Revenue Assumptions

B2B B2B
New Subscriptions 3 Yr New Sub/year

Subscriber Mix Subscribtions at Start Renewals

3 year 5 Total
5 year 2 5 Yr
New Sub/year
Renewals
Renewal Rate Total
Avg Renewal Rate 90%

Total Billable
Price Hike/Year Sub/Yr
N/A

Average Revenue Per Subscription B2C

Total Subscription Total Billable
Subscription Plan Amount in Lakhs Cost/ Year Avg cost/year Sub/Yr
3 year 2.75 0.92 0.86
5 year 4 0.8

B2C
New Subscriptions
Monthly
Growth Rate
Subscriber Mix Subscribtions at Start (%)
Monthly 100 35%
Quarterly 50 50%
Annual 3 45%

Renewal Rate
Avg Renewal Rate 10%

Average revenue Per subscription

Avg Rev/
Plan Total cost Cost/ month Month
Quarterly 3000 1000 1038
Monthly 1200 1200
Annual 11000 916.67

Expenses Assumptions
 Variable Expenses Assumptions

Book Printing Cost / Subscriber Courier Cost / Subscriber

Avg Total
Min Max Cost Cost/Kg Weight Total
0 100 350 10 10 100
501 1000 250
1001 2000 150 Note: Min 5 Kgs
2001 5000 100

Other General Assumptions

Currency Conversion
Selected Representation Lakhs 100000 INR 1
Selected Currency INR 1 USD 70
CAD 52
Mar-19 Mar-20 Mar-21

5 10 20

N/A N/A N/A

5 15 35

2 20 50
N/A N/A N/A
2 22 72

7 37 107

160 6826 703142

Expenses Assumptions

Packaging Cost

Min Max Cost

0 500 50
501 1000 40
1001 2000 30
2001 5000 25

her General Assumptions

Amount
Representation Scale Down Factor
Thousand 1000
Lakhs 100000
Crores 10000000
 Mar-19 Apr-19 May-19
Growth Rate Quarterly 50 25 37
Quarterly 50% Monthly 100 50 75
Monthly 35% Annual 10 1 1
Total New
Annual 15% Subscribers 160 76 113
Renewal Rate Renewals N/A N/A N/A
Total Billable
Avg Rate 10% Subscriptions 160 236 349

Mar-20 Apr-20 May-20

Quarterly 2151 3226 4839
Monthly 1440 1944 2625
Annual 4 5 6
Total New
Subscribers 3595 5175 7470
Renewals 197 297 449
Total Billable
Subscriptions 6826 10222 15013

Mar-21 Apr-21 May-21

Quarterly 279049 418574 627861
Monthly 52769 71238 96171
Annual 24 28 32
Total New
Subscribers 331842 489840 724064
Renewals 20011 35310 49405
Total Billable
Subscriptions 703142 1012883 1419153
 Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20
56 84 126 189 283 425 637 956 1434
112 168 176 238 321 434 585 790 1067
1 1 2 2 2 3 3 3 4

169 253 304 429 606 862 1225 1749 2505

16 23 34 37 62 71 83 110 139

374 627 718 832 1101 1398 1976 2976 4490

Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20 Jan-21 Feb-21

7259 10888 16332 24498 36747 55121 82681 124022 186033
3543 4783 6457 8717 11768 15887 21448 28954 39088
7 8 9 10 12 14 16 18 21

10809 15679 22798 33225 48527 71022 104145 152994 225142

682 1022 1501 2178 3131 4491 6462 9355 13638

21781 31316 44914 64627 93551 136388 200110 353104 494050

Jun-21 Jul-21 Aug-21 Sep-21 Oct-21 Nov-21 Dec-21 Jan-22 Feb-22

941791 1412687 2119030 3178545 4767818 7151727 10727590 16091385 24137078
129831 175272 236617 319433 431235 582167 785926 1061000 1432350
37 42 48 56 64 74 85 97 112

1071659 1588001 2355695 3498034 5199117 7733968 11513601 17152482 25569540

70314 101288 141915 204616 300134 444544 666623 1002380 1505656

2046167 3001340 4445440 6666236 10023802 15056564 22569269 16569656 33117774