2019

AP04-EV04- “Taller de comprensión de lectura”.

Desarrollo de un taller de comprensión lectora sobre los términos

técnicos referentes a oferta y demanda

Autor: Yolanda Guazaquillo Ome

 Yolanda Guazaquillo Ome 2

AP04-EV04- “Taller de comprensión de lectura”.

YOLANDA GUAZAQUILLO OME

Desarrollo de un taller de comprensión lectora sobre los términos técnicos referentes a

oferta y demanda

SERVICIO NACIONAL DE APRENDIZAJE “SENA”

TÉCNICOS Y TECNOLOGÍAS DE LA MODALIDAD TITULADA VIRTUAL.
TECNOLOGO EN GESTION DE MERCADOS
NEIVA-HUILA
2018
 Yolanda Guazaquillo Ome 3

Contenido
“Taller de comprensión de lectura”. .......................................................................................4
DESCRIPCION DE LA EVIDENCIA SOLICITADA .............................................................4
ORIENTACIÓN ..................................................................................................................4
1. Match the Word with the corresponding meaning: ....................................................4
2. According to the text, mention the things people take into account to determine the
demand. ..........................................................................................................................4
3. Write F for false or T for true .......................................................................................5
4. Answer the following questions ...................................................................................5
5. Write the vocabulary (20 words) from the reading, and make a Glossary: Organize
the words in alphabetic order and write the meaning of each word.................................7
6. Write a ten lines text that summarizes the topic of the activity. ...................................8
Bibliographic ..........................................................................................................................9
 Yolanda Guazaquillo Ome 4

“Taller de comprensión de lectura”.

DESCRIPCION DE LA EVIDENCIA SOLICITADA
Desarrollar un taller de comprensión lectora sobre términos técnicos en idioma inglés,
referente a oferta y demanda.

ORIENTACIÓN
Lea con atención el texto “Supply and Demand”, que se encuentra en el objeto de
aprendizaje de la Actividad de Proyecto 4, y conteste:

1. Match the Word with the corresponding meaning:

a. Supply Expensive

b. Demand Desire to buy any product

c. High price All people

d. Mass market The lifetime of goods and services.

e. Life cycle Disposition to offer products

2. According to the text, mention the things people take into account to
determine the demand.
1. Tastes or preferences
Consumers may demand for an item one year and ignore it the next.

2. Number of consumers
A large quantity of buyers carries to an increase in demand; a small quantity of buyers
carries to a decrease (Franny Chan website).

3. Income
When income rises, the quantity demanded will rise too. When income falls, the demand of
that product will fall too (Franny Chan website).

4. Consumer expectations
Purchasers are interested in satisfying their consumption regarding quality as the most
important factor. Likewise, the lead price has an effect on the potential increase of the
consumer´s final decision.

5. Price of related goods

There are two kinds of related goods that can affect the demand: substitutes (for example,
butter and margarine) and complementary (toys and batteries).
 Yolanda Guazaquillo Ome 5

3. Write F for false or T for true

a. Production cost depends on Technology x
F ( ) V ( x)

b. As greater the expectations are, the lower will be the offer from the companies.

F()V( x)
c. One of the four Ps of marketing mix is Packaging

F()V( x)
d. Price is the amount a customer pays for the product

F()V( x)
e. Planning is to transform and develop marketing objectives to marketing

strategies

F()V( x)
4. Answer the following questions
a. What is Benchmarking?
Benchmarking is the procedure o f determining who the best one is. It is an amount o f the
quality o f company’s products, policies, programs, tactics, etc., and their contrast with
standard measurements, or similar amounts of others.

It is, also, the continuous systematic process for evaluating the companies that are
recognized as best-in-class, for the following purposes:

• Establishing priorities, target, goals

• Developing product and process objectives

• Meeting or surprising industry best practices

b. What is the process of Benchmarking?

Process of benchmarking Competition and its main aspects In benchmarking, it is
necessary to take into account the next aspects:
 Yolanda Guazaquillo Ome 6

1. Planning
It is the plan for running the benchmarking investigation.

2. Analysis
After analyzing the information, it obtains a basis for comparison.

3. Integration
Develop aims and incorporate them into the benchmarked process.

4. Action
It refers to the action plans necessary to achieve the objectives decided in step 3.

c. Number the aspects to be taken into account in Benchmarking:

In benchmarking, it is necessary to take into account the next aspects:

Product
It is the thing produced by labor or effort.

Price
It refers to the quantity of payment or compensation given by one party to another in return
for goods or services.

Sales systems
It is a set of principles, processes, strategies and tools that are put into place to bring the
company results day-in and day-out.

Payment systems
It is used for transferring money include debit cards, credit cards, and e-commerce
payment systems.

Advertising
It is a form of communication used to encourage or persuade an audience to continue or
take some new action.

Promotion
It refers to the communications with the public in an attempt to influence them toward
buying your products and/ or services.

Location
It is a place where something is or could be located.

Organization
It is a social unit of people systematically structured and managed to meet a need or to
pursue collective goals on a continuing basis.
 Yolanda Guazaquillo Ome 7

Planimetry
It is the measurement of plane surfaces; for example, the determination of, angles,
horizontal distances and areas on a map

5. Write the vocabulary (20 words) from the reading, and make a
Glossary: Organize the words in alphabetic order and write the meaning
of each word.

NO WORDS THE MEANING

1 Advertising the activity or profession of producing advertisements for
commercial products or services.
"her father was in advertising"
2 Benchmarking A measurement of the quality of an organization's policies,
products, programs, strategies, etc., and their comparison with
standard measurements, or similar measurements of its peers.
The objectives of benchmarking are (1) to determine what and
where improvements are called for, (2) to analyze how other
organizations achieve their high-performance levels, and (3) to
use this information to improve performance.
http://www.businessdictionary.com/definition/benchmarking.html
3 Demand Demand in economics is the consumer's desire and ability to
purchase a good or service. It's the underlying force that drives
economic growth and expansion. Without demand, no business
would ever bother producing anything.
4 Featured displayed, advertised, or presented as a special attraction
5 High-priced expensive; costly:
6 Life Cycle the series of stages in form and functional activity through which
an organism passes between successive recurrences of a
specified primary stage
7 Location position or site occupied or available for occupancy or marked by
some distinguishing feature : SITUATION
8 Maketin strategy A marketing strategy is a business's overall game plan for
reaching people and turning them into customers of the product or
service that the business provides. The marketing strategy of a
company contains the company’s value proposition, key marketing
messages, information on the target customer and other high-level
elements. Read more: Marketing Strategy Definition | Investopedia
https://www.investopedia.com/terms/m/marketing-
strategy.asp#ixzz5SSvckqU0
Follow us: Investopedia on Facebook
9 Mass-market sold through such retail outlets as supermarkets and drugstores
as well as through bookstores
10 Packaging
2. Practice of combining several related goods or services into a
single offer. See also bundling.
 Yolanda Guazaquillo Ome 8

http://www.businessdictionary.com/definition/packaging.html
11 Partner The legal relationship between two parties, having specific
rights and responsibilities as a common company.
12 Passion Emotion, feelings. The emotions as distinguished from reason, a
strong taste or devotion for some activity
13 Planimetry
14 Planning To transform and develop marketing objectives to marketing
strategies.
15 Presentation It refers to the performances of presenting any of the 9P’s to your
suppliers, customers, clients, or partners. A descriptive or
persuasive account (Set forth for the attention of mind).
16 Price It´s is the amount a customer pays for the product. it includes
Retail price/wholesale, discounts, quantity discounts, credit terms,
sales and payment periods.
17 Product It´s the tangible object or service that can be offered to a market
for acquisition, use or consumption that might satisfy a want or
need.
18 Sales Systems It is a set of principles, processes, strategies and tools that are put
into place to bring the company results day-in and day-out
19 Supply The total amount of a product (good or service) available for
purchase at any specified price.
20 Technology a manner of accomplishing a task especially
using technical processes, methods, or knowledge

6. Write a ten lines text that summarizes the topic of the activity.
Supply and demand is perhaps one of the most fundamental concepts of economics and it
is the backbone of a market economy. Demand refers to how much (quantity) of a product
or service is desired by buyers. The quantity demanded is the amount of a product people
are willing to buy at a certain price; the relationship between price and quantity demanded
is known as the demand relationship. Supply represents how much the market can offer.
The quantity supplied refers to the amount of a certain good producers are willing to supply
when receiving a certain price. The correlation between price and how much of a good or
service is supplied to the market is known as the supply relationship. Price, therefore, is a
reflection of supply and demand.

The relationship between demand and supply underlie the forces behind the allocation of
resources. In market economy theories, demand and supply theory will allocate resources
in the most efficient way possible. How? Let us take a closer look at the law of demand and
the law of supply.
 Yolanda Guazaquillo Ome 9

Bibliographic
Read more: Law of Supply and Demand: Basic Economics
https://www.investopedia.com/university/economics/economics3.asp#ixzz5SSynULPh

Follow us: Investopedia on Facebook

https://www.merriam-webster.com/dictionary/high%20price

https://senaintro.blackboard.com/bbcswebdav/institution/SENA/Ventas/621113/Contenido/
OVA/guia4/oas/ap4oa3/documento/descargable.pdf

https://senaintro.blackboard.com/bbcswebdav/institution/SENA/Ventas/621113/Contenido/
OVA/guia4/oas/ap4oa3/documento/supply-demand.pdf