Faculty of Design, Media &

Management
Assignment Brief 2019

Hospitality Operations and Revenue Module

Module Title: HM606
Management Code:
Assessment
Assignment No/Title: CW1 100%
Weighting:
Feedback Three working
Submission Date: 13/6/2019
Target Date: weeks
Module Co-ordinator/
Christian Howusu
Tutor:

Submission Instructions:

This assignment is to be submitted electronically using Blackboard

1. This assignment must be submitted electronically by 14:00 on the submission date

2. To submit electronically you must upload your work to the e-submission area within the Blackboard
module concerned. Click Submit> Browse (find the correct file to upload) Upload> Submit
3. You can resubmit your work as many times as you like until the deadline. If you choose to resubmit,
your earlier submission will be replaced, and you will NOT receive an Originality Report until 24 hours
from when the submission was made.
4. You will receive a digital receipt as proof of submission. This will be sent to your Bucks e-mail address;
please keep this for reference.
5. You are reminded of the University’s regulations on cheating and plagiarism. In submitting your
assignment you are acknowledging that you have read and understood these regulations.
6. Late submission within 10 working days of the deadline will result in the mark being capped at a
maximum of 40%. Beyond this time the work will not be marked.
7. You are reminded that it is your responsibility to keep an electronic copy of your assignment for future
reference.
Instructions to Students:

Written Assignment: 3,000-word report (+/-10%) Individual

This assignment tests the following Learning Outcomes for the module:

1. Explain the financial contribution that room’s revenue producing areas make to the business unit
2. Demonstrate and apply principles of pricing to the room’s product and evaluate the potential benefits
of effective practices to profitability
3. State and evaluate methods used to optimize profitability as applied to a fixed capacity inventory,
recognizing dynamic growth in related technological developments
4. Explain how industry codes of conduct, legislation and best practice directly affect accommodation
procedures.
5. Identify the expectations of customers from diverse markets and explain how providers of
accommodation meet their needs through effective use of quality management processes and design.
The Assignment Task:

You will need to prepare a 3,000 word (+/- 10%) report on an international hotel group of your choice, which
examines their chosen pricing and revenue strategies in relation to their fixed capacity inventory problem. It is
important to choose a hotel group for which there is published research and industry data in order to present
evidenced work on pricing methods and their impact on room capacity. The report should also investigate the
chosen hotel group’s in-room ancillary revenue approach.

 Your work must be in report format: Front cover, executive summary, contents page, introduction,
main content, conclusions, bibliography and any appendices.
 Your work should present at least some numerical data on your chosen hotel group’s pricing approach
and room capacity utilisation.
 You should pay due attention to any codes of conduct and legislation relevant to hotel room pricing
that affect your chosen hotel group.

Assessment Criteria:

1. Explain the financial contribution that room’s revenue producing areas make to the business unit
(hotel group) (20%)

2. Demonstrate and apply principles of pricing to the room’s product and evaluate the potential benefits
of effective practices to profitability (20%)

3. State and evaluate methods used to optimize profitability as applied to a fixed capacity inventory,
recognizing dynamic growth in related technological developments (30%)

4. Explain how industry codes of conduct, legislation and best practice directly affect accommodation
Procedures (10%)

5. Identify the expectations of customers from diverse markets and explain how providers of
accommodation meet their needs through effective use of quality management processes and design
(in relation to pricing) (10%)

Further marks will be awarded for:

1. Evidence: (Supporting critical evaluation and critical assessment) - The amount and variety of
supporting evidence from a wide range of sources, cited as per the Harvard Guide (5%)

2. Presentation: The report should be properly presented with appropriate grammar and spelling (5%)

University Generic Undergraduate Degree Grade Descriptors can be found on the University website
in the document ‘Assessment of Students- Appendix 1’

Quality Assurance Record

Internal Approval: NG Jan 2016 External Approval: