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MSc IN LUXURY MANAGEMENT

BRAND MANAGEMENT - FASHION AND ACCESSORIES MANAGEMENT - HOSPITALITY AND EVENT MANAGEMENT

MSc IN MARKETING OF
LUXURY GOODS & SERVICES
MSc in Luxury
Management
1 PROGRAM
3 SP ECIAL IZAT IONS

BRAND MANAGEMENT - FASHION AND ACCESSORIES MANAGEMENT - HOSPITALITY AND EVENT MANAGEMENT

LUXURY LUXURY FASHION & LUXURY HOSPITALITY &


BRAND MANAGEMENT ACCESSORIES MANAGEMENT EVENT MANAGEMENT
The track in Brand Management Luxury fashion and accessories This specialization offers an
ANNALISA is ideal for students interested
in acquiring a managerial
represent 50% of the personal
luxury goods bought today. For
incomparable management-
focused education to prepare
TARQUINI expertise in the general luxury
business or entrepreneurial
this reason IUM has created a
specialized track dedicated to
the next leaders for this
exciting industry. The proposed
Program expertise within the Luxury
industry.
these appealing sectors.
From the creation to the
Curriculum prepares the students
by fostering creative thinking,
Director The program is built to develop
hard skills but also the soft
distribution passing by the
development of the product
networking opportunities
and practical knowledge. Our
skills necessary to enter the and the more and more students come from the entire
luxury business. relevant customer experience, world and bring a wealth of
student will analyze the trends, viewpoints which, combined with
understand the dynamics, the constant interaction with
and will apply the knowledge seasoned professionals, elevates
acquired followed by an the education standards to new
Luxury strategies were invented in international faculty body and heights. Our program is unique in
tutored by the passion and preparing individuals for a global
Europe and developed worldwide mainly the hands on experience of career, with a particular emphasis
by French and Italian companies” (J.N. professionals coming from the on developing professional
Kapferer, V. Bastien, 2012). Monaco industry. competences needed to succeed
in this innovative industry.
lays in between these two countries
and therefore represents the best •
A very diverse student body •
A pionner program dedicated •
Helps students to identify
in term of backgrounds and to the luxury Retail industries, connections across multiple
place where students can study luxury
interests; created to answer the specific segments of the luxury
in class and experience luxury outside needs of Fashion and Accessories Hospitality industry
• Exploring the product mix
class. Since 2006 IUM has developed companies.
strategy according to current •
Allows you to possess the
its MSc Luxury Management taking trends and customer needs; • Lasting partnerships with major industry-specific understanding
into consideration the needs of an international players supporting that future employers seek when
•
Integrating project-based and the program with lectures, hiring managers
ever-evolving segment working closely practical learning to develop conferences, and career
with big groups and emerging brands. business models and acquire opportunities. • Improves your managerial skills
The program is designed to give to our entrepreneurial skills. and progress in the hotel industry
•
Personal development and
students strong foundations in Luxury managerial courses to develop
Management making them understand your leadership skills
the theoretical framework, the
principles of the dynamics of luxury, the
luxury customers, and the luxury codes.
Thanks to 10 years of experience and a MANAGEMENT COURSES
strong legitimacy from the territory, the • Marketing of Luxury Goods & Services • Consumer Behavior • Luxury Service Marketing • CRM & Clienteling
MSc in Luxury Management managed • Luxury Brand Strategy • HR Management • Accounting • Forecasting & Budgeting
to train more than 600 international LUXURY BRAND LUXURY FASHION & LUXURY HOSPITALITY &
students now working all over the world MANAGEMENT ACCESSORIES MANAGEMENT EVENT MANAGEMENT
in all imaginable luxury sectors at all • Digital Luxury • Fashion Buying & Merchandising • Event Management
• Product Design & Development • Retail Marketing • Hospitality Operations
levels. • PR • Luxury Retail Business • Tourism Marketing & Sales
• Distribution Development • Hospitality Quality Systems
• Distribution
ELECTIVES
• Sustainable Tourism • Developing Entrepreneurship Skills: New Luxury Venture • Fashion Buying and Merchandising
• Yachting • Diamonds

DOUBLE DEGREE E-MOVIE LEARNING


“Yachting Management” OPTION WITH POLI.DESIGN an innovative learning experience
based on a web series of eleven episodes,
Course in partnership
with Cluster Yachting Monaco combiningfiction and pedagogy, available
and the Monaco Yacht Club exclusively online for INSEEC Group’s schools.
MSc in Marketing
of Luxury Goods
and Services
• The Marketing Specialization Courses The Luxury world is facing a big
are taught in collaboration with CREA challenge: increasing the client
Geneve (CREA is the starting point for
dream and gaining new customers,
all future creative professionals in the
field of marketing, communication and MARJORIE while remaining highly selective and
exclusive in a digital world.
digital where IUM students follow courses, BERTSCHY Shaping future of Luxury is talking
participate in the Digital Day and benefit
from company visits). Program about digitalization. It’s the new
Director English on earth to be permanently
• It’s the ONLY MSc in Marketing specialized in touch with the client desire,
in Luxury Goods and Services.
especially with the Millennials one.
But these new dynamics must not
• Renowned lecturers with industry specific
backgrounds: Unilever, Solar Impulse,
lose sight of the fact that Luxury
Arla Foods. is still a product from excellence

• Networking activities and events: Seminars,


Business Conferences such as the Digital

THE LUXURY WORLD
culture.
By extending our range of programs
with the concentration on the
Day in Geneva and Luxepack in Monaco.
IS FACING A BIG marketing discipline, we will satisfy
the most demanding students, who
•Wide range of career opportunities, in CHALLENGE expect to get a position in Market
multinational companies, or in international


organizations: Ferrari, Ogilvy & Mather UK,
research, Brand management and
L’Oreal US, Proxicom, Sisley, and Jimmy Digital marketing in the fast evolving
Choo, to name a few. Luxury industry.
Furthermore, with more than
10 years of experience, the
COURSES International University of Monaco
is considered as one of the leading
• Introduction to Luxury expert on Luxury Industry, based
• Market research - Quantitative in one of the most famous Luxury
method & statistics environment, Monaco; and CREA
• Market research - Qualitative research Genève, is the school of reference in
• Luxury Strategic Marketing Luxury Digital Marketing, located in
• Customer Experience Geneva, another important Luxury
• Cross-cultural consumer behavior platform.
• CRM & clienteling By combining this double
• Brand management international exposure, we allow our
• Pricing strategies & e-commerce students to observe, to learn and to
• Trends in digital & social media meet with the actors of the Luxury
• Intregrated Communication Business networks.
and mobile marketing strategy
Joining IUM is the certitude to
• Web analytics and touch point metrics
become the talents, able to build the
fast moving digital culture, who will
accompany the luxury brand’s digital
+ 1 WEEK STUDY
TRIP TO GENEVA transformation by being creative,
AT CREA GENÈVE pragmatic and entrepreneurial.
WHY MONACO
& LUXURY?

REASONS +600 EVENTS REASONS


TO CHOOSE MONACO IN MONACO PER YEAR TO CHOOSE MONACO
 onaco as your Campus…A place to learn, to
M OUR
network, to grow...
THE SAFEST COUNTRY INTERNATIONAL
 onaco is internationally recognized as one
M
of the most prosperous economic centers
IN THE WORLD BUSINESS PLAN
 Monaco, business is a way of life. Economic
In COMPETITION
activity thrives with more than 4800
companies, many of which are subsidiaries +120 NATIONALITIES SINCE 2013, ORGANIZED
BY STUDENTS, FOR THE
of international companies. OFFERING AN “OPEN WINDOW” INTERNATIONAL STUDENTS
 ow taxation encourages entrepreneurship
L TO THE WORLD
and business development, especially in
sectors such as banking, finance, tourism
and services.
 Monaco you can make connections and
In
4800 COMPANIES
build bridges right from the start, be it in the
The Mark is an international luxury
University or in the business community. CULTURAL & SPORTING EVENTS & premium service business plan
 he Principality of Monaco is famous for its
T WHICH PUT MONACO AMONG competition: hosted by the International
diverse international population with more University of Monaco that connects
than 120 nationalities represented. THE WORLD’S students, academic professionals, and
It provides the ideal backdrop for students
to learn and grow in a truly multicultural
MAJOR CITIES. business leaders. This competition allows
students with an entrepreneurial spirit to
environment, inside and outside the pitch a luxury premium business idea to
a professional panel of potential investors
300 DAYS
classroom.
and community leaders.
OF SUNSHINE #LeaveYourMark
MISSION STATEMENT VISION STATEMENT
IUM educates highly skilled and responsible business leaders To be recognized locally and internationally as a reference in the
from all over the world in the fields of high-value activities business and academic network community in the area of high
particularly in Luxury, Hospitality, and Financial Services. values services activities and especially Luxury Management,
Hospitality and Events Management, and Financial Services for
IUM offers outstanding teaching in its small, connected, stimulating, education at the graduate and postgraduate level, and for research.
cross-cultural environment fostering an entrepreneurial spirit,
collaborative work, and mutual understanding among students, To be a significant actor in the promotion of Corporate Social
faculty and staff. Responsibility and Sustainable Development in Luxury, Hospitality
and Financial services.
IUM stands for educational quality through research devoted to
To contribute significantly to the attractiveness of the Principality
the advancement and dissemination of management knowledge
and to be a flagship institution in the Principality.
in high-value activities to improve managerial practices. It
conducts its research activities in close connection with the local To prepare and train highly sought practitioners in Luxury,
and international business community, encouraging innovation, Hospitality and Financial Services, hired at graduation and to
corporate social responsibility, and sustainable development. establish an influential and active alumni network contributing to
the firms in the area of Luxury, Hospitality and Financial services.
IUM contributes to the internationalization of the academic
institution to which it belongs, Groupe INSEEC, and to the
Principality of Monaco’s attractiveness and dynamism.

92% 33 4
PLACEMENT DIFFERENT AVERAGE LANGUAGES
RATE NATIONALITIES SPOKEN PER STUDENT

ACCORHOTELS, AIR CHARTER SERVICE, AMBER LOUNGE, AUTOMOBILI LAMBORGHINI, BOTTEGA VENETA,
CHLOÉ, CARTIER, BURBERRY, BURGESS, ENGEL&VOLERS, ESTEE LAUDER, FERRARI, FAIRMONT MONTE CARLO,
FRASER WORDWIDE SAM, GRAND HOTEL DU CAP FERRAT, HOTEL METROPOLE MONTE-CARLO,
HUBLOT, INTERCONTINENTAL, JW MARRIOTT HOTEL, KEMPINSKI HOTELS, LAMBORGHINI, L’OREAL,
LONGCHAMP, LOUIS VUITTON, MONCLER, PARK HYATT, PARKVIEW PRIVATE COLLECTIONS, PARK HYATT DUBAI,
PIAGET, POMELLATO, RADISSON BLU, ROYAL YACHT BROKERS, SARL KRISTENSEN, SILVERC, ST. REGIS HOTEL,
THE RITZ-CARLTON, YVES SAINT LAURENT
Document non contractuel. Tous droits réservés - Crédits photos : Istock et Adobe Stock - Artwork – agencebisart.com
1/ ADMISSION CRITERIA 2/ VISIT OUR WEBSITE 3/ ADMISSION
• International profile and exposure
AND COMPLETE YOUR PROCEDURE & DOCUMENTS
to cultural diversity ONLINE APPLICATION: • Online Application
• University Degree in any subject www.monaco.edu • Payment of Application Fee (100€)
• English Proficiency • Essay and Short Questions
• Uniqueness and contribution • University Degree & Official Transcript
to the University’s mission • 1 Letter of Recommendation
• CV (Resume)
• Passport or ID Card Photocopy
• 2 ID Pictures
• Proof of English Proficiency (TOEFL,
IELTS, TOEIC, Cambridge)
• Interview (face to face, Skype, over the phone)

For further information, call us:


+377 97 98 69 93
or send us an email:
admissions@monaco.edu

@IUM_monaco

ium-monaco

university_of_monaco

UniversityOfMonaco

The International University of Monaco is a partner of the INSEEC Group, one of the largest French educational institutions
with campuses in Paris, Bordeaux, Lyon, Chambery, London, Monaco, Geneva, Chicago, Shanghai and San Francisco

Please note that the information contained within this brochure may be subject to change
* If the student is in his/her last year, the Diploma will be provided once graduated (Official translation in English or in French)
** Students that are Native English Speakers, lived in an English speaking country or studied in English do not have to provide the test