PLA G O W H IT E PA PE R

The Ten Pillars of the PLAGO Fun Activity Finder

Application for Apple and Android
1. VOLUME PLAGO offers users “100 activities in your pocket.” Taken from the world-shattering
thinking of Steve Jobs, who revolutionized the music industry with the iPod (“A thousand songs
in your pocket”), PLAGO is unrivaled in the volume of opportunities for interaction that it offers.
2. IMMEDIACY While there are numerous apps and social media venues capable of accepting and
offering ways for people to do or attend things (e.g., Facebook events, Eventbrite, Meet-ups,
etc.), none of these provide the “right now factor” that PLAGO has as a fun activity finder. Ask
anyone who uses Meet-Ups or Facebook Events and they will affirm that these functionalities
are more akin to perusing an activity calendar for the coming month rather than right now or
the next few hours.
3. INTERACTIVITY Having the ability to interact with hosts in the here and now reduced
awkwardness and engenders a sense of inclusiveness.
4. FOCUS PLAGO offers users the ability to easily identify, filter and select activities that suit
them. As the “Uber of Fun” PLAGO keeps a tight functional focus, like Uber, whose sole purpose
is to use “ride sharing” as a way to help users get from A to B, PLAGO is solely focused on
helping users find and engage others for the purpose of doing fun activities together.
5. INDEPENDENCE Using the PLAGO Fun Activity Finder app doesn’t require users to join anything.
Its simplicity and clarity of functionality provide users with an independence not offered by
other social media or web-based event tools.
6. TRANSACTABILITY Users know exactly what they are getting into when they tap on a PLAGO
activity. They know when, where, who, and how much, and are able to act on the entire
panoply of informational and transactional components with one tap, the so-called “Amazon
approach” to selling products.
7. REAL WORLD INTEGRATION There are 2. 1 million Android and 2.3 million Apple apps that have
been created, offered and are in circulation. Fewer than 10,000 have a million plus downloads,
and fewer than 100 are seen by survey respondents as “vital” contributors to their lifestyles, and
we all know who some of these (e.g., Gmail, texting apps, UBER, Facebook, Instagram, Google
Maps, Etsy, Ebay, travel apps, banking apps, etc.). PLAGO is poised to join this group of 100,
partially because of its simple, focused and easily transacted technology, and yet equally
because of its real world integration, people out in the real world finding, posting, and hosting
activities others want to share in.
 8. OPPORTUNITY Because PLAGO is reliant on real world integration, it has developed business
systems that reward those who use it. The system rewards those who find and post activities,
and it also rewards those who host activities. The PLAGO Fun Activity Finder team has made it
possible for those who do so to easily engage, onboard and be trained to be successful in these
areas. The demographics of aging Baby Boomers make this sort of opportunity very attractive to
a large pool of potential participants.
9. SCALABILITY While during its testing phase PLAGO will be activated in a select number of areas,
like most all successful apps that “go viral,” it can scale easily to an explosive level. The app’s
functionality allows for the possibility that it will go from 3 areas with five directors each (15
people out finding and posting activities, sponsorships, collaborative events, etc), to 300 areas
with the same capabilities (1500 active participants). Beyond this, the functionality will
ultimately enable anyone who is properly vetted to “self-offer-and-post” activities that can be
transacted easily… sort of like being able to offer a Facebook Event on Ebay.
10. SUSTAINABILITY Since PLAGO’s financial model is designed properly, those participating in the
opportunity will continue to remain active because their perception is that the return on their
investment of resources, time and creativity is very positive. They will see their “work” as a
“job” they will never need a vacation from, and will understand that if they are not having a lot
of fun participating they are doing something wrong. Since the core mission of A Better Second
Half, LLC is to help thousands of people supplement their income by doing something they love,
the company will be highly motivated to protect their revenue models so that everyone wins.

ABOUT PLAGO Fun Activity Finder PLAGO is an app for Apple and Android phones, designed to help
users find and easily engage in fun activities that are happening “right now” [today], those that are
“coming” [in the next few weeks, or if important enough, in the next few months], those that are
“ongoing” [often sponsored by businesses or organizations with activities that happen every day, week
or month], and “national” [offered collaboratively in either all, or a grouping or areas, like a cruise or
golf tournament]. Once users find what they want to do, they can register (and if need be) pay using a
profile they have already entered (including payment information – similar to Uber). Once registration
and payment are accepted [there are filters and a vetting process], they receive a confirmation code
[and QR code] they use when engaging the host in order to partake in the activity. The app enables
geographic selections, reviews, social media, text and phone interactivity, sharing, gifting and invites.

PLAGO Fun Activity Finder

“Why just go when you can PLAGO!”

Inquiries: Mr. Jim DeMocker
703 927-0109
Jedemocker@yahoo.com
www.funactivityfinder.com

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