PRINT TO DIGITAL/TV/ON-GROUND CONVERSION

CASE STORY – FOR ADVERTISERS

WHAT WE SPIEL DATA SUPPORT / VISUALIZATION

NEED TO (METRO TEAM TO WORDSMITH)
ADDRESS
OVER-ALL AS METRO CELEBRATES ITS 30TH
MESSAGE WE YEAR, WE MOVE A STEP FURTHER
WANT OUR IN COMPLETING OUR TRANSITION
ADVERTISERS TO FULL DIGITAL, ALONGSIDE
TO TAKE AWAY OUR CABLE TV AND ON-GROUND
EXPERIENCES

WHY ARE WE AS THE AUTHORITY OF…. <INSERT PRINT DATA FROM RESEARCH>
DOING THIS?
PUTTING WE UNDERSTAND THE NEEDS PRINT PENETRATION/ READERSHIP
CONSUMERS’ AND LIFESTYLE OF OUR THROUGHOUT THE YEARS (2010-2018)
BEHAVIOR AT CONSUMERS AND WE WANT TO VIS-À-VIS INTERNET PENETRATION IN PH
THE MOVE AS FAST AS OUR
FOREFRONT CONSUMERS… Parameters;
- National
WE WANT TO GIVE THEM… - Total Print
- Magazines only
- Total Internet

WHY IS THIS WE HAVE THE STRENGTH OF A SHOWCASE LES ECOSYSTEM

BETTER FOR FULL ECOSYSTEM FRAMEWORK – HOW EVERYTHING IS
US? INTER-RELATED

<CONTENT – PLATFORM – CONSUMERS>

PUTTING WE ARE ABLE TALK TO A COMPARATIVE VISUAL

THINGS IN SIGNIFICANTLY WIDER
PERSPECTIVE CONSUMER BASE FROM <PRINT CIRCULATION NUMBERS>
(IN NUMBERS)
PROVIDING RELEVANT AND TO <TOTAL DIGITAL REACH OF LES
COMPELLING STORIES… DIGITAL ASSETS>

WHY IS IT WE ARE ABLE TO ADDRESS THE <SHOW CONSUMER JOURNEY>

BETTER FOR DIFFERENT BUSINESS NEEDS OF
OUR OUR PARTNERS FOR AWARENESS/REACH: CABLE TV
ADVERTISERS?
WITH USE OF OUR COMPELLING FOR AWARENESS/ENGAGEMENT:
CONTENT STORIES AND DIGITAL
EXPERIENCES
FOR ENGAGEMENT/ACTION:
DIGITAL, ON-GROUND

AND WITH DIGITAL, IT IS HIGHLY <SHOW METRICS VIS-À-VIS BUSINESS

MEASURABLE GOALS/OBJECTIVES>
 ADDRESS WHY ALTHOUGH, WE ALSO RECOGNIZE <SHOW TOTAL PRINT & MAGAZINE
WE STILL HAVE THAT THERE IS STILL A SIZEABLE READERSHIP & AFFINITY BY AGE –
METRO SEGMENT OF OUR CORE METRO MANILA>
SOCIETY & AUDIENCE THAT PREFERS THE
METRO HOME PHYSICAL PRINT MEDIUM <ALSO BY SEC>

THUS, WE ARE KEEPING A FEW

ISSUES OF METRO SOCIETY AND MOST LIKELY, IT WILL SHOW HIGH
METRO HOME AFFINITY AMONG OLDER SEGMENTS OF
THE ABC1 MARKET

SUPPORTING REFERENCE:

Luxury consumers will still value

tangible ad platforms. Glossy
magazines and major publications hold a
certain cachet that online doesn't
achieve. There is literal weight to your
presence. This tangible platform
resonates well with luxury consumers and
clients -- the trick is to find a
complementary balance between digital
and print within any given campaign for a
multidimensional approach. - Ashley
Murphy, Stribling & Associates

- IF THIS IS A CONVERSION PIECE, ADD CONVERSION VALUES / CUSTOMIZED BE STORY -

GENERIC CONVERSION VALUES WE CAN GIVE:

EST. BUDGET FOR PROD COST / BE BUDGET: PHP 2M

PLATFORM MEDIA VALUES REMARKS

CABLE TV
ADD MORE TVC SPOTS (1+1), USE BASE RATE: 5K/30s

GIVE IN THE METRO FEATURE/COVERAGE: 150K WAIVE PROD COST

IF NO TVC:
- CREATE INTERSTITIAL 30s FOR THEM (1+1), WAIVE PROD COST
USE BASE RATE: 5K/30S

- IN THE METRO FEATURE/COVERAGE: 150K WAIVE PROD COST

- SEGMENT BUYS VIA PRODUCT INCIDENTALS WAIVE PROD COST/TF

IN MC LOCAL SHOWS: 200K

- SPONSORSHIP OF METRO TV SPECIALS: WAIVE PROD COST

- GIVE LSG’S, OBB/CBB/BUMPERS. ETC: BONUS

DIGITAL
PRINT COVER BUYS – CONVERT TO DIGITAL COVERS: WAIVE PROD COST
150K
 WEBVERTORIALS W/ SNS + BOOSTING: 50K WAIVE PROD COST &
BOOSTING FEE

DISPLAY AD UNITS & SOCIAL MEDIA BRANDED POSTS: IF NO READY

USE BASE RATES MATERIAL, WE
CREATE W/ WAIVED
PROD COST &
BOOSTING FEE

DIGITAL EVENT COVERAGE VALUES (USE BASE WAIVE PROD COST &
RATES) BOOSTING FEE
- LIVE SNS UPDATES
- FACEBOOK LIVE
- IG STORIES
- IGTV

MAGAZINE
ADS ON METRO’S FINAL, 30TH ANNIVERSARY ISSUE
ADS ON REMAINING METRO SOCIETY ISSUES

OFFER CREATIVE PRINT EXECUTIONS WAIVE PROD COST

PRINT ADVERTORIALS WAIVE PROD COST

PROPERTIES /
EVENTS SPONSORSHIPS OF THE FF: TO BE VALUED AT
50% OF
 PROPERTIES: SPONSORSHIP
REQUIREMENT
- METRO: DIGITAL COVER STORIES, BEAUTY
AWARDS, ANNIVERSARY EXECUTIONS
- ANC-X: MASTERS & MENTORS
- TILT: TILT BITS, TILT TOUR, ANY TILT PROMO
- CHALK: ANY DIGITAL COVER STORIES

 EVENTS:

- METRO: MOM’S DAY OUT, OFFICE TOURS,

METROWEAR
- CHALK: BEAUTY FAIR, CAMPUS TOURS

SUPPORTING REFERENCE LINK:

https://www.forbes.com/sites/forbescommunicationscouncil/2018/03/02/does-print-still-have-a-place-in-the-future-of-
advertising-10-experts-weigh-in/#515aebec5fc6