Professional Documents
Culture Documents
Course Description::
The course is aimed at professionals who occupy or wish to hold management positions
or strategic functions in companies. The course also assists entrepreneurs who wish to
have more knowledge about the market and business management in order to promote
changes generating innovation and improvement in companies.
*MODULAR COURSE
*Number of students enrolled correspond to students who registered on the site, paid the
registration fee, sent the necessary documentation and were approved in the selection
process.
Intended Audience:
The course is aimed at professionals who occupy or wish to hold management positions
or strategic functions in companies. The course also assists entrepreneurs who wish to
have more knowledge about the market and business management in order to promote
changes generating innovation and improvement in companies.
Program content:
Module 1
Course Opening - videos
Course Opening - Inaugural Lecture
Marketing Management I
Marketing Management II
Accounting and Profitability Indicators I
Accounting and Profitability Indicators II
Digital Marketing
Capital Market I
Capital Market II
IT Management
Operations Management I
Operations Management II
Business Planning and Budgeting I
Business Planning and Budgeting II
Business Law I
Business Law II
Logistics Management
Simulated Business Management (Enterprise Games) I
Sales Management I
Sales Management II
Simulated Business Management (Enterprise Games) II
Developing a Business Plan I
Developing a Business Plan II
Negotiation Techniques I
Negotiation Techniques II
Special Topics in Business Management: Emerging Technologies Applied to Business
Module 2
Organizational Behavior I
Organizational Behavior II
Analysis of the Economic Scenario I
Analysis of the Economic Scenario II
Cooperativism and Associativism
Analysis of the Economic Scenario III
Planning and Strategic Management I
Planning and Strategic Management II
Tax Management I
Tax Management II
Business Management Models
Business Management Models II
Business Economics
International Business Management I
International Business Management II
Business Models (networks and arrangements) I
Business Models (networks and arrangements) II
Corporate Governance I
Corporate Governance II
Special Topics in Business Management: Business Strategies with Digital Marketing
Module 3
People Management I
People Management II
Strategies for family succession
Corporate social and environmental responsibility
Financial Mathematics and Investment Analysis I
Financial Mathematics and Investment Analysis II
Financial Mathematics and Investment Analysis III
Communication Management in the Company Communication
Management in the Company
Applied Statistics I
Applied Statistics II
Project Management I
Project Management II
Strategic Risk Management I
Strategic Risk Management II
Costs Management I
Costs Management II
Brand Management
Credit Management I
Credit Management II
Ethics and Sustainability
Special Topics in Business Management: Coaching for Personal Growth
Monograph Presentation
Monograph Presentation
Get to know this experience
To make a difference.
The USP / Esalq MBA is a meeting point for people interested in seeking knowledge,
exchanging experiences and information for personal and professional growth. The
student's experience:
• • USP Certification: The MBA USP/Esalq are certified by the University of São
Paulo (USP), the best university in Latin America;
• Applied Teaching Methodology: The focus is to enable the student to apply the
acquired knowledge to solutions in their daily professional routine;
• USP Library: Every MBA USP/Esalq student have access to the library
• MyClass: MBA USP / Esalq students have access to the exclusive social network
and can access exclusive content, jobs in large companies, information relevant to
networking, among others;
• SIM event: The great meeting of MBA USP / Esalq students occurs once a
semester in Piracicaba (SP), with cycles of monograph defenses, lectures on career
orientation and entrepreneurship, a tour of the USP / Esalq campus. You are all
invited! The student presence is mandatory.
• Inaugural lecture: A special presentation of the MBA USP/Esalq experience, with
professors and guests renowned in the market;
• Interactive live classes
• The virtual learning environment allows the student to attend the classes live and
at the same time interact with the teacher, the assistant and other students via the
chat;
• Flexibility: In addition to the live lessons, all content is recorded in the virtual
learning environment, allowing the student to follow the classes at the time they
want and as many times as necessary;
• Camera Pecege: Entertainment and information program presented in the classes
interval;
• Talk Show: Talk Show is a tool used to further integrate the student into the virtual
classroom. It is possible via Skype technology and it enables the student to
participate live to ask questions