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1 Write an example of Indian market research firms in India

1 Write an example of Indian market research firms outside India
1 Find observations that cannot be measured are termed as
1 Which of the following data is not usually seen as an example of quantitative rese
1 Many managers see marketing research as only a ________ operation
1 Regardless of the type of process, all research begins with a generalized idea inth
1 A hypothesis differs from a research question; it is------------------
1 Hypotheses provide the following benefits:
1 The worth of a hypothesis often depends on the _________ skills
1 How a good hypothesis should--------------
1 A research study includes at least ______ hypotheses
1 name the two hypothesis
1 Measurable observations are called _________ observations.
1 Marketing researchers have increasingly used ________ statistical techniques tod
1 These quantitative observations are further classified as
1 _________ Statistics are typically simple summary figures calculated from a set o
1 The real value of marketing research to the organization can best be understand by-----
1 Marketing research is the function linking the consumer, customer and public to t
1 Quantitative research measures the------
1 An intuitive manager could best be described as one who-------
2 Which is a collection of any number of related observations?
2 Which allows for the compression of data into a table?
2 How Sample designs are classified ?
2 If we want to whether the proportion of more than two populations are equal , we
2 In which of the following which of these distributions has a pair of degrees of fr
2 How marketing Research management helps an organization ?
2 In which the following is the method of collection of primary data?
2 A family of distributions differentiated by two parameters and used to primarily t
2 Marketing research information is used to take _______ decisions
2 The major advantage of survey research is its
2 A sample is a ___________ sample if each unit in the population is given somecha
2 A sample is a _________ when some units in the population are not given anychanc
2 sampling is used in some manufacturing and distributing settings as a means of
2 The chi-square and t-distribution are both
2 The F ratio contains
2 Information gathered for marketing research is from_________
2 Data integrity refers to the---------------
2 Data collection terminals gather data for use by the-------------------
2 Marketing research data is gathered by-------------------
2 The types of data is ------------------
3 Why is the census survey not popular?
3 How many different sample of size 3 can be taken from the population comprising
3 In what type of sampling design is the final choice of respondents left up to the in

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3 Which of the following is a type of criterion–related validity evidence
3 In which of the following is not an assumption underlying testing and measureme
3 Find how systematic error is associated?
3 In the following which scale is the simplest form of measurement
3 In which the following is not a random sampling techniques?
3 In the following samples is not a probability sample design?
3 In which of the following is not a type of reliability?
3 According to your text, how many points should a rating scale have
3 An ordinal scale is used to rank order people, objects, or characteristics
3 ______ tests focus on information acquired through the informal learning that goes
3 If a baseball coach calculates batting averages, what scale would be used
3 Reliability is most simply known as which of the following
3 An ordinal scale is
3 Secondary/existing data may include which of the following
3 Open-ended questions provide primarily ______ data
3 Another name for a Likert Scale is
3 Likert Scale is an
4 While analyzing a new product,the following points should be taken into consider
4 What is numeric testing------
4 Which is the main applications of marketing research
4 What are the characteristics of ethical decisions?
4 Copy testing allows
4 A market feasibility study analyze
4 In recent years,india has provided feature resources for
4 code of ethics of marketing research association are as follows
4 These parties who are affected by unethical research practices are
4 It is the responsibility of the public and the researcher to avoid
4 Ethical treatment by client’s involvements raises several issues
4 Future planning is necessary for researchers to estimate
4 One of the steps in the new product development process is
4 Assumptions of conjoint analysis are----
4 Quality function development implies------
4 Usage test involves-------------
4 Test marketing provide the following introduction
4 Guidelines for marketing ethical decisions are started by
4 L’oreal india wants to determine wheather a new line of deodorants for teenagers wil
4 Nestle wants to investigate the impact of children on their parents’decisions to buy
5 A call center is______
5 The sequence of a sales process is________
5 ‘Customization’ means_______
5 A market survey is required for________
5 The Target Group for Education Loan is________
5 Market Segmentation is useful for

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5 The Target Group for Savings Deposit Account is
5 Market segmentation can be resorted to by means of
5 Market segmentation means________
5 A ‘Target Group’ means________
5 Direct marketing means
5 Web marketing involves
5 The ultimate aim of the marketing is to provide
5 Selling process includes
5 Market share means
5 The meaning of ‘conversion’ in terms of sale is ___________
5 On-line marketing is mostly useful for marketing of
5 Cross-selling means
5 Marketing strategy means________
5 Target group means_______
1 How to develop research proposal?
1 What are the advantages of marketing research?
1 List out the nature of marketing research?
1 Infer the limitations of marketing research?
1 Explain the purpose of marketing research in business
1 Summarize economic maximization by using Marketing research
1 Identify the research instruments?
1 Identify the importance of information needs in marketing research
1 Make notes on marketing research.
1 Identify the role of marketing research?
2 Recall about exploratory research?
2 What are the problem faced by the researcher in gathering primary data in the field.
2 Spell out the sources of secondary data? What are the advantage and disadvantage of secondary da
2 Explain research design ? Why is research design necessary to conduct a study
2 Explain about descriptive research?
2 Illustrate the characteristics of research design?
2 Summarize the scaling techniques?
2 Construct the methods of designing the questionnaire.
2 "Experiment research is better than descriptive research ". Justify briefly
2 Choose one of the primary data method and give an example
3 Under what circumstances stratified random sampling design in considered appropriate?
3 How will you implement a systematic sampling procedure?
3 What factors would you consider in determining the sample size for a marketing research study?
3 Explain universe sampling unit?
3 Illustrate the sample design?
3 Distinguish between probability and non probability sampling. When will you prepare to use the no
3 Develop a suitable rating scale to measure consumer satisfaction of a product.
3 Identify the disadvantages of sampling?
3 Identify the errors of data collection?

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3 Construct the simple random sampling?
4 Outline the reasons for test marketing?
4 Define market potential analysis?
4 Find the characteristics of new product research.
4 Explain the elements of sales analysis?
4 Relate the pre test and post test research?
4 Classify the types of advertising research?
4 Contrast the concept testing and test marketing?
4 Identify the ethical problems that marketing researchers face in designing and conducting field stud
4 Rephrase the importance of ethics in marketing research?
4 List out the new product development process?
5 Define motivation research
5 Discuss about the sales control research
5 Classify the Types of research report
5 Develop the Principles of report writing
5 Distinguish between good research report and factors affecting report
5 Outline the structure of research report
5 What are the importance of sales control research
5 List out the Precautions in preparing research report
5 Good Report presentation is solve the problem -Justify
5 Construct the Factors affecting presentation
1 List out the scope of marketing research?
1 Spell out the advantages of research problem?
1 List out the steps of marketing research?
1 Compare the types of research proposal?
1 Explain the marketing research process?
1 Interpret the organization of marketing research departments?
1 Outline the five basics functions of marketing research
1 Identify research problem and define the research problem
1 Indentify the different ways of organization of marketing research department?
1 Construct the research proposal?
2 List out the types of primary data?
2 What are the sources and techniques of primary data ?
2 Find the advantages of online data?
2 Illustrate the types of research design?
2 Differentiate between questionnaire and schedule?
2 Illustrate the concept of research design with its features and purpose?
2 Differenciate between questionnaire and interview method?
2 Make use of scaling technique in survey method
2 Experiment the concept of survey method?
2 Develop the questionnaire. What are the various steps involved in designing questionnaire?
3 List out the data collection survey errors?
3 What is probability and non probability sampling?

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3 List out the characteristics of good sample design?
3 Compare the variation between sample unit and sample frame?
3 Explain sample design?
3 Compare the convenience sampling and area sampling?
3 Distinguishes factors that determines sample size?
3 Construct the steps in sample design?
3 Identify the advantages and disadvantages of probability sampling?
3 Construct the types of sample design?
4 What are the applications of product research?
4 Show the applications of marketing research in sales and market analysis
4 Recall the procedure of test marketing?
4 Illustrate steps involved sales analysis?
4 Summarize the data sources for marketing research in India ?
4 Explain the ethical issues related to marketing research?
4 Resolve the significance of advertising ?
4 Make use of application of marketing research in pricing a product
4 “Managers generally rely on their own intuition rather than on market and sales analysis” Justify br
4 Construct the new product development process?
5 List out the characteristics of characteristics of research report
5 Identify the Importance of research report
5 Find the Mechanics of writing research report
5 Points considered Preparation of research report-Explain
5 Sales control research is important for marketing-Explain
5 Classify the motivation research and sales control research
5 Construct any two research in marketing ans its advantages
5 Construct the effective presentation report
5 Discuss in brief the steps involved in preparing a report
5 List out the steps of report writing.

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Nexgen Fkn Corporation
Tiger Research Nexgen
Quantitative Qualitative
Market Share Customers Feelings
Continuous Operation Fact-Finding Operation
Doubt Hypothesis
More Specific Makes A Prediction
They Determine The Focus And DirectioTheir Development Forces The Resear
Managing Director’s Researcher’s
Have Logical Consistency Be In Step With Current Literature
One Two
Null Alternative
Quantitative Qualitative
Quantitative Qualitative
Discrete Continuous
Descriptive Inferential
Its Immediate Impact On Profits The Amount Of Time Spent
The Media Information
Feelings And Opinions Numbers And Figures
Uses Scientific Problem –solving Eliminates Uncertainty In Decision
Data Data Set
Frequency Distribution T Test
Probability Non Probability
Analysis Of Variance Estimation
Poisson Normal
Reducing Production Costs Decrease The Production Cost
Direct Personal Investigation Books
Poisson F Test
Long Short
Options Flexibility
Probability Non Probability
Probability Non Probability
Quality Control Product Control
Used For Hypothesis Testing Dependent On A Number Of Degrees
Two Estimates Of Population Variance Two Estimates Of Population Mean
Inside The Organization Outside The Organization
Simplicity Of Data Privacy Of Data
Production Sub System Inventory Sub System
Observation In Depth Interviews
Primary Data Secondary Data
It Is Very Costly It Requires A Large Number Of Inves
7 12
Stratied Sampling Random Sampling

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Concurrent Evidence Predictive Evidence
Various Approaches To Measuring AspeError Is Rarely Present In The Meas
Reliability Validity
Nominal Ordinal
Purposive Sampling Stratified Sampling
Stratied Sampling Random Sampling
Test-Retest Split-Half
Five Four
1 0
Personality Achievement
Interval Scale Ratio Scale
Consistency Or Stability Appropriateness Of Interpretations O
The Simplest Form Of Measurement A Rank-Order Scale Of Measuremen
Official Documents Personal Documents
Confirmatory Data Qualitative Data
It Takes Less Time Than Self-Report A It Costs Less Money Than Self-Repo
Interview Protocol Event Sampling
Popularity Of The Product In The MarkCompetition In The Market
A Respondent Evaluates A Single Item IRespondents Are Divided Into Group
Mixed Methodology Secondary Research
These Positive And Negative OutcomesEthical Decisions Are Nearly Perfect
Advertising Penetration Tracking Study
To Determine The Acceptance Of A ProAn Evaluation Of Consumer Respon
Nuclear Energy Entertainment Industry
To Gain High Standard Of Business A To Encourage The Observance Of Pr
Customers And Retailers Customers And Retailers
Fraud Theft Of Data
Improper Solicitation Discloser Of Identify
Effect On Company’s Growth Future Of Customer And End-Users
Distribution Of Free Samples Taking Feedback From Customers
The Product Is A Bundle Of Attributes Only (a)
Quality Checking Converting Customers Attributes Into
Converting The Desired Customer AttribPredicting Cannibalization
Competitors Reactions Estimates Of Market Share And Vol
Marketing Research Association Marketing Research Association
Inspecting The Data Correcting The Data
Qualitative Research Focus Group
A meeting place for DCAs A training center for DSAs
Lead generation, call presentation and s Sale, presentation, lead generation, s
Tailor-made products for each customerCustomers selling goods
Deciding marketing strategies Deciding product strategies
All colleges Research scholars
Preferential marketing Targeting existing client

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New born babies Students
Segmenting by age Segmenting by income
Segmenting the salesmen Segmenting the employees
A group of sellers A group of buyers
Advertisements Banners
Selling web cameras Web advertisements
More business to the company More profit
Publicity Lead generation
Paid-up capital Shares held by employees
Designing new products Converting purchaser into sellers
Saving accounts Credit cards
City to city sales Selling with cross face
Ideas for new employment Old techniques of selling
All purchasers All sales persons

ta in the field.
disadvantage of secondary data?

dered appropriate?

marketing research study?

will you prepare to use the non probability sampling compared to probability sampling

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ning and conducting field studies?

igning questionnaire?

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and sales analysis” Justify briefly

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Ielvira Infomatrix All Of The Above 1 D
Fkn Corporation Ielvira Infomatrix 1 A
Secondary data None Of The Above 1 B
Market Size Product Returns 1 B
Non continuous None Of The Above 1 B
Both (a)&(b) None Of The Above 1 C
both (a)&(b) None Of The Above 1 C
They Determine What VariablAll Of The Above 1 D
Marketer’s All Of The Above 1 B
Be Testable All Of The Above D
Three None Of The Above 1 B
both (a)&(b) None Of The Above 1 C
both (a)&(b) None Of The Above 1 A
both (a)&(b) None Of The Above 1 B
both (a)&(b) None Of The Above 1 D
both (a)&(b) None Of The Above 1 A
How Much It Costs Improvements In The Ab 1 D
Opinion Marketing Research Age 1 B
Numbers And Feelings None Of These 1 B
Searches Out Facts And DataUses Personal Knowledg 1 D
both (a)&(b) None Of The Above 1 B
Chi Test None Of The Above 1 A
both (a)&(b) None Of The Above 1 C
Variance None Of The Above 1 D
Chi-Square None Of The Above 1 D
Reduce The Time It Takes TAll Of The Above 1 C
Journals Website 1 A
Chi-Square None Of The Above 1 B
Medium All Of The Above 1 D
Cheap All Of The Above 1 B
both (a)&(b) None Of The Above 1 A
Cluster sampling None Of The Above 1 B
Quantity control None Of The Above 1 A
All Of The Above None Of The Above 1 B
One Estimate Of PopulationAll Of The Above 1 B
both (a)&(b) None Of The Above 1 C
Validity Of Data Security Of Data 1 C
Cost Sub System All Of The Above 1 D
Controlled Experiment All Of The Above 1 D
Descriptive Data All The Above 1 D
It Takes More Time All The Above 1 D
5 10 1 D
Cluster Sampling Quota Sampling 1 D

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Internal Consistency Both A And B 1 D
Present-Day Behavior PredicTesting And Assessment 1 B
All Of The Above None Of The Above 1 B
Interval Ratio 1 A
Cluster Sampling Systematic Sampling 1 A
Cluster Sampling Quota Sampling 1 D
Content Internal Consistency 1 C
Ten Somewhere From 4 To 11 1 D
All Of The Above None Of The Above 1 C
Aptitude Intelligence 1 C
Nominal Scale Ordinal Scale 1 B
Ways In Which People Are A Rank Order Of Partici 1 A
A Scale With Equal Interva A Scale With An Absolut 1 B
Archived Research Data All Of The Above 1 D
Predictive Data None Of The Above 1 B
It Is Often Not Possible To Determine
All Of TheExactly
Above Why The People
1 C
Behave As They Do
Summated Rating Scale Ranking 1 C
Product Life All Of The Above 1 C
None Of These Both (a)&(b) 1 D
Quantitative Research Qualitative Research 1 D
Ethical Decisions Have A ShThe View Points Are Alw 1 A
Public Opinion Survey All Of The Above 1 B
Determines How A Market IDetermine What Share Of 1 A
Information Technology Sports 1 C
None Of These Both (a) And(B) 1 C
Scientists None Of The Above Part 1 D
Conflict Among The PeoplesIncomplete Reporting 1 D
Unqualified Research Invasion Of The Privacy 1 A
Compacibility With Company All Of The Above 1 D
Brainstorming Product Development 1 D
Both (a)&(b) Utility Predicts Behavio 1 C
To Assertion A Quality Stan Employ People To Check 1 B
Predicting Likely Sales Customer Usage Test 1 D
Estimates Of The CannibalizNone Of These 1 D
Both (a)&(b) None Of These 1 C
Modifying The Data All The Above 1 D
Primary Research Mixed Methodology 1 D
Data center A back office setup whe 1 d
Presentation, lead generationLead generation, call, s 1 a
Tailor-made products for eacA selling process 1 a
Deciding pricing strategies All of these 1 d
Meritorious students seekin All of these 1 d
Knowing customers’ tastes All of the above 1 d

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Businessman All of the above 1 d
Segmenting geographically None of these 1 d
Segmenting the customers asSegmenting the products 1 c
A group of products A group of persons to w 1 d
Face-to-face selling Selling by all staff 1 c
Web design Browsing the web 1 b
More staff More production 1 a
Cross-country contacts Product designing 1 b
Shares of business volume a Share price of the comp 1 c
Converting seller into purchConverting perspective c 1 d
Home loans NRI deposits 1 c
Selling with crossed finger Selling products to exis 1 d
Techniques for improving ma Techniques for increasin 1 c
Targeted purchasers All consumers 1 a
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