Figure 1(source: GLS University Logo)

ASSIGNMENT: 1

Subject: - Critical Thinking & Corporate Communication

Submitted to: Prof. Rajshee Joshi

Submitted by:-

1. Bhargav Shingala
2. Devangi Sodha
3. Fenil Popat
4. Jahnvi Trada
5. Janvi Ramani
6. Lakhan Hathi
7. Sheena Modi

1
TASK: 1

STAKEHOLDERS CHANNEL OBJECTIVES

Employees  Memos  Informing them about
 Letters their work or about the
holidays.
 Good way for connecting
with employees.

Suppliers  Meetings  Through these medium

 Emails they can maintain good
 Calls relations with them for
 Text Messages future deals.

Shareholders  AGM  Through These medium

 Annual Report the shareholders are made
 Letters aware about the company,
its progress, and any
changes that is taking
place.

Creditors  Annual report  The creditors are kept

 Emails updated about the
company through this so
that they know about the
company’s progress and
its credibility to pay.

Customers  Advertisements  As advertisement and

 Social Media social media has a greater
reach they make people
aware about the
products/services
provided by the company.
 Helps in increasing
market share.

Society  Campaigns  To make a better society

by taking social initiatives
through CSR activities.

2
 TASK: 2 APPLE INC.
STAKEHOLDERS CHANNEL
Shareholders/  Annual General
Investors Meeting (AGM): They
They typically form the have the capacity of
major stakeholders of 1000 members for
the company. AGM but it is being
shown live online for
others to see.
 Annual Reports
Customers  Television
Apple prioritize them as Advertisement
the top stakeholder of  Social Media
the company.  Complaint System
Employees  Employees Portal
Apple prioritize them as  CEO Message
the second priority  MEMO
stakeholder of the  Emails
company.  Letters
 Daily
Interviews/Interactions
WHY THIS CHANNEL?
 AGM helps the investors or
the shareholders of the
company to know about
changes taking place in the
company, its progress and
discussing certain future
goals of the company. Certain
strategies are even discussed.
This helps the shareholders to
take their investment
decisions.
 Annual Reports of the
company shows where the
company stands financially.
This helps the investors in
decision making.
 Television Advertisements
and Social Media is a widely
used platform by the people.
Through this channel the
company has a higher reach
to the people about the
products/services they
provide.
 Complaint System is the best
way to improve your product
or the service and to retain
the customers. So this
channel is a good way to
have connectivity and to
retain the customers by
looking up to their
complaints and solving them.
 Employee Portal provides a
platform to the employees to
have connectivity with the
company and with other
members of the company. It
helps in networking and even
has social benefit.
3
  Emails, MEMO, Letters helps
in passing on the information
to the employees about work,
holidays and to take work
updates from them.
 CEO addresses the
employees and interacts with
them regularly which leads to
increase in employee
productivity and even helps
the employees to have a
better insight about the
company and about their job.
 Daily Interviews and
Interactions helps the
company to keep updates
about the employees working
and helps in creating
connectivity with them,
which leads to more
efficiency in working.

Society  Environmental
Responsibility Report
 Campaigns
Software Developers  Web Portal
 Website
Managers  Conference  Good way to address all the
 Meetings members of the organisation
together or team wise and to
look upon its progress.

Public  Website  Public is made aware about

 Press release
 Progress Report
the company, its products and
services through Website and
press release which helps in
increasing the customers of
the company.