-
tion as a preferred place to work. Without
trust, the structure of a team can crumble fast.
Distrust often starts from something small –
a misunderstanding or a forgotten promise.
But once distrust sets in, it can be a long road
to back to a trusting environment. In order
to function effectively, your team must work
in an environment of trust. Employers rely
on their staff everyday, so businesses need
employees they can trust to operate suc-
cessfully. And, in return employees need to
be able to trust the leadership they follow.
No one wants to work in an environment of
suspicion, and employees won’t stay long at
a company that lacks trust.
The Fix
Trust took a hard hit in many
organizations when the economic downturn
| COMMERCE | Page 6 | napachamber.com
led to layoffs and salary freezes in 2008
and 2009. The 2010 Ethics and Workplace
Survey conducted by Deloitte LLP, a financial
consulting firm, found that respondents
who planned to seek new job opportunities
cited loss of trust, lack of transparency in
communication, and unethical behavior by
employers as reasons for leaving.
To establish trust in your workplace,
act with integrity at all times because your
actions will almost always speak louder
than words. When you act with integrity and
honor, you strengthen employee loyalty and
dependability. In order to earn trust, you also
have to give it. Let your staff know that you
depend on them, that you trust them. The
more trust you give, the more you’re likely to
get back.
In every interaction, be open, but, more
importantly, be honest. Leaving out vital
See WRECK on page 7…
WRECK continued from page 6...
information in your interactions can
lead to speculation. Lack of honesty and
openness forces employees to rely on
hearsay and gossip which often leads to
misunderstanding and undermines trust.
Rumors spread and secrets that can threaten
the development of trust are whispered
about at the water cooler and on coffee
breaks. If not stopped, they can spread like
a virus, destroying year’s worth of great
relationships.
Communicating honestly can sometimes
be a challenge, but it will pay off big time
when employees know they can trust you.
When you are in a position that you can’t
share information, validate your team’s
concerns by letting them know you hear and
understand their apprehension. Remember
that trust isn’t automatic. It has to be earned.
So go to work every day with the resolve to
earn the loyalty and trust of your team.
Chamber Member Spotlight:
Queen of the Valley Medical Center
Queen of the Valley Medical Center
brings the community together
The Queen of the Valley has been
providing healthcare to Napans for over
50 years and in the past 10 a significant
change has occurred at the campus on
Trancas Avenue. The Queen of the Valley
has evolved from a traditional hospital to
a state-of-the-art medical center providing
the best in not only catastrophic and chronic
care, but also in preventive well-being
services to the community. The organization
has maximized their campus property with
the addition of a Wellness Center amongst
the other new buildings at Trancas and Villa
Lane. The Wellness Center provides a full
range of rehabilitation and chronic disease
management, prevention, health improve-
ment, medical and general fitness programs,
as well as stress management training and
nutrition counseling.
The Wellness Center’s mission is “to
continually improve the health and quality
of life of the people in the communities we
serve.” This is demonstrated by the over-
whelming investment that the Queen has
made in developing and enhancing their
services. In their own words: “Our commu-
nity, like many others throughout the nation,
faces an epidemic of preventable diseases.
The prevalence of diseases such as diabetes,
obesity and asthma is increasing rapidly,
November 2010
Disrespect
Great teams are built on mutual respect.
But, respect can be an unintended victim
of today’s fast-paced environment where
stress, tensions, and workloads are high.
Disrespect often starts small. Common
courtesy and civility sometimes disappear
for the sake of approaching deadlines and
the need to perform. Disrespect can create an
atmosphere of criticism and condescension.
When disrespect invades a workplace, it can
also lead to expensive legal and HR issues
like bullying and harassment, and employee
engagement suffers. Employees lose time and
motivation by worrying about incidents that
occurred, resulting in lost productivity.
The Fix
Businesses can’t afford for disrespectful
behavior to go unchecked in the workplace.
If disrespectful behavior is occurring between
co-workers or managers on your team,
address the issues immediately. Don’t wait for
things to get out of hand before you step in.
We Focus On Business
despite all our current medical advances. At
the Wellness Center, we believe the only way
to become a healthier community is to move
from the current health system that focuses on
treating diseases, toward one that promotes
healthier lifestyles and wiser personal choices.
We also believe more can be done to help
those living with chronic diseases or disabili-
ties. At the Wellness Center, we are devoted to
that cause.” This integrated approach provides
our community with a rich resource that
empowers us to create a healthier future for
ourselves and our loved ones. In addition to
patients under the care of a medical plan the
fitness area of the Wellness Center is available
to all community members for a monthly fee.
Dignity, service, excellence and justice,
these are the driving tenets of the entire Queen
of the Valley Medical Center. Living to these
principles is the secret behind their achieve-
ment, announced this August, of being named
a “2009 Overall Best Performer” by Avatar
International, a nationally recognized leader
in continuous assessment and quality im-
provement in patient care services for over 25
years. Queen of the Valley President and CEO
Dennis Sisto attributes the repeat award to his
entire organization from the physicians to the
volunteers. “I commend our entire team at the
Queen for working together so effectively and
| COMMERCE | Page 7 | napachamber.com
Let your employees know that inappropriate
behaviors will not be tolerated at work.
Be the example you want your team to
follow by being respectful in your speech
and in your actions. Like trust, the more
respect you give to others, the more likely
they are to give respect in return.
Stress is often one of the biggest catalysts
for disrespect and rudeness in the workplace.
Employees who are stressed out are more
likely to engage in confrontation with other
co-workers. So, find ways to reduce stress
in your workplace. Try adding play into
your team’s day. Finding ways to make
work more fun will help reduce stress and
improve employee morale and engagement.
Building a great team is important to the
success of your company. So don’t let
miscommunication, distrust, and disrespect
wreck what you’ve worked hard to build. ■
Reprinted with permission from EXPRESS
EMPLOYMENT PROFESSIONALS.
selflessly to care for our patients…and for
earning this remarkable award.”
The Medical Center at the core of the
Queen’s services is a 191-bed, acute-care
facility founded by the Sisters of St. Joseph
of Orange. Rated by U.S. News and World
Report as one of America’s Best Hospitals,
the Queen is the largest health care facility
and one of the largest employers in Napa
County. Among the services provided are: a
Regional Heart Center, a Regional Orthope-
dic Center, a Cancer Center approved with
commendations by the American College of
Surgeons, a Women’s Center, maternity and
infant care, inpatient and outpatient minimal-
ly invasive surgery, occupational health, and
a full-service emergency department.
More information about Queen of the
Valley Medical Center can be found at www.
thequeen.org . To learn more about Wellness
Center programs and the many personal and
family membership options, please contact
the Membership Director at 707-251-1395,
e-mail wellnesscenter@stjoe.org, or visit
Queen of the Valley Wellness Center, 3421
Villa Lane, on the campus of Queen of the
Valley Medical Center. ■
 Upcoming Events... maximize your networking!
November 5 November 18 November 17
First Friday MIXPO Wake Up Your
Business Development Business Wednesday:
After-Hours Mixer “Navigating the Workforce
Luncheon
with a Mini-Expo Preventing Sexual
Compadres Rio Grill Harrassment”
For more information call
505 Lincoln Ave, Napa Westin Verasa Napa Napa Chamber Board Room
707.226.7455 or visit our
11:30 am - 1:00 pm 1314 McKinstry St,
website and register 1556 First St., Napa
for events online at Napa 7:30 a.m. to 9:30 a.m.
Register at
5:30 p.m. to 7:00 p.m.
napachamber.com napachamber.com RSVP: 707.253.3210

a v e Get your message in

S te! front of hundreds of

h eDa Napa Valley business

and community people...
t Friday
January 21, 2011 Your Napa Chamber’s COMMERCE
newsletter is a vital 8-page electronic
for the Napa Chamber’s newsletter currently reaching a subscriber
base of over 1,850 Napa Chamber of
ANNUAL DINNER Commerce member emails each month and
has a successful average open rate of 34%.
The Meritage Resort & Spa This timely publication keeps our members up-to-date with legislative
875 Bordeaux Way, Napa issues, member benefits, and networking and event opportunities.
Annual General Membership Meeting Call Katherine Zimmer for space reservations and
& Installation of Officers and Directors specials... katherine@napachamber.com

Napa Chamber 2010 OFFICERS

MISSION Randy Martinsen, Chairman of the Board..................... Accelerated Marketing Group
As the membership organization for Ryan Gregory, Chair-elect...................................... Riechers & Spence Associates, Inc.
business, we promote our community’s Debra Dommen, Vice-Chair Advocacy...................................... Treasury Wine Estates
economic vitality and quality of life Kent Kuhlmann, Vice-Chair Resources......................... Kuhlmann Associates Financial
through leadership development, Richard Rybicki, Vice Chair Membership ................................ Rybicki & Associates
advocacy, facilitation and education. Cherie Knox, Treasurer............................................................... Redwood Credit Union
Mike Silvas, Immediate Past-Chair.....................................Wine Country Fine Properties
NAPA CHAMBER BOARD OF DIRECTORS
BENEFIT from being a Dean Bowen, Net-Flow Corporation; John Cardinale, State Farm Insurance; Linda
member of the Napa Champagne, Artesa Winery; Sandra Elles, Napa County Farm Bureau; Ken Frank,
Chamber of Commerce La Toque; Pamela Gleeson, Santen Inc.; Clay Gregory, The Napa Valley Destination
Council; Cathy D’Angelo Holmes, Coldwell Banker Commercial; Stanton Lawson, Sequoia
• Creating a Strong Local Economy Senior Solutions; Bill Lockhart, Edward Jones; Kara Long, Tugboat, Inc.; Barry Martin,
• Promoting the Community City of Napa; Kevin Massie, Napa Ford Lincoln Mercury; Sherry McKillop, Follow Your
• Providing Networking Opportunities Compass; Shawn Milburn, Napa Valley Marriott Hotel & Spa; Dennis Pedisich, Napa
Community Bank; Jaime Penaherrera, Queen of the Valley Hospital Foundation; Richard
• Supporting a Sustainable Future
Rybicki, Rybicki & Associates; Don Shindle, Westin Verasa Napa; Brenda Speth, Napa
• Representing Business to Government Valley Register; Patrick Sweeney, Napa Valley Unified School District; Kevin Teague,
• Engaging in Political Action Holme Teague Roche Anglin LLP; Toni Renee Vierra, Vierra Environmental Consulting;
Jay Williamson, Williamson and Company.
For membership information call HONORARY DIRECTOR: Julian Weidler, Retired.
Sherrell Harper at 707.257.4598
or Rebecca Johnson at 707.254.1142 Lisa Batto, ACE, President/CEO, 707.226.7455, lisa@napachamber.com
Katherine Zimmer, VP Marketing & Communications, 707.254.1147, katherine@napachamber.com
NCC STAFF

Sherrell Harper, Membership, 707.257.4598, sherrell@napachamber.com

Commerce editorial is exclusively produced by Rebecca Johnson, Membership, 707.254.1142, rebecca@napachamber.com
the Napa Chamber of Commerce, Jayson Johnson, Creative Manager, 707.254.1144, jayson@napachamber.com
1556 First Street, Napa, CA 94559. 707.226.7455
Paula Wick, Customer Service, 707.226.7455, paula@napachamber.com
EDITOR: Katherine Zimmer
Please email submissions to Lynn Page, Sr. Administrator / Event Specialist, 707.254.1145, lynn@napachamber.com
katherine@napachamber.com Christine Sullivan, Administrative Assistant, 707.254.1143, christine@napachamber.com
Caryl Chakerian, Communications, 707.738.6053, caryljc@gmail.com

November 2010 | COMMERCE | Page 8 | napachamber.com