INTERNATIONAL

International Journal of Management JOURNAL OF MANAGEMENT

(IJM), ISSN 0976 – 6502(Print), ISSN 0976(IJM)
- 6510(Online),
Volume 5, Issue 12, December (2014), pp. 24-35 © IAEME

ISSN 0976-6502 (Print)

ISSN 0976-6510 (Online)
IJM
Volume 5, Issue 12, December (2014), pp. 24-35
© IAEME: http://www.iaeme.com/IJM.asp ©IAEME
Journal Impact Factor (2014): 7.2230 (Calculated by GISI)
www.jifactor.com

AN IMPACT OF SOCIAL NETWORKING SITES ON

YOUNGSTERS

Dr. Pooja Deshmukh,

Associate Professor, MGMIOM, Aurangabad

Prof. Sayali Deshmukh,

Assistant Professor, MGMIOM, Aurangabad

Prof. Chandrashekhar Tathe,

Assistant Professor, MGMIOM, Aurangabad

ABSTRACT

Online social networking has achieved an exceptional global growth over the last decade by
attracting much attention from all age group people. It is a known fact that young adults and
teenagers are the most avid users of such sites. Based on the findings of several research studies in
the Online Social Networks (OSNs) area, it has been found that these SN sites are having a great
impact on the lives of young people. This study was carried out in with youngsters between age
group of 18 to 29 years of age. 50 samples were selected with structured questionnaire. Hence, the
impact generated due to social networking sites/applications are studied from point of view of
youngsters. These should focus the growth and give the worth while output to the students for using
social networking sites.
In this research paper a questionnaire is framed which focuses the increased use of social
networking and helps to understand the background for using it. As a youngster, are they utilizing
their precious time for good purpose or not? So, these things matter a lot for overall development of
society through these youngsters. Major highlights are

Privacy policies are taken care off

Applicability or leisure time activity

Connectivity to relatives, friends, etc.

Victim of sites

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International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online),
Volume 5, Issue 12, December (2014), pp. 24-35 © IAEME

These are some of the social issues which need to be properly analyzed as there are many
cases in which social networking sites have given wrong message in the community. Also,
government should play its role for improving the public security in many times.

Keywords: Online Social Networks, Privacy Policy, Information Sharing, Youngsters, Society.

INTRODUCTION

Technology such as social media websites have become famous parts of life for many young people
today. Online social media have expanded amazing worldwide growth and popularity. Although with
time all generations have come to embrace the changes social network has brought about, teenagers
and young adults are the most activist users of these sites. According to various research studies in
the field of online social networks, it has been revealed that these sites are impacting the lives of the
youth greatly.
In this paper we focused on the impact of these social networking sites on the youth of India in both
positive as well as negative phase. This paper is also focused to find out the answer whether the
social networking sites are boon or bane for today's society.

OBJECTIVES

1. To understand the awareness level of usage of different social networking sites.

2. To study the type of social issues discussed over social networking sites.
3. To find out the relevance of information received from social networking sites.
4. To know the impact of social networking sites on youngsters.

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International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online),
Volume 5, Issue 12, December (2014), pp. 24-35 © IAEME

LITERATURE REVIEW

Boyd and Nielsen (2006) reported that the top ten social networking sites developed with the
passage of time, and its number of users increases from 46.8 million to 68.8 million. This rating
reveals the important information about how new generation interacts with each other. Talking about
law and jurisdiction it is international law that one must be 18 years old minimum to use social
networking websites but unfortunately, According to Lenhart & Madden (2007) calculation it has
been analyzed that 41% of 12–13 years old and 61% of 14–17 years old users use social networking
websites.
Charlene Li et al., (2007) estimated that students are more likely to use social networking
websites; nearly 47% of teenagers (12 to 17year olds) and 69% of young adults (18 to 21year olds)
and 20% of adults (18+) use social networking sites, and only 20% use them to contact other people.
According to Charlene Li et al (2007) student activity on social networking sites focuses on
communicating with each other.
The most popular activities done by students and users on social networking sites revolve
around looking at profiles of one another, searching for someone here and there, or updating one’s
own profile. Media related activities like looking for an event, watching online videos, or listening to
music and news.
Tinto reviews that in this (14-18) stage of human life people are more attracted towards social
networking websites because those students who get aware from social networking websites cannot
satisfy themselves only from academic activities, which are specifically specified for online
personal, professional and dating profile. According to Acquisti & Gross (2006) point of view many
users believe that whatever they post is only limited to their associations and close group of friends
unaware of the fact that the information they posted may be publically available to be searched and
read by much wider ordinance.
Tinto (1997) reviews that new information on social networking websites encourages growth
and provide students with an ever rowing learning community which in returns substitute both
academic and social success. Some of social networking websites are specifically specified for
educational environment including linkedin.com which is fully featured for education purpose and
let user to updates his educational credential and make a professional connections.
In addition to the above statement Ellision et al (2007) & Lampe et al (2008) also stated that
social networking websites may enable collaborative sense making among students as it is used by
majority of students. Nicole et al (2007) analyzed that there is a strong link between social
networking websites and students as social networking websites helps to maintain relation with
people when they move from one offline community to another.

RESEARCH METHODOLOGY

This research is based on the descriptive approach. It based on a survey of 50 Students that use the
social networks study through using structured questionnaires to study the negatives and
disadvantages of the use of social networks, as well Secondary data through websites, newspaper,
journal and books has been also used.

Data Collection

Primary Data
Questionnaire method filled from youngsters having age group 18 to 29 years of age.
Secondary Data
The sources of Secondary Data are websites, newspaper, journal and books.

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International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online),
Volume 5, Issue 12, December (2014), pp. 24-35 © IAEME

Analysis and Interpretation of data

1. Gender

Interpretation:
Male respondents are 4 times than the female respondents.

2. Age group

Interpretation:
It is seen that youngsters having age group between 21 to 23 years are maximum in sample
population.

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International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online),
Volume 5, Issue 12, December (2014), pp. 24-35 © IAEME

3. Respondents using social networking sites

Interpretation:
It shows that all the youngsters use social networking sites.

4. How many social networking sites communities are you a member of?

Interpretation:
It shows maximum youngsters are are member of more than one community but less than 10
community.

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International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online),
Volume 5, Issue 12, December (2014), pp. 24-35 © IAEME

5. How do you access your social network account?

Interpretation:
It shows that the most of the youngsters are using smartphones to access social networking
sites and they own the smartphones for this reason students are buying their own phones.

6. How long have you been using social networking sites?

Interpretation:
The study shows that students are having their accounts since they are in you can see that it is more
than a year smart school. As a result, youngsters using social networking sites.

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International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online),
Volume 5, Issue 12, December (2014), pp. 24-35 © IAEME

7. On an average, how much time do you spend daily on a social networking sites?

Interpretation:
Daily usage of these sites have been increased in youngsters. .

8. Contacts generated from social networking sites.

Interpretation:
It shows that social networking sites have became a way to make contacts with friends and relatives.

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International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online),
Volume 5, Issue 12, December (2014), pp. 24-35 © IAEME

9. Do you accept strangers who try to friend you in social networking sites?

Interpretation:
Most of the youngsters don’t accept strangers as their friends in these sites.

10. Does online networking affect your social life?

Interpretation:
Study shows that social networking sites affect the life of youngsters

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International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online),
Volume 5, Issue 12, December (2014), pp. 24-35 © IAEME

11. Why do you use an online social network?

Interpretation:
Many of the youngsters are using sites to keep in touch with their near and dear ones, also for games
and enteratainment.

12. Should the social networking technology used for e-learning by schools/colleges?

Interpretation:
All these youngsters have the opinion that e-learning should be started as a part of these networking
sites.

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International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online),
Volume 5, Issue 12, December (2014), pp. 24-35 © IAEME

13. Do you think privacy policies are effective in social networking sites?

Interpretation:
Privacy policy should be made stricter to stop criminal offenses.

SUGGESTIONS

1. Design a social network site under the supervision of community foundation working in the
Family Development Sector.
2. Use of awareness programs in colleges and weekly lectures that focused on the youngsters to
monitor the most important pros and cons for using social networking sites; with listed to
practical cases to them the damage occurred.

CONCLUSION

The purpose of this research work was to examine the Social Networking sites usage patterns
of teenagers and the impact of Social Networking sites on their lives and behavior. It is found that
Social Networking sites are very popular among the youths with the majority of them stating that
they are active members of social networks. The current study has shed light on the evolving nature
of Social Networking sites among youngsters illustrating the reasons why they use Social
Networking sites, what information they shared and the impact of Social Networking sites on them.
The finding of this study can be used for further research work on Social Networking sites and its
impact on interpersonal relationship amongst youngster, culture and education.

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International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online),
Volume 5, Issue 12, December (2014), pp. 24-35 © IAEME

BIBLIOGRAPHY

1. C.R. Kothari 2004. Research Methodology Methods and Techniques

2. Shahzad Khan, Lecturer City University of Science and Information Technology Peshawar
Pakistan.
3. Acquisti, Alessandro, and Gross, Ralph. (2006). Imagined Communities: Awareness,
Information Sharing, and Privacy on the Facebook. In Golle, P. and Danezis, G. (Eds.),
Proceedings of 6th Workshop on Privacy Enhancing Technologies. (pp. 36--58).Cambridge,
U.K. Robinson College.
4. http://www.ranker.com/list/indian-social-networks/dot-commander
5. http://www.jagranjosh.com/general-knowledge/top-10-social-networking-sites-by-number-of-
users-1317626809-1

ANNEXURE
Questionnaire

(You can also choose more than one option)

1. Select your gender

a. Male b. Female

2. Select your age

a. 18-20 yrs b. 21-23 yrs c. 24-26 yrs d. 27-29 yrs

3. Are you a member of a Social Networking Site?

a. Yes b. No

4. If your answer to the above question is No, then choose the reason why?
a. Unaware about social networking
b. Not interested joining social networking
c. I joined once, but I didn’t enjoy it
d. It’s against my culture
e. No Privacy

5. How many social networking sites communities are you a member of?
a. None b. 1-10 c. 11-20 d. 21-50 d. Above 50

6. How do you access your social network account?

a. PC b. Laptop c. Smartphone d. iPod / iPad

7. How long have you been using social networking sites?

a. Less than a month
b. 1 - 6 months
c. 7 months to a year
d. More than a year

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International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online),
Volume 5, Issue 12, December (2014), pp. 24-35 © IAEME

8. On an average, how much time do you spend daily on a social networking sites?
a. Less than 1 hour b. 1 - 2 hrs/ day c. 3-5 hrs/day d. more than 6 hrs/day

9. How many contacts/friends do you have on the social networking sites?

a. Less than 10 b. 10 – 50 c. 51- 100 d. More than 100

10. Do you accept strangers who try to friend you in social networking sites?
a. Yes b. Sometimes c. No

11. What information you include on your social network profile?

a. Real information b. Real to some extent c. Fake information

12. Why do you use an online social network?

a. To find and share information b. To play games and entertainment
c. To make professional and business contacts d. To keep in touch with family and friends.

13. How does online networking affect your social life?

a. Does not have an effect on face to face communication
b. Somewhat has an effect on face to face communication
c. Replaces most face to face communication

14. Have You Ever Been a Victim of On-Line Bullying (offensive comments or emails)?
a. Yes b. No

15. Are your parents aware of your social networking activities?

a. Yes b. No

16. Do you think social networks are important?

a. Strongly agree b. Agree c. Fair Disagree d. strongly disagree

17. Should the social networking technology used for e-learning by schools/colleges?
a. Strongly agree b. Agree c. Fair Disagree d. strongly disagree

18. Do you think privacy policies are effective in social networking sites?
a. Strongly agree b. Agree c. Fair Disagree d. strongly disagree

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