Group MEMBERS

MUHAMMAD ammad
TAQI ahmed
MUHAMMAD Hassan

Talha Khan

BUSINESS PLAN

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 BUSINESS NAME

Moon Light Cafe

The Taste Of Life

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Business Description

 The Moon Light will be a cafe located at the Do Darya point,

near Clifton Beach.

 The cafe will serve gourmet coffees, Assorted Brownies and

cookies, Breakfast Sandwiches, and smoothies. The simple
pastry offerings may vary with seasonality but the primary
line will be muffins, breads, cookies, scones, and rolls.

 Being as a shareholders the café will be owned equally

among 5 of us and also operated by only 5 of us in different
ways.

 The cafe will be open for business Monday –

Thursday 7-10, Fridays and Saturdays 7-11 and closed
Sundays.
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Mission Statement

 Our mission is to will provide a friendly, comfortable

atmosphere where the customers can receive quality
food, drinks, and service at a reasonable price.

 Our café will offer a variety of choices to the customers.

Cappuccinos, lattes, espressos, smoothies, regular coffee,
soft drinks, and tea of all sorts will be available.

 The café will also serve deli-style breakfast sandwiches

with the freshest ingredients, muffins, croissants, cinnamon
rolls, coffee cake, and other tasty treats.

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Business Ownership

 As I told before that we 5 members are the only investors

and stakeholders of this business so the ownership is
equally distributed between us.

 The reason behind opening a business is not only to earn

money but to stand at some place in market and to provide
a quality taste to the customers.

 As it is a start of new business so right now we are

only coming up with one location.

 Secondly being as an owners it’s our firm belief that

if we would survive for almost 2 years in this business
so to hire more employees on different designations
will not be a difficult task for us to be achieved.
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Market Analysis

Target Market:
Our target market will be to anyone who enjoys coffee,
but I will mainly target people age 18 and older, both male
and female, and who are of the working class.

Market Strategy:
We will do as much as we can to get my business name
known throughout city. We plan to design some flyers to
put on cars that have our business name, logo, and
address on them. It will also list the day of opening and
will state that if you bring the flyer in through the first
week of opening you can get 20% off any item of any size.
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Strengths Weakness Opportunities Threats

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Strengths & Opportunities
 We will provide reasonable customer satisfaction.

 We will provide tasty and hygienic food in a clean and neat dining
room with washing and toilet facility.

 With a reasonable rate & quantity.

 All the members of management team are properly qualified for

this sector.

 Beside the quality of food we will make arrangements of a melodious

music system which would make the meal more enjoyable.
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Weakness & Threats

 Lack ofAmbiance as compare to the competitors.

 The restaurant is new and not established.

 Loan burden.

 We have limited owners capital funds.

 Less no of employees i.e. waiters & cleaners .

 High competition.

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Goals & Objectives
 Ensure customer satisfaction and build a repeat-customer base.
 Improve our position in the local market and strengthen our brand.
 It also allows us to interact with people on a daily basis.
 A developed marketing program
 Promoted through radio and newspaper advertising, posters, and the yellow
pages.
 Coupons will be issued for the family dining section to encourage
immediate sales.
 A person who is active in the community can promote the restaurant
through his affiliation with many groups and organizations.
 10% discount will be applied to seniors to attract that market.

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 Management Positions

POSITION IN THE
NAME PHONE NO. AMOUNT OF SHARE
MANAGEMENT

TALHA KHAN 0310-2700980 20% HUMAN RESOURCE

DIRECTOR

MUHAMMAD AMMAD 0312-1106636 15% MARKETING MANAGER

TAQI AHMED 0334-2973647 10% GENERAL MANAGER

MUHAMMAD HASSAN 0335-3235248 10% SUPERVISOR

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Financial Plan
 We plan to take a loan amount from bank and some of
the money we have saved in the bank of our first job as
an employee we started soon after our graduation.
 We have about 5,00000 PKR in our savings account. If
something goes wrong, we have back-up money and
more than enough for my start-up costs.
 By the amount of savings cash we can easily buy a
small furniture for our startup business. In addition the
sales and daily earnings can settle the loan very soon
including the monthly rent of place can also be
recovered.
 We hope that after a few years of being open we have
enough money to buy our own place.

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Menu
Products
Espresso Other Drinks Coffees
Drinks •Hot •Daily Brew-
•Americano Chocolate Reg./Decaf.
•Hot Tea •Organic French Roast
•Breve
•Chai Tea Latte •World Tour Blend
•Cappuccino
•Kid’s Hot Cocoa
•Latte
•Fountain Drinks
•Mocha •Juice
•Macchiato •White and
Chocolate Milk

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Menu Continued…
Products
Bakery Smoothies Iced Drinks
•Croissants •Fruit •Coffee
•Bagels •Blended Ice Coffee •Jumpin’
Drinks Java
•Assorted Brownies and
cookies •Iced Tea
•Pie and Cakes by the slice
•Muffins
•Cinnamon Rolls
•Breakfast Sandwiches
•Scones

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