Unit 2 - GCE in Media: Communication and Production

Research Skills Audit

The purpose of this unit is to show that you understand research methods, there
purpose and the strengths and limitations of different techniques. This must be
applied to researching existing media texts and the content for production.
Make sure you record your skills in these audits and state the evidence of where they
can be found.

Name: Amneet Dhillon Levels: Basic / Competent / Advanced

Research AUDIT DATE ONE Evidence AUDIT DATE Evidence AUDIT DATE Evidence
Method TWO THREE
/Technique
primary research
interviews 28/10/2010 Competent /
Used an
interview in the
healthy living
project
questionnaires Competent /
28/10/2010 Used in I.C.T to
create a
questionnaire
for DIDA.
focus groups 28/10/2010 Basic / None
photography 28/10/2010 Competent /
Used in I.C.T to
take images for
DIDA.
filming Competent /
28/10/2010 Had to film in
media for the
Healthy Living
Project
recording and other 28/10/2010 Basic / None
forms of observation

secondary research

ratings / circulation Basic / None

figures/ Hits/ Box 28/10/2010
Office

− audience and 28/10/2010 Basic / None

market profiles

− information about Competent /

events, places and 28/10/2010 Had to create a
people
flyer in DIDA so
people would
know about my
 organisation
identifying likely Basic / None
sources 28/10/2010

identifying and Basic / None

following-up leads
28/10/2010

sifting, collating and Basic / None

storing the 28/10/2010
information obtained

quantitative 28/10/2010
research

quantitative research Competent/

Used in DIDA
to find
28/10/2010 information
about my
organisation in
all aspects.
qualitative research

qualitative research Competent /

28/10/2010 Used in DiDA
to explain my
 organisation

researching the
content for a
production
• identify accurately 28/10/2010 Competent /
what you need to Used in DiDA
find out to find out what
I need to find
out for my
organisation
• identify how and Competent /
where you are likely 28/10/2010 Used in
to get the necessary
Product Design
information
and ICT to find
out where
important
information is
needed from
• recognise and 28/10/2010 Basic / None
follow-up information
trails when they
present
themselves and keep
records of this
activity

• record the Basic / None

information obtained 28/10/2010
accurately

• collate (that is, sift Competent /

through, analyse, Used in
evaluate and
28/10/2010 Product Design
organise) the
information obtained to evaluate my
work

• store the Advanced /

information so that it Save files into
is easily accessed
my document
so that they
can be stored
for later use
researching a
media product

• what the audience Competent /

(or market) is for the Used in
product
28/10/2010 Product Design
to find a target
audience for
my product
• how large that Basic / None
audience (or market)
is
28/10/2010

• what an audience Comptent /

thinks of a product Used in
28/10/2010 Product Design
to get feedback
from an
audience
• how the product 28/10/2010 Basic / None
compares to other 28/10/2010
similar products