Business Plan Overview

Mission: The Food Buddies Corporation is a company dedicated to produce an exceptional high

quality, great tasting and delightful product to the target consumers. The Food Buddies aims to

bring joy and satisfaction by offering food in a fast, friendly environment that appeals to pride

conscious and health minded consumer. A company devoted to continuously provide the

consumers with an innovated snack made from fresh and healthy ingredients.

Vision: The Food Buddies Corporation aims to be the best food buddy to consumers by providing

outstanding quality, service, and value. The company looks forward of being a

prosperous business having numerous franchises in the future and producing more innovated

products that could ease hunger with delight and health benefits.

Target Market

Given the current state of the economy, having a well – defined target market is the most

important way in creating demands. No company can afford to target everyone especially small

businesses. But, Food Buddies Company, a small business, can effectively compete with large

companies by targeting a niche market. Furthermore, targeting a market does not mean that you

are excluding people who do not fit the criteria. Rather, target marketing allows the proponents to

focus on generating the company’s profit and brand message on a specific market that is more

likely to buy from the company than other markets. This is a much more affordable, efficient, and

effective way to reach potential clients and generate business.

 Food Buddies Company identified that their target market within the institution of De La

Salle Lipa that has a population of 10, 782. Out of the said population, there are 4, 954 college

students while 1, 260 are Senior High School students. After the survey, the company was able to

identify that there are 300 to 305 potential markets. Learning the customer needs is really important

for the company because it is one of the best ways to be successful in the business. Also, it is

essential to know the health benefits of the product to know the potential effects that the product

may produce. People nowadays are health conscious and most of them want to adopt a healthy

lifestyle, so the Marketing Department came up with a product that the Lasallian Community will

indulge.

Furthermore, Senior High School and college students can try Food Buddies’ product

which is Mashy Potty. The company believes that students are fond of eating flavorful meals which

are also healthy. In addition, portions of the population are consumers who are maintaining a

healthy diet that usually considers the food where he or she will gain a certain kind of nutrients.

Food Buddies also think that the product will be popular to the market in the way that the

product is fresh, innovated and people-oriented that it offers a vast amount of experience not only

because of its delicious taste but because of the surprisingly various health benefits that the buyers

can get from the product.

Product
 The product is unique compared from the other potato product probably because it is like

a one full meal. The primary target market of the business is the students of De La Salle Lipa

preferably senior high school and college students. The business considered them as the primary

target market because together they compose a large portion of the schools' total population. In

reference with our survey the results also suggest that college students and senior high school are

willing and capable of buying the product offered by the business. This is why our company has

the opportunity to introduce our product by promoting for we are certain that our target market has

the capability to buy our product. The company came up with Php30.00 as the price of the product

because according to the survey the respondents are willing to pay Php30.00 and below for mashed

potato and the amount is just enough for the company to earn profit.

Price
Beef

Unit Price Selling Price Profit

Php17.98 Php30.00 Php12.02

Chicken

Unit Price Selling Price Profit

Php17.82 Php30.00 Php12.18

Sales Goal

The company’s sales-goals is influenced by the company’s product’s break-even

point which is 1233 units. In a month, the company should at least sell 1233 units to avoid
experiencing loss. The company’s projected number of products in a month is 1677 units

for the company is certain that it will cause a profit to the company. Food Buddies also

think that the product will be popular to the market in the way that the product is fresh,

innovated and people-oriented that offers a vast amount of experience not only because

of its delicious taste but because of the surprisingly various health benefits that the buyers

can get from the product.

The formula below is used in computing the Break- even point:

𝑭𝒊𝒙𝒆𝒅 𝑪𝒐𝒔𝒕
𝑩𝒓𝒆𝒂𝒌 𝑬𝒗𝒆𝒏 𝑷𝒐𝒊𝒏𝒕 =
𝑮𝒓𝒐𝒔𝒔 𝑷𝒓𝒐𝒇𝒊𝒕

Table 0.7 Break Even Point Formula

To reach our goal of 1233 units sold, each member of the company will need to sell at least 112

units of our product.