HW 5

Allyson Cortinas
a. Show in a TABLE (similar to the one we showed in class) the simple correlations between all 5 Variables.
Indicate which correlations are significant with **. Do not provide duplicate correlations. Since you have 5
variables, how many correlations should be in the table? Use the N (N-1)/2 formula.
With 5 variables (groups) you should have (5*4)/2=10
What is the direction and correlation between "Would not attend Coachella if streamed" and "PL" ? Is it significant?
It’s in a negative direction and with a P value of .000 it is significant.
b. Run a bivariate regression with "Purchase Likelihood (PL) " as the dependent variable and "Would NOT attend
Coachella if Streamed" as the one independent variable. Report the F and sig values. Interpret the results. Is the
regression significant?
The F stat is 2243.457 and the sig values are .000. Since the significant value is less than .05 I would reject the null
which means there is a relationship between PL and NOT attending if streamed.
Report the overall regression R2

Overall regression R2 is .932 and the adjusted R2 is .931.
Report the regression formula – PL = constant + coefficient (x1) Fill in the Constant and coefficient with numbers
from the table.
PL = 12.063 - 1.518(I would NOT attend Coachella if it is live streamed)
Provide the tstat and sig for the coefficient. Indicate if the coefficient for x1 is significant.
T stat is -47.365 and it is significant because it has a sig number of .000 which is less than .05.
In words, indicate what this means.
This means that there is a negative relationship between live streaming and people attending. The more people are
not attending due to live streaming the lower likely to purchase a ticket (PL) becomes.
c. Run a multiple regression with "PL" as the dependent variable and "Would not attend" "Beyonce is Important",
"Age", and "Number of Children" as the independent variables.
**Report the correct statistics and interpret if the the overall regression is significant. (Hint - F stat and sig)
The F statistic is 747.546 with significance of .000. .000 is less than .05 which means there is a relationship between
the variables and PL.
Report the overall regression R2 and adjusted R2

R2 is .949 and the adjusted R2 is .948
Explain the meaning of R2.

Having a R2 of .949 indicates that there is 94.9% variation of the dependent variable (PL) is explained by the
independent variables.
Report each IV coefficient, the statistic and the sig value. Indicate how you decide if each is sig.
1) I would NOT attend Coachella if it is live streamed with a t value of -15.537 and significant value of .000.
2) Indicate how Important to your decision to attend is Beyonce performing at Coachella in 2019? With a t value
of 7.117 and significant value of .000.
3) Num of Child with a t value of .504 and significant value of .615
4) Age with t value of -1.581 and significant value of .116.
IV coefficient 1 and 2 are significant because they have significant of less than .05. But IV coefficient 3 and 4 are not
significant because they have significant values higher than .05.
Report the regression formula with the numbers filled in.

PL= 8.484 – 1.065*(I would NOT attend Coachella if it is live streamed) + .378*(Indicate how Important to your decision to attend is
Beyonce performing at Coachella in 2019?) + .027(Num Child) - .007(Age)
Include both significant and nonsignificant coefficients. Add a * by the coefficients number if significant.
Which of the variables should be used in trying to predict Purchase Likelihood (PL)?
The variables “I would NOT attend Coachella if it is live streamed” and “Indicate how Important to your decision to
attend is Beyonce performing at Coachella in 2019?” should be used to predict PL.
COMPUTE AGE=2018 - BirthYEAR.

EXECUTE.
CORRELATIONS
/VARIABLES=Q4_4 Q4_5 PL NUM_CHILD AGE
/PRINT=TWOTAIL NOSIG
/STATISTICS DESCRIPTIVES
/MISSING=PAIRWISE.
Correlations
Notes
Output Created 18-FEB-2019 09:45:05
Comments
Input Data /Users/allysoncortinas/Dow
nloads/376TurkPrime
Social Media Data-7.sav
Active Dataset DataSet1
Filter <none>
Weight <none>
Split File <none>
N of Rows in Working Data 166
File
Missing Value Handling Definition of Missing User-defined missing
values are treated as
missing.
Cases Used Statistics for each pair of
variables are based on all
the cases with valid data for
that pair.
Syntax CORRELATIONS
/VARIABLES=Q4_4 Q4_5
PL NUM_CHILD AGE
/PRINT=TWOTAIL NOSIG
/STATISTICS
DESCRIPTIVES
/MISSING=PAIRWISE.
Resources Processor Time 00:00:00.01
Elapsed Time 00:00:00.00
[DataSet1] /Users/allysoncortinas/Downloads/376TurkPrime Social

Media Data-7.sav
Descriptive Statistics
Mean Std. Deviation N
Indicate how Important to 4.37 2.555 166
your decision to attend is
Beyonce performing at
Coachella in 2019?
I would NOT attend 4.80 1.986 166
Coachella if it is live
streamed
What is the Probability you 4.78 3.124 166
will buy a ticket to Cochella
in 2019 ? PL 0 to 10
Num_Child .73 1.068 166
Age 39.6747 13.44493 166
Correlations
Indicate how
Important to
your What is the
decision to Probability
attend is I would NOT you will buy
Beyonce attend a ticket to
performing Coachella if Cochella in
at Coachella it is live 2019 ? PL 0 Num_Chil
in 2019? streamed to 10 d Age
Indicate how Pearson 1 -.912** .932 ** .116 -.179*
Important to your Correlation
decision to attend is Sig. (2-tailed) .000 .000 .135 .021
Beyonce performing N 166 166 166 166 166
at Coachella in 2019?
I would NOT attend Pearson -.912** 1 -.965** -.109 .204**
Coachella if it is live Correlation
streamed Sig. (2-tailed) .000 .000 .164 .008
N 166 166 166 166 166
What is the Probability Pearson .932** -.965** 1 .122 -.224**
you will buy a ticket to Correlation
Cochella in 2019 ? PL Sig. (2-tailed) .000 .000 .116 .004
0 to 10 N 166 166 166 166 166
Num_Child Pearson .116 -.109 .122 1 -.136
Correlation
Sig. (2-tailed) .135 .164 .116 .080
N 166 166 166 166 166
Age Pearson -.179* .204** -.224** -.136 1
Correlation
Sig. (2-tailed) .021 .008 .004 .080
N 166 166 166 166 166
**. Correlation is significant at the 0.01 level (2-tailed).

*. Correlation is significant at the 0.05 level (2-tailed).
REGRESSION
/DESCRIPTIVES MEAN STDDEV CORR SIG N
/MISSING LISTWISE
/STATISTICS COEFF OUTS CI(95) R ANOVA ZPP
/CRITERIA=PIN(.05) POUT(.10)
/NOORIGIN
/DEPENDENT PL
/METHOD=ENTER Q4_5
/CASEWISE PLOT(ZRESID) OUTLIERS(3).
Regression
Notes
Comments
nloads/376TurkPrime
Filter <none>
Weight <none>
Split File <none>
File
missing.
Cases Used Statistics are based on
cases with no missing
values for any variable
used.
Syntax REGRESSION
/DESCRIPTIVES MEAN
STDDEV CORR SIG N
/MISSING LISTWISE
/STATISTICS COEFF
OUTS CI(95) R ANOVA
ZPP
/CRITERIA=PIN(.05)
POUT(.10)
/NOORIGIN
/DEPENDENT PL
/METHOD=ENTER Q4_5
/CASEWISE
PLOT(ZRESID)
OUTLIERS(3).
Memory Required 3088 bytes
Additional Memory 0 bytes
Required for Residual Plots
in 2019 ? PL 0 to 10
streamed
Correlations
What is the
Probability you
will buy a ticket I would NOT
to Cochella in attend
2019 ? PL 0 to Coachella if it is
10 live streamed
Pearson Correlation What is the Probability you 1.000 -.965
in 2019 ? PL 0 to 10
I would NOT attend -.965 1.000
streamed
Sig. (1-tailed) What is the Probability you . .000
in 2019 ? PL 0 to 10
I would NOT attend .000 .
streamed
N What is the Probability you 166 166
in 2019 ? PL 0 to 10
I would NOT attend 166 166
streamed
Variables Entered/Removeda
Variables Variables
Model Entered Removed Method
1 I would NOT . Enter
attend
Coachella if it is
live streamedb
a. Dependent Variable: What is the Probability you will

buy a ticket to Cochella in 2019 ? PL 0 to 10
b. All requested variables entered.
Model Summaryb
Adjusted R Std. Error of the
Model R R Square Square Estimate
1 .965a .932 .931 .818
a. Predictors: (Constant), I would NOT attend Coachella if it is live

streamed
b. Dependent Variable: What is the Probability you will buy a ticket
to Cochella in 2019 ? PL 0 to 10
ANOVAa
Sum of
Model Squares df Mean Square F Sig.
1 Regression 1500.504 1 1500.504 2243.457 .000b
Residual 109.689 164 .669
Total 1610.193 165
a. Dependent Variable: What is the Probability you will buy a ticket to Cochella in 2019 ? PL 0
to 10
b. Predictors: (Constant), I would NOT attend Coachella if it is live streamed
Coefficientsa
Standardize 95.0%
Unstandardized d Confidence
Coefficients Coefficients Interval for B
Lower
Model B Std. Error Beta t Sig. Bound
1 (Constant) 12.063 .166 72.543 .000 11.735
I would NOT attend -1.518 .032 -.965 -47.365 .000 -1.581
streamed
Coefficientsa
95.0% Confidence
Interval for B Correlations
Model Upper Bound Zero-order Partial Part
1 (Constant) 12.391
I would NOT attend Coachella if -1.455 -.965 -.965 -.965
it is live streamed
a. Dependent Variable: What is the Probability you will buy a ticket to Cochella in 2019 ? PL 0 to 10
Residuals Statisticsa
Minimum Maximum Mean Std. Deviation N
Predicted Value 1.44 10.54 4.78 3.016 166
Residual -1.508 1.564 .000 .815 166
Std. Predicted Value -1.110 1.911 .000 1.000 166
Std. Residual -1.845 1.913 .000 .997 166
a. Dependent Variable: What is the Probability you will buy a ticket to Cochella in 2019 ?
PL 0 to 10
REGRESSION
/MISSING LISTWISE
/NOORIGIN
/DEPENDENT PL
/METHOD=ENTER Q4_5 Q4_4 NUM_CHILD AGE
Regression
Notes
Comments
nloads/376TurkPrime
Filter <none>
Weight <none>
Split File <none>
File
missing.
used.
Syntax REGRESSION
/DESCRIPTIVES MEAN
STDDEV CORR SIG N
/MISSING LISTWISE
/STATISTICS COEFF
OUTS CI(95) R ANOVA
ZPP
/CRITERIA=PIN(.05)
POUT(.10)
/NOORIGIN
/DEPENDENT PL
/METHOD=ENTER Q4_5
Q4_4 NUM_CHILD AGE
/CASEWISE
PLOT(ZRESID)
OUTLIERS(3).
in 2019 ? PL 0 to 10
streamed
Coachella in 2019?
Num_Child .73 1.068 166
Age 39.6747 13.44493 166
Correlations
Indicate how
Important to
What is the your
Probability decision to
you will buy I would NOT attend is
a ticket to attend Beyonce
Cochella in Coachella if performing
2019 ? PL 0 it is live at Coachella Num_Chil
to 10 streamed in 2019? d Age
Pearson What is the Probability 1.000 -.965 .932 .122 -.224
Correlation you will buy a ticket to
Cochella in 2019 ? PL
0 to 10
I would NOT attend -.965 1.000 -.912 -.109 .204
streamed
Indicate how .932 -.912 1.000 .116 -.179
Important to your
decision to attend is
Beyonce performing
Num_Child .122 -.109 .116 1.000 -.136
Age -.224 .204 -.179 -.136 1.000
Sig. (1-tailed) What is the Probability . .000 .000 .058 .002
you will buy a ticket to
0 to 10
I would NOT attend .000 . .000 .082 .004
streamed
Indicate how .000 .000 . .068 .010
Important to your
Beyonce performing
Num_Child .058 .082 .068 . .040
Age .002 .004 .010 .040 .
N What is the Probability 166 166 166 166 166
0 to 10
I would NOT attend 166 166 166 166 166
streamed
Indicate how 166 166 166 166 166
Important to your
Beyonce performing
Num_Child 166 166 166 166 166
Age 166 166 166 166 166
Variables Variables
1 Age, . Enter
Num_Child,
Indicate how
Important to
your decision to
attend is
Beyonce
performing at
Coachella in
2019?, I would
NOT attend
Coachella if it is
live streamedb
a. Dependent Variable: What is the Probability you will

buy a ticket to Cochella in 2019 ? PL 0 to 10
b. All requested variables entered.
Model Summaryb
1 .974a .949 .948 .715
a. Predictors: (Constant), Age, Num_Child, Indicate how Important

to your decision to attend is Beyonce performing at Coachella in
2019?, I would NOT attend Coachella if it is live streamed
b. Dependent Variable: What is the Probability you will buy a ticket
ANOVAa
Sum of
1 Regression 1527.925 4 381.981 747.546 .000b
Residual 82.268 161 .511
Total 1610.193 165
a. Dependent Variable: What is the Probability you will buy a ticket to Cochella in 2019 ? PL
0 to 10
b. Predictors: (Constant), Age, Num_Child, Indicate how Important to your decision to attend
is Beyonce performing at Coachella in 2019?, I would NOT attend Coachella if it is live
streamed
Coefficientsa
Standardize 95.0%
Lower
1 (Constant) 8.484 .566 14.976 .000 7.365
streamed
Indicate how Important .378 .053 .309 7.117 .000 .273
to your decision to
attend is Beyonce
performing at
Coachella in 2019?
Num_Child .027 .053 .009 .504 .615 -.078
Age -.007 .004 -.029 -1.581 .116 -.015
Coefficientsa
95.0% Confidence
1 (Constant) 9.602
I would NOT attend Coachella if -.929 -.965 -.775 -.277
it is live streamed
Indicate how Important to your .482 .932 .489 .127
decision to attend is Beyonce
performing at Coachella in
2019?
Num_Child .131 .122 .040 .009
Age .002 -.224 -.124 -.028
Predicted Value .99 9.95 4.78 3.043 166
Residual -1.779 1.637 .000 .706 166
Std. Residual -2.488 2.290 .000 .988 166
PL 0 to 10
REGRESSION
/MISSING LISTWISE
/NOORIGIN
/DEPENDENT PL
/METHOD=STEPWISE Q4_5 Q4_4 NUM_CHILD AGE
Regression
Notes
Comments
nloads/376TurkPrime
Filter <none>
Weight <none>
Split File <none>
File
missing.
used.
Syntax REGRESSION
/DESCRIPTIVES MEAN
STDDEV CORR SIG N
/MISSING LISTWISE
/STATISTICS COEFF
OUTS CI(95) R ANOVA
ZPP
/CRITERIA=PIN(.05)
POUT(.10)
/NOORIGIN
/DEPENDENT PL
/METHOD=STEPWISE
Q4_5 Q4_4 NUM_CHILD
AGE
/CASEWISE
PLOT(ZRESID)
OUTLIERS(3).
in 2019 ? PL 0 to 10
streamed
Coachella in 2019?
Num_Child .73 1.068 166
Age 39.6747 13.44493 166
Correlations
Indicate how
Important to
What is the your
Probability decision to
you will buy I would NOT attend is
a ticket to attend Beyonce
Cochella in Coachella if performing
2019 ? PL 0 it is live at Coachella Num_Chil
to 10 streamed in 2019? d Age
Pearson What is the Probability 1.000 -.965 .932 .122 -.224
Correlation you will buy a ticket to
0 to 10
I would NOT attend -.965 1.000 -.912 -.109 .204
streamed
Indicate how .932 -.912 1.000 .116 -.179
Important to your
Beyonce performing
Num_Child .122 -.109 .116 1.000 -.136
Age -.224 .204 -.179 -.136 1.000
Sig. (1-tailed) What is the Probability . .000 .000 .058 .002
0 to 10
I would NOT attend .000 . .000 .082 .004
streamed
Indicate how .000 .000 . .068 .010
Important to your
Beyonce performing
Num_Child .058 .082 .068 . .040
Age .002 .004 .010 .040 .
N What is the Probability 166 166 166 166 166
0 to 10
I would NOT attend 166 166 166 166 166
streamed
Indicate how 166 166 166 166 166
Important to your
Beyonce performing
Num_Child 166 166 166 166 166
Age 166 166 166 166 166
Variables Variables
1 I would NOT . Stepwise
attend (Criteria:
Coachella if it is Probability-of-F-
live streamed to-enter <=
.050,
Probability-of-F-
to-remove >=
.100).
2 Indicate how . Stepwise
Important to (Criteria:
your decision to Probability-of-F-
attend is to-enter <=
Beyonce .050,
performing at Probability-of-F-
Coachella in to-remove >=
2019? .100).
a. Dependent Variable: What is the Probability you will buy a

ticket to Cochella in 2019 ? PL 0 to 10
Model Summaryc
1 .965a .932 .931 .818
2 .974b .948 .947 .717
a. Predictors: (Constant), I would NOT attend Coachella if it is live

streamed
b. Predictors: (Constant), I would NOT attend Coachella if it is live
streamed, Indicate how Important to your decision to attend is
Beyonce performing at Coachella in 2019?
c. Dependent Variable: What is the Probability you will buy a ticket
ANOVAa
Sum of
1 Regression 1500.504 1 1500.504 2243.457 .000b
Residual 109.689 164 .669
Total 1610.193 165
2 Regression 1526.400 2 763.200 1484.632 .000c
Residual 83.793 163 .514
Total 1610.193 165
a. Dependent Variable: What is the Probability you will buy a ticket to Cochella in 2019 ? PL 0
to 10
b. Predictors: (Constant), I would NOT attend Coachella if it is live streamed
c. Predictors: (Constant), I would NOT attend Coachella if it is live streamed, Indicate how
Important to your decision to attend is Beyonce performing at Coachella in 2019?
Coefficientsa
Standardize 95.0%
Lower
1 (Constant) 12.063 .166 72.543 .000 11.735
streamed
2 (Constant) 8.292 .551 15.049 .000 7.204
streamed
Indicate how Important .377 .053 .309 7.098 .000 .272
to your decision to
attend is Beyonce
performing at
Coachella in 2019?
Coefficientsa
95.0% Confidence
1 (Constant) 12.391
I would NOT attend Coachella if -1.455 -.965 -.965 -.965
it is live streamed
2 (Constant) 9.380
I would NOT attend Coachella if -.941 -.965 -.777 -.281
it is live streamed
Indicate how Important to your .482 .932 .486 .127
decision to attend is Beyonce
performing at Coachella in
2019?
Excluded Variablesa
Collinearity
Partial Statistics
Model Beta In t Sig. Correlation Tolerance
1 Indicate how Important to .309b 7.098 .000 .486 .169
Coachella in 2019?
Num_Child .018b .873 .384 .068 .988
Age -.028b -1.337 .183 -.104 .958
2 Num_Child .012c .693 .489 .054 .986
Age -.030c -1.656 .100 -.129 .958
b. Predictors in the Model: (Constant), I would NOT attend Coachella if it is live streamed
c. Predictors in the Model: (Constant), I would NOT attend Coachella if it is live streamed, Indicate how
Important to your decision to attend is Beyonce performing at Coachella in 2019?
Predicted Value 1.14 9.86 4.78 3.042 166
Residual -1.705 1.484 .000 .713 166
Std. Residual -2.379 2.070 .000 .994 166
PL 0 to 10

HW 5

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

HW 5

Uploaded by

Copyright:

Available Formats

Allyson Cortinas

With 5 variables (groups) you should have (5*4)/2=10

Report the overall regression R2

Report the overall regression R2 and adjusted R2

Explain the meaning of R2.

Report the regression formula with the numbers filled in.

COMPUTE AGE=2018 - BirthYEAR.

[DataSet1] /Users/allysoncortinas/Downloads/376TurkPrime Social

**. Correlation is significant at the 0.01 level (2-tailed).

a. Dependent Variable: What is the Probability you will

a. Predictors: (Constant), I would NOT attend Coachella if it is live

a. Dependent Variable: What is the Probability you will

a. Predictors: (Constant), Age, Num_Child, Indicate how Important

a. Dependent Variable: What is the Probability you will buy a

a. Predictors: (Constant), I would NOT attend Coachella if it is live

You might also like