Professional Documents
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Marketing
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Aftersales
JOB
DESCRIPTIONS
Title: Saab BioPower Project Assistant
Department: Saab Marketing
Location: Saab GB – Griffin House (Luton)
Key Responsibilities:
Support the Press Officer and Product Manager in the development and UK roll out of
the Saab BioPower project (a new flex-fuel car capable of running on bioethanol
and gasoline).
Liaise with internal stakeholders, e.g. fleet department, marketing department and
SaabAutomobile on pricing, positioning and sales strategy of SaabBioPower.
Liaise with outside agencies and stakeholders concerning the presentation and
promotion of the Saab BioPower in conjunction with other interested parties.
Managing external BioPower events including displays at shows and specialist
conferences, including personal attendance at such events to illustrate the
engineering and environmental credentials of this eco-friendly vehicle.
Assist in media liaison for Saab BioPower brand and products (consumer, motoring,
national, specialist, regional print, e-commerce and broadcast media).
Coordination of BioPower activities at retailer level with Saab regional marketing
managers.
Coordination of competitor activity analysis.
Act as first point of contact for retailers concerning BioPower sales and marketing
opportunities.
Act as Saab GB taskforce coordinator, coordinating all internal Saab GB BioPower
activity.
Required Skills:
The Role:
The Field Operations industrial placement student will contribute to the achievement of
total customer satisfaction / enthusiasm through his assistance in helping the Customer
Care District Managers (CCDM) carry out their roles efficiently and effectively. The
efficient execution of the placement student role depends on full availability of and
easy access to information on Retailer performance, local and national market trends,
and warranty data.
Key Responsibilities:
• Develop and monitor CCDM action plans to ensure appropriate Warranty spend,
ensure warranty spend is monitored and enforced through Warranty Analysis
Improvement Team (WAIT).
• Gather and feedback information regarding Key Performance Indicators for the
Customer Care District Managers and Corporate Customer Care Mangers (CCCM)
• Ensure appropriate processes are in place to support retailer training, tooling
Customer Satisfaction Index (CSI) and ‘Fix It Right First Time.’ (FRFT)
• Provide regular performance feedback to the Fleet Helpdesk Team Leader, and
General Motors Europe (GME) management, in order to improve service level
indicators such as ‘active cases under 20 days’ and ‘acceptance rate’ ensuring the
highest Service level standards.
• Coordinate and share best practice tips in the development of business
opportunities within the Field Operations and the Retailer business environment.
• Ensure policies and procedures are appropriately communicated.
• Monitor the Sales Satisfaction Survey (SSS) results with specific emphasise on ‘Fix
It Right First Time.’ Disseminate the information on a regional basis and share with
the team.
• Promote a cross-pollination of skills within the Customer Assistance Centre
(CAC) and Field Operations to further advance the Customer/ Retailer experience.
• Assist with the administration of the Captive Test Fleet and other ad-hoc
projects on behalf of Field Operations
To ensure maximum success, the Field Ops. Industrial placement student will work as a
team member with Sales District Managers (SDM), Aftersales District Managers (ADM),
Fleet Sales Managers’ and all departments within the European Customer Care Centre.
The placement student will have the opportunity to liaise with all of the above to align
processes in the achievement of common goals.
Required Skills:
Must possess good problem solving and analytical skills. Sound experience in working
with Excel and PowerPoint software packages is preferred. Ability to demonstrate inter-
personal and customer facing skills would be an advantage. The individual must be
comfortable with working independently and posses good planning and organising
skills. Strong communication skills are necessary and they must be able to develop
good relationships whilst working in a team. It is necessary to be self motivated and
results driven. An understanding of the motor industry would be beneficial.
The Department:
Fleet Sales is currently the only part of the business to be responsible for the sales,
marketing and communications for both Vauxhall Motors Ltd and Saab (GB) Ltd. Fleet
Sales is part of the Sales, Marketing and Customer Care department (SM&CC), and
responsible for new car sales to the 25-plus business sector. The Fleet Communications
department creates and controls all marketing programmes, events, new car launches,
direct marketing, prospecting, websites and communications used within Fleet Sales for
both Vauxhall and Saab.
The Role:
To assist and support the Fleet Communications Manager in all related marketing and
communication activities.
Key Responsibilities:
• Organising fleet photo shoots and Event organisation and support.
• Research and development of marketing ideas. Competitive analysis and
research.
• Maintaining log and follow system for bulletin approval and file.
• Responsible for keeping our sales team updated on events happening via the
weekly communications schedule.
• Website investigation, maintenance and competitive analysis.
• Analysing user-chooser trends and press coverage in fleet publications.
• Image request approvals and Socrates Fleet Web page updates
• Fleet Publication Subscription list updates
• General duties assisting the Fleet Communications Manager
The candidate should gain improved interpersonal and presentation skills. Along with a
greater knowledge of fleet marketing, communication and event organisation methods,
improved analytical skills, confidence in a business environment and experience of
corporate strategies and projects
Required Skills: A strong team player with good communication skills, the ability to
meet tight deadlines, proof reading skills and work under their own initiative are
necessary. Strong IT skills and knowledge of PowerPoint is useful. A full clean driving
licence and a willingness to travel are essential.
The Department:
Fleet Sales is currently the only part of the business to be responsible for the sales,
marketing and communications for Vauxhall Motors Ltd, Saab (GB) Ltd and Chevrolet
UK Ltd. Fleet Sales is part of the Sales, Marketing and Customer Care department
(SM&CC), and responsible for new car and van sales to the 25-plus business sector.
The Role:
To assist and support the Fleet Sales Support Manager in daily activities providing
information on market performance to the National Fleet Sales Manager and the fleet
sales management team.
Key Responsibilities:
Producing monthly database reports, summarising the performance of Vauxhall,
Saab and Chevrolet Fleet at National, Regional and Area level.
Producing monthly sales meeting charts for the Regional Fleet Sales Managers and
Fleet Sales Support Manager.
Liaising with the Fleet Brand team and New Business team to provide contact
information for direct mail activity.
Providing support and analysis on the 3 day test drive programme.
Producing a weekly Stock Report.
Actively assist in managing the fleet database.
Producing monthly sales reports for the National Fleet Sales Manager and the
field fleet management team.
Producing ad hoc analysis.
Presentations.
Required Skills: Candidate must possess a high level of numeracy, analytical skills
and accuracy. Good knowledge of Windows based packages in particular Excel and
Access is preferred. An understanding of the motor industry would be beneficial.
Key Responsibilities:
• Franchise Standards Compliance - To support the development and implementation
of the new franchise standards measurement system currently at the early stages of
development.
• Franchise Standards Reporting – To develop the reporting requirements of the new
Franchise standards measurement
• To support the Franchise Development Operations Managers in the liaison with
General Motors Europe to ensure development is in line with any pan European
system.
• Once introduced to maintain and operate the new system to ensure reporting
requirements are meet and that the system operates effectively.
• To distribute regular monthly Franchise standards reports for District Managers,
Retailers and others.
• To apply Quality Assurance techniques to ensure data verification and reporting
quality.
• To provide ad-hoc reporting and analysis for management and Field Staff providing
recommendations and interpretation on results.
• To liase with the systems group, I S & S to ensure the new system, yet to be
developed, operates satisfactorily.
• To liase with numerous parties who will be required to provide data from various
sources to ensure a timely and up to date collation of information occurs in line with
the schedules that will be established.
• Distributor and Repairer Agreements – To provide assistance on the recontracting of
new Distributor and Repairer Agreements following legislative changes.
• To support the Franchise Operations Development Manager.
The student will develop an understanding of the functions and workings of a major
multinational company. Will acquire an understanding and knowledge of working in a
business environment, by developing inter-departmental contacts at all staff levels and
using business systems. Will acquire an understanding of the Vauxhall franchise, and
how the company and the franchise inter-relate.
Required Skills: A hard working, enthusiastic and reliable individual with a
customer focused attitude. Self motivated with the desire to take on responsibility,
showing initiative and working with the minimum of supervision. Strong numerical skills
with an enquiring mind and the ability to absorb comprehensive statistics and
accurately carry out detailed analysis. A good team player, who is able to communicate
articulately and effectively with all levels of management. Computer literate in all
Microsoft Office applications and a willingness to learn to use Vauxhall-specific systems.
The ability to work under pressure and produce quality work by specified deadlines with
a high level of attention to detail and accuracy. An organised and flexible approach to
work, being able to manage several projects of above average complexity at the same
time. A full U.K Driving License is essential.
The Department:
Materials Management is the department within Vauxhall Sales Marketing and
Customer Care responsible for the Forecasting, Planning and Scheduling of parts in the
UK, Germany and Spain, from over 1000 suppliers based in the UK, the EU and the Far
East. We control an inventory in the UK in excess of 75 000 parts worth in excess of
£40M, and contribute to the management of the overall GM European Parts Inventory
worth over £200M
Materials Management is responsible for achieving certain standards of Inventory
performance in support of an overall Company philosophy (The Vauxhall D!fference),
which seeks to engender Customer Enthusiasm and make Vauxhall the class leader in
its field.
The Role:
The role of an Inventory Analyst involves providing an analytical service to Senior
Management to assist in both the day-to-day operation and the long-term strategic
planning of the inventory.
The Retail Inventory Management (RIM) Group is responsible for assisting and advising
Vauxhall Retailers in the management of their Parts Inventories through various means.
We have recently installed a new Automated Parts Replenishment system (RAPIER) that
involves joint management of Retailer inventories and takes our service to our Retailers
to a new level. We are actively involved in inducting new retailers to this system.
The role of Inventory Analyst will involve supporting Retailers on the new system,
including the management of their inventories, and providing an analytical information
service to Senior Management.
Key responsibilities:
• Participation in the day-to-day operations, involving the measurement of Retailer
and Vauxhall operational performance versus various Key Performance Indicators,
including Availability, Inventory Levels, Stock Turnover Ratio and Back Order Rates.
• Compilation of statistical data and information on a daily, weekly and monthly
basis using PC based software (MS Excel, Access, Powerpoint).
• Analysis and Interpretation of the gathered data to forecast trends and
possibilities;
formulation of Action Plans to take advantage of forecasts or make necessary
corrective steps.
• The induction of new Retailers onto the RAPIER system – this may involve Retailer
visits plus day-to-day support as part of a help desk function.
• Preparation of presentations on various subjects as required; regular
communication of statistical information to Senior and Middle Management.
This will be an excellent opportunity for the student to gain an understanding of the
Materials Management and Retailer Inventory Management processes and all it’s
supporting functions. They will gain knowledge of the data gathering system, including
the use of database management access/retrieval systems and the quick and effective
retrieval of data.
Required Skills:
As a result of the placement the student will have increased confidence in themselves
and also their ability to complete work on time and in a professional manner. The
student will also have experience of working in a very dynamic environment that will
help them to gain a view of the reality of marketing as a comparison to the theories
studied at university. The individual will gain experience of working in a highly
successful team and becoming an integral member of this team.
Required Skills:
The Department:
Motors Holding is General Motor’s venture capital investment programme which assists
talented entrepreneurs by providing financial and technical support. The programme
also ensures strategic site representation for Vauxhall, Saab, Chevrolet and Opel and
involves the acquisition and occasional divestment of dealerships throughout the UK
and Ireland. We have investments in companies ranging in size from £5m annual
turnover to £280m and act as chairman, director, company director and advisor thus
playing an active role in the management of the businesses. It is a very different and
dynamic environment in which to work so the candidate should be able to absorb new
and complex information and situations and have sufficient enthusiasm and skills to
take on a wide variety of tasks.
The Role:
The undergraduate will be required to participate in mutually agreed projects. The role
enables the candidate to offer a significant contribution to departmental goals. The
successful candidate will endeavour to continue the good relationship between the MH
Retailers and Motors Holding staff through regular contact with the Managing Directors
and their staff at the retailer companies. This will allow the applicant to gain excellent
experience of the issues facing both large and small organisations (GM and the
dealerships).
Key Responsibilities:
Required Skills:
The candidate should have the ability to gather statistical information from various
areas of the company and be IT literate, preferably with Microsoft Excel, Word and
PowerPoint. They should be able to communicate effectively with all levels of
management within Vauxhall and to forge relationships with the Managing Directors
and Retailer accountants. It is important to be self-motivated with the desire to take on
responsibility and identify potential projects by showing initiative and working with the
minimum of supervision. The candidate will have strong numerical skills with an
enquiring mind and the ability to absorb comprehensive statistics and carry out
detailed analysis
Because of the nature of the department, the ability to work under pressure and
produce quality work by given deadlines is essential. There should be an organised but
flexible approach to work, with the ability to manage projects at the same time as
responding to ad hoc and sometimes, urgent requests.
The candidate will undertake travel occasionally as our dealerships are spread
throughout the four home nations. A full current driving licence is therefore essential.
The Department:
The undergraduate will report to the Website Manager.
The Role:
Vauxhall.co.uk is the largest Auto Manufacturer website in the UK, in terms of
functionality and visitor numbers (currently around 8million per year). It is a key
contact point with customers, aiding in the enhancement of their opinion of the brand,
as well as being a tool to show them the best Vauxhall for their needs.
The RM assistant is responsible for ensuring that Vauxhall.co.uk is an accurate and up-
to-date reflection of the Brand, and plays a key role in developing the site. The role
involves assisting with all aspects of online communication undertaken by Vauxhall,
such as ensuring valid web content, data accuracy, and customer usability. The
undergraduate will be expected to liaise with numerous Vauxhall internal departments,
as well as specialist external agencies handling direct marketing and promotion
activities.
Key Responsibilities:
• Assisting the Website Manager in ensuring that content on www.vauxhall.co.uk and
related sites is always up to date, valid and complete.
• Updating content on the Sales, Marketing and Aftersales section of the Vauxhall
internal intranet – Socrates.
• Project managing some creative online projects for the website.
• Identifying, evaluating and implementing new media opportunities.
• Recording and monitoring the status of the New Media budget.
• Commenting upon and distributing the monthly website statistics report.
• Managing the printing and distribution of Vauxhall’s various enthusiast magazines;
the undergraduate will be the contact at Vauxhall for the editors of these
publications.
• Liaising with the Online VIP (Vauxhall Internet Price) team.
• Completing ad hoc new media projects.
Required Skills:
The Department:
The Retail Sales department is responsible for Vauxhall’s sales activity with the
Vauxhall Retailer Network. This is a target related department with overall
responsibility for Retailers ability to sell new cars and vans at the maximum sales levels
possible, together with the setting and monitoring of volume sales support levels. Our
customers are the Retail Sales field team and the National Retailer network.
The Role:
As Retail Operations Sales Support Analyst and co-ordinator your main role will be to
support the activities of the Sales Development Manager together with supporting and
working as part of the Field Support Coordinator (FSC) team.
Key Responsibilities:
• Liase with the Sales Development Manager and FSC’s to share tasks and provide
Retail Sales Management with the information requested.
• Group deal administration and analysis in conjunction with the Sales
Development Manager.
• Monitor Sales process control levels at Retailers by Sales District Manager
request.
• Control, and develop the Showroom Traffic Monitor programme.
• Co-ordinate competitive activity and margin levels.
Students undertaking this placement role should expect to gain hands on experience in
managing a variety of concurrent projects. The projects will involve communication with
internal customers and liaison with external suppliers and agencies. Students should
gain a thorough appreciation of how IT can be used for strategic advantage in a sales
and marketing environment. There will also be the opportunity to learn key commercial
skills in assessing profit and loss scenarios.
Required Skills:
The Role:
Basic Functions:
• To provide effective Standards analysis and reports to the National Sales Companies
(NSC’s) and GME management
• To assist in the roll-out of the Sales reporting tools and the European reporting
module
Key Responsibilities:
• To maintain the GME Dealer Network count reports with accurate data sourced from
the NSC’s bi-annually and collate and distribute the information in a timely manner.
• To analyse standards compliance, develop reports and communicate the key action
points to the NSC’s and Clusters to assist in highlighting the areas for improvement
across all markets and GME brands.
• Track and assist the implementation of standards changes in an organised and
retailer focussed manner.
• To assist in the management of the roll-out of the sales reporting tools and inclusion
of sales targets in a consistent manner across the GME brands.
• Update Key Performance Indicators for RND Business Plan.
• To provide ad-hoc assistance to the Mgr Network Structure Mgr and other members
of the RND Team as required.
• Frequently provide information to contacts up to Unclassified (Director) levels,
internally.
• Ensure efficient running of GME programmes through frequent contact with agency
staff.
• Retain frequent contact with Vauxhall Retailer managers and staff to provide &
acquire information.
Required Skills:
• Proven analytical skills and high level of computer literacy in all Microsoft Office
applications, particularly Excel and PowerPoint
• Good communication & presentation skills and the ability to work to a high level of
detail & accuracy.
To work as required on all GM UK brands – Vauxhall, Saab, Chevrolet and Opel Ireland
• Assisting in the research and development of marketing programmes through
consultation with internal departments and external suppliers including being
responsible for the coordination and promotion of key Vauxhall Aftersales
programmes.
• Liaison with Marketing Agencies assisting in the production of relevant Marketing
Programme material
• Provide Marketing programme updates & sales analysis to the field team and
retailers where necessary
• Assist the Retail Support Centre and retailers with programme related customer
queries
• Sales analysis of the service channel performance at HQ and retailer level
• Competitive analysis in service channel of other manufacturers/outlets
• To work with the Aftersales Communications Manager in the development of
communication material for the service channel. . This will involve liaising with the
communication/advertising agencies in maintaining budget control for the Aftersales
Communication, Accounts, Materials, etc for service
• To assist as required in the implementation of service channel programmes and
obtaining necessary approvals per GM processes
• To ensure field teams are fully briefed on marketing programmes
• Writing dealer communication articles and marketing releases detailing services
available
The Marketing Specialist will gain an understanding of promoting After Market products
and services in the automotive industry.
Required Skills:
Good computing skills preferably including Excel, Word, PowerPoint & Access. Good
communication skills - oral and written. A dynamic individual, who is self-motivated
and capable of working under his or her own initiative. Good analytical and
interpersonal skills and the ability to perform as part of a team. Ability to work with
individuals at all levels. A full current UK Driving License is essential.
The Role:
The position involves, working in conjunction with the Retailer Administration Group,
assisting in the provision of the warranty support to Vauxhall, Opel Ireland and SAAB GB
Retailers.
Key Responsibilities:
• Preparation and distribution of Retailer Warranty Analysis and Retailer
performance overview reports, charts and performance statistics.
• Assisting in the co-ordination and systems support of Retailer Warranty
Monitoring, which involves communication with Business Development Managers,
Aftersales District Managers, relevant systems groups & other information sources.
• Preparation of presentations for various monthly management meetings.
• Provide systems support for the AA Roadside Assistance performance monitoring.
• Collating and preparing Retailer information for district meetings.
• Monitoring and preparing the teams monthly performance targets.
• Supervise/manage the training, development & workload of work experience
students.
• Other ad hoc studies as required.
The undergraduate should hope to gain a good understanding of the Warranty system
at Vauxhall Motors, Opel Ireland and SAAB GB and how the European Customer Care
Centre is structured. Additionally, they will develop good office expertise, proficient
computer knowledge, and valuable communication skills. Along with a realistic insight
into how a large company operates. There is also the opportunity to spend some time
at a Franchised Retailer, giving a beneficial insight into Vauxhall Motors Retail Network.
The Role:
Key Responsibilities:
Required Skills:
The Department:
The Marketing Programme Specialist, reporting to the Marketing Programmes Manager,
within the Saab Sales Operations Team is responsible for supporting the Retail and
Fleet Sales activities of the organisation to enable the maximisation of Saab’s sales
success. Specific responsibilities that fall within the team’s remit include customer
facing Offers and Retailer Sales Incentives, Finance and Contract Hire Offers, Motability,
Business to Business Sales, GM Card, Partners and Associates, and Military and
Diplomatic Sales. Critically, measurement of programme effectiveness also forms part
of the group’s activity.
Key Responsibilities:
Tactical Programme
• Provision of marketing analysis to support the Marketing Programme Managers.
• Weekly reviews of competitive offers, advertising, content, and communications mix.
• Present information including a summary of changes each week to the team
• Proactively advise National Sales Manager, Fleet Co-ordination Manager & Marketing
Programmes Manager on potential improvements based on competitor knowledge
• Monitoring of Customer Programme updates
• Mystery shops of competitor dealerships to establish best and worst practice &
present back to team on findings
• Fully document procedures for clear effective handover
• Provision of retailer performance monitoring system demonstrating sales
effectiveness
Programme Effectiveness
• Assist in the collation of data and analysis required for the completion of Marketing
Programmes Effectiveness Studies.
• Involves gathering historical Marketing Programme Customer Offers, and developing
customer and retailer surveys.
• Assisting with general day to day enquiries and administration.
The Marketing Specialist reports jointly to the Marketing Communications Manager and
the Product Manager within the Saab Marketing Team.
Key Responsibilities:
Co-ordination of the CY07 marketing plan, including:
• Assisting in preparation of the main CY planning document
• Attending agency briefing sessions as required
• Liaising with agencies to answer questions and track progress on any specific
deliverables
The Marketing Specialist will gain an understanding of all Marketing activity related to
Above and Below the line activity, as well as Dealer Marketing.
Required Skills: Good computing skills preferably including Excel, Word &
PowerPoint. Good communication skills - oral and written. A dynamic individual, who
is self-motivated and capable of working under his or her own initiative. Good
analytical and interpersonal skills and the ability to perform as part of a team. Ability
to work with individuals at all levels. A full current UK Driving License is essential.
As a result of the placement the student will have increased confidence in themselves
and also their ability to complete work on time and in a professional manner. The
student will also have experience of working in a very dynamic environment that will
help them to gain a view of the reality of marketing as a comparison to the theories
studied at university. The individual will gain experience of working in a highly
successful team and becoming an integral member of this team.
Title: Business Development Support
Department: Business Development
Location: Millbrook
The department:
Key Responsibilities:
Competitor Studies: Research and analyse data available from public sources (eg
internet, brochures) and solicit input from relevant MBK Staff to maintain analysis of
key competitors. Present updated data to Sales Council.
Required Skills: